Business Administration, Management, and Operations Commons^™

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

J Mich Dent Assoc June 2020

The Journal of the Michigan Dental Association

Every month,The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story with an interview with the MDA’s 2020-21 president Dr. Stephen Meraw.
• “Implementing Teledentistry: The Why and How” discusses the background and guidance on this important – and growing – aspect of telehealth.
• “Key Tips in Communicating Evidence in the Clinical Setting”, another feature in our series of articles focusing on evidence-based dentistry. …

“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre

Marriott Student Review

Discussion of affects of marriage on career outcomes.

Six Steps To Starting A Successful Business, Chandler Allen

Marriott Student Review

For anyone who is interested in starting their own business, Chandler Allen provides a clear and concise overview outlining how successful startups are founded and managed. We all know that entrepreneurship is risky and that startups often fail, but following Allen’s formula can help entrepreneurs avoid potential pitfalls and achieve sought-after success in just six steps.

Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher

Marriott Student Review

Business ethics matter. Businesses can and should mitigate the macro-influences that their employees face to promote high ethical values which will in turn maximize shareholder value.

Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky

Marriott Student Review

Having trouble getting yourself or your employees excited for the work ahead of them? This article discusses five potential changes that could liven up the workplace and bring more energy to your business.

Make More, Work Less, Michael Sutton

Marriott Student Review

Although the status quo in the business world is to work long hours and supposedly produce more each workweek, studies show that working less and taking appropriately regulated breaks actually lead to more productivity in individuals and businesses as a whole. Specifically companies would be wise to implement a limit of 50 work hours per week, encourage frequent breaks (about 15 minute every hour), and encourage patterns of sufficient sleep. By reducing mental fatigue in your employees, their productivity will increase.

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

J Mich Dent Assoc May 2020

The Journal of the Michigan Dental Association

Every month,The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story on Michigan Dentistry in the COVID-19 Pandemic
• A message from the MDA President
• “Severe Acute Respiratory Syndrome Coronavirus-2: What Dental Professionals Need to Know” a feature on protecting the health of your patients and your dental team.
• “Keep the Lights On: Protecting the Health of Your Practice During the Economic Downturn” a …

Green Delivery- Arbor Day Foundation Consulting Project, Sarah Schilling, David Peterson, Anthony Hare, Casey Arritt, Ross Grieb, Vinny Malene

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.

Dental Practice Success Vol. 7 No. 1, American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.

Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore

Senior Theses

This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …

2020 Ijbe Front Matter

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

A Comparison Of Entrepreneurship: Uganda And The United States Of America, Jordan Killen

Independent Study Project (ISP) Collection

In this preliminary research assignment I compared and contrasted entrepreneurship and what it means to be an entrepreneur or small business owner in the United States and Uganda as well as offer suggestions that could potentially strengthen the Ugandan economy using American business practices and solutions. I utilized both secondary sources and my own experiences and knowledge about small businesses and entrepreneurs in Uganda. This data is compared to both my own experiences in the United States as well as information provided by scholarly articles to provide a more complete and well-rounded comparison of the two countries. Uganda, being a …

Two Essays On Negotiations Between Entrepreneurs And Angel Investors, Aydin Selim Oksoy

Theses and Dissertations in Business Administration

This dissertation has two essays examining negotiations between entrepreneurs and angel investors. In Essay 1, I study the dual roles of equity from the angel investor’s perspective, where the equity position sought in an embryonic firm creates two concerns. The first concern relates to the risks involved in generating returns from the initial capital investment. The second is a governance concern due to the challenges involved in managing future interactions between the firm and its environment. Because the angel investor is beholden to the entrepreneur for the proper execution of the embryonic firm’s strategy, this governance concern involves incentivizing the …

The Future Of Taxes Is Now!, Andrew Duncan

Marriott Student Review

No abstract provided.

Creating The Virtuous Organization, Alyssa Clark

Marriott Student Review

No abstract provided.

Landscape Of The Data Industry, Porter Bagley

Marriott Student Review

No abstract provided.

Liar's Poker, A Review, Mark Larson

Marriott Student Review

No abstract provided.

Becoming, A Review, Jacob Hola

Marriott Student Review

No abstract provided.

Podcast Reviews, Jennifer Stenquist, Michaela Tanne

Marriott Student Review

No abstract provided.

Measuring Success Right And What That Means, Nathan Lake

Marriott Student Review

No abstract provided.

Buzzwords, Parker Gardner

Marriott Student Review

No abstract provided.

The Rose: Artificial Intelligence In The Current Hiring Process, Denise Han

Marriott Student Review

No abstract provided.

Inspiring Learning Through The Marriott Student Review, Ryan Stenquist

Marriott Student Review

No abstract provided.

The Ballard Center, Danica Nusink, Alyssa Clark

Marriott Student Review

What social problem keeps you up at night? When you watch the news, what do you wish you could change? If you were to change one thing about the world, what would it be? Do you know where to start? The Ballard Center is BYU’s center for social impact, and it aims to help students learn how to solve social problems.

Editors Letter, Marianna Richardson

Marriott Student Review

No abstract provided.

Full Issue: Unscripted (Volume 3, Issue 3), Marianna Richardson

Marriott Student Review

No abstract provided.