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Business and Corporate Communications

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Articles 301 - 330 of 773

Full-Text Articles in Business Administration, Management, and Operations

Unpopular Opinion: Employees Don't Need Ping Pong Tables To Be Motivated, Katelyn Poulson Jul 2020

Unpopular Opinion: Employees Don't Need Ping Pong Tables To Be Motivated, Katelyn Poulson

Marriott Student Review

Waking up in the morning is difficult. The Sleep Review reported that 57% of Americans hit the snooze button and stay in bed for at least five extra minutes a day. If we struggle to motivate ourselves, how do we even begin to understand how to motivate others? Many businesses have resorted to placing large amounts of money into building fun and interactive break rooms, providing unlimited snacks and drinks, and even offering unlimited vacation days. Read this article to find out why companies should ditch the new, “innovative” way of motivating employees and turn to intrinsic motivators instead.


College Of Business Dean's Report: 2019-2020, Ryan Butt Jul 2020

College Of Business Dean's Report: 2019-2020, Ryan Butt

College of Business Dean’s Reports

No abstract provided.


Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett Jun 2020

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …


A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro Jun 2020

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …


Trading Up: Exchanging Our Data For A Better Life, Nathan Turner May 2020

Trading Up: Exchanging Our Data For A Better Life, Nathan Turner

Marriott Student Review

We live in a data-driven economy. Many people feel like consumers are on the losing end of an economic data-battle with tech giants, but this is simply not true; our data can drive innovation. That’s right—personal data collected from you and me can influence new technologies that will improve our lives. This should excite us, but our fear of losing data privacy can quell our excitement for progress and even restrict innovation. Our quality of life has already begun to improve through data driven innovation, and technological progress is not slowing down. If we let our fear of losing data …


“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre May 2020

“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre

Marriott Student Review

Discussion of affects of marriage on career outcomes.


Your Home: The Workplace Of The Future, Lewis Larson May 2020

Your Home: The Workplace Of The Future, Lewis Larson

Marriott Student Review

With more technology at our fingertips than ever before, remote working seems to be the direction many businesses are heading. In this article, Lewis Larson discusses how offering remote working opportunities is one way that business managers can boost productivity in their company.


Emotional Intelligence Trumps Your Gpa, Gage Poulson May 2020

Emotional Intelligence Trumps Your Gpa, Gage Poulson

Marriott Student Review

What does it truly mean to be intelligent? While success is commonly measured by our GPA, our ACT scores, and how many high-level courses we can manage, emotional intelligence is measured by the ability to motivate oneself, control impulses, regulate moods, empathize, and hope. In this article we explore how emotional intelligence should be valued equally, if not more, than academic achievements within the business world.


Six Steps To Starting A Successful Business, Chandler Allen May 2020

Six Steps To Starting A Successful Business, Chandler Allen

Marriott Student Review

For anyone who is interested in starting their own business, Chandler Allen provides a clear and concise overview outlining how successful startups are founded and managed. We all know that entrepreneurship is risky and that startups often fail, but following Allen’s formula can help entrepreneurs avoid potential pitfalls and achieve sought-after success in just six steps.


Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher May 2020

Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher

Marriott Student Review

Business ethics matter. Businesses can and should mitigate the macro-influences that their employees face to promote high ethical values which will in turn maximize shareholder value.


Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky May 2020

Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky

Marriott Student Review

Having trouble getting yourself or your employees excited for the work ahead of them? This article discusses five potential changes that could liven up the workplace and bring more energy to your business.


Three Solutions To Your Audit Lag Problems, Joseph Knighton May 2020

Three Solutions To Your Audit Lag Problems, Joseph Knighton

Marriott Student Review

Audit lags are a problem. In this article, Joseph Knighton lays out three factors CPA firms can consider to reduce their lags.


Make More, Work Less, Michael Sutton May 2020

Make More, Work Less, Michael Sutton

Marriott Student Review

Although the status quo in the business world is to work long hours and supposedly produce more each workweek, studies show that working less and taking appropriately regulated breaks actually lead to more productivity in individuals and businesses as a whole. Specifically companies would be wise to implement a limit of 50 work hours per week, encourage frequent breaks (about 15 minute every hour), and encourage patterns of sufficient sleep. By reducing mental fatigue in your employees, their productivity will increase.


Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi May 2020

Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi

Honors College Theses

The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …


Q2s Enhanced Pedagogy: Developing Critical Listening Skills In Business School Students To Enhance On-The-Job Performance, Matthew Habich May 2020

Q2s Enhanced Pedagogy: Developing Critical Listening Skills In Business School Students To Enhance On-The-Job Performance, Matthew Habich

Q2S Enhancing Pedagogy

A common complaint heard from many business managers and executives is that while recent business school graduates are relatively well-equipped for the technical aspects of their jobs, they often lack critical communication-related skills, thus limiting their organizational effectiveness. This article describes feedback received from a group of Southern California business executives indicating that "active listening" is one of the most important of these communication skills - and one often lacking in recent business school graduates - and offers one classroom exercise that can be used to help students practice this critical communication skill.


2020 Ijbe Front Matter Apr 2020

2020 Ijbe Front Matter

International Journal for Business Education

  1. Editorial Board
  2. Letter from International President
  3. SIEC-ISBE International


When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry Apr 2020

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Department of Marketing: Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …


Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters Mar 2020

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy & Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.


The Future Of Taxes Is Now!, Andrew Duncan Mar 2020

The Future Of Taxes Is Now!, Andrew Duncan

Marriott Student Review

No abstract provided.


Creating The Virtuous Organization, Alyssa Clark Mar 2020

Creating The Virtuous Organization, Alyssa Clark

Marriott Student Review

No abstract provided.


Landscape Of The Data Industry, Porter Bagley Mar 2020

Landscape Of The Data Industry, Porter Bagley

Marriott Student Review

No abstract provided.


Liar's Poker, A Review, Mark Larson Mar 2020

Liar's Poker, A Review, Mark Larson

Marriott Student Review

No abstract provided.


Becoming, A Review, Jacob Hola Mar 2020

Becoming, A Review, Jacob Hola

Marriott Student Review

No abstract provided.


Podcast Reviews, Jennifer Stenquist, Michaela Tanne Mar 2020

Podcast Reviews, Jennifer Stenquist, Michaela Tanne

Marriott Student Review

No abstract provided.


Measuring Success Right And What That Means, Nathan Lake Mar 2020

Measuring Success Right And What That Means, Nathan Lake

Marriott Student Review

No abstract provided.


Buzzwords, Parker Gardner Mar 2020

Buzzwords, Parker Gardner

Marriott Student Review

No abstract provided.


The Rose: Artificial Intelligence In The Current Hiring Process, Denise Han Mar 2020

The Rose: Artificial Intelligence In The Current Hiring Process, Denise Han

Marriott Student Review

No abstract provided.


Inspiring Learning Through The Marriott Student Review, Ryan Stenquist Mar 2020

Inspiring Learning Through The Marriott Student Review, Ryan Stenquist

Marriott Student Review

No abstract provided.


The Ballard Center, Danica Nusink, Alyssa Clark Mar 2020

The Ballard Center, Danica Nusink, Alyssa Clark

Marriott Student Review

What social problem keeps you up at night? When you watch the news, what do you wish you could change? If you were to change one thing about the world, what would it be? Do you know where to start? The Ballard Center is BYU’s center for social impact, and it aims to help students learn how to solve social problems.


Editors Letter, Marianna Richardson Mar 2020

Editors Letter, Marianna Richardson

Marriott Student Review

No abstract provided.