Arts Management Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

2022 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 13, 2022.

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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Parsing The Pandemic: A Special Report

DePaul Magazine

This special report takes a look at four sectors—transportation, hospitality, entertainment and education—and examines how the pandemic affected their operations, what lessons they learned and how they are changing to ensure a bright future.

Efektivitas Active Cycle Of Breathing Technique (Acbt)Terhadap Peningkatan Kapasitas Fungsional Pada Pasien Bronkiektasis Post Tuberkulosis Paru, Aditya Denny Pratama

Jurnal Vokasi Indonesia

Bronchiectasis is a chronic disorder characterized by irreversible bronchial dilatation accompanied by an inflammatory process in the walls of the bronchi and the surrounding lung parenchyma. Bronchiectasis can be caused by infection with the bacterium Mycobacterium Tuberculosis which is the bacteria that causes pulmonary tuberculosis (pulmonary TB). The main characteristic of bronchiectasis is the accumulation of mucus, chronic bacterial infections, and persistent bronchial inflammation. The purpose of this case study was to determine the effectiveness of the Active Cycle Of Breathing Technique (ACBT) on increasing functional capacity in bronchiectasis patients with pulmonary tuberculosis. The research method used is in the …

Penyusunan Kurikulum Blok Bahasa Inggris Vokasional, Erlin Estiana Yuanti, Nabilla Kusuma Vardhani

Jurnal Vokasi Indonesia

This research aims at designing vocational block curriculum for Bachelor of Applied English Vocational College (BAE SV) UGM to assure the achievement of the study program’s competences based on the Independent Campus policy (MBKM) and to produce English Specialists in Public Relations as its graduate profile. The research employs qualitative method, using Research and Development approach in the three stages done, such as: (1) library study, (2) designing the block curriculum, and (3) validating the curriculum design by holding FGD with stakeholder users. The research produces a vocational English block curriculum based on CEFR Level C1 and SKKNI No.629/ 2016 …

Menulis Untuk Publikasi: “Punya Ide, Tapi Sulit Menuliskannya”, Wahyu Kartika Wienanda, Yohana Ika Harnita Sari, Triana April Liani, Azalea Puteri Utami

Jurnal Vokasi Indonesia

Writing for publication is the scholars’ needs. Unfortunately, the number of student publications, especially in the Applied English Study Program, Sekolah Vokasi UGM, has not shown a good trend. Thus, the study program provides a subject namely Academic Writing to help the students practice and improve their research writing skills. However, specifically-tailored course materials for the subject have not been provided. This study aims to find out the students’ needs for writing a research publication. Interviews to 20 students of Transfer Program in Applied English and 3 journal reviewers were conducted. The interview results were then analyzed based on parts …

Complaints Of Asthenopia Symptoms In-Office Employees, Chita Widia, Ricky Rahmawinata, Darmono Darmono

Jurnal Vokasi Indonesia

An Eyes health problem that can be experienced by employees is asthenopia. The purpose of this study is to address complaints of Asthenopia symptoms in the employees of one of the offices in Tasikmalaya city in 2020. This research uses a descriptive quantitative research method, a cross-sectional design. In this study, to collect data, the tool used was a questionnaire. Research results found that the most asthenopia symptoms felt by employees of one of the offices in the City of Tasikmalaya were shaded vision when looking at objects, glare when working at a computer, difficulty focusing while working at the …

Faktor Informasi Online Dalam Pengambilankeputusan Investor Pada Platform Crowdfunding Berbasis Donasi, Rendy Adhi Pratama, Liyu Adhi Kasari Sulung, Sri Rahayu

Jurnal Vokasi Indonesia

This study aims to analyze the role of online information in the decision-making process of investors in the form of donation-based crowdfunding. We use Kitabisa.com as a donation-based crowdfunding platform and collect 74 data on donation projects. This study uses the combination of a regression model with cross section data and an Elaboration likelihood model. The results of this study found that several very important online information variables, such as updates and shares on Facebook, proved significant to influence investors' decisions on crowdfunding platforms in Indonesia. The results of this study prove that the central routes obtained from project updates …

Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina

Jurnal Vokasi Indonesia

Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing …

Penerapan Kebijakan Fasilitas Mitra Utamakepabeanan: Mampukah Menurunkan Cost Of Taxation?, Murwendah Murwendah, Muhammad Raihan Tsanymahdy

Jurnal Vokasi Indonesia

The Main Partner of Customs, which was implemented in 2015, aims to reduce dwelling-time rates, decrease logistics costs, and appreciate companies with good tax compliance. On the other hand, dwelling-time figures have not shown a significant decline in numbers with all the facilities provided. This study examines the Main Partner of Customs policy regarding the cost of taxation perspective at Tanjung Priok Port. The discussion of this research focuses on the burden carried by both the policymaker and the company. This research was conducted through a quantitative approach with a post-positivist paradigm. The data collection techniques for this research are …

Rehabilitasi Post Nerve Transfer Pada Ekstremitas Atas, Made Hendra Satria Nugraha

Jurnal Vokasi Indonesia

Peripheral nerve injuries mostly occur in the upper extremities with the most common cause being trauma. An alternative to nerve repair in proximal injury is restoration of function via nerve transfer. The rehabilitation process is needed to relearn the movement so that the results of the nerve transfer can function properly. The purpose of this study was to provide an overview of the post-nerve transfer rehabilitation process in the upper extremity and its benefits in maintaining and improving the quality of movement in the upper extremity. This research is a literature review with secondary data sources in the form of …

2021 School Of Culinary Arts And Food Technology, Spring Newsletter, Tu Dublin., James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Spring Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Spring period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. In this issue we also fondly remember Cathal Brugha Street, Dublin 2 (as the school now prepares to move to our new campus facilities …

Past, Pandemic, And Future: Adaptations And Innovations In Student Engagement At Collegiate Art Programs, Jessie H. Buford

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

This research paper will focus on student engagement programs associated with collegiate performing arts centers and art programs and how these programs engage and support students prior to and during the Covid-19 pandemic. It will look at the ways arts administrators identify and evaluate the barriers and motivations related to participation within arts programming. Lastly, this research will explore the ways in which these programs have adapted to the pandemic and how these innovations and adaptations might continue, post-pandemic, in order to better support faculty, staff, and students. Data was gathered through interviews with six student engagement professionals who work …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports (ETD)

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Analisis Sengketa Koreksi Fiskal Pada Biayaresearch And Development (Studi Kasuspemeriksaan Pajak Pt.X Tahun 2014), Hadining Kusumastuti, Ari Warli Ruchiyat

Jurnal Vokasi Indonesia

This paper discusses the Fiscal Correction Dispute Analysis on Research & Development Costs at the 2014 Tax Audit Year PT. X. In this case study discusses the different interpretations between taxpayers and Fiscus on the provisions governing the costs that can be charged to companies, causing tax disputes. The purpose of writing is to determine the background of the recognition of research and development costs at PT X. and its compliance with the provisions of tax regulations. The research method used is descriptive qualitative. The result of this case study is the assumption from the Fiscus regarding the recognition of …

Engaging Non-Arts Students In Arts Administration, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

This article explores the unique challenges and opportunities experienced while teaching an Introduction to Arts Administration class with undergraduate students who are largely unfamiliar with the arts. After a review of current academic literature on the topic of student engagement and retention, the conversation will turn to specific strategies and methods utilized by one adjunct professor at a Research One university. These strategies are informed by Lev Vygotsky’s theory on the Zone of Proximal Development and the idea of student constructed scaffolding. Making arts administration relevant to this group of students requires considerable attention to learning their individual experiences and …

Cultural Policy And The Rise Of Multiculturalism Study Of Fine Arts Exhibition In The 2000s, The National Gallery Of Indonesia, Citra Smara Dewi

International Review of Humanities Studies

This study focuses on the role of cultural policy in the rise of multiculturalism with a case study of the Indonesian Art Exhibition, Pameran Seni Rupa Nusantara (PSRN) 2000s, which was initiated by a cultural institution, the National Gallery of Indonesia (GNI). PSRN exhibition is one of the important programs of GNI because it gives space to the artists of the archipelago - not just Java and Bali - to present works of modern-contemporary art rooted in local wisdom. As a nation that has the characteristics of pluralism, the spirit of multiculturalism in art has become very significant, especially in …

Exploring A Qualitative Approach To Arts Advocacy And Evaluation, Lycette C. Belisle

Undergraduate Theses

The quantitative impact of the arts has become an increasingly important factor in determining the overall value of a project, and is often used to determine acceptance of submissions, public recognition and funding disbursement. This project evaluates current understandings of how the arts function within society, popular methods for determining the value of the arts and explores how qualitative reasoning can be utilized to communicate the value of supporting artistic endeavors. While placing a numerical value on the arts based on data collection can be important, this project will aim to evaluate the implications of relying so heavily on facts …

Diversification As A Strategy: A Research-Based Plan To Cultivate New Audiences At The Richmond Symphony, James A. Perkins Jr, C Keith Claassen, Frank G. Weber, Verona D. Wilborn

Doctor of Education Capstones

Building a more inclusive audience is not a far-fetched idea; system diversification by its very nature is a performance strategy, not a performance goal. Changing audience demographics requires well laid out plans, achievable goals, effective processes, and a total organizational commitment to diversification. This report was created to provide perspectives that inform executive leaders in arts organizations who plan to attract diverse audiences. It highlights nine research-based recommendations for audience diversification. Our report is unique in that it layers four approaches that, if used simultaneously, have the potential to both increase the likelihood of success and decrease the amount of …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre

All Faculty and Staff Scholarship

In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.

All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock

Conservatory of Music Faculty Presentations

The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …

Footprints Of Resilience: Tracking The Career Development Steps Of African American Male Musicians, Patrice Tiffany Leshay Bax

Graduate Theses and Dissertations

For African American (AA) male musicians, the road toward career advancement in the entertainment industry is particularly arduous. Despite many difficulties on the journey to career success, the history of gospel, R&B, jazz, and funk music is evidence that many AA male musicians find their way to develop and advance their careers. Many AA male musicians find career development and advancement opportunities through religious and sacred institutions. However, the journey to become a professional musician for AA males is fluid and not formalized causing ambiguity in the steps taken to enter this career field and sustain growth in a rapidly …

2019 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 10, 2019

I Landed A U.F.O. On Main Street: An Autoethnography Of The Founding Of An Arts Education Organization In Appalachian Kentucky, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

Abstract: The Appalachian region in the southern mid-west has long been the source of stereotyping for dramatic and political affect. Through the course of nine years as a resident in an Appalachian community in south-central Kentucky, the author experienced life as it is lived by the local people. Through the establishment of an art education organization, the author became entwined with local families and became familiar with the origins of many of those stereotypes. Using autoethnography to interpret her experiences, through the lens of academic research, the author will confront the primary issues that surfaced: the acute designation of outsider …

Penatalaksanaan Okupasi Terapi Dalamaktivitas Menggunakan Beha Dengan Konsep Bobath Pada Pasien Stroke Hemiparesis Sinistra Di Klinik Sasana Husada, Hidayati, E. R. N, Arum Pratiwi, Rita Aliya

Jurnal Vokasi Indonesia

Stroke is brain attack due to vascular injury that can damage the brain permanently because of neurologist disorder. The purpose of this intervention is to improve patient's ability to wear bras according to Occupation Therapy's view. The method that will be used to improve the patient ability who suffer from function disorder, movement, and control due to the lesion in the central nerve system is Bobath Concept. By giving eight times intervention, it can be seen that there is improvement postural control and less pain in the shoulder area when it moved. The result of this shows that there is …

2018 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 11, 2018.

Arts Education: A Philanthropic Priority?, Clare Murray

Honors Theses

Through restricted donations, donors to private, independent not-for-profit US art museums are able to affect the prioritization of museum activities. Using annual data from museums’ Form 990s and AAMD survey responses, I test whether restricted giving affects a museum’s educational programming by analyzing the effect of restricted assets on education department performance indicators. I find that a percentage point increase in permanently restricted assets as a proportion of total assets is associated with a 0.1876 percentage point increase in education expenses as a share of total expenses. Through qualitative informational interviews, I recognize this impact as evidence that arts education …

Ua Feature Twirler For A Day, Amy Mellinger

Williams Honors College, Honors Research Projects

This analysis includes a description of the first UA Twirler for a Day Event, the preliminary research done on the best practices for planning events such as this, and the process that took place to plan the event. It then goes into an analysis of the planning process, communication, registration, and execution of the event, as well as suggestions for planning similar events.