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Full-Text Articles in Arts Management
Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina
Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina
Jurnal Vokasi Indonesia
Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing …
Engaging Non-Arts Students In Arts Administration, Elise L. Kieffer Phd
Engaging Non-Arts Students In Arts Administration, Elise L. Kieffer Phd
Faculty & Staff Research and Creative Activity
This article explores the unique challenges and opportunities experienced while teaching an Introduction to Arts Administration class with undergraduate students who are largely unfamiliar with the arts. After a review of current academic literature on the topic of student engagement and retention, the conversation will turn to specific strategies and methods utilized by one adjunct professor at a Research One university. These strategies are informed by Lev Vygotsky’s theory on the Zone of Proximal Development and the idea of student constructed scaffolding. Making arts administration relevant to this group of students requires considerable attention to learning their individual experiences and …