Advertising and Promotion Management Commons^™

A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett

The Coastal Business Journal

This research investigates the auction properties that influence eBay's effectiveness (ability to attract bidders) and efficiency (ability to maximize price and profit) as the distribution link of the supply chain. The research extends the literature pioneered by Lucking-Reiley (2000) on eBay auctions. We found that the effectiveness of using eBay is influenced by the item description in the auction heading, the initial price, the timing of the auction and the operating condition of the item, in our case an inexpensive, functional HP 12-C financial calculator. The efficiency of eBay, on the other hand, is influenced by the ability to attract …

New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell

The Coastal Business Journal

Management scholars traditionally rely on the review of journals and empirical data for information used in research projects and in the classroom. However, there is also a vast amount of material that remains virtually untapped by many management researchers - the artifacts, pictures, and remains of industrial and commercial organizations. Industrial archeologists specialize in studying organizational life, particularly, the life of manufacturing facilities, by examining of empirical data, as well as pictures, records, internal and external correspondence, other printed materials, and artifacts. This article delineates how management scholars can also take advantage of the wealth of secondary material that exists …

A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr

The Coastal Business Journal

As we have graphically seen since September 11, 2001, areas which depend heavily upon tourism as a primary source of income face a host of challenges. South Carolina's Grand Strand area is a good example of just such an area. A number of focused tourism-related events intended to attract a certain segment of the population have evolved over the years. Two such events revolve around the attraction of motorcyclists. One occurs during early to mid-May (with a burgeoning repeat presence in the Fall), while the other occurs over Memorial Day weekend. Both events have proven to be successful in terms …

Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii

The Coastal Business Journal

Many organizations in both the profit and not-for-profit arenas have discovered the benefits of strategic planning. An increasing number of churches and ministries are applying the principles of strategic planning (Clinton, Williams, & Stevens, 1995). In the 1990s, organizations including churches…are playing "Jeopardy" if they do not have strategic plans in place (Maes, 1998). This research examines to what extent strategic planning is being used among churches. Data was gathered through distribution of a survey mailed to churches in South Carolina. The pastor of each church personally completed the survey and returned it via e-mail, postal service, or fax. Initial …

An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton

The Coastal Business Journal

This article examines recent trends and developments in an increasingly popular HR practice--incentive pay programs. In addition to highlighting major developments in recent empirical studies, this article also synthesizes recent research pertaining to general guidelines or strategies for design, implementation, and the utilization of incentive pay programs. Counter arguments pointing out potential pitfalls and precautions will also be discussed. The article concludes by offering some recommendations for future research.

An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr.

The Coastal Business Journal

This paper provides an analysis of the U.S. News and World Report 2002 ratings of America's best colleges in the area of undergraduate business specialties. The U.S. News ranking procedures are described and then a detailed comparison of actual programs and courses is accomplished for the top-ranked schools. This study looked at the specific area of undergraduate business specialties: supply chain management/logistics. Based on analysis of data collected, it is likely that there are misperceptions in the U.S. News survey in the category of undergraduate business specialties.

Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney

The Coastal Business Journal

For a number of years, an annual publication of the Wall College of Business at Coastal Carolina University (The Coastal Business Review and later, Journal) was produced in standard print form. Because of increasing budgetary concerns experienced by the University and the State of South Carolina, the cost of printing the journal in the traditional fashion became increasingly prohibitive. When publishing deadlines were missed, several avenues were explored regarding how the College could deal with the problem. While unique for an institution of this size, the creation of a totally on-line journal began to assert itself as a viable option. …

Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander

The Coastal Business Journal

Many companies have made significant improvements in safety records, but have eventually reached a plateau. This article examines employee safety performance in regards to their job satisfaction and its implications to managers for improving employees safety performance through job redesign.

Benchmarking: Understanding The Basics, William M. Lankford

The Coastal Business Journal

It is often stated that those who benchmark do not have to reinvent the wheel (Parker, 1996). By following others one can make improvements and not focus on stale ideas. Benchmarking at first glance may be mistaken for a copycat form of developing strategic plans and for making improvements within an organization. This is not true. Benchmarking is a process that allows organizations to improve upon existing ideas. In order to eliminate myths and misconceptions about benchmarking it is important to know exactly what benchmarking is, the different types of benchmarking, the criticisms of benchmarking, and the ethical practices concerning …

Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield

The Coastal Business Journal

The study sought to determine if the newly received AACSB accreditation impacted enrollment of the Lewis College of Business, Marshall University. A questionnaire was used to survey all new or transfer students and a 27.5% response was received.

Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath

The Coastal Business Journal

Small business owners are always striving to grow the business in pursuit of success. The question of how to make that happen is the paramount issue. Spotlighting key areas related to sustained, rapid growth and its consequences, both good and bad, is especially essential for small businesses who rarely have much of a financial cushion. Do all small business owners want to have extended, high growth periods? If so, what problems are associated with such accelerated growth?How can small business owners grow successfully, guarding against many common pitfalls?

The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins

The Coastal Business Journal

Official corruption, unfortunately, is endemic in the developing world. One factor in the spread of this illegal activity has been the propensity of developing-country governments to intervene heavily in their economies, often in the attempt to guide, direct, and control economic activity in order to promote the desired pace and style of economic development. Such regulatory efforts, though now on the wane in much of the developing world, continue to generate opportunities in many countries for bureaucrats in control of scarce resources to allocate them on a non-market basis, to further their own economic, political, and social prospects.

The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte

The Coastal Business Journal

This three-year study of the relationship between attractions demand and lodging demand indicate that increasing attendance at recreation and entertainment-related attractions is associated with heightened lodging demand. However, it is also clear that the relationship between attractions attendance and lodging demand may vary from destination to destination.

Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins

The Coastal Business Journal

Gambling activities of casinos, lotteries and other forms are becoming increasingly acceptable to society. Also, the media and the public are increasingly referring to economically essential market-risk management activities like trading in derivatives as gambling. This paper attempts to distinguish between these two types of activities and maintains that unlike gambling in casinos and lotteries, the market-risk management activities add value to the economy and are essential to the efficient working of production and distribution functions of the economy.

Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte

The Coastal Business Journal

The number of golf courses in the Myrtle Beach area is constantly changing. So too, are the number of new residents who decide to buy or build homes or condominiums near these golf courses. This thesis explores the utilization of golf courses by residents of the particular golf course community. Primary research is performed and analyzed concerning four Myrtle Beach area golf course communities. The study shows that primary home ownership, retirement, membership of the golf course, and prestige of the golf course are all positively associated with usage of the golf course. The results of the study may be …

The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart

The Coastal Business Journal

Structural and locational characteristics are known to affect housing prices, and numerous studies have explored many of these characteristics. However very little empirical information was available on the effect of golf course location for improved property. Two recent studies find that building on a golf course adds 7 to 8 percent to the value of property. However, we find that for a private development on a barrier island, building a villa or single family home on a golf course does not have any significant impact on price. Specific locational factors may explain this unexpected result.

Research Note: Assessing The Impact Of K-Pop On The Sales Of Korean Brands: A Case Of Automobile In The U.S. Market, Yayu Yuan, Janghyuk Lee

Asia Marketing Journal

The aim of this paper is to expand upon previous research into the country of origin effect through the use of empirical data by formulating an analysis method which allows the measurement of the extent of country of origin effect by the proxy of K-pop musicians associated with country of origin image and to propose an alternative framework which provides an explanation as to the discrepancies between empirical data and prior research. Our analysis results reveal that the impact of country of origin associated with ‘PSY’ and ‘BTS’ on the automobile sales of ‘Hyundai Sonata’ was significant in the U.S. …

The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang

Department of Marketing Faculty Scholarship and Creative Works

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed …

What Improves Customer Satisfaction In Mobile Banking Apps? An Application Of Text Mining Analysis, Yun Kyung Oh, Jung-Min Kim

Asia Marketing Journal

Consumer-generated reviews reflect consumers’ experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we first derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve …

Donation Levels In Cause-Related Marketing (Crm): The Impact Of Donation Levels, Consumer Support And Self-Expressive Cues On Perceived Benefits And Perceived Monetary Sacrifice, Tae Hee Park, Dongho Yoo

Asia Marketing Journal

In this study, we examine the extent to which donation level is perceived as a concept of benefit and monetary sacrifice to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the influence of self-expressive cues as a means of increasing consumers’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacrifice. As a result of Study 1, consumers with high-level cause support perceived the donation level as a benefit, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with …

Student Government National Network, Alexander Chiarelott

Honors Projects

My project is the creation and utilization of the Student Government National Network. This is a joint effort between many student leaders from around the country, but the idea for it was started by me and the former BGSU USG President Harrison Carter. My specific role in the development phase of this organization has been to bring in the student leaders in my network, as well as to consider the long-term marketing and financial routes we want the organization to take. I will be developing the marketing and economic plans for this organization, which have a major bearing on how …

Digital Red Packets And The Power Of Sharing Online, Singapore Management University

Perspectives@SMU

Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media

Headquarters Report: A Look Back, A Step Forward, Karen Burgess Cae

The Journal of the Michigan Dental Association

In her Headquarters Report, MDA Executive Director Karen Burgess reflects on the dental landscape entering the third year of the COVID-19 pandemic, acknowledging the "new normal" with increased demand for services, staff shortages, and supply chain challenges. Despite uncertainties, the Michigan Dental Association (MDA) maintained membership numbers better than expected, with a slight decrease in market share. The report emphasizes the importance of member value, highlighted by a favorable Net Promoter Score (NPS) and positive feedback on MDA benefits. It also discusses efforts in diversity, equity, and inclusion, along with successful advocacy initiatives influencing oral health in Michigan.

Still Doing What “Nintendon’T”: The Saga Of The Sega Master System In Brazil, Philippe Chauveau

Publications

Brazil is a large and established video game market. In 2015, it was the 5th largest gaming population globally (DiChristopher, 2014), and Brazilians game an average of 1:17 per day (on par with the United States; Clement, 2021). These numbers are encouraging for game developers, who see Brazil as a lucrative gaming market (“The Brazilian Gamer,” 2017). Home console sales in the country have been rising since 2015 (Nogueira, 2020), mostly dominated by Nintendo, Sony, and Microsoft (Vailshery, 2021). However, unique to Brazil is the lasting success of SEGA, a company that despite not producing a new model console since …

Privacy Considerations For Online Advertising: A Stakeholder’S Perspective To Programmatic Advertising, Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin Pehlivan

Business Faculty Articles and Research

Purpose

Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced in 2020 that Chrome would stop supporting third-party cookies in the near future. At the same time, advertising technology companies are developing alternative solutions for online targeting and consumer privacy controls. This paper aims to explore privacy considerations related to online tracking and targeting methods used for programmatic advertising (i.e. third-party cookies, Privacy Sandbox, Unified ID 2.0) for a variety of stakeholders: consumers, AdTech platforms, advertisers and publishers.

Design/methodology/approach

This study analyzes the topic of internet …

The Safety Paradox Of Self-Driving Cars, Yeh Jun Lee, Jongwon Park

Asia Marketing Journal

Self-driving cars are undergoing extensive road tests and should enter the market within the decade, but consumers continue to worry about the safety of autonomous vehicles—even though most traffic accidents are caused by human errors that are avoidable with automation technology. Four experiments investigated how a vehicle’s automation level affects its perceived safety, why excessive safety concerns prevail, and how they can be mitigated. In all experiments, participants read descriptions of full-automation (Level 5) and high-automation (Level 4) self-driving cars: Participants consistently perceived Level 5 (vs. Level 4) vehicles as less safe. The effect persisted when objective safety information was …

Increasing Healthy Food Access For Low-Income Communities: Protocol Of The Healthy Community Stores Case Study Project, Joel Gittelsohn, Christina M. Kasprzak, Alex B. Hill, Samantha M. Sundermeir, Melissa N. Laska, Rachael D. Dombrowski, Julia Deangelo, Angela Odoms-Young, Lucia A. Leone

Urban Studies and Planning Faculty Research Publications

Improving healthy food access in low-income communities continues to be a public health challenge. One strategy for improving healthy food access has been to introduce community food stores, with the mission of increasing healthy food access; however, no study has explored the experiences of different initiatives and models in opening and sustaining healthy food stores. This study used a case study approach to understand the experiences of healthy food stores in low-income communities. The purpose of this paper is to describe the methodology used and protocol followed. A case study approach was used to describe seven healthy food stores across …

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …

Ira Disclosure Framing Effects On Purchase Decisions, Eugene Cautillo, Mary M. Long

Atlantic Marketing Journal

This research examines the use of disclosures included in IRA advertisements to determine their impact on purchase decisions. Disclosures were manipulated through different framing language to examine the investor’s risk perception. The Hayes Process Model was used to test the significance of investor risk perception and risk propensity (investor’s likelihood to act on risk perception) related to framing manipulation and ultimately, the purchase decision. The level of risk propensity was then used to assess the impact on the purchase decision for investors with varying sophistication levels. Additionally, the investor’s sophistication level, determined via a series of investment questions, was also …

Greenpeace In Germany And The U.S.: A Case Study In Non-Profit Web Design, Maximilian J. Weirauch

CMC Senior Theses

This thesis draws on Geert Hofstede’s cultural dimensions model, connects it to basic principles of web design, and applies it to a website analysis of the global non-profit organization Greenpeace. This case study of cultural dimensions in web design utilizes Hofstede’s framework from 1974 throughout all its chapters and focuses on the cultural differences between Germany and the U.S. My hypothesis that successful marketing materials such as websites must communicate differently with their U.S.-American and German audiences is partially borne out. But it is important to note that Hofstede’s cultural dimensions model cannot fully account for certain intercultural dimensions of …