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Articles 61 - 68 of 68
Full-Text Articles in Advertising and Promotion Management
Morehead State University 2000 Eagle Softball, Morehead State University. Office Of Athletics.
Morehead State University 2000 Eagle Softball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000 official media guide of the Morehead State University softball team.
Lady Eagle Basketball 2000-01 Morehead State University, Morehead State University. Office Of Athletics.
Lady Eagle Basketball 2000-01 Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000-2001 official media guide of the Morehead State University women's basketball team.
Morehead State University 2000 Eagle Baseball, Morehead State University. Office Of Athletics.
Morehead State University 2000 Eagle Baseball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000 official media guide of the Morehead State University baseball team.
Eagle Basketball 2000-01 Morehead State University, Morehead State University. Office Of Athletics.
Eagle Basketball 2000-01 Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000-2001 official media guide of the Morehead State University men's basketball team.
Morehead State University 2000 Eagle Golf, Morehead State University. Office Of Athletics.
Morehead State University 2000 Eagle Golf, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000 official media guide of the Morehead State University golf team.
Morehead State University 2000 Eagle Volleyball, Morehead State University. Office Of Athletics.
Morehead State University 2000 Eagle Volleyball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000 official media guide of the Morehead State University volleyball team.
Morehead State University 2000 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State University 2000 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2000 official media guide of the Morehead State University football team.
An Investigation Of Postmodern Influences In Advertising, Rose Leahy
An Investigation Of Postmodern Influences In Advertising, Rose Leahy
Theses
This study investigates the influences of postmodernism in advertising. The postmodern culture is characterised by irony, paradox, playfulness and anarchy. Consequently advertisements that are influenced by postmodernism embrace the unusual, the unconventional, the abstract and the ambiguous. This thesis set out to determine if there is a consensus among advertisers as to the meaning of postmodernism, to identify the reasons for the evolution of postmodern advertising and to assess its effectiveness and future potential.
Indications of the impact of postmodern advertising can be derived through qualitative methods, but quantitative methods can also be employed. Primary research was undertaken in the …