Advertising and Promotion Management Commons^™

Ua12/2/1 College Heights Herald, Vol. 73, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Batcheldor, Matt. Woman Crossing Normal Street Hit by Car – Deanna Thompson, Traffic Accidents
• Darr, John. Winding Down – Yoga, Tai Chi
• Moore, Leigh & Shannon Back. Radon: University Planning to Solve Problem
• Poetry Contest Entries Wanted – Women’s Studies Writing Contest
• Lanter, Charlie. Regents to Decide on Programs of Distinction
• Lanter, Charlie. Gary Ransdell to Present Vision
• Addressing Radon Step in the Right Direction
• Harlow, Paige. Editorial Cartoon Choose Radon Free Dorm Room – Housing & Residence Life
• Spoonamore, Mary. Seat Belts for Safety, Not Government Intrusion
• People …

Ua12/2/1 College Heights Herald, Vol. 73, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Western Withholds Radon Results
• Back, Shannon. Building Planning Moving Forward – Mass Media & Technology Hall
• Moore, Leigh. A Tale of Two Nightspots – Good Tymes, Baker Street Café
• Internet Classes Begin – University Libraries
• Englert, Jennifer. Study, Leaders Disagree on Fraternity Drinking – Alcohol
• Harper, Molly. Knowing Personal Limitations Makes Exercising Safe – Beth Bryant
• Topline Has Room for Improvement – Registrar
• Harlow, Paige. Editorial Cartoon Topline Registration Frustration
• Olmsted, Jane, et al. Show Both Sides of Abortion Debate – Roe v. Wade
• People Poll: What …

Ua12/2/1 College Heights Herald, Vol. 73, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Journalism Building in Budget Proposal – Mass Media & Technology Hall
• Back, Shannon. Top Five Programs Selected – Programs of Distinction
• Batcheldor, Matt. Three Students Die During Break – Stacey Coy, Levi Jackson, John Alexander
• Hutchins, Chris. Cheerleader’s Smile, Good Nature Remembered by Loved Ones – Stacey Coy
• HOPE Positions Available – Hope, Opportunity & Progress Through Education
• Veterans Program Begins – Veterans Upward Bound
• Batcheldor, Matt. Thieves Target Off-Campus Living During Break – Sigma Phi Epsilon
• Hall, Jason. Plans Announced for Commercial Airpark in Bowling Green …

Morehead State University '98 Eagle Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998 official media guide of the Morehead State University women's soccer team.

Morehead State University '98 Eagle Volleyball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998 official media guide of the Morehead State University volleyball team.

1998 Morehead State University Eagle Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998 official media guide of the Morehead State University baseball team.

1998-1999 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998-1999 official media guide of the Morehead State University Basketball team.

Eagles V. Thomas More 1998, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official program for the Morehead State v. Thomas More football game in October 1998.

1998 Morehead State University Eagle Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998 official media guide of the Morehead State University softball team.

Morehead State University 1998 Eagle Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998 official media guide of the Morehead State University football team.

Morehead State University '98/99 Women's Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998-1999 official media guide of the Morehead State University women's basketball team.

Eagle Golf 1998, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1998 official media guide of the Morehead State University golf team.

1997-1998 Women's Basketball: Bright Future, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1997-1998 media guide for the Morehead State University women's basketball team.

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …

John Deere Worldwide Manufacturing Symposium, Elizabeth J. Neibauer

Graduate Research Papers

The John Deere Worldwide Manufacturing Symposium project included event coordination, print materials, computer presentations, 29 speakers, location and guest arrangements. Printed materials included a symposium introduction letter, brochure, manual for each participant, welcome card, and thank you letters for each speaker.

Powerpoint presentations were used by all 29 speakers at the event and made available through internet access for all participants at the conclusion of the event. All presentations were handled and designed by the John Deere Waterloo Works.

In addition, the coordination of this project involved handling all details large or small including: selecting the location, recruiting the speakers …

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Changing Policies Regarding Advertising In Taiwan & Their Impacts, Li-Tzu Yang

Theses

Mass media is not only an important tool to develop social change but also a condition to ensure democracy's continued development. Before the lifting of martial law, newspaper publication was controlled by the KMT Party. This situation meant that the mass media had no freedom and could not decide for themselves what to publish. After the lifting of martial law, Taiwan experienced great changes in politics, economics, society and culture. These huge change were reflected in mass media before and after martial law and are the purpose of this research analysis. Specifically, the role advertising played before the lifting of …