Advertising and Promotion Management Commons^™

Ua12/2/1 College Heights Herald, Vol. 67, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• McCauley, Laura. Night Life: Partying Western Style – Entertainment
• Stivers, Stephanie. Not Many Options For Students Under 21 – Entertainment
• Grundy, Julie. Lawsuit Will Seek To Void Hiring – Steve Catron, Bobby Bartley, Louie Nunn, Regents
• Ahsan, Human. Black History Month A Learning Experience
• Roe vs. Wade Attorney to Lecture- Sarah Weddington
• Schedule of Events for Black History Month
• Stewart, Nikita. Heather Falmlen Lobbies For Health Issue – Student Government Association
• Kinnaird, Kevin. Charlie Daniels’ Band In Concert
• Rutledge, Dawn. This Student Is A Real Cut Up – Todd …

Ua12/2/1 College Heights Herald, Vol. 67, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Grundy, Julie. Board Hires Lexington Law Firm – Regents, Lawsuits, Steve Catron, Bobby Bartley, Louie Nunn
• Wakeland, Nancy. CBS Uses Student’s Photos in Programs – 48 Hours, Ian Solender
• Poynter, Chris. Western Not Selling Tickets to University of Kentucky Game – Basketball
• Burnham, Maria. Professor Helps Launch Study of Worms in Space – Thomas Coohill
• Students Need Access to Regent – Associated Student Government
• Richardson, Patrick. Editorial Cartoon Heather Falmlen Ventriloquist’s Dummy
• Stewart, Nikki. Associated Student Government Plans Regent Committee
• Whitely, Jason. George Bush Speech Gets Mixed Reviews – …

Ua12/2/1 College Heights Herald, Vol. 67, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Group Would Advise Student Regent- Associated Student Government
• Whitely, Jason. Magicians Unload Bag Of Tricks – Stuart MacDonald, Lori MacDonald
• Stivers, Stephanie. Joseph Iracane Calls Special Board Meeting Today In Frankfort – Regents
• Stewart, Nikita. Brereton Jones Summons Presidents, Regents
• Applications Taken for Gwyneth Davis Memorial Law Scholarship
• Smoking Policy Needs Improving
• Richardson, Patrick. Editorial Cartoon Smoking
• McKinght, Ashley. Event Well Organized – Nashville Extravaganza
• Stoess, Ray. Counselors Sought for Kentucky Sheriffs’ Association Youth Camp
• Koger, Lee. Non-Traditional Student Brings His Life Experience …

Ua12/2/1 College Heights Herald, Vol. 67, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris & Stephanie Stivers. Regent Says Hiring Louie Nunn Illegal – Steve Catron
• Hannah, Jim. 1984 Arrest Helps End Louisville Drug Ring – Richard Kirby, Charles Hockersmith, WKU Police
• Brewer, Mike. The Greatest: Ali Floats Into Town – Muhammad Ali
• Poynter, Chris & Stephanie Stivers. Audit On Hold Till Thursday – Thomas Meredith
• Louie Nunn’s Position Raises Questions About Regents
• Richardson, Patrick. Editorial Cartoon Louie Nunn University Tour
• Amaro, Maria. Keep Dream Alive – Martin Luther King, Jr.
• Witty, David. Believes John F. Kennedy …

Ua12/2/1 College Heights Herald, Vol. 67, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Koger, Lee. War Experiences Change Kuwaiti Student – Ahmed Alhendi, Persian Gulf War, 1991
• Fife, Dana, et al. A Year After the Storm, Life Goes On – Michelle Muir, Ruth Gough, Julie Combs, Persian Gulf War, 1991
• Poynter, Chris. Soviet Spilt Sparks Classroom Shakeup – Chris Hamilton, Government
• Stivers, Stephanie. Achoo: Flu Season Sidelining Students – Influenza
• Thomas Meredith to Address Faculty, Staff
• Gulf War’s Glow Fades A Year Later
• Richardson, Patrick. Editorial Cartoon Persian Gulf War Birthday Party
• Allison, Richard. Cook Thanks Students – …

Ua12/2/1 College Heights Herald, Vol. 67, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stewart, Nikki. Governor Proposes Replacing Regents – Brereton Jones
• Grundy, Julie. Nobody Talking About Status of Audit – Regents, Thomas Meredith
• Burnham, Maria. Three Area Thrift Stores Meet Special Needs – Charities
• Kentucky Museum Wins Merit Award
• Exhibition Will Showcase Photos – Art
• Brewer, Mike. Margie Helm Was Kind, Gentle Woman
• State’s Priorities Should Include Higher Education
• Richardson, Patrick. Editorial Cartoon Legislators Taking Money from Education
• Margie Helm’s Legacy Should Inspire Students
• Robertson, Jeane. Adult Day Health Care Available
• Tatum, Doug. Fairness: College Heights Herald Strives for Balance – …

Trends In Gospel Music Publishing: 1940 To 1960, Vernon M. Whaley

Faculty Dissertations

The purpose of this study was to compile a historical survey of gospel music publishing from 1940 to 1960. Elements for investigation included the stated objectives, decisions, and marketing strategies employed by gospel music publishers to expand their markets from 1940 to 1960 and factors contributing to the growth in the gospel music publishing industry from 1940 to 1960.

The information for the study was collected through oral history methodology consisting of interviews with seven leaders in the industry including: Billy Ray Hearn, Chuck Fromm, Ralph Carmichael, John W. Peterson, Robert R. MacKenzie, Jessy Dixon, and Bill Gaither. Personal interviews …

Morehead State University Baseball 1992, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992 official media guide of the Morehead State University baseball team.

Morehead State University 1992-93 Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992-1993 official media guide of the Morehead State University women's basketball team.

Morehead State University 1992 Lady Eagle Volleyball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992 official media guide of the Morehead State University volleyball team.

1992-93 Morehead State University Basketball Eagles, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992-1993 official media guide of the Morehead State University basketball team.

Morehead State University Football 1992, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1992 official media guide of the Morehead State University football team.

The Controversy Of Sex In Advertising, Tammy Bankhead Wright

Theses

Advertising has been highly criticized due to its power to influence people's attitudes and actions. Advertising is the nonpersonal communication of information, usually paid for and persuasive in nature, about products, services or ideas of identified sponsors through various media.

The main idea that will be developed in this culminating project is the fact that although sex in advertising is a part of our culture and society, as a communications device, the use of sex in advertising is not always effective and does not sell most products.

There will be no actual debate to determine what amount of sex in …

The Importance Of Trade Promotions In The Marketing Mix: Effectively Managing Retail Promotional Allowances And Rebates, Barbara Van Fleet

Theses

This study, The Importance of Trade Promotions in the Marketing Mix: Effectively Managing Retail Promotional Allowances and Rebates, explores the critical role trade promotions play in contemporary marketing strategies, particularly within consumer packaged goods industries. Authored by Barbara van Fleet, the research delves into the historical evolution, strategic objectives, and challenges associated with trade promotions such as retail allowances and rebates.

The paper begins by contextualizing the emergence of promotions within the marketing mix, examining how early 20th-century manufacturers engaged retailers through incentives and in-store marketing to influence consumer purchasing. As the marketing mix evolved, trade promotions became vital …

Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen

Theses : Honours

The accounting, law and medical professions in Australia have resisted using advertising as part of a marketing strategy until the late 1980's. Unlike their colleagues in the United States, the majority of professionals in Australia have yet to explore the benefits of utilising advertising to develop and maintain a high quality reputation, as well as informing potential clientele of available services and other necessary information that customers may use to select a professional practitioner. It is the aim of this research to investigate consumer attitudes toward accountants, lawyers, and physicians with respect to professional service advertising in Perth, Western Australia. …