Advertising and Promotion Management Commons^™

Ua12/2/1 College Heights Herald, Vol. 65, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Patrick, Kelli. Housing Plan Out; We Have a Voice
• Summers, Kaye. Dolls Mirror Past of New International Counselor – Ann Stathos
• Bricking, Tanya. Officials Confident Wallace Wilkinson’s Pledge Will Pan Out
• College Enrollments Rise 4 Percent by 2000
• Flu Relief is Just a Call Away
• Interorganizational Council to Elect Officer Tomorrow
• Minority Institute for Seniors Announced
• Western Chamber Band’s Recording of Song Heard at Cotton Bowl
• Bricking, Tanya & Laura Howard. Western Buys Spot for Center – Institute for Economic Development
• Wessling, Susan. 22 Chinese …

Msu Vs. Mississippi Valley State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 8, 1990 basketball game between Morehead State University and Mississippi Valley State University.

Eagles Vs. Maryland-Baltimore Co. / Lady Eagles Vs. Dayton, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the January 6, 1990 basketball game between Morehead State University and Maryland-Baltimore County University and Dayton University.

1990-91 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990-1991 official media guide of the Morehead State University basketball team.

Eagle Baseball 1990, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide for the Morehead State University baseball team.

Ua68/13/5 Adyear, Vol. 2, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.

Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Newsletter created by the WKU Kelly Thompson Chapter of PRSSA regarding members, activities and alumni.

1990-91 Morehead State University Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990-1991 official media guide of the Morehead State University women's basketball team.

Morehead State University Volleyball 1990, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide of the Morehead State University volleyball team.

Morehead State University Football 1990, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide of the Morehead State University football team.

Spring 1990 Morehead State Women's Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1990 official media guide of the Morehead State University Women's Tennis team

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …