Advertising and Promotion Management Commons^™

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Changing Policies Regarding Advertising In Taiwan & Their Impacts, Li-Tzu Yang

Theses

Mass media is not only an important tool to develop social change but also a condition to ensure democracy's continued development. Before the lifting of martial law, newspaper publication was controlled by the KMT Party. This situation meant that the mass media had no freedom and could not decide for themselves what to publish. After the lifting of martial law, Taiwan experienced great changes in politics, economics, society and culture. These huge change were reflected in mass media before and after martial law and are the purpose of this research analysis. Specifically, the role advertising played before the lifting of …

The Controversy Of Sex In Advertising, Tammy Bankhead Wright

Theses

Advertising has been highly criticized due to its power to influence people's attitudes and actions. Advertising is the nonpersonal communication of information, usually paid for and persuasive in nature, about products, services or ideas of identified sponsors through various media.

The main idea that will be developed in this culminating project is the fact that although sex in advertising is a part of our culture and society, as a communications device, the use of sex in advertising is not always effective and does not sell most products.

There will be no actual debate to determine what amount of sex in …

The Importance Of Trade Promotions In The Marketing Mix: Effectively Managing Retail Promotional Allowances And Rebates, Barbara Van Fleet

Theses

This study, The Importance of Trade Promotions in the Marketing Mix: Effectively Managing Retail Promotional Allowances and Rebates, explores the critical role trade promotions play in contemporary marketing strategies, particularly within consumer packaged goods industries. Authored by Barbara van Fleet, the research delves into the historical evolution, strategic objectives, and challenges associated with trade promotions such as retail allowances and rebates.

The paper begins by contextualizing the emergence of promotions within the marketing mix, examining how early 20th-century manufacturers engaged retailers through incentives and in-store marketing to influence consumer purchasing. As the marketing mix evolved, trade promotions became vital …

College Admissions Videos And Viewbooks, Dennis L. Weiser

Theses

This study, "College Admission Videos and Viewbooks" by Dennis L. Weiser, explores the evolving role of promotional materials in the recruitment strategies of private colleges during the 1980s. As private institutions face increasing financial pressures and competition, admissions departments have adopted sophisticated marketing tactics to attract and retain students. The paper examines how viewbooks and admission videos are utilized to influence prospective students’ decisions, emphasizing the importance of reputation, presentation, and message clarity.

Weiser introduces the GET model—Gifts, Endowments, and Tuition—as the financial foundation of private colleges and underscores the critical function of admissions in sustaining institutional viability. The study …