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Western Kentucky University

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Full-Text Articles in Advertising and Promotion Management

Ua68/13/5 Adventure, Wku Advertising Club Apr 1983

Ua68/13/5 Adventure, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua35/11 Student Honors Research Bulletin, Wku Honors Program Jan 1983

Ua35/11 Student Honors Research Bulletin, Wku Honors Program

WKU Administration Documents

The WKU Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers are representative of work done by students from throughout the university.

  • Albin, Bettye. John Dryden's Criticism: The Neglected Link
  • Allen, Christopher. Martial Reflections: Ancient Cultures and Their War-Gods
  • Case, Laura. Climatic Preference
  • Deller, Kathy. Regression Analysis: The Effects of Advertising, Price, Income and Import Sales on American-Made Auto Sales
  • Downing, Elizabeth. Dorothy Leigh Sayers: Detective of Literary Theory in The Mind of the Maker
  • Elder, Janice. A Retrospective Study on Discharge Planning and Primiparas at Breckinridge Memorial
  • Flora, Joan. Narcissism and the Need for …


Ua68/13/4 Bowling Green, Vol. 3, No. 1, Kelly Thompson Chapter, Public Relations Students Society Of America Oct 1982

Ua68/13/4 Bowling Green, Vol. 3, No. 1, Kelly Thompson Chapter, Public Relations Students Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

  • Reflections
  • Business
  • Art
  • Community Service
  • Reminiscing
  • Curiosities
  • Entertainment

This issue includes articles:

  • Denk, Tom. Computers: Homeward Bound
  • Bickett, Cheryl. Bowling Green in the Year 2000
  • Snowberger, Cathy. Note This Number - Utility Phone List
  • Miller, Debbie. Handicap Facilities Gain Recognition
  • Bowman, Kathie. Bowling Green Takes to the Sky


Ua68/13/5 Adventure, Wku Advertising Club Oct 1982

Ua68/13/5 Adventure, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua68/13/5 Adventure, Wku Advertising Club Apr 1982

Ua68/13/5 Adventure, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua68/13/4 Bowling Green, Vol. 2, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America Apr 1982

Ua68/13/4 Bowling Green, Vol. 2, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

  • Reflections
  • Business
  • Art
  • Community Service
  • Reminiscing
  • Curiosities
  • Entertainment

This issue includes articles:

  • Goetz, Julia. Fraternal Organizations
  • Payne, Kenneth. Kentucky Burley: Its Gold Leaf Shines On Us All
  • Humphries, Ellen. Civil War Struggles Found Bowling Green Caught in the Middle
  • Denk, Tom. BRADD Provides Link - Barren River Area Development District
  • Berling, Vicki. Community Assignment: Work to Maintain Quality Education in Bowling Green - Warren County


Ua68/13/5 Adventure, Wku Advertising Club Oct 1981

Ua68/13/5 Adventure, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua68/13/4 Bowling Green, Vol. 2, Issue 1, Kelly Thompson Chapter, Public Relations Students Society Of America Oct 1981

Ua68/13/4 Bowling Green, Vol. 2, Issue 1, Kelly Thompson Chapter, Public Relations Students Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

  • Reflections
  • Business
  • Art
  • Community Service
  • Reminiscing
  • Curiosities
  • Entertainment

This issue includes articles:

  • Grant, Jeanne & Juanita Lusco. Volunteers Donate Their Time & Money
  • Weddle, Cindy. New Residents Adjust to Bowling Green - Charlotte Flanigan
  • Rudolph, Tamara. Ray Olliges
  • Rudolph, Tamara. Roger Downs Family
  • Weddle, Cindy. Jerome Boone
  • Redding, Rick, Scott Blann, Arthur Anderson & Vicki Berling. Bowling Green Products Used Around the World
  • Rudolph, Tamara. Log Cabin …


Ua68/13/5 Adventure, Vol. 2, No. 4, Wku Advertising Club Jul 1981

Ua68/13/5 Adventure, Vol. 2, No. 4, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America Apr 1981

Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

  • Reflections
  • Business
  • Art
  • Community Service
  • Reminiscing
  • Curiosities
  • Entertainment

This issue includes articles:

  • Grider, Lisa. One Tank Trips
  • O'Neal, Teresa & Debi Lee. Local Recreation
  • Brandon, Sharon. Bowling Green: Yesterday, Today & Tomorrow
  • Anderson, Arthur & Phil Parker. The Graveyard Shift
  • Strader, Chuck & Tami Rudol. Local Residents Glitter with Stardom


Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America Jan 1981

Ua68/13/4 Bowling Green, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

  • Reflections
  • Business
  • Art
  • Community Service
  • Reminiscing
  • Curiosities
  • Entertainment

This issue includes articles:

  • Weddle, Cindy. A Brief View Inside Union Underwear
  • Weddle, Cindy. Jacob Goldfar - A Man with a Dream
  • Cooke, Ken. Cable TV: Bowling Green's Plug in Means Chance at Stardom
  • Johnson, Nathan. GM Prepares to Assemble Corvettes
  • Area Women Operate Businesses
  • Berling, Vicki. The Pop Shoppe
  • Berling, Vicki. The Fashion House
  • Crook, Susan. Counseling
  • Lampert, …


Ua68/13/5 Adventure, Vol. 1, No. 3, Wku Advertising Club Oct 1980

Ua68/13/5 Adventure, Vol. 1, No. 3, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua68/13/5 Adventure, Vol. 1, No. 2, Wku Advertising Club Jul 1980

Ua68/13/5 Adventure, Vol. 1, No. 2, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua68/13/5 Adventure, Vol. 1, No. 1, Wku Advertising Club Apr 1980

Ua68/13/5 Adventure, Vol. 1, No. 1, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.


Ua25/4 Proposed Mascot, Wku Finance & Administration - Largen Oct 1978

Ua25/4 Proposed Mascot, Wku Finance & Administration - Largen

WKU Administration Documents

Correspondence between Dero Downing, John Minton and Ronald Beck regarding a proposed mascot on a trial basis for the 1978-1979 basketball season.


Ua12/2/36 Scrapbook, Gamma Sigma Sigma Oct 1970

Ua12/2/36 Scrapbook, Gamma Sigma Sigma

Student Organizations

Scrapbook chronicling Gamma Sigma Sigma activities and events of Fall 1970.

  • Alberico, Karen
  • Alpha Phi Omega
  • Bacon, Dorothy
  • Bader, Margaret
  • Baggett, Diane
  • Bambower, Paul
  • Becker, Margaret
  • Bradbury, Debbie
  • Breeden, Nancy
  • Browne, Kay
  • Browne, Ray
  • Browning, Gwen
  • Buchanan, Sharon
  • Crane, Doug
  • Cropper, Sharon
  • Cross, Connie
  • Darnell, Linda
  • Duning, Beth
  • Galloway, Kaye
  • Gamble, Mildren
  • Gamma Sigma Sigma
  • Gerard, Theresa
  • Guyton, Susan
  • Hagan, Barry
  • Halbrook, Alice
  • Harrell, Woody
  • Hartle, Ginger
  • Hayden, Mari
  • Jackson, Jeanne
  • Johnson, David
  • Kinnaird, Judy
  • Leopold, Beth
  • Lish, Mary
  • Lloyd, Martha
  • McCoy, Karen
  • McDonald, Aaron
  • McWhorter, James
  • Myers, Jim
  • Pais, Vicky
  • Parks, Joe
  • Patterson, Jim
  • Perkins, Cheryl
  • Piper, Curtis
  • Powell, …


Ua11/1 Western Kentucky University, Wku Public Affairs Jan 1970

Ua11/1 Western Kentucky University, Wku Public Affairs

WKU Administration Documents

Promotional brochure produced for Admissions Office and colleges to use in recruitment. Includes statement by President Dero Downing,


Ua37/44 Diary To Kelly, Gordon Wilson Dec 1967

Ua37/44 Diary To Kelly, Gordon Wilson

Faculty/Staff Personal Papers

Excerpt from Gordon Wilson's Diary to Kelly regarding early classes at WKU and bookstores in Bowling Green, Kentucky.


Ua51/1/3 Wku Turns 25-Year-Old Gym Into Complete, Modern, Well-Carpeted Library, Wku University Libraries, Masland Carpets Jun 1966

Ua51/1/3 Wku Turns 25-Year-Old Gym Into Complete, Modern, Well-Carpeted Library, Wku University Libraries, Masland Carpets

WKU Administration Documents

Press release by contractor Masland Carpets regarding the renovation of the Health & Physical Education Building into a library.


Telephone Directory For Glasgow, Ky With Cave City And Hiseville Listings, 1950, Kentucky Library Research Collections Jan 1950

Telephone Directory For Glasgow, Ky With Cave City And Hiseville Listings, 1950, Kentucky Library Research Collections

Research Collections

Scanned images of the Glasgow, Kentucky Telephone Directory for 1950. Includes the procedure for service connection charges and charges for moves and changes as well as advertisements for many local businesses.


Ua94/5/1 Sadie Hawkins Dance Card, Pi Tau Nu Nov 1949

Ua94/5/1 Sadie Hawkins Dance Card, Pi Tau Nu

Student/Alumni Personal Papers

Pi Tau Nu fraternity Sadie Hawkins Dance card belonging to Julian Harper. It includes a list of Pi Tau Nu members and ads for many Bowling Green businesses.


Ua94/5/1 Kappa Beta Pi Backward Dance, Kappa Beta Pi Oct 1943

Ua94/5/1 Kappa Beta Pi Backward Dance, Kappa Beta Pi

Student/Alumni Personal Papers

Kappa Beta Pi backward dance, dance card belonging to Leone Brewer. It includes a list of officers and members, ads from Bowling Green merchants and a dance card.


Ua99/9 Southern Exponent Of Business Education, June 1940, Bowling Green Business University Jun 1940

Ua99/9 Southern Exponent Of Business Education, June 1940, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.


Ua99/9 Southern Exponent Of Business Education, December 1939, Bowling Green Business University Dec 1939

Ua99/9 Southern Exponent Of Business Education, December 1939, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.


Excerpts From Donor Letters, Wku Cherry Statue Committee Jan 1937

Excerpts From Donor Letters, Wku Cherry Statue Committee

2015: Cherry Statue Time Capsule

Quotations from donors to the Cherry Statue fund used in soliciting more donations.


Ua99/9 Southern Exponent Of Business Education, June 1935, Bowling Green Business University Jun 1935

Ua99/9 Southern Exponent Of Business Education, June 1935, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.


Ua99/9 Southern Exponent Of Business Education, April 1934, Bowling Green Business University Apr 1934

Ua99/9 Southern Exponent Of Business Education, April 1934, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.


Ua100/2/5 Training School Announcement 1934-35, Wku Training School Jan 1934

Ua100/2/5 Training School Announcement 1934-35, Wku Training School

WKU Administration Documents

Booklet highlighting the WKU Training School for the year 1934-35.


Ua99/9 Southern Exponent Of Business Education, Vol. Xxxi, No. 2, Bowling Green Business University Dec 1933

Ua99/9 Southern Exponent Of Business Education, Vol. Xxxi, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.


Ua99/9 Southern Exponent Of Business Education, Vol. Xxx, No. 1, Bowling Green Business University Jul 1933

Ua99/9 Southern Exponent Of Business Education, Vol. Xxx, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.