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Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
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Articles 241 - 242 of 242
Full-Text Articles in Advertising and Promotion Management
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty Articles
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …
Pets In Print Advertising - Are We Seeing More Of Rover And Fluffy? A Content Analysis Of Four Popular Magazines, Charles M. Mayo, Donna T. Mayo, Marilyn M. Helms
Pets In Print Advertising - Are We Seeing More Of Rover And Fluffy? A Content Analysis Of Four Popular Magazines, Charles M. Mayo, Donna T. Mayo, Marilyn M. Helms
Faculty Articles
This content analysis of advertising in four popular magazines investigates whether the role of pets-specifically dogs and cats-has changed as they have grown in popularity and power in American culture. Analysis of print advertisements from 1994 and 2004 suggests that although the frequency with which household pets appear in print advertisements has declined slightly, portrayals of "Rover" and "Fluffy" have changed to reflect society's growing fascination with and devotion to our furry family members.