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Articles 31 - 33 of 33
Full-Text Articles in Advertising and Promotion Management
Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections
Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections
Finding Aids
This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.
Find this collection in the University Libraries' catalog.
The Impact Of Status Consumption On Luxury Consumption Behaviors: The Influence Of Culture, Don L. Faulk
The Impact Of Status Consumption On Luxury Consumption Behaviors: The Influence Of Culture, Don L. Faulk
Honors College Theses
Status consumption refers to why people consume luxury products. Over the years a great deal of research has been done as to what factors are linked to status consumption. However there has been little research done on millennial’s status consumption trends. This study examined why millennials consume for status from a cultural angle (individualism and collectivism, power distance, and ethnicity). The survey findings suggest that while the motivation to consume for status and the cultural variable of power distance significantly impacted status purchase intention, individualism/collectivism and ethnicity did not. This study also delves into managerial implications of our results.
The Industrial Dynamics Of Order Rationing, Shortage Gaming, And Retail Promotions Demand Shock: A Discrete Event Simulation Experiment, Uio In Sara Liao-Troth
The Industrial Dynamics Of Order Rationing, Shortage Gaming, And Retail Promotions Demand Shock: A Discrete Event Simulation Experiment, Uio In Sara Liao-Troth
College of Graduate Studies: Theses & Dissertations
This research investigates the impact of order rationing strategies, shortage gaming responses, and retail promotions demand shock on the long-term system performance of the inventory ordering and fulfillment process between competing retailers and a shared upstream manufacturer. The research addresses a need to understand the horizontal dynamics of competition for supply inventory among interconnected entities within business systems. It also expands understanding of the interactions between various manufacturer order rationing strategies and retailer shortage gaming responses, in the context of supply capacity constraints arising from a retail promotions demand shock.
A discrete event simulation based on a US major appliance …