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Articles 181 - 184 of 184

Full-Text Articles in Advertising and Promotion Management

Sampling Concepts, Paul Boyd, Ph.D. Jan 2002

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …


Ua12/2/1 Hillside - Nashville, Wku Student Affairs Mar 1993

Ua12/2/1 Hillside - Nashville, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

  • Hannah, Jim. Restaurants Cater to Different Tastes
  • Burnham, Maria. Variety Shops Offer Unique Alternatives
  • Armes, Anya. More Than Just Country Music – Nashville Has Cheap Thrills
  • Cassady, Pam. Clubs Make for A Night on the Town



Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit Jan 1978

Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit

Mayor Moscone

Clippings about BART Advertisment


Enrgy Tour 2000 : Tour Report 27 March - 8 April 2000, South Australia, Victoria, New South Wales., Department Of Agriculture And Food, Western Australia, Progress Rural Western Australia Feb 200

Enrgy Tour 2000 : Tour Report 27 March - 8 April 2000, South Australia, Victoria, New South Wales., Department Of Agriculture And Food, Western Australia, Progress Rural Western Australia

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eNRGy tour 2000 - an opportunity for twenty young rural West Australians to travel to the Eastern States of Australia to explore opportunities for innovation, value adding and entrepreneurship that could be applied here in Western Australia on their return.