Advertising and Promotion Management Commons^™

Ua3/7/7 Scrapbook File, Wku President - Alexander

WKU Administration Documents

Clippings regarding WKU during September 1986.

Ua68/13/4 Bowling Green, Vol. 6, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Schabel, Christine & Robert Cook. Beech Bend Then
• Combs, Susan. Making Plans to Last a Lifetime
• Dickerson, Cynthia. Latching on to Communities - Latch Key Children
• Jones, LaMont. Romanza Johnson: What's Next?

Ua94/6/1 1971-1986 Athletics Scrapbook, Linda Johnson

Student/Alumni Personal Papers

Athletics scrapbook created by Linda Johnson:

• 1979-80 Western Kentucky Hilltoppers, np, nd
• Becker, Debbie. Western Kentucky Hopes String of Upsets Continues, USA Today, nd
• Big Red, np, nd
• Clem Haskins Has Steve Miller Time, Could Have Brian Fish on Friday, np, nd
• Clemons, J.C. The Slipper Fits: Western in Big Ball as Ole Miss Falls, LCJ, nd
• Douchant, Mike. College: Rating the Conferences, np, nd
• East Tennessee 106-83 Victim of Western Kentucky, LCJ, nd
• Fillies Call Brenda Chapman Star; Olmstead Native Scores Pro 43, np, nd
• Fred Tisdale, Steve Miller Lead All-Staters, np, nd
• Grace, Lee. Family Affair: Clemette Haskins …

Ua68/13/4 Bowling Green, Vol. 5, No. 1, Kelly Thompson Chapter, Public Relations Student Society

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Roberts, Candace & Ann Hochgesang. WKU Groups Support Community
• McMurtry, Pam. Care Centers Teach Social Skills, ABC's
• Walton, Dreama. A Life Some Never Left - Mennonites

Ua35/11 Student Honors Research Bulletin, Wku Honors Program

WKU Administration Documents

The WKU Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers are representative of work done by students from throughout the university.

• Albin, Bettye. John Dryden's Criticism: The Neglected Link
• Allen, Christopher. Martial Reflections: Ancient Cultures and Their War-Gods
• Case, Laura. Climatic Preference
• Deller, Kathy. Regression Analysis: The Effects of Advertising, Price, Income and Import Sales on American-Made Auto Sales
• Downing, Elizabeth. Dorothy Leigh Sayers: Detective of Literary Theory in The Mind of the Maker
• Elder, Janice. A Retrospective Study on Discharge Planning and Primiparas at Breckinridge Memorial
• Flora, Joan. Narcissism and the Need for …

Program, Police Athletic League Boxing Event Jeff Foster Vs Marvis Frazier November 9, 1979, Edna Louise Saffy

Saffy Collection - All Textual Materials

Police Athletic League Boxing Event featuring Jeff Foster vs. Marvis Frazier plus P.A.L. Southeastern Boxing Team vs Smoking Joe Frazier Boxing Club also featuring World Rated Poncho Carter program with photographs listing all participants and donors for the event. It includes statistics for the clubs. The Police Athletic League officers are also listed.

Why Blacks In The New Orleans Area Are Not Buying The Amc Pacer, Marketing Research Class Of 1977

Electronic Theses and Dissertations

This report, prepared by the Marketing Research Class of Xavier University of Louisiana under the instruction of Louis C. Mancuso, Ph.D., in Spring 1977, investigates why Black consumers in the New Orleans metropolitan area were not purchasing the American Motors Corporation (AMC) Pacer. Commissioned by Stephens AMC Jeep, Inc., the study was undertaken after a local dealership reported low sales volume of the Pacer among Black buyers, prompting an examination of consumer attitudes toward the vehicle's styling, price, and other features.

The class developed three survey instruments, a door-to-door questionnaire, a telephone questionnaire, and an observation study, to test sixteen …

Ua12/2/36 Scrapbook, Gamma Sigma Sigma

Student Organizations

Scrapbook chronicling Gamma Sigma Sigma activities and events of Fall 1970.

• Alberico, Karen
• Alpha Phi Omega
• Bacon, Dorothy
• Bader, Margaret
• Baggett, Diane
• Bambower, Paul
• Becker, Margaret
• Bradbury, Debbie
• Breeden, Nancy
• Browne, Kay
• Browne, Ray
• Browning, Gwen
• Buchanan, Sharon
• Crane, Doug
• Cropper, Sharon
• Cross, Connie
• Darnell, Linda
• Duning, Beth
• Galloway, Kaye
• Gamble, Mildren
• Gamma Sigma Sigma
• Gerard, Theresa
• Guyton, Susan
• Hagan, Barry
• Halbrook, Alice
• Harrell, Woody
• Hartle, Ginger
• Hayden, Mari
• Jackson, Jeanne
• Johnson, David
• Kinnaird, Judy
• Leopold, Beth
• Lish, Mary
• Lloyd, Martha
• McCoy, Karen
• McDonald, Aaron
• McWhorter, James
• Myers, Jim
• Pais, Vicky
• Parks, Joe
• Patterson, Jim
• Perkins, Cheryl
• Piper, Curtis
• Powell, …

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources

Ua94/5/1 Sadie Hawkins Dance Card, Pi Tau Nu

Student/Alumni Personal Papers

Pi Tau Nu fraternity Sadie Hawkins Dance card belonging to Julian Harper. It includes a list of Pi Tau Nu members and ads for many Bowling Green businesses.

Ua94/5/1 Kappa Beta Pi Backward Dance, Kappa Beta Pi

Student/Alumni Personal Papers

Kappa Beta Pi backward dance, dance card belonging to Leone Brewer. It includes a list of officers and members, ads from Bowling Green merchants and a dance card.

Ua12/2/1 College Heights Herald, Vol. Ix, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Band Concert Witnessed by Many Visitors
• Ernest Miller Sought as Banquet Speaker
• Former Student Has Established Religious Record – John Price
• Museum Relics On Display at Group Meeting
• Sims, John. The Greatest Gift
• Interesting Collection of Books Presented Museum
• 11^th College Press Conference Closes at Murray College
• Our Distinguished Alumni – Woodfin Hutson
• Annual Xmas Voice …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hill is Host to Rural Life Conference
• Talisman Staff is Named; Work on Book Begins
• Letter Received from Miss Dorothy Logan Enroute to Brazil
• Monroe & Barren Lead in Educational Progress
• Organizations is Completed at New Club Here – Foreign Relations Club
• Our Distinguished Alumni – J.W. Snyder
• November 16 is Named as Annual Founder’s Day
• Judge …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hilltopper Are Near Conference Crown
• Hundreds Flock to Heights for Reunion Event
• Tables are Added to Equipment of Periodical Room
• Our Distinguished Alumni – Dr. Paul Chandler
• International Relations Club Sees Inception
• Sacred Concert Wins Approval of Many Present
• Logan, Ralph. Wendell Johnson’s Passing Has Often Led to Victory
• Eastern Game is Canceled; U. of L. Contest …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Everything is Set for Homeocming
• ‘Toppers Defeat Murray Thorobreds 6-0
• Music Dept. to Present Sacred Concert Nov. 13
• Date of KIPA Changed to Dec. 2-3
• Local Teachers Away at State Classical Meet
• Our Distinguished Alumni – L.C. Curry
• Training School Lads Killed in Motor Accident – Raymond Runner & Brooks Holcombe
• Seniors Present Play in Chapel
• Donor …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Several Hundred Teachers Meet Here
• College News of Murray is KIPA Host
• Dr. L.Y. Lancaster Receives Honor
• Sales Contest Announced by Business Mgr.
• Murray Head is Heard here – Rainey Wells
• Bird Society Has Two-Day Meeting at Madisonville
• Tyler, Sara. Romance & History Both Surround Gift to Museum
• County Group Heads Convene
• Our Distinguished Alumni – Dr. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Local Quartet Receive Ovation at Chapel Hour
• Concluding Issue of Year Published
• Date of Second Commencement Set for Aug. 25
• Sherry Sisters Established Record
• City Health Nurse Lectures to First Aid Class on Hill
• Farm Students Vie …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Planting Plans for Grounds of Museum Stated
• Economic Geography Contains Series of Articles by Sullivan Gibson
• Second Summer Term Innaugurated
• Geography Dep’t. Owns Rare Map
• Robey, Howard. Panorama from Herald Office Window Pictured
• Mrs. Carl Herdman Elected …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Grounds Near New Building Are Improved – Kentucky Building
• Harvard University Gives Scholarship to W.L. Matthews
• Dr. J.L. Harman Speaks Before Students Here
• Fletcher Holman & Wendell Johnson to Lead Western Teams
• Education Council Holds Summer Meet
• Students, Faculty Members Guests at Peabody Conference …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Annual Camp at Mammoth Cave is Made
• Ninety-Eight Receive Bachelor’s Degree Here
• Alumni Group Holds Annual Business Meet
• Grise, Finley. Graduate School History Reviewed by Dean Grise
• College High Graduates 32 Seniors Here
• Riflemen are Recipients of Three Awards
• Kelly Thompson & Hays Wiggins Given Ogden …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Over One Hundred Are to Participate in June Commencement Exercises
• Summer Term to Open Here on June Sixth
• County Presidents are Entertained by Dr. & Mrs. Cherry
• Clean-Up Day Held on Hill
• Camp Party Reaches 39 in Number – Mammoth Cave National Park
• Dr. Henry …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• William McAdoo Heard in Speech on Agriculture
• Annual Camping Trip is Planned – Mammoth Cave National Park
• Eleven Games Scheduled for 1932 Gridders
• Mother’s Day Brings Large Crowd to Hill
• Lorado Taft to Deliver Commencement Address
• New Pool to be Opened in Coming Week
• Robinson, …

Ua12/2/1 College Heights Herald Vol. Viii, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Directors Name Candidates for Head of Alumni
• Dr. & Mrs. Henry Cherry Entertain Students
• Mother’s Day Program is to be Presented on May 6
• H.M. Jameson Dies at Macon
• Orchestra & Glee Club Give Radio Program
• Art Students Addressed by Miss Sobotka
• Sophomores Give Annual …

Ua12/2/1 College Heights Herald Vol. Viii, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Art Students Organize Club
• Sophomores to Produce Annual Play
• Ogden College Founder’s Day is Celebrated
• J.R. Whitmer Completes Series of Lectures Here
• Intra-Mural Games End in Triple Tie
• KEA Plans Complete for Annual Meet
• Pennyroyal Geographers Meet Here
• ’32 Talisman is to Include New Features …

Ua12/2/1 College Heights Herald Vol. Viii, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ROTC Rifle Team Wins Fifth Corps Area Title
• Champion Hilltoppers
• Henry Cherry Elected Officer of National Association
• County Group Heads Launch New Program
• Annual to be Published at Earlier Date
• Sophomores to Produce Annual Play – The Whole Town’s Talking
• KEA Plans for Western Completed …

Ua12/2/1 College Heights Herald Vol. Viii, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ‘Toppers Emerge Champions
• Western Plans for KEA Are Complete now
• Physical Education, Music Program Presented on Hill
• Senior Class Presents Its Annual Play – The Meanest Man in the World
• Washington Program is Given Here
• Kiwanians to Give Program
• Peabody Founders Day is Observed by …

Ua12/2/1 College Heights Herald Vol. Viii, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Registration Surpassses Expectations
• Murray Quint is Victorious in Game Here
• Geology Text Has Cave View – Mammoth Cave National park
• Seniors Are to Present “The Meanest Man in the World”
• Kentucky Building Library Shows Remarkable Growth
• Joe Howard Elected President of Senior Class
• Plans for …

Ua12/2/1 College Heights Herald Vol. Viii, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Hilltoppers Win Initial SIAA Game of Season
• Inter-Class League for Basketball Organized on Hill
• Sheppard Walker Elected Editor of Talisman
• Dr. L.Y. Lancaster in Florida During Recent Holidays
• Junior Class Presents “Stepmother Hysteria” at College Chapel
• Dr. Charles Pendleton of Peabody, Speaks to English Club
• Wisconsin Gives H.L. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• 100 Delegates of SIAA in Meeting Here
• Dramatic Club Ready to Give Comedy-Drama – Dust of the Earth
• College Press Delegates in Meeting Here
• Finley Grise Attends Convention of School Heads
• Capt. Orlie Lawrence Leads Toppers
• Concert Given by Glee Club & Orchestra
• National Group Admits Herald as …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• SIAA Has Convention Here
• College Press Delegates to Convene Here
• Georgetown Tigers Meet Defeat in Thanksgiving Tilt with Hilltoppers
• Dramatic Club is to Present Comedy-Drama – Dust of the Earth
• Eight Hilltoppers to Graduate
• Glee Club to Give Christmas Vespers
• L.T. Smith Attends Industrial Arts Meet in Illinois …