Advertising and Promotion Management Commons^™

Thinking Like A God: Nature Imagery In Advertising, Catherine M. Roach

Reconstruction: Studies in Contemporary Culture

This essay examines selected recent imagery from American advertising that evinces a "negative" sense of nature as hostile other - often portrayed as a persecuting and conquered female - and of humans as its/her master. Examples to be examined of nature as this "Bad Mother" include TV commercials, print advertisements, and a comic strip. I argue that these images spring from a fundamental ambivalence toward nature and that they assuage the anxiety aroused by such ambivalence through a fantasy that casts humans as gods. More specifically, I use the medieval Christian scholastic concept of 'aseity' to suggest that these media …

The Experience Of A Lifestyle, Brian Lonsway

School of Architecture - All Scholarship

This essay traces the evolution of themed environment design from theme parks to a series of new architectural types – Urban Entertainment Destinations, Lifestyle Enhancement Centers, and Lifestyle Villages – as a chronicle of spatial mediation from urban décor to urban design technique. Culled partly through semiotic deconstruction and partly through ethnographic investigation, this history examines the environmental design techniques employed in these spaces in order to better understand the relationship of design practice to the cultural practices of work and leisure.

From spatialized branding strategies to the neo-urbanist configurations of location-based entertainment, leisure/entertainment ventures use these narratively motivated techniques …

The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll

Masters

The link between brands and culture is well documented (McCracken, 1986; Ritson and Elliott, 1999). However the purposeful creation of brands related to culture is less evident (Vincent, 2002; Holt, 2004). It is this lack of theoretical understanding of cultural brands that drives this study. The objective of this study is to investigate the Gaelic Athletic Association (GAA) as an iconic brand within the socio-economic context of Ireland. The literature has been divided into two chapters, the first is an overview of consumer culture as the context within which brands have taken on great importance, in the construction of self …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending December 31, 2006, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada roll-out event held on October 12, 2006.

• Program website launched.

• 74 people have taken the on-line anti-litter and dumping pledge.

• Public-private partnership with Republic Services of Southern Nevada generated $11,917.97 in donations to Don’t Trash Nevada.

• Conducted 3 volunteer and 1 alternative workforce clean-ups this quarter.

• Fulfilled deliverable of 12 clean-ups for 2006 (9 volunteer / 3 alternative workforce).

• 16 volunteer clean-ups scheduled for 2007. • Two tons of agency-generated paper recycled this quarter, saving 14,000 gallons of water, 34 trees, and almost 8 cubic yards of landfill space.

• …

Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending September 30, 2006, Margaret N. Rees

Anti-littering Programs

• Team members have been meeting regularly with other interagency teams to plan for the upcoming messaging campaign roll-out event, set for October 12, 2006.

• The Interagency Anti-Litter Team recycled over a ton of paper this quarter.

• A task order modification request was completed, submitted, and approved this quarter. The request will make more funds available for the messaging campaign.

• A multi-pronged media buy for the messaging campaign has been planned this quarter and will be initiated in October.

• The Anti-Litter Team worked with the Nevada Division of Forestry to complete Phase Two of a clean-up …

Les Aspects Positifs Et Négatifs Dans La Nudité Dans La Publicité Française, Caitlin Thornton

Independent Study Project (ISP) Collection

No abstract provided.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending March 31, 2006, Margaret N. Rees

Anti-littering Programs

• A community-based roundtable met three times this quarter to suggest goals and objectives for the anti-litter strategic plan.

• Project Manager Doug Joslin is representing the public lands on a Clark County Recycling Advisory Committee, which met twice this quarter.

• Four public service announcements were produced by UNLV students, with one selected by the team for use in the Southern Nevada messaging campaign.

• The Clint Eastwood Take Pride in America PSA aired 74 times in January 2006 and was viewed by 116,802 people.

• The interagency team has begun arrangements for paper recycling in partnership with the …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending December 31, 2005, Margaret N. Rees

Anti-littering Programs

• Messaging campaign proposal approved by the federal Land Managers.
• Invitations sent to potential Community Steering Committee members.
• Project Manager Doug Joslin appointed to new county-wide Southern Nevada Recycling Advisory Committee.
• Four public service announcements produced by UNLV students.
• Contract with the Nevada Division of Forestry (NDF) in progress for prison crew site clean-ups.
• Plan for agency requests for additional dumpsters and/or roll-offs approved by team.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending September 30, 2005, Take Pride In America In Southern Nevada

Anti-littering Programs

• Interagency Anti-Litter Team met on August 22 and September 14, 2005.
• Community Anti-Litter Steering Committee participants have been identified.
• Project Manager Doug Joslin has been recommended for appointment to the new county-wide Southern Nevada Recycling Advisory Committee.
• Five Take Pride in America public service announcements were produced and delivered to television stations in southern Nevada.
• A messaging campaign proposal will be shared with the federal land managers on October 27, 2005.
• An initial review of progress on the Spring Mountains anti-litter pilot project has been conducted.
• Three Take Pride in America clean-up events were supported by the Anti-Litter Team. The …

See Me, Touch Me, Feel Me':(Im)Proving The Bodily Sense Of Masculinity, Marc Ouellette

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the new man, which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements …

Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Loyal, Taylor. Students Sound Off on Election 2000 – Politics
• Youngman, Sam. U.S. News Rankings Overlook Western
• Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
• Youngman, Sam. Parties Vie for College Vote – Politics
• There’s No Excuse for Voter Apathy – Politics
• Grady, Brian. Editorial Cartoon Goalposts
• Ramge, Jim. The Spirit Is Back – Football
• Lipscomb, Robbie. South Campus Is Ignored
• It’s a Grand Night for Ohio Valley Conference Champions, Fans
• Hawkins, Allen. Al Gore, Democrats Work for College Students
• Morrison, Ryan. George W. Bush the …

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
• Moore, Brian. Ohio Valley Conference Champions – Football
• Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
• Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
• Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
• Fee Hike Shows Regents Don’t Care – Athletics Fee
• Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
• Lanter, Charlie. Student Government …

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
• Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
• Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
• Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
• Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
• Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
• Cheer On Toppers
• Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
• Grady, Brian. Editorial Cartoon WKU …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald:

• Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
• Haarstad, Havard. Homecoming a New Experience for Most International Students
• Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
• Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
• Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
• Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
• Darr, John. Homecoming Will Be Huge This Weekend
• Queen, Chad. Past Football Teams to Be Honored
• Corcoran, Kate. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hightower, Kyle. Players Sentenced to 3 Days – Raynardo Curry, Derek Robinson, Golden Ingle
• Lynch, Caroline. Insurance Committee Makes Recommendation – Employee Benefits
• Hall, Rex. Rape Investigation Ends Without Prosecution
• Hall, Rex. Campus Crime Report Shows Theft Most Common in 1999 – WKU Police
• Insurance Debate Has Been Healthy
• Grady, Brian. Editorial Cartoon Big Red Jumping Benchmarks
• Murphy, Sean. Havard Haarstad Was Right – ROTC, Army
• Thomas, Alan. Military Emphasizes Education – ROTC, Army
• Gaines, Jim. This Is Not News – ROTC, Army
• Emly, Karri. Student Financial Aid Follies …

Ua12/2/1 College Heights Herald, Vol. 76, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Hilltoppers, Colonels Will Battle Over Break – Football
• Warren, Brandy. Study Results Delayed – Diddle Arena
• Schoenbaechler, Danny. Annual Race Draws Mix of Participants – Bowling Green 10K Classic
• Hall, Rex. Parking Permits A Hot Item – Parking & Traffic Services
• No More Excuses on University Boulevard – Traffic Accidents
• Grady, Brian. Editorial Cartoon University Boulevard
• Baker, James. The Bells, The Bells! – Cherry Hall Chimes
• Mendel, Ray. Set Priorities Straight – Insurance, Employee Benefits
• Lynch, Caroline. Insurance Committee Rejects Tiered Premiums, Endorses Cafeteria Plan – Employee …

Ua12/2/1 College Heights Herald, Vol. 76, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Williams, Travis. Basketball Players Arrested for Receiving Stolen Property – Derek Robinson, Raynardo Curry, Golden Ingle
• Lynch, Caroline. Amid Questions & Chaos, Gary Ransdell Promises Change – Insurance, Employee Benefits
• Warren, Brandy. Gary Ransdell Expects Feasibility Study to Recommend Diddle Arena Renovation
• Warren, Brandy. Student Government Association Passes Bill to Pay for New Storage Facility – Preston Intramural Complex
• Insurance Should Be An Option for All
• Grady, Brian. Editorial Cartoon Insurance Premiums
• Frank, Jason. Parking Is A Tangled Issue – Parking & Traffic Services
• Humpert, Andria. Mark Staynings’ Tone …

Ua12/2/1 College Heights Herald, Vol. 76, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Student Alleges Rape on Campus
• Lynch, Caroline & Rex Hall. Insurance Rates Impossible Burden for Some – Employee Benefits
• Youngman, Sam. Paul Patton Optimistic About Higher Education’s Future
• Warren, Brandy. Wood Selig to Pitch $90 Fee Hike to Student Government Association – Athletics
• Hoang, Mai. Class Celebrates CD Release With Party
• Lopsided Student Evaluations Mean Little
• Grady, Brian. Editorial Cartoon Sardine Can Parking Lot
• Uber, Lee. Sidewalk Chalk OK
• Franke, Stephanie. Chicks Don’t Mind Campus Radio
• Ross, Michelle. Prejudice Reigns at Division of Motor Vehicles – Immigrants …

Ua12/2/1 College Heights Herald, Vol. 76, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dawes, Jennifer. New Doctor for Western – Allen Redden, Student Health Services
• Lynch, Caroline. Insurance Debt Causes Budget Cuts – Employee Benefits
• Williams, Travis. Western Alumnus Goes to Olympics – Breeda Willis, Track & Field
• Lynch, Caroline. Survey Says Faculty Morale Law, Gary Ransdell Performing Well
• Insurance Rate Increase Unavoidable
• Grady, Brian. Editorial Cartoon Benchmark Slot Machine
• Crowe, Shawn. Campus Police Are Helpful
• Sampson, Joshua. Bobby Knight Is No Worse than Average
• Ogletree, Alan. Parking Problem Merits Debate – Parking & Traffic Services
• Ragan, Jason. City Plans to Build …

Ua12/2/1 College Heights Herald, Vol. 76, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Rates to Rise Next Year – Employee Benefits
• Youngman, Sam. Greeks Behaving Well Under Point System – Fraternities and Sororities
• Bennett, Jacob. Love Story Leads Student from Ireland to America – Dermot Foley, Marie Foley
• Youngman, Sam. Math, Science Academy Will Open in Two Years – Gatton Academy of Math & Science
• Hall, Rex. Break-Ins In Structure Force Students to Rethink Parking – Parking & Transportation Services
• WKU Police Need to Disclose All Crimes
• Grady, Brian. Editorial Cartoon Atomic Bomb Firecracker
• Whittinghill, Charity. Cherry Hall Bathrooms …

Ua12/2/1 Looking At The Gate's Edge, Wku Student Affairs

WKU Administration Documents

Special Gateway Conference edition of the College Heights Herald:

• Moore, Brian. Toppers Rush to Enter Gateway Conference on Winning Note – Football
• Western Football Depth Chart
• Schoenbaechler, Danny. DeWayne Gallishaw & Keith Brooks Needed to Replace Rod Smart
• Moore, Brian. Experienced Hilltopper Defense Majors in Chemistry – Andy Hendel
• Hightower, Kyle. Offense to Pass Ball More This Season, Will Still Run Option
• Queen, Chad. Toppertown An Alternative to Usual Tailgating Activities
• Darr, John. Playing in the Big League: Hilltoppers On Their Way

Ua12/2/1 College Heights Herald, Vol. 76, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Western Sues Two Former Police Officers – Anthony Purcell, Jeffrey Welch, WKU Police
• Lynch, Caroline. Explosion Not Properly Reported Last Semester – Poland Hall, Bombs, Anthony Purcell, Jeffrey Welch, WKU Police
• Bennett, Jacob. Alumnus Leading Space Trips – Terry Wilcutt, Astronauts
• Ragan, Jason. Western Student Drowns Saturday – Khadar Dudekula, International Club
• Brown, Abbey. Pay Hikes Bring Salaries Closer to Benchmarks – Budget
• Benchmark Raises Good for Everyone
• Grady, Brian. Editorial Cartoon Diddle Arena Casino
• Ogletree, Alan. Make Freshmen Walk – Parking & Transportation Services
• Barefoot, Jeffrey. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Turning It On – Melvin Wisham, Football
• Warren, Brandy. Professor Evaluation Website Goes National – Gideon Payne
• Lynch, Caroline. Teachers, Administrators Join Forces in New Faculty Senate
• O’Connor, Molly. Downing University Center Theatre to Have Theme Weeks
• Hall, Rex. Egypt Sinkhole Filled – Parking & Transportation Services
• Hall, Rex. Birthday Celebration Lands Student in Jail – Michael Pfeiffer, Marijuana
• Renovation Better Than New Arena – Diddle Arena
• Grady, Brian. Editorial Cartoon Student Health Insurance
• Burch, Barbara. Program Cuts Clarified – Curriculum
• Cobb, Ricky. Preacher Was Stereotyped – …

Ua12/2/1 College Heights Herald, Vol. 76, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. DOI Says Western Faultless – Kentucky. Department of Insurance, Collegiate Health Care, Student Health Services
• Kinnunen, Krystal. Faces: Concealed & Constant – Mexico
• Hall, Rex. Cars Towed from Sunken Egypt Parking Lot – Sinkholes
• Brown, Abbey. Two Teachers Receive Western’s Distinguished Professor Award – Melvin Borland, Leroy Metze
• Youngman, Sam. New TIP Puts University on the Map, Provides New Technology Resource – Topper InfoPortal, Internet, University Libraries
• Hall, Rex. Three Men Arrested Outside Garrett Conference Center
• Retention Goals Should Advance
• Grady, Brian. Editorial Cartoon Construction
• Cassie Martin, …

Ua12/2/1 College Heights Herald, Vol. 76, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Legality In Doubt – Collegiate Health Care, Student Health Services
• Loyal, Taylor. A Blessid Union of Souls Event – Concerts
• Youngman, Sam. New Programs to Keep Students Coming Back – Student Retention
• Brown, Abbey. Framework for Student Success to Shift Focus to Retaining Students
• Collegiate Health Care Should Keep Its Promises
• Grady, Brian. Editorial Cartoon Student Health Services
• Shepherd, Justin. The Never-Changing World of Pop Culture
• Howard Bailey Can Serve Staff Well As Regent
• Dawes, Jennifer. Five Selected for Recognition – Hall of Distinguished Alumni, John …

Ua12/2/1 College Heights Herald, Vol. 76, No. 1, Wku Student Affairs

WKU Administration Documents

• WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.
• Karen, Mattias & Caroline Lynch. Health Clinic, Food Court Scrapped – Student Health Services, Dining Services
• Warren, Brandy. Donations Pour In Over Break – Jim Scott, Leon Page, Carroll Knicely
• Walsh, Erica. What’s the Rush? – Fraternities and Sororities
• Brown, Abbey. Fifteen Programs Cut After Review – Curriculum
• Voter Registration Available Online
• Senior Wins National Horsemanship Award – Corey Thomas
• WKYU-FM Wins National Awards
• Karen, Mattias. Senior Wins National Business Competition – Kevin Hughes, Phi Beta Lambda
• Good Sources Serve Western, College Heights Herald Well – Administrators
• Grady, Brian. …

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

• Special magazine edition of the College Heights Herald:
• Ransdell, Gary. Welcome Letter
• Important Phone Numbers
• Campus Map
• Newcomer Information – Bowling Green, Kentucky
• Wilkins, Erin. With Peer Advising, Students Can Help Each Other
• Tran, Linh. It’s Okay If Freshmen Haven’t Decided on A Major Yet
• Harper, Molly. Four Years Offer Life Lesson
• Brewer, Jerry. Jerry’s Wisdom
• University Services
• Academic Calendar 2000-2001
• Greeks – Panhellenic Association, Interfraternity Council, Fraternities and Sororities
• Walsh, Erica. Active Senior High on Western’s Greek System – Dan Gilbert, Phi Delta Theta, Interfraternity Council
• Bennett, Jacob. Interfraternity Council Among the Best in Southeast Region
• Walsh, Erica. Phi …

Ua12/2/1 College Heights Herald, Vol. 75, No. 56, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Campaign Announcement Expected – Captial Campaign, Fund Raising
• Brown, Abbey. Regents to Ponder Food Court – Dining Services
• Brewer, Jerry. The Only Ones: Examining the Diversity of Red & White – Athletics
• Bennett, Jacob. Academy Budget in Planning Stage – Gatton Academy of Math & Science
• WKYU-TV to Air Bluegrass Music Special
• Center to Open May 8 – Material Characterization Center
• First Koalas of the New Millennium – Marsupial Awards
• Tabor, Chris. Editorial Cartoon Marsupial Awards
• Tarrance, Heather. Forced Meal Plans Wrong – Dining Services
• Otto, Thomas. …

Ua12/2/1 College Heights Herald, Vol. 75, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mayo, Travis. Wood Selig Tackling Athletics’ Hefty Deficit
• Brown, Abbey. Building Delayed 6 Months – Mass Media & Technology Hall
• Gaines, Jim. It’s Back to the Store for Unused Desk – Huda Melky
• Bennett, Jacob. Western Given $10 Million for New Research Building – Knicely Center
• Bennett, Jacob. Faculty Salary Raises Increased
• Travel Specials to Air on Western’s TV Station – WKYU-TV
• Officials Will Be Busy Over Break
• Tabor, Chris. Editorial Cartoon Summer To Do List
• Bennett, Jacob. Real World Can’t Be Worse Than This
• What Would You Do …