Advertising and Promotion Management Commons^™

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Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …

How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell

Doctoral

The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …

An Alternative Strategy For Building Sales Of Computers: Generic Advertising, Min Lu, Steven M. Thompson, Yanbin Tu

Management Faculty Publications

Frequent upgrading and aggressive price-cutting have become standard practice in the computer sector. While necessitated in part by declining production costs and a highly competitive market, these strategies have also served to make computers more affordable, growing the size of the overall market. Recently downturns in the sales of computers motivate us to examine the impact of these strategies on overall sales growth. We find evidence to suggest that excessive upgrading and overly aggressive price-cutting can be detrimental to overall sales growth. We also find that the computer sector exhibits characteristics that suggest that generic advertising would be an effective …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering July 6 – Oct. 5, 2007, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada website traffic remains strong despite no separate marketing.

• Project Manager Douglas Joslin has been assisting the IVP team due to the resignation of Donna Grady.

• A new ad created in cooperation with Republic Services of Southern Nevada appeared in five different View newspapers in July.

• The messaging campaign year two plan is in development and will be ready in November.

• Forty-three people took the anti-litter pledge this quarter, bringing the total number of pledges to 431.

• Planning for the Don’t Trash Nevada exhibit at the Las Vegas Natural History Museum continued …

Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang

Faculty Publications

This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran

Archived Theses and Dissertations

No abstract provided.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending April 05, 2007, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada website traffic increased by 144% over the previous quarter.

• Project Manager Douglas Joslin made a presentation about the Take Pride in America in Southern Nevada program to the Executive Committee on February 7, 2007.

• 20 Don’t Trash Nevada advertisements ran during February and March.

• A billboard has been in place on US95 and Russell Road throughout this quarter.

• Don’t Trash Nevada purchased radio spots on Metro Networks in February and March.

• 137 people have taken the on-line anti-litter and dumping pledge.

• The anti-litter team received a $10,000 dollar donation from …

Thinking Like A God: Nature Imagery In Advertising, Catherine M. Roach

Reconstruction: Studies in Contemporary Culture

This essay examines selected recent imagery from American advertising that evinces a "negative" sense of nature as hostile other - often portrayed as a persecuting and conquered female - and of humans as its/her master. Examples to be examined of nature as this "Bad Mother" include TV commercials, print advertisements, and a comic strip. I argue that these images spring from a fundamental ambivalence toward nature and that they assuage the anxiety aroused by such ambivalence through a fantasy that casts humans as gods. More specifically, I use the medieval Christian scholastic concept of 'aseity' to suggest that these media …

Pay And Performance: Among 100 Best U.S. Companies To Work For, Omair Mahmood Faisal

Undergraduate Theses and Capstone Projects

In the 21st century, world is becoming a global village and with increased competition businesses are always looking for regions with the lowest possible production costs. Appropriate compensation of U.S. employees working for major U.S. corporations is a hotly debated topic in political circles. This research focuses on the top 100 companies designated as “the best companies to work for” by Fortune Magazine for the year 2006. Performance of these companies, as measured by their return on equity, return on assets, revenue growth and earnings growth along with their profit margin is used to determine the impact on them as …

Visual And Verbal Rhetoric In Howard Chandler Christy's War-Related Posters Of Women During The World War I Era: A Feminist, Mary Ellen Gomrad

Electronic Theses and Dissertations

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort …

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

The Experience Of A Lifestyle, Brian Lonsway

School of Architecture - All Scholarship

This essay traces the evolution of themed environment design from theme parks to a series of new architectural types – Urban Entertainment Destinations, Lifestyle Enhancement Centers, and Lifestyle Villages – as a chronicle of spatial mediation from urban décor to urban design technique. Culled partly through semiotic deconstruction and partly through ethnographic investigation, this history examines the environmental design techniques employed in these spaces in order to better understand the relationship of design practice to the cultural practices of work and leisure.

From spatialized branding strategies to the neo-urbanist configurations of location-based entertainment, leisure/entertainment ventures use these narratively motivated techniques …

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.

Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart

WCBT Faculty Publications

Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.

The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll

Masters

The link between brands and culture is well documented (McCracken, 1986; Ritson and Elliott, 1999). However the purposeful creation of brands related to culture is less evident (Vincent, 2002; Holt, 2004). It is this lack of theoretical understanding of cultural brands that drives this study. The objective of this study is to investigate the Gaelic Athletic Association (GAA) as an iconic brand within the socio-economic context of Ireland. The literature has been divided into two chapters, the first is an overview of consumer culture as the context within which brands have taken on great importance, in the construction of self …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending December 31, 2006, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada roll-out event held on October 12, 2006.

• Program website launched.

• 74 people have taken the on-line anti-litter and dumping pledge.

• Public-private partnership with Republic Services of Southern Nevada generated $11,917.97 in donations to Don’t Trash Nevada.

• Conducted 3 volunteer and 1 alternative workforce clean-ups this quarter.

• Fulfilled deliverable of 12 clean-ups for 2006 (9 volunteer / 3 alternative workforce).

• 16 volunteer clean-ups scheduled for 2007. • Two tons of agency-generated paper recycled this quarter, saving 14,000 gallons of water, 34 trees, and almost 8 cubic yards of landfill space.

• …

Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending September 30, 2006, Margaret N. Rees

Anti-littering Programs

• Team members have been meeting regularly with other interagency teams to plan for the upcoming messaging campaign roll-out event, set for October 12, 2006.

• The Interagency Anti-Litter Team recycled over a ton of paper this quarter.

• A task order modification request was completed, submitted, and approved this quarter. The request will make more funds available for the messaging campaign.

• A multi-pronged media buy for the messaging campaign has been planned this quarter and will be initiated in October.

• The Anti-Litter Team worked with the Nevada Division of Forestry to complete Phase Two of a clean-up …

Creative Television Promotion, Kristina Quinlavin

Renée Crown University Honors Thesis Projects - All

The advertising world is a place focused on research, brand identity, and creativity, all of which combine to achieve one seemingly simple goal: to convince the consumer to purchase a specific item. It is often a difficult enough challenge to persuade a buyer that a product is worth her money, but there is one product category that demands something much more valuable than any price tag cost. This category requires its advertising to create a personal bond with the consumer; to welcome it and want it in her life. What is this audacious sounding product that charges something greater than …

Les Aspects Positifs Et Négatifs Dans La Nudité Dans La Publicité Française, Caitlin Thornton

Independent Study Project (ISP) Collection

No abstract provided.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending March 31, 2006, Margaret N. Rees

Anti-littering Programs

• A community-based roundtable met three times this quarter to suggest goals and objectives for the anti-litter strategic plan.

• Project Manager Doug Joslin is representing the public lands on a Clark County Recycling Advisory Committee, which met twice this quarter.

• Four public service announcements were produced by UNLV students, with one selected by the team for use in the Southern Nevada messaging campaign.

• The Clint Eastwood Take Pride in America PSA aired 74 times in January 2006 and was viewed by 116,802 people.

• The interagency team has begun arrangements for paper recycling in partnership with the …

Free To Be Obese In A " Super Nanny State " ?, Nadine Henley

School of Marketing, Tourism and Leisure Publications

Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?

Free To Be Obese In A 'Super Nanny State'?, Nadine Henley

Research outputs pre 2011

Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending December 31, 2005, Margaret N. Rees

Anti-littering Programs

• Messaging campaign proposal approved by the federal Land Managers.
• Invitations sent to potential Community Steering Committee members.
• Project Manager Doug Joslin appointed to new county-wide Southern Nevada Recycling Advisory Committee.
• Four public service announcements produced by UNLV students.
• Contract with the Nevada Division of Forestry (NDF) in progress for prison crew site clean-ups.
• Plan for agency requests for additional dumpsters and/or roll-offs approved by team.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending September 30, 2005, Take Pride In America In Southern Nevada

Anti-littering Programs

• Interagency Anti-Litter Team met on August 22 and September 14, 2005.
• Community Anti-Litter Steering Committee participants have been identified.
• Project Manager Doug Joslin has been recommended for appointment to the new county-wide Southern Nevada Recycling Advisory Committee.
• Five Take Pride in America public service announcements were produced and delivered to television stations in southern Nevada.
• A messaging campaign proposal will be shared with the federal land managers on October 27, 2005.
• An initial review of progress on the Spring Mountains anti-litter pilot project has been conducted.
• Three Take Pride in America clean-up events were supported by the Anti-Litter Team. The …

The Korean Language And The Effects Of Its Honorifics System In Advertising: Deferential Vs. Informal Speech As Regulatory Prime On Persuasive Impact, Jin K. Han, Yong Seok Sohn, Kun Woo Yoo

Research Collection Lee Kong Chian School Of Business

A very prominent feature of the Korean language is its extensive honorifics system, where the speaker is obliged to adopt a level of speech (deferential vs. informal) befitting the status of the target audience. As the context for using deferential (informal) speech parallels the setting for prevention (promotion) focus, we set out to examine whether the Korean honorifics system itself functions as a natural prime for regulatory orientation. In Study 1, we find that deferential (informal) speech style activates prevention (promotion) focus in the addressee. Accordingly, we show that ad copies in deferential (informal) speech style resulted in regulatory fit …

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy

Renée Crown University Honors Thesis Projects - All

Sex and decency in advertising is an international issue, and different nations allow different degrees of sexually explicit material (Boddewyn, 1991). This study compares the use of sex in advertisements in American and British editions of Cosmopolitan, Elle, Glamour, and Marie Claire. The degree of sexual content in the advertisements was analyzed using measures of nudity, sexual behavior, sexually attractive models, sexual referents, and sexual embeds. The variables of nudity and sexual behavior were examined in a content analysis, and the variables of sexual attractiveness, sexual referents, and sexual embeds were examined in a qualitative analysis. Analysis of variance between …