Advertising and Promotion Management Commons^™

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez

Journalism

No abstract provided.

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty Articles

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

Hiring And Recruitment As Rhetorical Strategies: An Analysis Of The Way Businesses Approach Graduating University Students And Influence Their Choices, Sean D. Gibson

Communication Studies

To answer the question, which rhetorical strategies are most persuasive to university graduates regarding hiring and recruitment, I surveyed three classrooms with a questionnaire that gauged university graduates attraction to three different types of rhetorical strategies. The rhetoric came from three major businesses that recruit university graduates: College Works Painting, Peace Corps, and Hewlett Packard.

Each one of these businesses uses a different type of strategy to recruit university graduates. College Works Painting uses an Experience Illusion strategy based on the premise that the company will help train university graduates to become managers and leaders in business. Peace Corps’ uses …

How Much Do U.S. University Students Know, And Want To Know, About Sustainability And Green Building? The Findings Of A Survey, And Possible Implications For General Elective Curriculum., Jeremy R. Farner

Purdue Polytechnic Masters Theses

Using the survey approach, this investigation examined the attitudes and interest of college students at two universities in different geographic locations within the United States.  Approximately 24,000 students from all disciplines and majors at Weber State University (WSU) in Utah, and 4,000 at Purdue University in Indiana, were invited to participate in a study to determine current knowledge, familiarity, and interest in topics within the sustainability and Green Building educational arena. The goal of this study was to determine what students already know, would like to know, and how much interest there would be in developing …

2011 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

The Wiki Way: Supporting Collaborative Learning For First Year Students, Kathleen Hughes

Papers, presentations and other resources

Skills in working in teamwork are demanded from graduates, and these are ever more likely to be over the internet. Horizon (2011) calls for this need to be reflected in students’ project work. The use of Wikis has been posited as a tool for collaborative online knowledge creation, increasing engagement, and social constructivism (Wheeler and Wheeler, 2008). The use of wikis in student groups is still relatively new, however, and the need for deeper investigation of its role in supporting group collaboration has been identified in literature (Bruen et al, in Donnelly, Harvey and O’ Rourke, 2010).

This study utilised …

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

25th National Invitation Basketball Tournament 2009-2010, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide for the 25th National Invitation Basketball Tournament.

What Are You Afraid Of?, Rebecca Minton, Linnea Christine Kennedy, Chapman University, Candy Rodriguez, Rachael Bridgens, Chelsey Coleman, Krista Xvx, Leticia Dessire Mayorga, Stephanie Bovis, Lorene Spiller Gambill

Women’s Studies, Feminist Zine Archive

Writings and art about self-care, the judicial system, Adrienne Rich, the portrayal of women in advertising, Andrea Dowrkin, sex roles and pornography, rape culture, Rita Gross, human trafficking, welfare, contraception, Margaret Sanger, The Vagina Monologues, Guerilla Girls, feminism and religion, Sandra Harding, tenure at Chapman based on gender, and Delores Huerta.

Post Season Media Supplement Morehead State 2010-2011 Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2010-2011 official media guide of the Morehead State University Basketball team.

Morehead State Basketball 2009-2010, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide of the Morehead State University basketball team.

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …

Perceptions About Rollersoccer Youth Programs, June Solomon

Master's Projects and Capstones

The purpose of this research was to investigate the demand for structured

RollerSoccer Youth Programs and to examine the perceptions about this type of

Program. The market for RollerSoccer is untapped and unrepresented in the

world of sports. To date, there are no articles about the development of

RollerSoccer Youth Programs or scholarly work on marketing the emerging sport

of RollerSoccer. The RollerSoccer International Federation (RSIF), the governing

body for this fast‐paced, high scoring hybrid sport aims to expand its reach to

youth in diverse communities by developing this sports initiative.

Three hundred and ten youth participants from selected schools …

Morehead State Eagles 2009 Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Morehead State University baseball team.

Morehead State University 2009 Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Morehead State University tennis team.

Morehead State 2009-2010 Women's Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide of the Morehead State University women's basketball team.

Morehead State University 2009 Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Morehead State University softball team.

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.

Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

2009 Ohio Valley Conference Soccer Tournament, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Ohio Valley Conference Soccer Tournament.

2009 Football: The Butler Game, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 game four official media guide of the Morehead State University football team.

Summer Sessions Breakdown Of Course Dates And Time, Paul Savory

Department of Industrial and Management Systems Engineering: Faculty Publications

This report highlights an exhaustive analysis of the hundreds of Summer Session courses to develop an understanding of when they occur during the day and during which of the four academic terms. The analysis shows that the most popular time for scheduling courses is between 9:30 am and noon for each of the four summer session terms. Given the limited number of general purpose classrooms on campus, accommodating faculty preference for rooms, buildings, and computer equipment is sometimes not possible during the most in demand course times. The results also showcase the potential for having summer courses four-day per week …

Morehead State 2008 Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University tennis team.

Morehead State 2008-09 Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008-2009 official media guide of the Morehead State University basketball team.

Morehead State University 2008 Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University soccer team.

Morehead State 2008 Cross Country, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2008 official media guide of the Morehead State University cross country team.

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua95/2 Glasgow Normal School Ads, Wku Archives

WKU Archives Collection Inventories

This series consists of an advertisement clipped from the April 28, 1888 Louisville Courier-Journal.