Advertising and Promotion Management Commons^™

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

Ua35/11 Student Honors Research Bulletin, Wku Honors Program

WKU Administration Documents

The WKU Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers are representative of work done by students from throughout the university.

• Albin, Bettye. John Dryden's Criticism: The Neglected Link
• Allen, Christopher. Martial Reflections: Ancient Cultures and Their War-Gods
• Case, Laura. Climatic Preference
• Deller, Kathy. Regression Analysis: The Effects of Advertising, Price, Income and Import Sales on American-Made Auto Sales
• Downing, Elizabeth. Dorothy Leigh Sayers: Detective of Literary Theory in The Mind of the Maker
• Elder, Janice. A Retrospective Study on Discharge Planning and Primiparas at Breckinridge Memorial
• Flora, Joan. Narcissism and the Need for …

The Sfa Business Review Vol. 1 No. 2, Charles W. Brown, Don A. Evans, Thomas K. Hunter, John H. Lewis, Dillard Tinsley

SFA Business Review, 1975-1978

No abstract provided.

A Theory Of Formal Organization And Its Acceptance By The Business Practitioner, Edgar Thomas Busch

Graduate Theses and Dissertations

Formal organization theory has evolved from the traditional school of thought through the scientific management and behavioral schools and into what is currently called open system theory. In spite of voluminous writing by the academician, no school of thought or no theory has been universally accepted. This may be due to the failure to consult the businessman who interprets and applies theoretical concepts to the practical situation. The purpose of this study was to help clear the theory jungle by determining the extent to which a sample of business practitioners agreed with basic factors of a comprehensive theory of formal …

Financial Resources For New And Expanding Industry In Jacksonville, Committee Of 100 Jacksonville Area Chamber Of Commerce

City and Regional Planning -- Florida

This contains resources for entrepreneurs who want to develop land and obtain capital in Jacksonville

Betty Faces A Poser

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.

Ua99/9 Southern Exponent Of Business Education, June 1940, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, December 1939, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, June 1935, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, April 1934, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxxi, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxx, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxiv, No. 4, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxiv, No. 3, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxiii, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxii, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xvii, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xxi, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xvi, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xvi, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Xiv, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Union Stock Yards Tour For Students Of The Nebraska College Of Agriculture, Union Stock Yards Company

Nebraskiana Publications: Resources and Materials on the 37th State

Greetings to the Students of the University of the State of Nebraska C. of A.: The Itinerary

South Omaha Live Stock Market is THIRD LARGEST CATTLE MARKET / SECOND LARGEST HOG MARKET / SECOND LARGEST SHEEP MARKET / LARGEST FEEDER MARKET / LARGEST RANGE HORSE MARKET

Total Receipts of Live Stock for Year 1916, 7,749,518 head.

Value of Live Stock sold at South Omaha during 1915, more than $194,000,000.00

How the South Omaha Market Ranked in 1916

Ua99/9 Southern Exponent Of Business Education, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

Ua99/9 Southern Exponent Of Business Education, Vol. Iii, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• Remarkable Business Outlook
• Can I Get a Position?
• The Illustrated Catalog
• Prosperity Coming
• Self Supporting
• Good Times Are Again in Sight
• Civil Service
• Qualification Required
• How to Get Appointment
• Salaries
• A Thousand Successful Old Students
• A Report to Congress
• A Prominent Railroad Official
• A Fact is a Fact
• Station Work
• Will Take Students
• The Crow & the Spurs
• Better Than Gold
• Gratifying & Cheering
• Academic Course
• A Recognition
• Banking
• The Commerce Course
• Outline of Commerce Course
• The …

Ua99/9 Southern Exponent Of Business Education, Vol. I, No. 2, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• We Thank You
• 15,000 Will Read This!
• Bowling Green a School Center
• The Spirit of the School
• A Wonderful Record
• No Saloons
• E.G. Jones
• Bowling Green Never Fails
• Drudges
• The Law Department
• Board & Lodging $10 to $12 a Month
• Old Students
• No Unreasonable Claims
• The Eastern Kentucky State Normal School
• Extract from Speech of H.D. Eades
• An Interesting Address – Chapel Exercises
• The Western Kentucky State Normal School
• Congratulations, Mr. John Mathis
• Allen County
• Societies
• Letter …

Ua99/9 Southern Exponent Of Business Education, Vol. I, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• Southern Exponent
• The Banking Course
• The Bowling Green Business University Catalogue
• The Commerce Course
• The New Stenographers
• Penmanship
• Spirit of the Institution
• A Great Institution
• Thanks
• The School of Telegraphy
• Millionaires Once Telegraph Operators
• Something New
• Mammoth Cave, the Greatest Wonder of the World, Near the BGBU
• From Our Local Clergy
• What the Bowling Green Business University is Doing
• Positions for Commercial Teachers
• A Permanent Institution
• Conditions Have Changed
• Literary Societies
• Special Notes on the Business Course …

Ua99/9 Southern Exponent Of Business Education, Vol. I, No. 1, Bowling Green Business University

WKU Administration Documents

Newsletter created by the Bowling Green Business University to promote the school. Includes descriptions of courses, lists of students and alumni and photographs.

• Southern Exponent
• The Banking Course
• The Bowling Green Business University Catalogue
• The Commerce Course
• The New Stenographers
• Penmanship
• Spirit of the Institution
• A Great Institution
• Thanks
• The School of Telegraphy
• Millionaires Once Telegraph Operators
• Mammoth Cave, the Greatest Natural Wonder of the World, Near the BGBU
• They Hold Fine Positions – Alumni
• Twelve Applications in One Day
• A Few of Our Former Students Whose Monthly Salaries Run from $100 to $250 Each
• Rates of Tuition
• Something Else …