Advertising and Promotion Management Commons^™

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.

Pets In Print Advertising - Are We Seeing More Of Rover And Fluffy? A Content Analysis Of Four Popular Magazines, Charles M. Mayo, Donna T. Mayo, Marilyn M. Helms

Faculty Articles

This content analysis of advertising in four popular magazines investigates whether the role of pets-specifically dogs and cats-has changed as they have grown in popularity and power in American culture. Analysis of print advertisements from 1994 and 2004 suggests that although the frequency with which household pets appear in print advertisements has declined slightly, portrayals of "Rover" and "Fluffy" have changed to reflect society's growing fascination with and devotion to our furry family members.

The Blinds Shop Company Limited Brand Identity Project, Peter Dee

Other resources

The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.

The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …

The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow

Law Faculty Scholarship

The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Marketing Seventh-Day Adventist Higher Education : College-Choice Motivators And Barriers, Vinita Sauder

Dissertations

Purpose. Approximately 75% of Seventh-day Adventist college-bound youth do not attend the church's 15 colleges in North America. This study explored the views of Adventist college-bound participants regarding the factors (motivators and barriers) that influence college choice.

Method. Utilizing a mixed methods approach, qualitative and quantitative data were collected in a sequential two-phase design. Insights from focus groups conducted in Los Angeles and Nashville guided the development of a nationwide telephone survey of college-bound Adventists. Three groups sorted by type of high school were identified from a sample size of 226 and compared in terms of awareness and college-choice motivators …

Visual And Verbal Rhetoric In Howard Chandler Christy's War-Related Posters Of Women During The World War I Era: A Feminist, Mary Ellen Gomrad

Electronic Theses and Dissertations

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort …

The Korean Language And The Effects Of Its Honorifics System In Advertising: Deferential Vs. Informal Speech As Regulatory Prime On Persuasive Impact, Jin K. Han, Yong Seok Sohn, Kun Woo Yoo

Research Collection Lee Kong Chian School Of Business

A very prominent feature of the Korean language is its extensive honorifics system, where the speaker is obliged to adopt a level of speech (deferential vs. informal) befitting the status of the target audience. As the context for using deferential (informal) speech parallels the setting for prevention (promotion) focus, we set out to examine whether the Korean honorifics system itself functions as a natural prime for regulatory orientation. In Study 1, we find that deferential (informal) speech style activates prevention (promotion) focus in the addressee. Accordingly, we show that ad copies in deferential (informal) speech style resulted in regulatory fit …

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …

Couple Dynamic In Household Tourism Decision Making: Women As The Gatekeepers?, Ziene Mottiar, Deirdre Quinn

Articles

The purpose of this study is to explore household tourism decision making. There is an extensive literature on consumer choice in general. In terms of tourism, the main focus has been on motivational factors. However, as part of the emergence of a literature which studies the issues of tourism and gender, there are some authors who focus on holiday decision making. In this context the focus here is the distinctive roles and power relations within a couple. The study is exploratory in nature and employs a self-administered questionnaire. It is concluded that the overall consumption of a holiday is largely …

"See Me, Touch Me, Feel Me": (Im) Proving The Bodily Sense Of Masculinity, Marc A. Ouellette

English Faculty Publications

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the "new man," which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements for the …

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

See Me, Touch Me, Feel Me':(Im)Proving The Bodily Sense Of Masculinity, Marc Ouellette

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the new man, which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements …

Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Loyal, Taylor. Students Sound Off on Election 2000 – Politics
• Youngman, Sam. U.S. News Rankings Overlook Western
• Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
• Youngman, Sam. Parties Vie for College Vote – Politics
• There’s No Excuse for Voter Apathy – Politics
• Grady, Brian. Editorial Cartoon Goalposts
• Ramge, Jim. The Spirit Is Back – Football
• Lipscomb, Robbie. South Campus Is Ignored
• It’s a Grand Night for Ohio Valley Conference Champions, Fans
• Hawkins, Allen. Al Gore, Democrats Work for College Students
• Morrison, Ryan. George W. Bush the …

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
• Moore, Brian. Ohio Valley Conference Champions – Football
• Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
• Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
• Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
• Fee Hike Shows Regents Don’t Care – Athletics Fee
• Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
• Lanter, Charlie. Student Government …

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
• Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
• Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
• Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
• Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
• Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
• Cheer On Toppers
• Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
• Grady, Brian. Editorial Cartoon WKU …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald:

• Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
• Haarstad, Havard. Homecoming a New Experience for Most International Students
• Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
• Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
• Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
• Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
• Darr, John. Homecoming Will Be Huge This Weekend
• Queen, Chad. Past Football Teams to Be Honored
• Corcoran, Kate. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hightower, Kyle. Players Sentenced to 3 Days – Raynardo Curry, Derek Robinson, Golden Ingle
• Lynch, Caroline. Insurance Committee Makes Recommendation – Employee Benefits
• Hall, Rex. Rape Investigation Ends Without Prosecution
• Hall, Rex. Campus Crime Report Shows Theft Most Common in 1999 – WKU Police
• Insurance Debate Has Been Healthy
• Grady, Brian. Editorial Cartoon Big Red Jumping Benchmarks
• Murphy, Sean. Havard Haarstad Was Right – ROTC, Army
• Thomas, Alan. Military Emphasizes Education – ROTC, Army
• Gaines, Jim. This Is Not News – ROTC, Army
• Emly, Karri. Student Financial Aid Follies …

Ua12/2/1 College Heights Herald, Vol. 76, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Hilltoppers, Colonels Will Battle Over Break – Football
• Warren, Brandy. Study Results Delayed – Diddle Arena
• Schoenbaechler, Danny. Annual Race Draws Mix of Participants – Bowling Green 10K Classic
• Hall, Rex. Parking Permits A Hot Item – Parking & Traffic Services
• No More Excuses on University Boulevard – Traffic Accidents
• Grady, Brian. Editorial Cartoon University Boulevard
• Baker, James. The Bells, The Bells! – Cherry Hall Chimes
• Mendel, Ray. Set Priorities Straight – Insurance, Employee Benefits
• Lynch, Caroline. Insurance Committee Rejects Tiered Premiums, Endorses Cafeteria Plan – Employee …

Ua12/2/1 College Heights Herald, Vol. 76, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Williams, Travis. Basketball Players Arrested for Receiving Stolen Property – Derek Robinson, Raynardo Curry, Golden Ingle
• Lynch, Caroline. Amid Questions & Chaos, Gary Ransdell Promises Change – Insurance, Employee Benefits
• Warren, Brandy. Gary Ransdell Expects Feasibility Study to Recommend Diddle Arena Renovation
• Warren, Brandy. Student Government Association Passes Bill to Pay for New Storage Facility – Preston Intramural Complex
• Insurance Should Be An Option for All
• Grady, Brian. Editorial Cartoon Insurance Premiums
• Frank, Jason. Parking Is A Tangled Issue – Parking & Traffic Services
• Humpert, Andria. Mark Staynings’ Tone …

Ua12/2/1 College Heights Herald, Vol. 76, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Student Alleges Rape on Campus
• Lynch, Caroline & Rex Hall. Insurance Rates Impossible Burden for Some – Employee Benefits
• Youngman, Sam. Paul Patton Optimistic About Higher Education’s Future
• Warren, Brandy. Wood Selig to Pitch $90 Fee Hike to Student Government Association – Athletics
• Hoang, Mai. Class Celebrates CD Release With Party
• Lopsided Student Evaluations Mean Little
• Grady, Brian. Editorial Cartoon Sardine Can Parking Lot
• Uber, Lee. Sidewalk Chalk OK
• Franke, Stephanie. Chicks Don’t Mind Campus Radio
• Ross, Michelle. Prejudice Reigns at Division of Motor Vehicles – Immigrants …

Trends. Rat Psychology During The United States Presidential Election, Ibpp Editor

International Bulletin of Political Psychology

This article examines the ethics of the alleged use of subliminal perception - the word"Rats" superimposed on an attack on Vice President Gore's health care plans - by representatives of the Bush campaign in the 2000 presidential election.

Ua12/2/1 College Heights Herald, Vol. 76, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dawes, Jennifer. New Doctor for Western – Allen Redden, Student Health Services
• Lynch, Caroline. Insurance Debt Causes Budget Cuts – Employee Benefits
• Williams, Travis. Western Alumnus Goes to Olympics – Breeda Willis, Track & Field
• Lynch, Caroline. Survey Says Faculty Morale Law, Gary Ransdell Performing Well
• Insurance Rate Increase Unavoidable
• Grady, Brian. Editorial Cartoon Benchmark Slot Machine
• Crowe, Shawn. Campus Police Are Helpful
• Sampson, Joshua. Bobby Knight Is No Worse than Average
• Ogletree, Alan. Parking Problem Merits Debate – Parking & Traffic Services
• Ragan, Jason. City Plans to Build …

Ua12/2/1 College Heights Herald, Vol. 76, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Rates to Rise Next Year – Employee Benefits
• Youngman, Sam. Greeks Behaving Well Under Point System – Fraternities and Sororities
• Bennett, Jacob. Love Story Leads Student from Ireland to America – Dermot Foley, Marie Foley
• Youngman, Sam. Math, Science Academy Will Open in Two Years – Gatton Academy of Math & Science
• Hall, Rex. Break-Ins In Structure Force Students to Rethink Parking – Parking & Transportation Services
• WKU Police Need to Disclose All Crimes
• Grady, Brian. Editorial Cartoon Atomic Bomb Firecracker
• Whittinghill, Charity. Cherry Hall Bathrooms …

Ua12/2/1 Looking At The Gate's Edge, Wku Student Affairs

WKU Administration Documents

Special Gateway Conference edition of the College Heights Herald:

• Moore, Brian. Toppers Rush to Enter Gateway Conference on Winning Note – Football
• Western Football Depth Chart
• Schoenbaechler, Danny. DeWayne Gallishaw & Keith Brooks Needed to Replace Rod Smart
• Moore, Brian. Experienced Hilltopper Defense Majors in Chemistry – Andy Hendel
• Hightower, Kyle. Offense to Pass Ball More This Season, Will Still Run Option
• Queen, Chad. Toppertown An Alternative to Usual Tailgating Activities
• Darr, John. Playing in the Big League: Hilltoppers On Their Way

Ua12/2/1 College Heights Herald, Vol. 76, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Western Sues Two Former Police Officers – Anthony Purcell, Jeffrey Welch, WKU Police
• Lynch, Caroline. Explosion Not Properly Reported Last Semester – Poland Hall, Bombs, Anthony Purcell, Jeffrey Welch, WKU Police
• Bennett, Jacob. Alumnus Leading Space Trips – Terry Wilcutt, Astronauts
• Ragan, Jason. Western Student Drowns Saturday – Khadar Dudekula, International Club
• Brown, Abbey. Pay Hikes Bring Salaries Closer to Benchmarks – Budget
• Benchmark Raises Good for Everyone
• Grady, Brian. Editorial Cartoon Diddle Arena Casino
• Ogletree, Alan. Make Freshmen Walk – Parking & Transportation Services
• Barefoot, Jeffrey. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Turning It On – Melvin Wisham, Football
• Warren, Brandy. Professor Evaluation Website Goes National – Gideon Payne
• Lynch, Caroline. Teachers, Administrators Join Forces in New Faculty Senate
• O’Connor, Molly. Downing University Center Theatre to Have Theme Weeks
• Hall, Rex. Egypt Sinkhole Filled – Parking & Transportation Services
• Hall, Rex. Birthday Celebration Lands Student in Jail – Michael Pfeiffer, Marijuana
• Renovation Better Than New Arena – Diddle Arena
• Grady, Brian. Editorial Cartoon Student Health Insurance
• Burch, Barbara. Program Cuts Clarified – Curriculum
• Cobb, Ricky. Preacher Was Stereotyped – …

Ua12/2/1 College Heights Herald, Vol. 76, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. DOI Says Western Faultless – Kentucky. Department of Insurance, Collegiate Health Care, Student Health Services
• Kinnunen, Krystal. Faces: Concealed & Constant – Mexico
• Hall, Rex. Cars Towed from Sunken Egypt Parking Lot – Sinkholes
• Brown, Abbey. Two Teachers Receive Western’s Distinguished Professor Award – Melvin Borland, Leroy Metze
• Youngman, Sam. New TIP Puts University on the Map, Provides New Technology Resource – Topper InfoPortal, Internet, University Libraries
• Hall, Rex. Three Men Arrested Outside Garrett Conference Center
• Retention Goals Should Advance
• Grady, Brian. Editorial Cartoon Construction
• Cassie Martin, …