Business Commons^™

Propuesta De Un Modelo De Administración Estratégica Para La Compañía Sanyerts Sport, Yuri Dayana Merchan Castellanos

Administración de Empresas

El objetivo de esta investigación es proponer un modelo de direccionamiento estratégico para la empresa Sanyert’s Sport SAS ubicada en Bogotá, mediante un proceso sistemático y organizado que consta de las etapas de formulación, implementación y evaluación de la estrategia con el ánimo de brindar a la organización un modelo que se ajuste a sus necesidades. Para este propósito, la investigación se fundamentó en el modelo desarrollado por Fred David, apoyado en una metodología de tipo descriptivo con una recolección de datos cualitativos y cuantitativos; debido a su naturaleza, el trabajo consta de la formulación y elección de la estrategia …

Design Thinking & Strategic Product Planning For Highly Engineered Products, Shannon Dare Wayne

Wayne State University Dissertations

This paper offers an integrated framework to systematically address routine challenges plaguing early product development for highly engineered and complex products, such as automobiles. The framework includes up-front strategic product planning leveraging ‘design thinking’ and ‘design execution’ through a structured process to enable adaptation under uncertainties in the product development lifecycle for customer delight and program success. Included is product planning, from fuzzy front-end until product launch, and prioritizing aligned strategic initiatives while integrating design thinking throughout the process. We also discuss two real-world case studies to emphasize the efficacy of the framework and to demonstrate practical examples of how …

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg

Honors Theses

Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.

Microfoundations Of Innovation In Organizations, Trey Cummings

Arts & Sciences Electronic Theses and Dissertations

This dissertation weaves together three distinct chapters that are unified in their focus on the microfoundations of innovation in organizations. Chapter 1 utilizes a unique NASA employee data set to investigate the effect of promotion reward incentives on knowledge worker innovation. This study is the first to empirically show a positive relationship of promotion incentives with individual innovation outcomes in a field setting while also revealing a decrease in collaboration. This result exposes promotion structure as a potentially powerful tool for affecting innovation. Chapter 2 develops a unique measure of R&D structure and finds that the incentives created by long-term …

A Strategic Audit Of Google, Timothy Knaak

Honors Theses

Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson

Honors Theses

As an older generation of University of Nebraska-Lincoln graduates phases out, capturing the attention of millennials becomes more and more important. Unfortunately for the Nebraska Alumni Association (NAA), many soon to be and recent UNL graduates do not see the value in spending hundreds of dollars to become a lifetime member. Although some people we interviewed saw an NAA membership as just a donation and are not expecting much in return.

We believe that the Nebraska Alumni Association can take advantage of its connections with the University of Nebraska-Lincoln to offer experiences through subscription boxes that will engage millennials and …

Huskers Helping Huskers: A Corporate-Level Analysis Of The Nebraska Alumni Association, Rachel Kleist, Jordan Newsom, Jackson Grasz, Anne Conley, Anna Brodersen, Samantha Turco

Honors Theses

The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.

Adidas: A Strategic Audit, Rebekah Birch

Honors Theses

Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Theses

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

Cboe Global Markets: Strategic Audit, Lambros Karkazis

Honors Theses

This thesis fulfills the requirement for the strategic audit in MNGT 475H/RAIK 476. It provides in depth analysis of Cboe and its competitors, with particular attention given to comparing net income, market cap, and share price. Informed by this analysis, there is discussion of Cboe’s acquisition of BATS, which appears to have had the best impact on share price of any decision made by an exchange operator in the last 5 years. Finally, this thesis provides a strategy recommendation for Cboe moving forward.

Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng

Articles

Purpose – Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.

Design/methodology/approach – This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.

Findings – The paper identifies three …

Effective Manufacturers' Strategies For Service Innovations, Zebulon Fox

Walden Dissertations and Doctoral Studies

In the United States, more than 50% of managers offering services in the manufacturing industry report failed service initiatives. The purpose of this multiple case study was to explore strategies that manufacturing managers used to sustain their business for longer than 5 years. The population consisted of 3 manufacturing organization managers offering business services to support petroleum and coal companies who have sustained their business operations in the mid-Atlantic region of the United States for longer than 5 years. Data were collected from semistructured interviews and organization documents were analyzed through the perspective of the strategic service innovation theory conceptual …

Strategies For Small Business Sustainability, Victor K. Adoukonou

Walden Dissertations and Doctoral Studies

Small businesses represent more than 99% of all employers in the United States, but more than 50% of small businesses have failed before 5 years. Climate change, digitization, and social media contribute to a paradigm shift in consumers' habits, as more consumers have become environmentally and social justice conscious. Business leaders who are unable to follow the consumers' trends and changes of habit may not succeed in sustaining their businesses. The purpose of this multiple case study was to explore strategies owners of small businesses in the District of Columbia use to sustain their businesses for longer than 5 years …

Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield

Williams Honors College, Honors Research Projects

The exponential acceleration of globalization in the modern economy has resulted in the creation of new, unexpected job positions. This article explores the possibility of merging strategic business practices with a potential sustainability effort in plastic removal from the world's oceans. Though the current paradigm of political involvement relegated research to focus on a governmental position, the research and organizational methods could, and should, be applied to future private market endeavors in the same field.

Core Competencies, Core Values And Core Compromises, Jeffrey Keisler, Edward Romar

Jeffrey Keisler

Employee Perceptions Of Succession Planning Within Higher Education: A Qualitative Case Study, Matthew Swanson

Doctoral Dissertations and Projects

Higher education institutions provide programs and services in support of personal, professional, and community development. The positive impact of higher education is threatened by the imminent departures of experienced employees responsible for implementing institutional programs and services. Research suggests succession planning assists organizations in responding to the potential departures of experienced employees while successfully serving stakeholders, yet a majority of higher education institutions do not possess adequate succession planning programs. Employee perceptions are essential to developing and evaluating programs, however, there is currently a lack of available insight into employee perceptions pertaining to succession planning within the field of higher …

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Nvidia Corporation: A Strategic Audit, Daric Teske

Honors Theses

NVIDIA is company that has been involved with the production of computer hardware known as a graphics processor units (GPUs) since the turn of the century. Over the past decade, NVIDIA has begun to explore other applications of its proprietary technology, including the fields of artificial intelligence (AI) and accelerated computing. Looking from a business perspective, this strategic audit analyzes the history of the company and its current state, as well as industry outlooks to provide a strategic recommendation. Annual reports, market reports, and press releases were all utilized to provide the best perspective of the industry possible. Though NVIDIA …

Divestment Of Strategic Resources In A Hypercompetitive, Capital Intensive, Knowledge Based Industry, Steven Robert Rivet

Theses and Dissertations

This dissertation creates a model explaining the factors that drive the decision by a semiconductor firm to divest a specific strategic resource. The dissertation is based on a case study of a medium size semiconductor firm that divested a competitively performing manufacturing facility in a low labor cost Asian country, and replaced the services it performed with contracted services. The study draws on competitive advantage, resource based view, transaction cost, divestment, international business, and asset-light model literature. The existing literature either fails to explain (or to explain completely) the reasons driving these type of divestiture decisions (resource based view, transaction …

A Strategic Audit Of Tesla, Abigail Hoelzlhammer

Honors Theses

This strategic audit will examine the problems Tesla is currently facing, do a Porter’s Five Forces analysis of the company, review environmental factors affecting Tesla, state Tesla’s current strategy, evaluate their distinguishing resources and competitive advantages, and end with a strategic recommendation along with implementation requirements.

One of Tesla’s vehicles crashed in March 2018 while on autopilot, which caused their stock to drop significantly. They’re also experiencing issues with the production of the new Model 3. The current political situation and growing demand for the parts Tesla needs are environmental factors that are having a negative effect. On the other …

A Strategic Audit Of Tesla.Pdf, Abigail Hoelzlhammer

Abigail Hoelzlhammer

A Strategic Audit Of Tesla.Pdf, Abigail Hoelzlhammer

Abigail Hoelzlhammer

Google Strategic Audit, Margaret Witzenburg

Honors Theses

This thesis fulfills the requirement for the strategic audit in MNGT 475H/RAIK 476. It discusses Google's competitors and the rest of the technology industry along with how Google fits into it all. It's a red ocean industry, so Google must continually innovate to maintain its competitive advantage. In addition to a summary of the current strategy and how Google competes, the thesis explores alternative strategies for Google to pursue given their strengths and weaknesses and the opportunities and threats in the industry. It includes a timeline, potential budget, and contingency plan for the best strategy.

Scenario Planning For Organizational Adaptability: The Lived Experiences Of Executives, Robert John Gaskill-Clemons

Walden Dissertations and Doctoral Studies

Organizational adaptability is critical to organizational survival, and executive leadership's inability to adapt to extreme disruptive complex events threatens survival. Scenario planning is one means of adapting to extreme disruptive complex events. In this qualitative interpretive phenomenological study, 20 executives who had lived experience with extreme disruptive complex events and applied scenario planning to help adapt participated in phenomenological interviews to share their experiences related to the application of scenario planning as a means adaptation to extreme disruptive complex events. Participants were from a single large organization with executives distributed throughout the United States and executives from 10 state agencies …

Strategies To Reduce Maquiladora Employee Absenteeism In Mexico, Antonio Jose Cachazo

Walden Dissertations and Doctoral Studies

Employee absenteeism is a costly problem, affecting organizations' ability to deliver products and services. Finding strategies managers use to help reduce employee absenteeism is critical to sustain operational capacity, control labor costs, and to achieve organizational success. Drawing from the Herzberg 2-factors theory, the purpose of this qualitative case study was to explore strategies implemented by six business organizations to reduce employee absenteeism in the maquiladora industry in Mexico. Through semistructured interviews, 11 management participants shared strategies implemented to reduce absenteeism. In addition, other data sources, such as organizational policies, management graphs, and meeting minutes were used. Data were coded …

Cash-Flow Management Strategies In Small And Medium-Sized Occupational Health Enterprises, Sibongiseni Selby Myeni

Walden Dissertations and Doctoral Studies

Small businesses are critical to the success of a country's economy. The leaders of the South African government focus on the role of small and medium-sized enterprises (SMEs) to boost the economy and eradicate inequality, poverty, and unemployment. However, the sustainability track record of South African SMEs remains one of the worst records in the world. Therefore, it is essential that stakeholders improve the sustainability of SMEs. Using the resource-based view conceptual framework, the aim of this multiple case study was to explore the strategies that occupational health SME leaders use to manage cash flow to achieve sustainability for longer …

Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius

Walden Dissertations and Doctoral Studies

The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …

Strategies To Improve Business Performance With Information From Social Media, Taylor Chan

Walden Dissertations and Doctoral Studies

In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance with marketing information acquired from social media. The population comprised business leaders from …

Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham

Brandon Lee