Business Commons^™

Communicating Strategically – Talking Less, Targeting Better. Qualitative Study On Corporate Communication‘S Learning In Leading Global Companies, Lukasz M. Bocheneki, Sam Blili

UBT International Conference

Companies need to communicate strategically in order to maintain dialogue and relationships with their stakeholders. In the crowded media and social media space the messages disappear in the noise generated by multiple actors. Therefore, to be heard the enterprises need to consider their communication strategically. It is not about the amount of information, it is about right targeting and usage of the right tools and channels. Social media allowed the companies to communicate directly with their stakeholders and customers. Different channels can address different stakeholders. This study focuses on a qualitative assessment of the learning patterns and profiles among 60 …