Business Commons^™

Rwanda National Customer Satisfaction Survey: Results And Conclusions, Deogratias Harorimana

Dr Deogratias Harorimana

It can be said that development practice requires more than financial and manpower inputs. Rwanda, in 1994 suffered a Genocide. The Society,collectively and under the leadership of His Excellence Paul Kagame the current elected President of Rwanda came together and designed strategies that would propel Rwanda to a Middle-Income, Private Sector Led Economy by the Year 2020.

In 2009, a client seating in one of the Hotels in a Suburb of Remera, in Kigali City, complained about poor service delivery he was experiencing from the waitress staff.Using his Blackberry message, the client forwarded an email to some of the RDB …

Survey Report On Training And Spending On Customer Care Services, Deogratias Harorimana Sr

Dr Deogratias Harorimana

In a bid to promote and develop good customer care service in various sectors of Rwandan economy, a survey was conducted to assess progress and trends on customer service capacity building. Although shortcomings are there, there have been efforts and registered trends across the country on service delivery front. Investment in Capacity Building IS happening in certain sectors but this is unevenly distributed. In 2008 companies had started recognizing the significance of good service and cultivate a good working environment and training. From 2009, there was a decline in investment in capacity building in front office and key service delivery …

Technology And Its Crm Implications In The Shipping Industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

This paper investigates the relative importance of service factors such as technology and facilities, how service providers are rated on those factors, and their relationship to customer satisfaction in a B2B environment. The results show that in the ocean freight shipping industry, customers placed more importance on factors such as efficiency in complaint handling, prompt availability of delivery information as compared to the use of latest equipment and technology. Most importantly, customers who had a more favourable evaluation of shipping companies on these factors also experienced a higher level of service satisfaction. Implications of these results for the use of …

서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험, Youjae Yi, Jun Youb Lee, Jin Young Sirh

Asia Marketing Journal

Hyundai Marine & Fire Insurance has achieved its goal of revenue growth while most of insurance companies have failed. It is because Hyundai Marine & Fire Insurance continued to make sincere efforts to increase employee satisfaction. The service-profit chain posits that employee satisfaction is linked to customer satisfaction and to revenue growth. The case shows how Hyundai Marine & Fire Insurance put the service-profit chain to work and how different its internal marketing strategy is.

Data Mining: Implementation Of Data Mining Engine On Crm-Improve Customer Satisfaction, A. S. Al- Mudimigh, F. Saleem, Z. Ullah, F. N. Al-Aboud

International Conference on Information and Communication Technologies

Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of customer relationship management (CRM) to describe the association of a customer with the company and enhanced the model by connection with data mining engine …

Service Quality & The Congruence Of Employee Perceptions & Customer Expectations: The Case Of An Electric Utility, Todd A. Finkle, Allen Klose

Todd A Finkle

Understanding how the quality of customer service is impacted by employees is essential to managing and improving customer service quality. This article develops a model that looks at the relationship between a series of two important customer service gaps. The first series of gaps (service provider gaps) is a result of the difference between consumers' and employees' expectations based on various dimensions of the customer service encounter. The second series of gaps (service quality gaps) occur when a difference exists between consumer expectations and the service they actually receive based on specific aspects of the customer service encounter. This study …

Food Service Contracts That Win: Essentials In The Development Of A Food Service Agreement, Robert T. Gordon, Michael M. Lefever

Hospitality Review

The authors provide tips for institutions wanting to place a contract for operation of their food service and for companies and/or individuals in the business of managing food service operations for a fee.