Business Commons^™

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber

Doctoral Dissertations

Online fan communities have revolutionized the way sport consumers engage with fellow fans and the sports product. The traditional regional boundaries that once characterized sports fandom have been mitigated by the emergence of new media, social media platforms, and online fan communities. This dissertation explores the non-geographically bound nature of contemporary sports fan communities, examining the evolving dynamics of fan behavior in the digital age. In Study 1, an interactional perspective is employed to explore online fan socialization. The focus is on how new fans' self-presentation influences acceptance within NFL team-specific Reddit communities. Utilizing data mining, textual analysis, and qualitative …

The Impact Of Work-Life Balance Programs On Quality Of Work-Life (Qwl) Among Female Employees Within The Banking Sector, Mohammad Al Qudah

Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات

The purpose of the current study is to examine the impact of work-life balance programs (Flexible work arrangements, Maternity leave policies, Childcare support, Women's health programs, Leadership development programs, Pay equity, and Communication) on quality of work life (QWL) among female employees within the banking sector. Quantitative methodology was carried out, and a questionnaire was self-administered on (296) female full-time employees within commercial banks in Jordan. SPSS was employed to screen and analyze the gathered data. Results of the study indicated that acceptance of study hypotheses under the main allegation of the fact that characteristics of female employees' work-life balance …

Medical School Middle Managers Learning To Successfully Work With Leadership To Navigate Organizational Change, Elizabeth G. Smith

Doctor of Education Program Dissertations

There is a lapse in research exploring middle managers at medical schools during an organizational change. The purpose of this qualitative phenomenological study was to examine the perceptions of middle managers during an organizational change to mitigate burnout and build resilience. The literature reviewed explored how stressors from organizational changes may impact medical school middle managers, leading to feeling less secure about their position and increasing middle managers’ stress leading to burnout. For an organizational change to be successful, middle managers must build trust with their staff, communicate with middle managers, and engage middle managers in the change process. Burnout …

Weakness Is The New Strength: How Vulnerability Makes Leaders Stronger, Scott Dick

Transform

Weakness is the new strength: How vulnerability makes leaders stronger is the result from the meta-analysis of five phenomenological studies designed to generate a theory that explains how exemplar leaders from five different fields used “soft-skills” and four domains of behavior to create mutual shared knowledge, resolve conflict and transform relationships to produce breakthrough results. The four domains of behavior are communication, collaboration, ethics, and emotional intelligence. The sample was composed of 75 exemplar leaders from five different professional fields and included an analysis of over 1,300 pages of interview transcripts as the main data source for the study. The …

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Factors Influencing Employee Satisfaction In Nonprofit Organizations In The United States, Kristi Egbert

Journal of Nonprofit Innovation

Employees in nonprofit organizations are not paid as much as for-profit employees according to the United States 2014 Labor Statistics. Nonprofits work to meet community needs. Since turnover rates impact a company’s ability to these needs (Lee, 2015), it is important to learn what keeps employees satisfied. This review found that employees find the work itself satisfying when they see how they support the organization’s mission (Haley-Lock, 2007), chances to move up in the company, autonomy, (Weisberg & Dent, 2016), and inclusivity (Brimhall, 2019), and workplace relationships (Mathieu & Nabiak, 2016; Slater & Slater, 2018) are related with job satisfaction.

Feminist Pragmatism In The Nonprofit Sector, Elise L. Kieffer

Journal of Nonprofit Innovation

This thought paper explores the practical applications of the feminist pragmatism philosophy for modern nonprofit organizations confronting persistent issues. I argue that the integration of research, theory, education, programming, and administration serve as spokes strengthening the wheel that is the nonprofit sector.

Understanding The Business Model Of Content Creation, Taylor Vahey

Honors Projects in Communication

Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …

Women In Organizations: Leadership And Overcoming Biases, Madison T. Witt

Honors Thesis

This thesis will work to describe the different experiences women have in the workplace compared to men. It will discuss the biases faced: prove-it-again bias, tightrope bias, and the maternal wall bias. These play a large role in why women act as they do in the workplace as well as why they tend to experience different barriers within the corporate ladder. This research notes both gender biases facing women and the additional bias women of color face. These different experiences change how women lead companies when placed in executive positions. These leadership styles of women tend to be more welcoming …

Covid's Positive Implications On Business-To-Business Salesperson Communication And Customer Interaction, Lucy Matthews, Diane R. Edmondson, Ryan Matthews, Frances Ann Stott, Tammy Bahmanziari

Atlantic Marketing Journal

This article aims to investigate the impact of the COVID-19 pandemic on industrial salesperson communication with buyers, specifically focusing on the positive outcomes. The authors use a qualitative data collection approach based on grounded theory. Thirteen executives, primarily from the transportation industry, were interviewed. Based on the executive interviews, this study develops the pandemic-induced customer interaction model for the industrial market, drawing from the Technology Acceptance Model (TAM) and innovation diffusion theory. This study is the first to examine the positive impacts of the COVID-19 pandemic on business-to-business sales organization communication. This study contributes to the literature through the creation …

E Pluribus Unum: Increasing A Shared Understanding Of Mission At Marine Corps University, Edward Greiner, Kirstin Pantazis, Christopher Reid, Dominick White

Doctor of Education Capstones

E PLURIBUS UNUM: INCREASING A SHARED UNDERSTANDING OF MISSION AT MARINE CORPS UNIVERSITY

By Edward Greiner, Kirstin Pantazis, Christopher Reid, and Dominick White

A capstone project submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Leadership at Virginia Commonwealth University

Virginia Commonwealth University, 2023.

Capstone Chair: Beth E. Bukoski, Ph.D., Department of Educational Leadership

Mergers between higher education institutions present unique challenges to creating and maintaining a shared understanding of mission. Additionally, professional military education institutions with civilian faculty and staff must blend military and civilian cultures in the workplace. …

Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey

Administrative and Professional Faculty Research

As of August 2022, COVID-19 continues to affect our daily lives in physical, psychological, and financial ways. Many vulnerable individuals are struggling to adapt to returning to work and as a result, employee morale is at risk. In times of crises, empathy is needed in the workplace to support one another, but many leaders and employees may not have a firm grasp of the concept. This article seeks to define empathetic communication and explore the need for prioritizing empathy amid the current post-COVID-19 workplace. Through a literature review of empathy, psychological safety in the workplace, and crisis leadership, the author …

Leadership Through Effective Communication, Han Boon Kevin Lim

Dissertations and Theses Collection (Open Access)

Charismatic leadership oratory is critical in aligning the organisational vision and goals for business sustainability. This research focuses on charismatic leadership, particularly on oratory leading to charismatic perception by the audience. This research seeks to provide future leaders with a better perspective of the multigenerational workforce in an effort to customise the rhetorical process for this diverse workforce to enhance charismatic perception, thereby promoting organisational communication.

The audience in prior studies has been treated as a homogeneous unit (Clark & Greatbatch, 2011; Groß et al., 2015), without distinguishing between different generational groups and their respective receptiveness to a leadership oratory. …

Strategies Global Virtual Team Leaders Use To Improve Trust And Communication, Sarah Crandell Monday

Walden Dissertations and Doctoral Studies

Global virtual team (GVT) members’ inability to effectively build trust and communication has the potential to negatively impact organizational outcomes. Organizational leaders are concerned with team members’ inability to build trust and communication, as it is the leading cause of reduced productivity and efficiency levels within GVTs. Grounded in the social exchange theory, the purpose of this qualitative multiple case study was to explore strategies GVT leaders use to improve trust and communication among GVT members. The participants were 18 GVT business leaders from six organizations located in the Pacific Northwest of the United States. Data were collected using semistructured …

Professional Staffing Small Business Strategies For Reducing Voluntary Employee, Gwendolyn L. Johnson

Walden Dissertations and Doctoral Studies

Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners …

Professional Staffing Small Business Strategies For Reducing Voluntary Employee, Gwendolyn L. Johnson

Walden Dissertations and Doctoral Studies

Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners …

Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin

Honors Projects in Communication

In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …

Pilgrimage Sites As Magnets Of Interfaith Tolerance: The Case Of Kemaliq Lingsar In Indonesia, Suhadah Suhadah, Deddy Mulyana, Pawit M. Yusup, Nuryah A. Sjafirah

International Journal of Religious Tourism and Pilgrimage

This study aims to reveal the practices of tolerance between the adherents of Islam and Hinduism when they were engaged in worship at Kemaliq Lingsar, a sacred religious site which is used as a pilgrimage site where both parties pray and perform religious tourism and rituals. Drawing on the interpretive approach, this study found the wisdom of the two religious communities in Lingsar Village, West Lombok Regency, Indonesia. This area exhibits unique strategies for sharing the same pilgrimage site: two communities performing their respective rituals in turn and in unison in the same space with complete understanding. This tolerance practiced …

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Policy Briefs and Reports

This report analyzes the Southern Nevada employment ecosystem by utilizing occupational clusters recognized by the U.S. Department of Labor. The first section examines occupations in the tourism industry using three occupational clusters: hospitality and leisure; arts, audio/video technology and communications; and the transportation, distribution, and logistics. Next, this report utilizes the Las Vegas Global Economic Alliance’s 2022 Workforce Blueprint to identify the top 15 in-demand occupations for Southern Nevada and occupational clusters. A case study of the MGM College Opportunity Program (COP) is presented to demonstrate an existing workforce training program that promotes upward mobility of leisure and hospitality employees …

Lessons Learned: Kieran J. Fallon, Matthew A. Lieber

Journal of Financial Crises

Presently the senior deputy general counsel for regulation and government affairs at PNC Fi-nancial Services Group, Kieran Fallon completed a 16-year tenure in the legal division of the Board of Governors of the Federal Reserve System in 2011. As associate general counsel dur-ing the Global Financial Crisis (GFC), he helped design the Federal Reserve’s Commercial Pa-per Funding Facility, restructure American International Group (AIG), and implement the Dodd-Frank Act. Relatedly, Fallon also served as general counsel for the Financial Stability Oversight Board from 2008 to 2011. This Lessons Learned is based on an interview conducted with Fallon on August 13, 2020.

Lessons Learned: John Bovenzi, Sandra Ward

Journal of Financial Crises

As a deputy to the chairman of the Federal Deposit Insurance Corporation (FDIC) and in his role as chief operating officer of the agency, John Bovenzi provided policy advice and oversaw the agency’s operations, including business lines, bank supervision, bank closings, deposit insurance, and administrative affairs. Bovenzi’s most notable role during the Global Financial Crisis was manning the helm of mortgage lender IndyMac after the FDIC took it over in July 2008 to position it for a sale. This abstract is based on an interview with Bovenzi conducted on December 2, 2020

The Impact Of Deaf Players' Communication Device With Coach (Patent 6701) On Directing Management In Football Match, Ala' Jabar Abood, Nahida Abed Zaid Baeiw

Journal of STEPS for Humanities and Social Sciences

The football coach manages the match by directing his players and exerting a great effort in this mission. However, this effort is duplicated with those unhealthy players, such as those who challenge with their disabilities (deaf category). In fact, the coach sometimes finds himself unable to deliver the instructions to his players in the critical moments of the match because they do not pay attention to him since they are busy with the match. This is because they suffer from lack of communication due to their hearing loss. Thus, the research aims to state the impact of the innovative electronic …

The Impact Of Deaf Players' Communication Device With Referee (Patent 6738) On Time Management In Football Match, Ala' Jabar Abood

Journal of STEPS for Humanities and Social Sciences

Sports scientists have been interested in the game of football, and technology has entered it, through the introduction of many devices and tools, which help to find a solution to its problems, and to develop it, the latest of which is the video referee technology (VAR), which achieves justice in some of the decisions taken by the referee during the match. The game of football is played by deaf players, and the same rules of the game are applied to them that apply to normal players, but a referee carries a flag with the whistle, to warn them when a …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

Enhancing Success Through Leadership, Wendy T. Jewell

Doctoral Dissertations and Projects

This study sought to obtain a better understanding of how leaders influence the culture of the organization to enhance performance. A post-positive qualitative research case study was conducted at a state agency in the Commonwealth of Virginia. During this study, 13 semi-structured interviews were conducted with agency employees who participated on a project to implement a smart phone fuel application. This fuel application automated specific manual processes related to their fuel management program. While the fuel application project implementation was finishing, the interviews were conducted. During these interviews, participants provided their perspectives on leadership, communication, empowerment, project outcomes, lessons learned, …

Social Media By Providers And Patients In Healthcare, Madison K. Howell, Jirakamon Silapabanleng

Theses, Dissertations and Capstones

Introduction: Social media platforms such as Facebook, YouTube, and Twitter have been used in various industries to create direct-to-consumer interactive opportunities. 74% of the US population were social media active users. Around 40% of adults gather their health information from Facebook, a free social networking site, which has been available on various devices and can help many organizations advertise their services as well as communicate with their patients. Social networks had a powerful influence in making health decisions because it could be used as a means to spread either positive or negative health information.

Purpose of study: The …

Social Movement Splintering: An Examination Of Stockton Stands With Minneapolis And News Media Representation, Kevin Ozomaro

University of the Pacific Theses and Dissertations

The phenomenon surrounding news media’s power to alter group identity and group cohesion is something that rarely a point of focus in communication studies. In this study I worked with a local social movement group called Stockton Stands with Minneapolis. This group illustrated the importance of maintaining shared values. Utilizing relational Interviewing, SSWM members provided evidence showing the connection between news media and group success. News media has had a role in shaping group members’ understanding of SSWM and activism. SSWM has faced internal conflict as a result of negative news representation. SSWM is a relatively small and young (2 …