Business Commons^™

2025-02-07 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of February 7, 2025, which includes the meeting minutes of the meeting held on November 15, 2024.

Inclusive Space For Everyone Door Sign (Printable 8.5 X 11 Inch), Joan H. Robinson

Open Educational Resources

This is a printable 8.5 x 11 inch door sign for faculty, staff, and administrators to let people know it is an inclusive space for everyone. For improved visibility, print with a color printer and cut along the dotted line.

See also: 11 x 17 inch door sign.

Integrating Intercultural Competencies In An Introductory Business Information Literacy Course, Annette Bochenek, Heather A. Howard, Zoeanna A. Mayhook

Libraries Faculty and Staff Scholarship and Research

Librarians at a large Midwestern university integrated intercultural competencies into an information literacy course taught annually to over 100 first-year business students. The interventions aim to improve intercultural skills and characteristics as defined by the American Association of Colleges and Universities (AACU) Intercultural Knowledge and Competence VALUE Rubric. Student intercultural competencies were assessed via online surveys according to the VALUE Rubric, comparing pre-, retrospective, and post-self-assessments. Students' intercultural competencies changed as a result of engaging with the course material. This paper describes the classroom interventions implemented by librarians, results from survey data analysis, and implications for library instruction.

Improving Student Enrollment Through The Use Of Relationship Marketing In Higher Education At A Private Not-For-Profit Institution In The Midwest, Jordan Samuel Mays

Doctoral Dissertations and Projects

The research study reflected the impact of relationship marketing on prospective students in a higher education institution. Student matriculation and retention are critical for institutions to remain viable in the increasingly competitive higher education sector. Various initiatives emerged to enhance student engagement and increase student enrollment; however, the study does not include a particular aspect of marketing to strengthen connections with prospective students. The research was a qualitative case study on the impact of relationship marketing efforts on current students of a single institution of higher education. The institution’s staff triangulated the results with findings from new student surveys to …

2025-02-07 Faculty Regent's Report, Morehead State University. Faculty Senate.

Faculty Senate Records

A report submitted by the Faculty Senate Regent to the Faculty Senate on February 27, 2025.

Experiences Of Minority Workers: A Three-Study Dissertation Evaluating Recruitment And Workplace Experiences For Minority Workers, Jennifer Saucedo

Dissertations and Theses

Through a series of three manuscripts, the dissertation explores the experiences of minority groups across different points of the employee life cycle. As minority employees often face a negative set of unique stressors inside and outside of work, this series of papers attempt to further our understanding of minority experiences during the organizational stages of recruitment and retention. The first manuscript tests the effects of recruitment material on pre-hire applicant outcomes for minorities by integrating literature on realistic job previews (RJPs) and diversity recruitment. The experimental study finds that leader diversity testimonials that provide a mix of positive and negative …

Ripples Of Revolution: Analyzing Political And Socioeconomic Shifts In Mena During The Arab Uprisings, Khalid Zaman

Arab Economic and Business Journal

The study analyzes the impact of political instability on five MENA nations during the Arab Spring (2010-2022). It examines how corruption, unemployment, health spending, and economic development influence political instability. The panel fixed-effects regression approach is used as it accounts for time-invariant variables inside each cross-sectional unit and gives robust temporal analysis. Findings indicate that the Arab Spring heightened political instability (i.e., β = 0.249, p

The Effect Of Taylor Swift’S “The Eras Tour” On The Hospitality Industry, Samantha P. Hoff, Iris Gersh, Godwin-Charles Ogbeide

ICHRIE Research Reports

Taylor Swift's "The Eras Tour" has become a worldwide phenomenon and is the highest-grossing world tour of all time. Due to an increase in leisure travel in 2023, concerts, festivals, and live events are magnificent opportunities for hotels to harness major artists' influence on the public. The central question driving this study is: How has Taylor Swift's "The Eras Tour" affected the hotel lodging industry compared to pre-pandemic levels, and what are the implications for the future? This study analyzes data from key performance indicators (KPIs) from markets that Swift has performed thus far and compared them to their shouldering …

The Role Of Destination Marketing Organizations In The United States Sustainable Tourism Development, Godwin-Charles Ogbeide, Molly Mildenberger

ICHRIE Research Reports

The role of Destination Marketing Organizations (DMOs) in promoting sustainable tourism practices across the United States cannot be overemphasized. Sustainable tourism, which encompasses cultural, environmental, social, and economic considerations, has become a critical aspect of DMO operations. Many international DMOs have been successful when it comes to implementing and promoting sustainable tourism. This study provides the roles United States DMOs can play in promoting and implementing sustainable tourism development in the United States. This study provides several important industry and academic implications, including how DMOs can partner with educational institutions to serve as knowledge hubs for training on sustainable practices.

Documenting Blended Learning Resilience During Infrastructure Deficiencies, Lucia Makwasha, Hazel Mubango, Sam Takavarasha Jnr

The African Journal of Information Systems

Blended learning is a combination of eLearning and traditional face-to-face learning. Since challenges have been identified related to blended learning that hinder effective teaching and learning, this study examined student opinions of this learning model. The aim was to get a deep understanding of its effectiveness given infrastructure deficiencies. Twelve in-depth interviews were conducted with students at a university in Zimbabwe that uses blended learning, and an interpretivist paradigm was adopted. The Zone of Proximal Development proposed by Vygotsky was utilized to conceptualize the cognitive development of the students, and third-generation activity theory (AT), developed by, was used for evaluating …

Internet Of Things Devices Users’ Privacy Adherence: A Case Of Digital Ignorance, Akrasia Or Exhaustion?, Philip Bazanye, Walter F. Uys, Wallace Chigona

The African Journal of Information Systems

Internet of Things devices, such as those used in home automation, commercial and retail business, and smart cities, are vulnerable to attacks that affect all aspects of daily life. The upsurge in the use of IoT devices has increased the likelihood of cyber-attacks on end users. This research investigates the factors that influence IoT device users to adhere to privacy standards. This interpretivist exploratory research was guided by a three-phased approach. The interview questions were derived from the conceptual model and the constructs of Activity Theory, and themes were analyzed using deductive thematic analysis. The findings were elaborated with reference …

Navigating Artificial Intelligence Governance: Insights From South African Higher Education It Decision-Makers, John Mangundu

The African Journal of Information Systems

Academics and students alike can benefit from the use of artificial intelligence (AI) in education. AI governance lowers AI risks while ensuring that anticipated AI use objectives are achieved. However, research on AI governance has been lacking, especially in higher education in emerging economies such as South Africa. In light of this serious research gap, the current study presents the findings of a qualitative exploratory investigation of the maturity and preparedness of AI governance in South African higher education institutions. Informed by a combination of the TOE framework, the traditional IT governance model and the adapted IT governance maturity assessment …

The Status Of Women In Utah Politics: A 2025 Update, Corinne Clarkson, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah is exceptional in many ways, with its beautiful nature, high quality of life, and growing economy. WalletHub recently ranked Utah as the fourth best state to live based on 51 key indicators.¹ While scoring above average on many metrics, Utah lags far behind in one crucial area—gender equality, which includes the presence of women in elected posts. The Utah Women & Leadership Project (UWLP) began reporting on the status of women in Utah politics in 2014, with updates in 2017, 2021, 2022, 2023, 2024, and now 2025. Research shows that when both men and women serve together in …

Examining Leadership Practices To Promote A Positive Culture Of Research Integrity In Higher Education Institutions, Seán Lacey, Jennifer J. Wilkinson

Publications

What is new?

While Higher Education Institutions (HEIs) have, in recent years, placed greater emphasis on promoting good research practices, it is yet relatively unknown what leadership approaches are best suited to cultivating a positive culture of research integrity (RI) in HEIs. This small-scale exploratory descriptive study therefore sought to uncover initial findings from within the European context on practices research leaders found to be most effective in leading positive change in this space.

What was the approach?

The design was constructed using semi-structured interviews with five senior research leaders. Countries that were members of the European Network of Research …

2025-02-06 Definition Of Resolutions And Motions Of Censure And No-Confidence, Morehead State University. Faculty Senate.

Faculty Senate Records

Definitions of censure and no confidence as requested and submitted to the Faculty Senate on February 6, 2025.

2025-02-06 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from February 6, 2025.

Examining Factors Affecting Consumers’ Daily Fantasy Sports And Sports Betting Participation: Comparing Motivation And Perception Of Skill Versus Luck, Koo Yul Kim, Colin Lopez

UNLV Gaming Research & Review Journal

With the Supreme Court lifting the federal ban on sports betting, dominant Daily Fantasy Sports (DFS) operators including DraftKings and FanDuel have entered the sports gambling market and operate in legalized states in the United States. These providers of both DFS and sports betting are making efforts to better understand the characteristics of both DFS and sports betting consumers and develop effective marketing strategies to target each consumer segment. This research investigates the differences in motivation to participate and perception of skill vs. luck between DFS and sports betting participants. 934 adults (sports betting = 434, DFS = 500) were …

Evaluation Of A Timetabling Software Implemented In Tanzanian Higher Education Context, Anna Kayanda, Lazaro Busagala, Matti Tedre

The African Journal of Information Systems

It is not known whether the combination of two IS system implementation approaches, Design Science Research and eXtreme Programming, can help improve information systems success in the Tanzanian HEI context. To investigate this, this study evaluated a system that was implemented using both approaches. The evaluation used DeLone and McLean’s Information Systems Success Model(D&M) and a mixed research method. The results showed that while neither the system quality nor the information quality influenced the use of the system, service quality and user satisfaction both had an influence on system use (p<0.001). System quality, information quality and service quality, however, were found to have a significant effect on user satisfaction, all three with p<0.001. Furthermore, using the system influenced the perceived net benefits (p<0.001) obtained from using the system. The findings may be helpful to other Tanzanian HEI wishing to implement information systems for their organizations as it shed light on factors that should be considered for a successful implementation. Although the D&M model has been useful on this study, it is limited by its lack of explicit recognition of contextual variables, such as organizational culture, user characteristics, and environmental factors, which can significantly impact system success.

What Does Chatgpt Know About Information Systems?, Daniel O'Leary, Veda C. Storey, Aaron M. French, Joseph R. Buckman, Cecil Chua, Andrew William Green, Grace Gu, Fred Niederman, Francis Pereira, Gary Templeton, Linda Wallace

Faculty Articles

Large language models such as ChatGPT provide efficient access to a wealth of information. However, there are significant questions regarding the depth and quality of knowledge in any one domain. This paper focuses specifically on the information systems (IS) field and assesses ChatGPT’s knowledge. To analyze the extent and quality of information systems knowledge derived from queries to ChatGPT, we used over 3,000 queries from a broad range of exam and quiz questions. These queries were obtained from university courses and professional information system certification exams. The query topics are based on a framework for information systems education, with queries …

The Integration Of Entrepreneurial Marketing Processes And Controls, Stern Neill, Li Dang

Marketing

Purpose

This study aims to explore the evolving relationship between entrepreneurial marketing (EM) processes and control mechanisms across three phases of opportunity development: exploration, evaluation and exploitation. By examining how control mechanisms respond to the uncertainties inherent in each phase, this research illustrates how controls emerge and adapt, enabling entrepreneurs to effectively navigate the challenges specific to each stage of their venture’s growth.

Design/methodology/approach

Using a qualitative, inductive approach, this study uses semistructured interviews with founders of nine high-growth, early-stage startups based in California. The selected ventures vary by industry and business model but share early market traction. The Gioia …

A Review Of Artificial Intelligence, Algorithms, And Robots Through The Lens Of Stakeholder Theory, Michael J. Matthews, Su Runkun, Lindsey Yonish, Shawn Mcclean, Joel Koopman, Kai Chi Yam

Management Faculty Publications

With the arrival of the Fourth Industrial Revolution, intelligent machines are affecting the daily lives of multiple organizational stakeholders. However, despite the continued expansion of intelligent machines in society, management scholarship has generally lagged, and current frameworks are under-equipped to offer meaningful guidance regarding the intersection of intelligent machines and organizations. We address this issue via a multidisciplinary review and a novel framework of intelligent machines and value creation. First, we discuss the characteristics of intelligent machines (i.e., autonomy, learning, inscrutability, and materiality) and how variation in these characteristics impacts their affordances and, subsequently, the value offered to stakeholders. We …

Local First Responders Attend Nick Lavery Presentation At Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

How Emerging-Market Brands Can Overcome A Weak Country Image, Mustafa Raji, Peter Magnusson, Yuri Martirosyan

Marketing Faculty Publications

Purpose

This study offers a comprehensive analysis of the relative effectiveness of different strategies that emerging-market brands can use to mitigate a weak country image.

Design/methodology/approach

This study employs discrete choice conjoint analysis to evaluate the relative effectiveness of store image, warranty duration, third-party certification and corporate engagement on US consumers’ perceptions of products from China and Cambodia. China, representing an advanced emerging market, and Cambodia, representing a less advanced market, were selected to provide a diverse context for comparison. The study examines electric scooters (relatively more hedonic) and refrigerators (relatively more utilitarian) to test the robustness of the findings …

2025-02-04 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from February 4, 2025.

Insider Risks And The Evolving Role Of Executive Protection Professionals In Cybersecurity, Alan Saquella

Publications

Insider risks have long been a critical concern in corporate security, traditionally encompassing threats from employees, contractors, or third-party vendors with access to sensitive information. However, as digital transformation accelerates, the convergence of physical and cyber threats has created new vulnerabilities. Executive protection (EP) professionals, historically tasked with safeguarding high-profile individuals from physical threats, now find themselves on the frontlines of combating cyber-criminal attacks. Expanding their skill sets to include cybersecurity awareness is no longer optional—it is a necessity.

This article explores insider risks, the growing need for executive protection professionals to adapt, and practical ways they can enhance their …

The Influence Of Peer-To-Peer Accommodation Platforms’ Green Marketing On Consumers’ Pro-Environmental Behavioural Intention, Songshan (Sam) Huang, Xuequn Wang, Hua Qu

Research outputs 2022 to 2026

Purpose: This study aims to examine the impact of peer-to-peer (P2P) accommodation platforms’ green marketing on consumers’ pro-environmental behavioural intention through the mediation of consumer trust and engagement, following the social influence theory and the stimulus–organism–response model. Design/methodology/approach: A questionnaire survey was designed to collect data from American P2P accommodation consumers. Data collection was conducted through an outsourced survey company. Partial least squares structural equation modelling was used to analyse the data. Findings: The study reveals that P2P accommodation platforms’ green marketing orientation was positively associated with consumer trust in the platform and consumer engagement with the platform. Both consumer …

Ada News - 02/03/2025, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

American Plastics, Llc V. Home Depot Product Authority, Llc, Order On Motion To Dismiss, Kelly L. Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Are Positive And Negative Leader Humor Two Different Coins? A Meta-Analysis, Xiaohong Xu, Richard Hayes, Lixin Jiang, William P. Jimenez

Psychology Faculty Publications

Scholars disagree on the distinction between positive and negative leader humor, which may hinder the integration and advancement of the leader humor literature. Thus, we meta-analyzed the correlation between positive and negative leader humor, as well as their shared nomological networks (k = 161; follower N = 45,759; leader N = 7,820). Our meta-analysis indicates that (1) there is a very small but significant correlation between positive and negative leader humor (ρ = -.07); (2) positive and negative leader humor have differential relationships with most antecedents (e.g., positive affectivity) and outcomes (e.g., innovation and citizenship behavior); (3) positive affect …

The Efficacy Of India's Electric Vehicle Market: Can Fame Deliver Results?, Douglas N. Hales, Gawon Yun, Devendra Kale

Markets, Globalization & Development Review

This commentary discusses the merits and demerits of India's FAME I II and III policy frameworks to promote the use of electric vehicles (EVs). FAME III is under consideration, and some suggestions are offered to improve its effectiveness.