Business Commons^™

Exploring Boondocking Through Time: Evolution And Challenges For Outdoor Hospitality In The United States, Julien Bousquet

Journal of Tourism Insights

This study delves into the evolution of boondocking from a survival strategy to a lifestyle choice among RV enthusiasts, called boondockers, who cherish nature and self-reliance. Through a historical approach, it charts boondocking's evolution and assesses its societal, economic, and environmental impacts. The analysis highlights a dynamic progression, driven by advancements in RV technology, a shift towards sustainability, and digital community engagement. Environmental challenges underscore the necessity for sustainable practices, while future outlooks point to innovations in eco-friendly RV technologies and a stronger focus on Leave No Trace principles. The study forecasts a significant role for boondocking in the future …

Why Do Consumers Switch? The Role Of Relational Uncertainty In Service Failures, Jungyun Hur, Soocheong (Shawn) Jang

Journal of Tourism Insights

This study explores the role of relational uncertainty in consumers’ switching intentions in a service failure encounter. The results reveal that in an established consumer-service provider relationship, relational uncertainty plays a significant role in the process of consumers’ switching intentions whereas dissatisfaction with service failures does not influence switching intentions. Further, the findings suggest that relational uncertainty mediates the effect of perceived loss on switching intentions. These findings were integrated into a discussion of theoretical and managerial implications for effective service management emphasizing the influential role of long-term relational value in comparison with incident-specific transaction value in an established relationship.

On-The-Go Dining In America: Comparing Convenience, Service Quality, And Satisfaction In Qsr Versus Gas Station Food, Shiva Jahani, Mohammed Lefrid, Lorie A. Tuma

Journal of Tourism Insights

Purpose

The objective of this multi-group study is to examine the influence of service quality and convenience on customer satisfaction in quick service restaurants (QSRs) versus gas stations.

Design/methodology/approach

Data were collected online from 552 participants in the USA and analyzed using partial least square structure equation modeling (SmartPLS).

Findings

Service quality and convenience are strong predictors of customer satisfaction in both QSR restaurants and gas station food outlets. In addition, this study concluded significant differences between QSRs and gas stations in terms of these relations.

Research limitations/implications

This study makes a significant contribution to the foodservice and consumer behavior …

Understanding The Factors Influencing Tourist Adoption Of Peer-To-Peer Accommodation Services: Attitudes, Intentions, And Behavioral Insights, Maya Talwadker, M.S. Dayanand Dr., Edgar Dsouza Dr.

Journal of Tourism Insights

This study investigates the factors influencing the adoption of peer-to-peer (P2P) accommodation services among Indian tourists, integrating Behavioral Reasoning Theory (BRT), Technology Acceptance Model (TAM), and Theory of Planned Behavior (TPB). Data were collected from 526 tourists using self-administered online and paper-based surveys. The findings reveal that modern lifestyles significantly enhance perceived ease of use and perceived usefulness, which positively influence behavioral intentions toward P2P accommodations. Psychological ownership emerged as a critical factor, indicating that emotional attachment to the accommodation enhances user engagement and satisfaction. Interestingly, privacy concerns did not significantly impact behavioral intentions or perceived usefulness but did influence …

The Santa Clara, 2024-10-31, Santa Clara University

The Santa Clara

No abstract provided.

Maximizing Operating Efficiency In Higher Ed, Jessica Dillon, Dawn Distefano Dps

Business: Faculty Presentations

This paper investigates strategies to enhance operational efficiency in course scheduling at higher education institutions. Efficient course scheduling is crucial for maximizing utilization of facilities, faculty expertise, and student enrollment, ultimately enhancing educational outcomes and institutional effectiveness. The literature is clear in that common challenges such as underutilization of resources, scheduling conflicts, and high rates of course cancellations not only disrupt student academic plans but also strain institutional resources and diminish student confidence. Data driven decision making empowers administrators to identify potential enrollment trends and make timely adjustments to course schedules. In order to continuously improve operational efficiency, administration in …

Transport For Seniors Within A Community -There Is A Need But Is There A Way?, Steven Kent

Business: Faculty Presentations

The Nassau County Office for the Aging (NCOFA) is an agency dedicated to serving the county’s population of adults over the age of 60. Nassau County, New York is working towards becoming an Age-Friendly Community as defined by defined by AARP and the World Health Organization (WHO). One of the eight domains that must be addressed to be considered an Age-Friendly Community is transportation accessibility. Molloy University MBA Capstone students were assigned the consulting project of developing a strategy to increase awareness of existing transportation services as well as develop more programs. Nassau County is a New York City suburb …

Operational Risk, Capital Regulation, And Model Risk, Robert T. Stewart

Business: Faculty Presentations

Operational risk capital regulation is moving from internal to standardized models - from the advanced measurement approach (AMA) to the standardized measurement approach (SMA). All know the results of these changes: politically connected banks will further decrease their equity financing making bank failures and taxpayer-backed bailouts more likely. Yet the goal of operational risk modeling must be to create useful models that capture relevant aspects of reality and improve decision-making. Therefore, operational risk modeling should assimilate seven fundamental properties into an operational risk managerial framework: well-aligned incentives, inaccuracies in the data, accounting for empirical realities, acknowledging unknown unknowns, communicating uncertainty, …

Strategic Solutions For Effective Data Collection And Analysis In Nonprofit Organizations, Rose M. Lavelle Mba

Business: Faculty Presentations

Data collection and analysis play a critical role in enhancing decision-making, improving program outcomes, and increasing stakeholder involvement within nonprofit organizations. However, many nonprofits encounter challenges such as limited resources, inadequate data management expertise, and concerns over data privacy and quality. This paper explores these common obstacles and presents strategic solutions that leverage technology, collaboration, and innovative practices to optimize data management in the nonprofit sector. By employing a mixed-methods approach, including case studies, interviews, and literature reviews, this study provides actionable recommendations to strengthen data processes and maximize organizational impact.

Optimizing The Strategy Map With Customer Experience Spectrum, Alexander Chan

Business: Faculty Presentations

In today's competitive business landscape, organizations strive to differentiate themselves and gain sustainable advantages. The Strategy Map, derived from the Balanced Scorecard framework, has been instrumental in aligning strategy implementation with design intent. However, many companies struggle to comprehensively analyze customer needs when crafting objectives under the Customer Perspectives section, often resulting in generic and ineffective goals. To address this gap, this paper proposes the Customer Experience Spectrum, an innovative framework designed to enhance the Strategy Map's Customer Perspectives component. By systematically analyzing customer needs and expectations across various touchpoints, the Customer Experience Spectrum enables organizations to construct tailored objectives …

Theorizing The Effect Of Organizational Identification On Vacation Time Usage Among Remote Workers, Brian O'Neill, Jaclyn Schuman

Business: Faculty Presentations

Remote work, a type of flexible work arrangement, has become increasingly common, especially following the COVID-19 pandemic and subsequent shift in the nature of work (Barrero et al., 2023; Shifrin & Michel, 2022). Approximately 35% of U.S. workers who have jobs that can be done remotely are working remotely all of the time, equivalent to approximately 14% of all employed adults, or 22 million individuals (Parker, 2023). Working remotely provides employees more opportunities to balance work and non-work priorities than working in a corporate office (Bowen, 2023). In the conservation of resources model (Hobfoll, 1989) and the personal resources allocation …

Culture And Ai: The Impact Of Uncertainty Avoidance On Human-Ai Teammate Interdependence And Trust, Gayle O'Keefe, Micah Minarik

Business: Faculty Presentations

As Artificial Intelligence (AI) advances and can more accurately simulate human interaction, this study aims to analyze the impact of embedding an AI into a team as a teammate thus creating human-AI teams (HATs) on social exchanges. Whether the country’s culture impacts those dynamics will also be explored in this paper. Teammate interdependence and human teammate trust are components of the socially constructed dynamics of a team. Cultural dimensions impact how people and corporations embrace technology with risk tolerance vs. avoidance identified as an aspect of a culture’s dimension that dictates their level of risk tolerance. In this paper, we …

From Classrooms To Boardrooms: Enhancing Mentorship Programs Through Strategic Partnerships On Long Island, Rose M. Lavelle Mba, Paige Demaria, Michael Browne, Jessenia Navas

Business: Faculty Presentations

This research paper presents a comprehensive analysis and strategic recommendations from a Capstone project conducted by undergraduate students at Molloy University’s School of Business in collaboration with Big Brothers Big Sisters of Long Island (BBBSLI). During the Spring 2024 semester, eleven students working in small teams addressed the primary objective to enhance engagement and increase the recruitment of mentors and mentees across three key areas: school districts, colleges and universities, and corporations and organizations on Long Island.

How A Nonprofit Turned To Retail To Help Fulfill Its Mission, Donna M. Iucolano Ph.D., Erika Sanchez, Brianna Macias, Bridget Walters

Business: Faculty Presentations

This paper presents the results of student efforts in a Spring 2024 undergraduate Capstone course at Molloy University’s School of Business. During the semester, 15 students worked in three teams to address an opportunity for Backyard Players & Friends (BYP), a nonprofit organization based in Rockville Centre (Long Island), New York dedicated to inclusivity for people 14+ years old. To help fulfill its mission, BYP opened a retail store named Front Porch Market (FPM). As FPM celebrated its one-year anniversary, students were asked to help BYP increase store revenue by improving merchandising and marketing efforts, and by offering support to …

Happiness, Trust, And Mental Fitness In The Workplace: Part I, Maureen L. Mackenzie Ph.D.

Business: Faculty Presentations

This paper reflects a starting point for a research agenda focused on happiness in the workplace. Researchers start with an understanding of what is already known before stepping forward into hypothesis development and data collection. This paper reflects a literature review focused on happiness and trust in the workplace. This is a relevant component of professional success for both the employee and the organization. This area of research overlaps with the growing profession and industry of Executive Coaching, which looks to optimize the employee’s professional and personal potential. Trust is a related factor that aligns with employee peace and happiness.

Addressing The Service Capacity Needs Of Community Nonprofit Organizations: A Mission-Focused Business School, Dawn Distefano Dps, Brian O'Neill

Business: Faculty Presentations

This paper describes the multi-pronged approach that a business school took to address the capacity needs of nonprofit organizations that provide health-related services to underserved community members. Supported by a generous grant from a foundation, the business school led several professional development and community capacity-building initiatives, including workshops and projects. Workshops were designed to enhance the skills and expertise of area nonprofit professionals who provide need-based services and programs to underserved populations. Faculty, alumni, and students worked together to address the challenges of local nonprofits. In addition, the business school hosted a conference that focused on the use of data …

Roll-Up Strategy-Challenges, Opportunities, And Roller Coasters?, Steven Kent

Business: Faculty Presentations

Rollup strategies have been effectively executed across many sectors, including funeral homes, pawn shops, regional casinos, ski resorts, golf clubs, veterinarian offices, institutional laundry, and car wash sectors. Amusement parks may be next, with over 400 prospective acquisition targets in the US alone; smaller parks offer untapped potential—family-owned properties priced between $1.7 million and $5.4 million. Roll-up strategies leverage enhanced purchasing power, shared resources, and best practices exchange. Still, it is unclear if they should maintain local brand identity(covert) even if they are part of a large chain or should be overt and nationally branded. The Federal Trade Commission has …

Driving Visitor Acquisition And Engagement For A New Museum Celebrating The History Of Disabilities, Donna M. Iucolano Ph.D., Harley Maresca, Ishita Sharma

Business: Faculty Presentations

The authors summarize the efforts and results of students in an undergraduate Capstone course at Molloy University’s School of Business. In the Fall 2023 semester, 15 students worked in three teams to help The Viscardi Center plan for a one-of-a-kind national museum celebrating the history of disabilities. Viscardi is an acclaimed Long Island (NY) based nonprofit organization dedicated to educating, employing, and empowering children, adults, and veterans with disabilities or similar needs. To help executives with planning, students conducted research on attracting institutional visitors and individuals, families, and tourists; and, developed themes for compelling exhibits with supporting educational content for …

How Do Lgbt Employees Assess Their Firm’S Organizational Culture Regarding Lgbt Leadership?, Philippe Honore

Dissertations

This study explored Lesbian, Gay, Bisexual, and Trans (LGBT) employees’ perceptions and assessments of their firms’ organizational cultures and, in particular, the opportunities within the culture that can lead to upper management positions for those who identify as LGBT. The research sought to understand the extent to which inclusivity efforts are reflected in real career progression opportunities for openly LGBT employees working in San Diego County. Employing a convergent parallel mixed-methods research design, the study incorporated quantitative surveys and qualitative interviews to achieve a comprehensive understanding of participant’s perspectives and experiences. The decision to use both methods allowed the research …

The Indirect Effects Of Authentic Value And Attitude Toward Food Vlogs On The Link Between Trustworthiness And Visit Intentions: A Serial Mediation Analysis, Jean Paolo Lacap, Ronnie Moranas, Kristina Paula Domasig, April Irish Rey, Trishia Nicole Perlas

The South East Asian Journal of Management

Research Aims: The current study investigates how food vloggers’ trustworthiness influences viewers’ visit intention toward the featured food destination. Furthermore, it examines whether food vlogs’ authentic value and viewers’ attitudes toward food vlogs serially mediate the link between source trustworthiness and visit intentions.

Design/Methodology/Approach: The respondents were identified using a purposive sampling technique. Causal-predictive research design and path modelling via partial least squares was employed to measure the hypothesised relationships.

Research Findings: Source trustworthiness has a significant and positive influence on attitudes toward food vlogs and food vlog’s authentic value. Additionally, the food vlog’s authentic value was found to have …

Understanding The Resistance To Use Metaverse Shopping Platforms In Sarawak, Malaysia: An Investigation By Using Innovation Resistance Theory, Chee Hua Chin Dr, Evelyn Cai-Ni Chiew, Karment Tiong

The South East Asian Journal of Management

Research Aims: This study explores the factors affecting the resistance to use metaverse shopping platforms in Sarawak, Malaysia. It focuses on four main barriers: psychological (experience and image), usage (complexity), value (economic), and risk (privacy and security). The purpose is to understand how these barriers influence users' unwillingness to adopt these platforms.

Design/Methodology/Approach: The study used a quantitative approach and analysed 205 datasets from Sarawak, Malaysia, obtained from questionnaires. Preliminary analysis was done with SPSS, followed by a detailed analysis using PLS-SEM with WarpPLS 8.

Research Findings: The study found that complexity, privacy and security, experience, and image barriers positively …

Building Brand Awareness Through Cultural Sensitivity: Factors Influencing Customer Loyalty In Indonesian Restaurants In Taiwan, Syahruddin Syahruddin, Sitti Mujahida, Muhammad Azizurrohman, Eka Kadharpa Utama Dewayani

The South East Asian Journal of Management

Research Aims: With cultural sensitivity acting as a moderating factor, this study investigates the effects of pricing strategy, cleanliness, meal quality, and service quality on customer loyalty and brand recognition of Indonesian restaurants in Taiwan.

Design/Methodology/Approach: Four hundred overseas respondents participated in a structured survey; partial least squares (PLS) and structural equation modelling (SEM) were used to analyse the results.

Research Findings: The findings indicated that while service quality and cleanliness had no discernible impact, food quality and pricing strategy greatly enhanced consumer loyalty. Cultural sensitivity bolstered the favourable correlation between loyalty and food quality.

Theoretical Contribution/Originality: The study adds …

Understanding Buy-Now-Pay-Later Adoption In The Muslim Market: Do Religious-Based Ethics Matter?, Bayu Sutikno, Hendy Mustiko Aji

The South East Asian Journal of Management

Research Aims: This study aims to investigate the relationship between religious-based ethics and trust in the Buy-Now-Pay-Later system on its adoption among Muslim consumers in Indonesia. Further, it examines the moderating role of perceived BNPL benefits.

Design/Methodology/Approach: 448 usable responses were collected for this study. Partial least squares structural equation modelling (PLS-SEM) was used to test the research model, encompassing mediation and moderation analyses.

Research Findings: This study reveals that the perceived riba risk exerts a negative influence on trust in the BNPL mechanism and its adoption within the Muslim market. However, the negative effect on the adoption of BNPL …

2024-10-31 Academic Issues Committee Update, Morehead State University. Faculty Senate., Academic Issues Committee.

Faculty Senate Records

The Academic Issues Committee update submitted to the Faculty Senate on November 7, 2024.

2024-10-31 Update From First Year Seminar Committee, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

An update from the FYS Committee meeting held on October 31, 2024.

Economic Considerations Of In-Season Potassium Applications To Soybean Using Payoff Matrices, Carrie Ortel, T. L. Roberts, M. Popp, W. J. Ross, N. A. Slaton, M. R. Parvej

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Potassium (K) deficiency is a common yield-limiting factor in Arkansas soybean (Glycine max (L.) Merr.) production that can be addressed with innovative supplemental fertilizer application. An established leaf sampling protocol and dynamic critical concentration allow accurate diagnosis of K deficiency with corresponding recommendations for corrective, in-season K fertilizer applications at site-specific rates and times to reach anticipated yield goals. However, the profitability of in-season K fertilizer applications to irrigated soybean remains unclear. Research was conducted in Arkansas from 2021 to 2023 to evaluate multiple rates of in-season applications of muriate of potash to soybean at 15 and 30 days …

Implementation Of Information Systems In Local Government Authorities: Understanding Of The Role Of Reforms In The Designing Process, Wilson Pholld, Faraja T. Igira, Nima H. Shidende

The African Journal of Information Systems

Government reform implementations are often a catalyst for system implementation within public sectors. However, their influence on the information system design process in the public sectors have not been explained extensively in the literature. This study used actor network theory as the lens to examine the interactions of actors during the information systems design process in the reformed public sectors. The main research aims were to extend the understanding of how government reforms influence the information system design processes of local government authorities in Tanzania. The study employed the interpretive approach and the case study strategy when analyzing the phenomena. …

The Meaning-Making Of African American Leaders In Technology Organizations, James Hooks

Dissertations

Purpose: The purpose of this mixed-methods study is to identify and describe behaviors that reflect the character, inspiration, relationships, vision, and wisdom that African American technology leaders use to create personal and organizational meaning for themselves and their followers. It was also the purpose to rate how followers perceive their leader’s behaviors related to character, inspiration, relationships, vision, and wisdom in creating personal and organizational meaning.

Methodology: The qualitative portion of this mixed-method study involved face-to-face interviews with African American technology leaders, while the quantitative segment consisted of electronic surveys completed by their followers. The quantitative survey assessed followers’ perceptions …

Investigation Of The Antecedents Of The Digital Mindset And Its Influence On Employee Intention To Stay In Generation Z: Empirical Study In The Indonesian Creative Industry, Birgitta Annabel Luissa, So Yohanes Jimmy, David Tjahjana

The South East Asian Journal of Management

Research Aims: This research aims to investigate the influence of a digital mindset on Generation Z employees’ intention to stay.

Design/Methodology/Approach: This research was conducted using a quantitative approach involving 180 Generation Z employees in the creative industries. Data were analysed using Structural Equation Modelling with the SmartPLS tool.

Research Findings: The research results show that the digital mindset of Generation Z employees has a positive effect on employee intention to stay. By having a strong digital mindset, employees tend to feel more supported by the organisation when facing technological changes and a rapidly developing learning culture. Digital flexibility and …

Syariah Security Crowdfunding: A Risk Analysis For Alternative Funding Solution For Indonesian Small And Medium Enterprises, Mochammad Salman Alfarisi, Mulawarman Hannase

Journal Of Middle East and Islamic Studies

Micro, Small and Medium Enterprises (MSMEs) are currently a sector that plays an important role in increasing economic stability in Indonesia. However, one of the crucial obstacles related to the development of micro businesses is limited capital and low access to sources of capital. Sharia securities crowdfunding is a form of innovation in the field of financial technology that offers alternative solutions for MSME players in obtaining funding. However, sharia securities crowdfunding is not without risk analysis. Some of the other risks of crowdfunding are inadequate regulatory and regulatory frameworks, low public awareness and trust, and the risk of dehumanization …