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2024

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Full-Text Articles in Business

Staff Matters: How Will The New Federal Earnings Threshold Impact Our Practice?, Jodi Schafer Sphr, Shrm-Scp Jun 2024

Staff Matters: How Will The New Federal Earnings Threshold Impact Our Practice?, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

This article addresses impending changes to overtime rules under the federal Fair Labor Standards Act (FLSA) and their implications for dental practices. The Department of Labor's recent updates on the minimum earning threshold for exempt employees necessitate adjustments in employment classifications. Starting July 1, 2024, the threshold will increase to $844 per week and subsequently rise every three years. Dental practices, including salaried employees like dental hygienists and management staff, must reassess classifications to ensure compliance. For affected employees, reclassification as non-exempt may be necessary, entailing eligibility for overtime pay. However, a hybrid approach—paying non-exempt employees a weekly salary while …


Mda Insurance: Weave A Financial Safety Net To Protect Your Income Stream, Future, And Family, Craig Start Jun 2024

Mda Insurance: Weave A Financial Safety Net To Protect Your Income Stream, Future, And Family, Craig Start

The Journal of the Michigan Dental Association

It's crucial to have a financial safety net, especially for small-business owners and parents, to protect against career-ending injury or illness. Key insurance policies include life insurance, disability income insurance, and business overhead expense insurance. Life insurance ensures financial support for your family, while disability insurance provides income if you cannot work. Business overhead insurance covers business expenses during your disability. Contact MDA Insurance for a consultation on these essential protections.


Mda Foundation: $110,000 Raised At Sparkling Smiles Event; Mini-Grant Awarded, Anne Berquist Jun 2024

Mda Foundation: $110,000 Raised At Sparkling Smiles Event; Mini-Grant Awarded, Anne Berquist

The Journal of the Michigan Dental Association

The 2024 MDA Foundation’s Sparkling Smiles event raised a record-breaking $110,000, surpassing last year's total by $30,000. The Holland Free Dental Clinic received a $2,500 mini-grant. Keynote speaker Todd J. Duckett's address inspired generosity. The Foundation awarded $110,000 in grants this past year, including 12 scholarships totaling $31,000. The event featured a successful Wine Lotto and was supported by numerous sponsors.


Exploring The Dual Impact: Dissecting The Impact Of Tourism Agglomeration On Low-Carbon Agriculture, Qiang Zhou, Xinyue Ye, Alberto Gianoli, Wanrong Hou Jun 2024

Exploring The Dual Impact: Dissecting The Impact Of Tourism Agglomeration On Low-Carbon Agriculture, Qiang Zhou, Xinyue Ye, Alberto Gianoli, Wanrong Hou

Management Faculty Publications

Despite extensive research on the relationship between tourism and agriculture, the specific impact of tourism on agriculture's low-carbon transition has not been thoroughly investigated. This study analyzes the effects of tourism agglomeration on agricultural carbon intensity across 30 Chinese provinces from 2001 to 2020. It is framed within the context of rural digitalization, with a particular emphasis on the integration of agro-tourism and the total factor productivity of agriculture. Utilizing spatial econometric models, we find that tourism agglomeration hinders the low-carbon transition in agriculture by influencing carbon intensity both directly and indirectly. At the national level, the impact of …


Sports Broadcasting In 2024: Analyzing The Transition From Linear To Connected Tv With An Emphasis On Sports Streaming, Noah Benjamin Holiber Jun 2024

Sports Broadcasting In 2024: Analyzing The Transition From Linear To Connected Tv With An Emphasis On Sports Streaming, Noah Benjamin Holiber

Journalism

The ongoing movement away from linear television (broadcast and cable) towards connected TV (streaming services) has boosted popularity amongst streaming services greatly. Since the inception of the streaming services, sports have remained a linear TV attraction. However, the continued evolution of this transition has reached a tipping point characterized by rapidly intensifying competition between streaming platforms for sports programming. The “streaming wars'' will drive an increase in the overall value of sports media rights and fundamentally alter sports programming consumption behavior. Popular streaming services continue to bid for the rights to broadcast sports games. This paper will examine trends in …


Assessing Impact Of Urban Densification On Outdoor Microclimate And Thermal Comfort Using Envi-Met Simulations For Combined Spatial-Climatic Design (Cscd) Approach, Shreya Banerjee, Rachel X.Y. Pek, Sin Kang Yik, Graces N. Ching, Xiang Tian Ho, Dzyuban Yuliya, Peter J. Crank, Juan A. Acero, Winston T. L. Chow Jun 2024

Assessing Impact Of Urban Densification On Outdoor Microclimate And Thermal Comfort Using Envi-Met Simulations For Combined Spatial-Climatic Design (Cscd) Approach, Shreya Banerjee, Rachel X.Y. Pek, Sin Kang Yik, Graces N. Ching, Xiang Tian Ho, Dzyuban Yuliya, Peter J. Crank, Juan A. Acero, Winston T. L. Chow

Research Collection College of Integrative Studies

Future urban planning requires context-specific integration of spatial design and microclimate especially for tropical cities with extreme weather conditions. Thus, we propose a Combined Spatial-Climatic Design approach to assess impact of urban densification on annual outdoor thermal comfort performance employing ENVI-met simulations for Singapore. We first consider building bylaws and residential site guidelines to develop eight urban-density site options for a target population range. We further classify annual weather data into seven weather-types and use them as boundary conditions for the simulations. Comparing such fifty-six combined spatial-climatic simulation outputs by analyzing Outdoor Thermal Comfort Autonomy, we report the influence of …


Modeling The Effect Of Population Size On Banking Transaction Channels In Nigeria: Grey Box Vs Support Vector Regression, Desmond Bartholomew, Ngozi P. Olewuezi, Chrysogonus C. Nwaigwe, Felix C. Akanno Jun 2024

Modeling The Effect Of Population Size On Banking Transaction Channels In Nigeria: Grey Box Vs Support Vector Regression, Desmond Bartholomew, Ngozi P. Olewuezi, Chrysogonus C. Nwaigwe, Felix C. Akanno

CBN Journal of Applied Statistics (JAS)

This study investigates the effect of Nigeria’s population on four selected banking transaction channels. The Nigerian projected population (2022-2027) was used as an input variable for forecasting future volumes of transactions for each channel. The results show that the Support Vector Regression (SVR) model best fits the ATM, Online, and USSD channels of transaction while the Grey-box was better for POS. The forecast results show that ATM, online, and USSD channels had their highest volume of transactions in 2023, while for POS, the highest volume was recorded in 2027. Further results indicate that online and POS transactions would dominate payment …


Stock Market Volatility In The United Kingdom: Simulating Post-Covid-19 Recovery, Bala A. Dahiru, Mohammed Shuaibu, Najibullah Hassanov Jun 2024

Stock Market Volatility In The United Kingdom: Simulating Post-Covid-19 Recovery, Bala A. Dahiru, Mohammed Shuaibu, Najibullah Hassanov

CBN Journal of Applied Statistics (JAS)

This paper investigates the time it would take for the FTSE-100 index to reach its post-COVID-19 peak. The paper utilises an exponential generalised autoregressive conditional heteroscedasticity (EGARCH) model that accounts for leverage effect and asymmetries. The preferred models amongst competing variants was the Autoregressive Moving Average (ARMA)-EGARCH(2,1) specification and was used to predict daily FTSE-100 data from 5th January 2000 to 21st June 2024. The empirical exercise showed that the COVID-19-induced financial crisis negatively affected the United Kingdom’s stock market performance. The results show that the FTSE100 index could reach its post-pandemic peak around 27th August, 2024 (two months after …


Impact Of Covid-19 Pandemic On Performance Of Nigerian Stock Market, Shafiu Ibrahim Abdullahi Jun 2024

Impact Of Covid-19 Pandemic On Performance Of Nigerian Stock Market, Shafiu Ibrahim Abdullahi

CBN Journal of Applied Statistics (JAS)

This study analyzes the effect of COVID-19 pandemic on the performance of Nigerian stock market. The study uses a number of models that include autoregressive distributed lag, vector auto regression, exponential generalized autoregressive conditional heteroskedasticity and multivariate generalized autoregressive conditional heteroskedasticity models. Findings show that reported cases of COVID-19 have causal effect on daily returns of the Nigerian stock market. The results also show that Nigerian stocks are good for portfolio diversification. The results of variance decomposition confirm the declining importance of COVID-19 cases and deaths as the pandemic slows down. Further results show that, for the duration of the …


Impact Of Fiscal Policy On Financial Inclusion And Development In Nigeria, Okwanya Innocent, Taiwo A. Olusegun, Aimua E. Peace Jun 2024

Impact Of Fiscal Policy On Financial Inclusion And Development In Nigeria, Okwanya Innocent, Taiwo A. Olusegun, Aimua E. Peace

CBN Journal of Applied Statistics (JAS)

This paper examines the effect of fiscal policy on financial inclusion and development in Nigeria. The study employs the Autoregressive Distributed Lag (ARDL) model and impulse response function (IRF) to determine the extent and response of financial inclusion and development to fiscal policy changes in Nigeria. The study derives a financial inclusion index from three core indicators: access, usage and quality of financial services, while financial development is measured as the ratio of money supply to GDP (M2/GDP). The results show that government expenditure has a significant positive effect on financial inclusion and development, while tax revenue exerts a negative …


Dappscan: Building Large-Scale Datasets For Smart Contract Weaknesses In Dapp Projects, Zibin Zheng, Jianzhong Su, Jiachi Chen, David Lo, Zhijie Zhong, Mingxi Ye Jun 2024

Dappscan: Building Large-Scale Datasets For Smart Contract Weaknesses In Dapp Projects, Zibin Zheng, Jianzhong Su, Jiachi Chen, David Lo, Zhijie Zhong, Mingxi Ye

Research Collection School Of Computing and Information Systems

The Smart Contract Weakness Classification Registry (SWC Registry) is a widely recognized list of smart contract weaknesses specific to the Ethereum platform. Despite the SWC Registry not being updated with new entries since 2020, the sustained development of smart contract analysis tools for detecting SWC-listed weaknesses highlights their ongoing significance in the field. However, evaluating these tools has proven challenging due to the absence of a large, unbiased, real-world dataset. To address this problem, we aim to build a large-scale SWC weakness dataset from real-world DApp projects. We recruited 22 participants and spent 44 person-months analyzing 1,199 open-source audit reports …


The Next 'Deep' Thing In X To Z Marketing: An Artificial Intelligence Driven Approach, Vincent Charles, Nripendra Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engo-Monsen Jun 2024

The Next 'Deep' Thing In X To Z Marketing: An Artificial Intelligence Driven Approach, Vincent Charles, Nripendra Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engo-Monsen

Research Collection School Of Computing and Information Systems

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on “The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach” is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel …


Horizontal Concentration And Vertical Concentration In Capitalist Agriculture: Re-Interpreting Marx And Chayanov, Qian Forrest Zhang Jun 2024

Horizontal Concentration And Vertical Concentration In Capitalist Agriculture: Re-Interpreting Marx And Chayanov, Qian Forrest Zhang

Research Collection School of Social Sciences

How capitalism transforms peasant farming is a central question in agrarian studies. The two most important theoretical perspectives on this question—Marxist and Chayanovian theories—both have limitations. The former overlooked how commercial capital can transform smallholders’ production through vertical integration and extract surplus from smallholders through commodity relations; the latter neglected how labor commodification transforms smallholders’ family economic behaviors. These two theories, however, complement each other on these two fronts. Through critically re-interpreting Marxist and Chayanovian theories, this paper offers a synthesis that integrates the two perspectives into a coherent theoretical framework and proposes that capitalist agriculture expands through both “horizontal …


Digital Transformation: Two Sides Of A Coin, Tze K Koh Jun 2024

Digital Transformation: Two Sides Of A Coin, Tze K Koh

Research Collection College of Integrative Studies

It is of paramount importance to examine the intersection of digital transformation and sustainability. At the same time, there is a growing imbalance between digitalisation within the workforce and the pace at which sustainability awareness is picking up. Addressing this gap is crucial.


Naturify 2300, Yarina Yiwei Dai Jun 2024

Naturify 2300, Yarina Yiwei Dai

Masters Theses

In my art practice, I explore the interplay between human desires to manipulate and anthropomorphize nature, as seen in the technological augmentation of plants and living entities. This investigation delves into how this intersection, alongside empathy towards these creations, contributes to fears of uncontrollability and the risks of addiction and excessive dependence on technology.

Bioengineering and genetic modification have cultivated unprecedented developments, allowing humans to manipulate the fundamental building blocks of life. My research speculates on this technology further, modifying the genetic code of organisms and creating bioengineered wearable entities with enhanced traits or entirely new functionalities. The primary objective …


Call And Response : Experiments In Storytelling, Deanne Fernandes Jun 2024

Call And Response : Experiments In Storytelling, Deanne Fernandes

Masters Theses

Being part of RISD's inaugural Masters of Illustration cohort has been an immense honor. This journey has been nothing short of transformative and healing, as it has allowed me to unearth layers of self-discovery through my creative practice.

In my thesis, I introduce a fresh research methodology rooted in the principles of call and response, with adaptability, creativity, and storytelling as its foundational pillars. Through the lenses of visual storytelling, experimental animation, graphic journalism, and fictional world-building, I demonstrate how these techniques can effectively bridge the gap between theory and practice. This dynamic approach fosters meaningful connections among diverse perspectives …


The Impact Of Renewable Energy Adoption On State-Level Housing Market Prices, Hernan Checchi Jun 2024

The Impact Of Renewable Energy Adoption On State-Level Housing Market Prices, Hernan Checchi

Doctoral Dissertations (DBA)

Renewable energy continues to gain popularity amongst businesses and residents due to the growing concerns on climate change, government regulations and the overall need for a more sustainable energy system. Renewable energy has surged in popularity due to declining costs, and the growing awareness of the need for renewable energy to combat ongoing climate issues. The transition to renewable energy sources such as solar and geothermal power is expected to have a significant impact on various aspects of the economy including the housing market. This research aims to explore the relationship between renewable energy adoption and housing prices in the …


Economic Policy Uncertainty And The Uncovered Interest Rate Parity Of Exchange Rate Determination, Yanyan Freitag Jun 2024

Economic Policy Uncertainty And The Uncovered Interest Rate Parity Of Exchange Rate Determination, Yanyan Freitag

Doctoral Dissertations (DBA)

I argue that the Uncovered Interest Rate Parity (UIRP) relationship depends on the Economic Policy Uncertainty zones (EPU). The UIRP-EPU relationship is state-dependent, non-linear, and asymmetric. Using the monthly data for the sample period January 1999 to December 2023, I test the relationship between changes in the U.S. Dollar in the Euro exchange rate and the spread between the yields on the 10-year U.S. Treasury Note vs. the euro area 10-year convergence bond. The relationship is tested at three different zones or ‘levels’ of the EPU for the U.S. The low, intermediate, and high EPU zones are determined by employing …


The Impact Of Soft Skills Training On Guest Satisfaction In The Hospitality Industry, Lawrie Colaco Mr Jun 2024

The Impact Of Soft Skills Training On Guest Satisfaction In The Hospitality Industry, Lawrie Colaco Mr

Masters Projects

The hospitality industry has become immensely fast-paced, and prioritizing guest satisfaction levels has been one of the main objectives. While hard skills such as technical expertise and operational proficiency are important aspects which are required by the hospitality staff, soft skills also play a pretty significant role. Soft skills enable the staff to be adaptive and communicative, it raises their empathy levels and teaches them to control their emotions and perform under stressful working environments. The importance of soft skills in this sector cannot be overemphasized, not only does this help with harbouring a positive attitude among the employees but …


On-Site Sensory Experience Boosts Acceptance Of Cultivated Chicken, Mark Chong, Angela K. Y. Leung, Tricia Marjorie Fernandez Jun 2024

On-Site Sensory Experience Boosts Acceptance Of Cultivated Chicken, Mark Chong, Angela K. Y. Leung, Tricia Marjorie Fernandez

Research Collection Lee Kong Chian School Of Business

This study set out to assess if presenting cultivated chicken in the context of a familiar meal, in a familiar dining setting, would motivate repeat consumption and recommendation. A survey of 107 diners was conducted at Huber's Butchery and Bistro in Singapore – the world's first butchery to serve cultivated meat – from April to June 2023. The findings showed that eating cultivated chicken significantly boosted post-consumption acceptance levels. In addition, cultivated chicken's tastiness may be a more important factor than its integration into a familiar meal or dish in fostering repeat consumption. Implications for the cultivated meat industry, limitations, …


Nonstandard Errors, Albert J. Menkeld, Shihao Yu, Et Al. Jun 2024

Nonstandard Errors, Albert J. Menkeld, Shihao Yu, Et Al.

Research Collection Lee Kong Chian School Of Business

Duplicate record, see https://ink.library.smu.edu.sg/lkcsb_research/7633/. In statistics, samples are drawn from a population in a data-generating process (DGP). Standard errors measure the uncertainty in estimates of population parameters. In science, evidence is generated to test hypotheses in an evidence-generating process (EGP). We claim that EGP variation across researchers adds uncertainty - nonstandard errors (NSEs). We study NSEs by letting 164 teams test the same hypotheses on the same data. NSEs turn out to be sizable, but smaller for more reproducible or higher rated research. Adding peer-review stages reduces NSEs. We further find that this type of uncertainty is underestimated by …


Autonomous Stores: How Levels Of In-Store Automation Affect Store Patronage, Sabine Benoit, Birgit Altrichter, Dhruv Grewal, Carl-Philip Ahlbom Jun 2024

Autonomous Stores: How Levels Of In-Store Automation Affect Store Patronage, Sabine Benoit, Birgit Altrichter, Dhruv Grewal, Carl-Philip Ahlbom

Research Collection Lee Kong Chian School Of Business

Autonomous stores operate without needing on -site staff present to support and monitor customers. This study seeks to determine which autonomous stores are most likely to succeed. By adapting convenience theory and drawing on secondary and qualitative data, the authors identify unique features of autonomous stores that constitute convenience dimensions: options for check -in (access convenience), staff support (assistance convenience), check -out (transaction convenience), and to allow customers to check their itemized baskets (verification convenience). Perceptions of convenience, autonomy, and safety explain the influences of unique store features. A conjoint experiment provides a test of the direct effects of each …


Ai Competency Acquisition Online? Engaging Undergraduate Students In An Ai 101 Course Through A Chatbot Workshop, Thomas Menkhoff, Lydia Teo Jun 2024

Ai Competency Acquisition Online? Engaging Undergraduate Students In An Ai 101 Course Through A Chatbot Workshop, Thomas Menkhoff, Lydia Teo

Research Collection Lee Kong Chian School Of Business

In recent years, digital transformation has dominated industries at an unprecedented rate. Alongside the proliferation of Artificial ntelligence (AI) technologies in the workplace, institutions of higher learning are experiencing an unprecedented push to integrate AI into the education ecosystem (Popenici & Kerr, 2017; Renz & Hilbig, 2020). AI in education (AIED) has the propensity to enrich teaching and learning in higher education by personalising students’ learning courses, automating assessment tasks, or providing24/7 access to learning resources (Karandish, 2021). According to estimates by the AI Market in the US Education Report, the AIEDmarket will grow at a CAGR of 47.77% during …


When Do Corporate Good Deeds Become A Burden? The Role Of Corporate Social Responsibility Following Negative Events, Changhyun Kim, Yoonseok Zang, Heli Wang, Kate Niu Jun 2024

When Do Corporate Good Deeds Become A Burden? The Role Of Corporate Social Responsibility Following Negative Events, Changhyun Kim, Yoonseok Zang, Heli Wang, Kate Niu

Research Collection School Of Accountancy

This study investigates the differential roles of corporate social responsibility (CSR) in the context of negative events. By categorizing CSR and negative events by their respective stakeholder groups, primary and secondary stakeholders, we theorize and test differential impacts of CSR and their interaction effects with different types of negative events. We propose that, while CSR toward secondary stakeholders offers the monotonous risk-tempering effect, CSR toward primary stakeholders has heterogeneous effects when facing negative events. Specifically, the effect of CSR toward primary stakeholders varies with the type of negative events. When negative events are associated with secondary stakeholders in the domain …


Implicit Commitments To Workplace Environment And Corporate Information Production: Evidence From Indoor Environment Quality, Summer Rui Huang, Leonard Leye Li, Louise Yi Lu, Rencheng Wang Jun 2024

Implicit Commitments To Workplace Environment And Corporate Information Production: Evidence From Indoor Environment Quality, Summer Rui Huang, Leonard Leye Li, Louise Yi Lu, Rencheng Wang

Research Collection School Of Accountancy

This study investigates the effect of a firm’s indoor environment quality (IEQ) on its information production. Leveraging a third-party sustainability building rating system that provides IEQ scores for office buildings, we first show that employees in a firm’s headquarters with better IEQ scores are more likely to leave positive building-related feedback on Glassdoor, indicating employees’ recognition and appreciation of a workplace with superior IEQ. Next, we find robust evidence that firms headquartered in buildings with better IEQ issue more frequent and more accurate management forecasts. Furthermore, we show that a firm’s commitment to better IEQ (1) enhances occupational wellbeing of …


The Effect Of Pcaob Inspections On Corporate Innovation: Evidence From Deficiencies About The Valuation Of Intangibles, Jungbae Kim Jun 2024

The Effect Of Pcaob Inspections On Corporate Innovation: Evidence From Deficiencies About The Valuation Of Intangibles, Jungbae Kim

Research Collection School Of Accountancy

I examine the economic consequences on corporate innovation when PCAOB inspections cite auditors for insufficient procedures in auditing the valuation of intangibles. I find that the clients of deficient auditors recognize larger and timelier impairments of intangibles, suggesting that affected auditors increase scrutiny about the valuation of intangibles in subsequent audits. This effect obtains only for valuation-related deficiencies and is salient for the clients of auditors who receive such deficiencies repeatedly. I also document real effects that the clients of deficient auditors exhibit less use of external mergers and acquisitions—which yield recognizable intangibles whose valuation is subject to increased auditor …


Leader-Expressed Humility: Development And Validation Of Scales Based On A Comprehensive Conceptualization, Kraivin Chintakananda, James M. Diefendorff, Burak Oc, Michael A. Daniels, Gary J. Greguras, Michael R. Bashshur Jun 2024

Leader-Expressed Humility: Development And Validation Of Scales Based On A Comprehensive Conceptualization, Kraivin Chintakananda, James M. Diefendorff, Burak Oc, Michael A. Daniels, Gary J. Greguras, Michael R. Bashshur

Research Collection Lee Kong Chian School Of Business

We introduce new leader humility scales capturing a theoretically rich conceptualization of leader-expressed humility aligned with traditional and ethically-grounded philosophies. These scales draw from recent inductive research (Oc et al., 2015) identifying nine dimensions of leader-expressed humility: (1) having an accurate view of self, (2) recognizing follower strengths and achievements, (3) modeling teachability and being correctable, (4) leading by example, (5) showing modesty, (6) working together for the collective good, (7) empathy and approachability, (8) showing mutual respect and fairness, and (9) mentoring and coaching. The first three dimensions overlap with the most prominent conceptualization of leader-expressed humility in the …


Job Insecurity And Well-Being: Integrating Life History And Transactional Stress Theories, Nina Sirola Jun 2024

Job Insecurity And Well-Being: Integrating Life History And Transactional Stress Theories, Nina Sirola

Research Collection Lee Kong Chian School Of Business

The current research proposes and tests a novel model explaining how job insecurity shapes well-being and has consequences for stratification and inequality. I draw on evolutionary life history theory, which proposes that growing up in a poorer versus wealthier environment impacts the sense of control people feel when exposed to threat in adulthood. I integrate this perspective with transactional stress theory to propose that job insecurity has a disproportionately negative effect on employees from poorer backgrounds, leading to lower engagement and higher emotional exhaustion among such employees, while those from wealthier backgrounds are buffered against these effects. These responses to …


Nationalist Sentiments And The Multinational Enterprise: Insights From Organizational Sociology, Jesper Edman, Ilya R. P. Cuypers, Gokhan Ertug, Ruth V. Aguilera Jun 2024

Nationalist Sentiments And The Multinational Enterprise: Insights From Organizational Sociology, Jesper Edman, Ilya R. P. Cuypers, Gokhan Ertug, Ruth V. Aguilera

Research Collection Lee Kong Chian School Of Business

International business scholars have recognized the impact of political and economic nationalism on the multinational enterprise (MNE). We complement these approaches by highlighting the sociological manifestations of nationalism and their implications for the MNE. We argue that nationalist sentiments, i.e. widely-shared assumptions of superiority over other nations and cultures, constitute an under-researched but critical element in international business (IB). Drawing insights from organizational sociology, we elucidate how nationalist sentiments manifest in the MNE’s external and internal environment. Specifically, we suggest that nationalist sentiments accentuate national institutional logics, generate status-based categorizations of foreign and domestic firms, and heighten emphasis on national …


The Science Of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations To Learning Processes, Christilene Du Plessis, Serena D'Hooge, Steven Sweldens Jun 2024

The Science Of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations To Learning Processes, Christilene Du Plessis, Serena D'Hooge, Steven Sweldens

Research Collection Lee Kong Chian School Of Business

The Continuous Trinity Model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on automaticity holds that the operating conditions of the learning processes vary on a continuum from mostly System 2 for predictive learning to mostly System 1 for direct affect transfer, with referential learning as a mix of the two. The CTM …