Business Commons^™

The Double-Edged Sword Of Social Media Usage During The Covid-19 Pandemic: Demographical And Cultural Analyses, Khaled A. Alshare, Murad Moqbel, Mohammad I. Merhi

Information Systems Faculty Publications and Presentations

Purpose

This exploratory research aims to (1) investigate the bright and dark sides of social media use during the COVID-19 pandemic; (2) explore the impact of demographic factors on social media usage; and (3) assess the effects of cultural dimensions on social media usage.

Design/methodology/approach

The data are collected through an online survey. Factors derived from grounded theories and models such as affordance theory and Hofstede's cultural framework were considered. Spearman correlation and nonparametric analysis were used to test the hypotheses.

Findings

The results revealed that social media usage was positively associated with healing and affiliation, and negatively associated with …

The Social Media Industry: Where Is It Heading?, Yanli Zhang, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi Ren

Department of Management Faculty Scholarship and Creative Works

The social media industry has entered a new stage with intensifying competition and heightened uncertainty about future directions. The purpose of this paper is to provide analyses of the current challenges and to identify industry-wide trends that may offer a roadmap for the future. This study identified five major trends in the current social media industry: 1) content is king, and that content is moving to visual; 2) artificial intelligence is key to competitive advantage; 3) network effects still matter, but business model innovation can overcome that barrier; 4) the need to broaden revenue sources; and 5) the strive for …

Managing The Content Of Linkedin Posts: Influence On B2b Customer Engagement And Sales?, Roberto Mora Cortez, Wesley J. Johnston, Ayan Ghosh Dastidar

School of Management

This study investigates whether LinkedIn content in a business-to-business (B2B) service setting affects how firms generate engagement and sales revenue. Drawing on social media marketing theoretical underpinnings, we explain how a new post typology (sales, technical, and social) and customer engagement (likes, clicks, shares, and comments) are relevant to increase firm performance. We specify a VAR model with exogenous variables (VARX) using 106 weeks of data from a new, steadily growing B2B firm. We focus on the cumulative effects (i.e., short- and long-term effects) of the types of posts, website visits, new followers, and a composite of engagement behaviors over …

Global Online Trade In Primates For Pets, Vincent Nijman, Thais Q. Morcatty, Hani R. El Bizri, Hassan Al-Razi, Andie Ang, Ahmad Ardiansyah, Sadek Atoussi, Daniel Bergin, Sarah Bell, Franciany Braga-Pereira, Marco Campera, Nabajit Das, Felipe E. Silva, Kim Feddema, Grace Foreman, Anna Fourage, Smitha D. Gnanaolivu, Malene F. Hansen, Elena Račevska, Brittany C. Rapone, Ganga R. Regmi, Chris R. Shepherd, Sofiya Shukhova, Penthai Siriwat, Jaima H. Smith, Seyed A. M. M. Tabar, Aline S. Tavares, Ariana V. Weldon, Angelina Wilson, Nobuyuki Yamaguchi, Mingxia Zhang, Magdalena S. Svensson, K. Anne-Isola Nekaris

Research outputs 2022 to 2026

The trade in primates as pets is a global enterprise and as access to the Internet has increased, so too has the trade of live primates online. While quantifying primate trade in physical markets is relatively straightforward, limited insights have been made into trade via the Internet. Here we followed a three-pronged approach to estimate the prevalence and ease of purchasing primates online in countries with different socioeconomic characteristics. We first conducted a literature review, in which we found that Malaysia, Thailand, the USA, Ukraine, South Africa, and Russia stood out in terms of the number of primate individuals being …