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The Double-Edged Sword Of Social Media Usage During The Covid-19 Pandemic: Demographical And Cultural Analyses, Khaled A. Alshare, Murad Moqbel, Mohammad I. Merhi
The Double-Edged Sword Of Social Media Usage During The Covid-19 Pandemic: Demographical And Cultural Analyses, Khaled A. Alshare, Murad Moqbel, Mohammad I. Merhi
Information Systems Faculty Publications and Presentations
Purpose
This exploratory research aims to (1) investigate the bright and dark sides of social media use during the COVID-19 pandemic; (2) explore the impact of demographic factors on social media usage; and (3) assess the effects of cultural dimensions on social media usage.
Design/methodology/approach
The data are collected through an online survey. Factors derived from grounded theories and models such as affordance theory and Hofstede's cultural framework were considered. Spearman correlation and nonparametric analysis were used to test the hypotheses.
Findings
The results revealed that social media usage was positively associated with healing and affiliation, and negatively associated with …