Business Commons^™

Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar

ASEAN Marketing Journal

Price and trust are important factors that influence customer purchasing decision in online shopping. However, the synergy of these two factors in customer intention to buy still needs to get higher attention. This paper examines the relative influence of perceived trust and perceived price on customers intention to buy, both for customers who have bought item from the store (repeat customers) and who have not (potential customers), and examines whether a difference exists on the strength of influence of price and trust to purchase intention in those groups. Data are analyzed with the multiple group analysis structural equation modeling, comparing …

Consumer Innovativeness Model Of Indonesian Young People In Adopting Electronic Products, Reza Ashari Nasution, Novika Candra Astuti

ASEAN Marketing Journal

It is important for marketers to understand how innovators respond to the introduction of new products. This paper investigates consumer innovativeness (CI) from meta-analysis study as suggested by Nasution and Garnida [2011] and examines the simultaneous impacts of CI on new product adoption. Nasution and Garnida [2010] proposed three different perspectives in conceptualizing the CI model. First, the generalist stream that represents a generalized personality trait that engenders consumers to adopt new product. Second, the particularist stream that focuses on product adoption behavior within a specific domain of interest. Third, the integrator perspective that proposes to integrate these two streams …

Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani

ASEAN Marketing Journal

This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has …

Internal Customer Satisfaction And Service Quality Toward Trust And Word Of Mouth, Sri Rahayu

ASEAN Marketing Journal

This study generally aims to analyze the influence of internal customer satisfaction and perceptions of service quality in creating trust and word of mouth in higher education service industry. In the process, this study aims to achieve a special purpose, which is to build constructs/ variables to measure internal customer satisfaction, so in the future it can be applied to universally in other institutions of higher education. The results of this study indicate that the internal customer satisfaction can be measured with three constructs, namely: service product, service delivery, and service environment. All of those variables have significant relationship with …

Perceived Usefulness As Key Stimulus To The Behavioral Intention To Use 3g Technology, Andy Susilo Lukito Budi, Efendi Efendi, Rayini Dahesihsari

ASEAN Marketing Journal

A new technology usually faces the challenge to be accepted by consumers. Because of the unique features of new technology, it needs certain approaches to enhance its acceptance. Technology Acceptance Model (TAM) is widely used to study the behavior of organizations and consumers in ac-cepting a new technology. A modified TAM model is applied in the current study to test the impact of advertising appeals of perceived usefulness, perceived ease of use, and social factors on behavioral intention to use 3G technology. Experimental method is utilized on four groups (30 people each) of undergraduate students of Atma Jaya Catholic Univesity. …

Stakeholder Analysis On Boycott Movement: A Preliminary Study Using Media Contexts, Kresno Agus Hendarto

ASEAN Marketing Journal

Just like the celebrities, social movement depends, to an extent, on media in communicating its activities to the public. The relationship between social movement and media is transactional. On the one hand, social movement needs media to disseminate its activities. On the other hand, media needs social movement as the news source. Scant (beyond very few notable exceptions) empirical research is not available on boycott product as a social movement and stakeholder analysis in Indonesia. The objective of this study is to perform stakeholder analysis on boycott product as a social movement. To do so, the study attempts to answer …

Price Or Privilege? Customer Perception On Loyalty Programs, Asnan Furinto

ASEAN Marketing Journal

The main purpose of the research is to understand how customers perceive loyalty programs. The author argues that types of loyalty programs could be classified into two: price based and privilege based. This research models that customer perceptions on loyalty programs, differ between these two types, and is contingent upon the relationship between customers and firm. Using settings of air-line domestic passengers and bank customers in Indonesia, the research provides evidence that price based rewards are perceived to provide higher utility perception in contractual relationships compared to non contractual relationships. However, this research failed to provide empirical support that privilege …

Technological Innovations And Consumer Needs: An Analysis Of Mobile Communications Market, Norlia Ahmad, David T. Methe

ASEAN Marketing Journal

Technology, consumer needs, mobile communication, Japan

Perceived Justice In Political Marketing: An Exploratory Study, Ihwan Susila

ASEAN Marketing Journal

The purpose of this study is to criticize and develop the construct of equity theory within the framework of perceived justice. Specifically, this study aims to investigate perceived justice construct in political marketing perspective. Sample of the research consist of voters of political parties in Indonesia.Data were collected through interviews and a survey using a structured questionnaire with a purposive sampling method to 150 respondents. The study use exploratory factor analyses and Cronbach Alpha method to test the construct validity. The research also use measurement model of structural equation model (SEM) which is the same as confirmatory factor analysis procedure. …

Analysis Of Relationship Between Pioneer Brand Status And Consumer’S Attitude Toward A Brand (Case On Yamaha Automatic Vs. Honda Automatic Transmission Motorcycle In Indonesia), Arga Hananto, Taryadi Taryadi

ASEAN Marketing Journal

Previous research have indicated that brand pioneership provide some advantages such as high market share barriers to entry and consumers preference as well as higher consumer attitude. This paper intends to explore the relationship between perceived brand pioneership on consumers’ brand attitude. The study focuses on two competing brands from automatic transmission motorcycle category, namely Yamaha and Honda.Based on result from 90 respondents, this study confirms the perception that Yamaha (although not the true pioneer) is perceived by the majority of respondents as the pioneering brand in the automatic transmission motorcycle. This study also found that those respondents who perceived …

Marketing Impact Of Halal Labeling Toward Indonesian Muslim Consumer’S Behavioral Intention Based On Ajzen’S Planned Behavior Theory: Policy Capturing Studies On Five Different Product Categories, Imam Salehudin, Bagus Adi Luthfi

ASEAN Marketing Journal

The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 7500 responses were obtained from 150 participating respondent in 50 different scenario cases. Data is analyzed using Multi-Group Structural Equation Modeling. The study finds that the Theory of Planned Behavior (TPB) is not completely valid to …

Assessing Actual Visit Behavior Through Antecedents Of Tourists Satisfaction Among International Tourists In Jordan: A Structural Equation Modeling (Sem) Approach, Ayed Moh’D Al Muala, Nik Kamariah Nik Mat, Filzah Mohd Isa

ASEAN Marketing Journal

Jordan tourism industry is facing fluctuating tourist visit provoked by dissatisfaction, high visit risk, low hotel service, or negative Jordan image. This study aims to examine the relationships between the antecedents of tourist satisfaction and actual visit behavior in tourism of Jordan, and the mediating effect of tourist satisfaction (SAT) in the relationship between Jordan image (JOM), service climate (SER) and actual visit behavior (ACT). A total of 850 international tourists completed a survey that were conducted at southern sites in Jordan. Using structural equation modeling (SEM) technique, confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity …

Customer Value, Satisfaction And Behavioral Intentions: The Effects Of Consumer Search Behavior, Wahyuningsih Wahyuningsih

ASEAN Marketing Journal

This study develops and tests an integrative model to examine the relationships among customer value, satisfaction and behavioral intentions based upon a typology of consumer search behaviors. The model was tested using surveyed data from 546 customers of car insurance in Melbourne, Australia. The findings demonstrate that each type of consumer (passive, rational-active, relational-dependent), performs differently on the relationships among customer value, satisfaction, and behavioral intentions. The identification of value, satisfaction, and behavioral intentions within each search behavior allows managers to deliver optimal value and satisfaction to their consumers.

Public Safety And Security Receives National Accreditation, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Winterfest- Sunday, December 5, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2021-November-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Alina Bhat is an assistant professor in the Department of Internal Medicine.

Leah Darnell is a middle school language arts instructor at University School. Darnell was previously an EXCEL English teacher with the Kingsport City Schools and holds a B.A. degree from ETSU.

Bethanie Dye is an assignments coordinator in the Office of Housing and Residence Life after serving as a marketing manager in Dining Services. Dye holds a master’s degree in educational leadership from ETSU.

Amber Earp is a technical clerk in the Office of the Registrar. She comes to ETSU from Four Oaks Healthcare Center, where she …

2021-November-29-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in November.  Thank you for your service!

Mitzi Brookshear – Secretary, AFG Chair of Excellence in Business and Technology, 34 years of service

Barbara Love – Director, Ambulatory Teaching, Quillen College of Medicine, 39 years of service

____________

Published November 29, 2021, as part of the Accent email newsletter for faculty and staff.

Housing Affordability Index: Mountain West Cities, November 2021, Olivia K. Cheche, Joshua Padilla, William E. Brown Jr.

Housing & Real Estate

This fact sheet highlights data on the median household income, median home price, estimated monthly mortgage and taxes, and share of income used for homeownership in fifteen Mountain West housing markets, as originally outlined in the “RealtyHop Housing Affordability Index: November 2021” report. The RealtyHop report analyzes the affordability of housing markets for the 100 most populous cities in the United States.

Les Ressources Humaines Et La Strategie De L’Entrprise, Jean-Jacques Peuch-Lestrade

Dirassat

HUMAN RESOURCES AND COMPANY STRATEGY

This article focuses on the issue of HUMAN RESOURCES AND CORPORATE STRATEGY from a strategic point of view and Globalization and its impact on Human resources.

Management Et Mondialisation: Prise En Compte Des Cultures Nationales, Véronique Richard

Dirassat

MANAGEMENT AND GLOBALIZATION

Taking into Account National Cultures

This research tries to deal with a rather interesting problematic that of MANAGEMENT AND GLOBALIZATION through the following points: Definition and challenges of management in a period of globalization and characteristics of globalization and effects on the management of people and cultural differences and management of companies and identity conflicts or cultural enrichment.

Estimating The Impact Of The Covid-19 Emergency On Tax Revenues In Guatemala: A Time Series Approach, Julio H. Cole

Journal of New Finance

Applications of time series models serve two different purposes: (1) as forecasting techniques, they are used to project the trajectory of a variable of interest during a certain number of future periods; (2) in the analysis of interventions, they are used to evaluate the effect of a significant disturbance on the process being studied. We use both types of application to study monthly tax revenues in Guatemala. In Section 2 we use data for 2010-2019 in order to compare two alternative models: (a) the Box-Jenkins (ARIMA) model, and (b) the Holt-Winters exponential smoothing model. In Section 3 we use post-2019 …

Developing Workforce Capability In Nonprofits Through Effective Leadership, Catherine Byrnes Smoyer, Rocky J. Dwyer, Janice K. Garfield, Brandon D. Simmons

International Journal of Applied Management and Technology

Leaders of nonprofit organizations in the United States must build workforce capabilities to meet increasing demands for services. This single-case study explored strategies nonprofit leaders used to build workforce capability to address increasing service demands. The conceptual lens for this study was the full-range leadership theory. Data were collected through semi-structured interviews with senior executives of a single nonprofit organization located in the Midwestern region of the United States, which included internal organizational and workforce performance data, strategy plans, annual reports internal and external financial documents, and publicly available information. Four major themes related to building workforce capacity emerged from …

The Impact Of Covid-19 On Temple Stays: A Case Study From Koyasan, Japan, Ricardo Nicolas Progano

International Journal of Religious Tourism and Pilgrimage

The 2020 COVID-19 pandemic had a dramatic impact on worldwide religious tourism, with wide repercussions for both visitors and local stakeholders. However, previous studies on disaster management and tourism do not address the impacts on religious destinations. The viewpoints and experiences of religious stakeholders are seldom studied. Therefore, using a qualitative approach, this research aims to examine the impact of COVID-19 on temple stays by utilising Faulkner’s tourism disaster management framework. The case study of the Buddhist complex of Kōyasan (Wakayama Prefecture, Japan) is taken, where 52 temples offer temple stay services. Two rounds of semi-structured interviews were first carried …

Travelling To The Inner Self: Tourism, Buddhism And Sustainability In The Alpine Area, Tatjana Thimm

International Journal of Religious Tourism and Pilgrimage

This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by …

Impact Of Social Media On Spiritual Tourism In India: An Sem Analysis Of The Critical Factors Impacting On Decision Making, Alpana Agarwal, Komal Kapoor, Sandeep Walia

International Journal of Religious Tourism and Pilgrimage

Over the last two decades, an exponential rise has been observed in the growth of spiritual tourism where travellers are preferring and visiting places of religious inclination seeking to align their body and mind. In the current fast paced life where stress, anxiety, insecurities and depression have become common place, travelling to certain places that provide connection with the almighty or peace to the traveller has become very important. Spiritual tourism in India has always been very highly valued and is active as an industry in a country known as the land of temples and gods. Many globally popular destinations …

Experience Dimensions Of Religious Festivals: Religion And Spirituality At Paryaya, Udupi, India, Senthilkumaran Piramanayagam, Partho Pratim Seal

International Journal of Religious Tourism and Pilgrimage

Festivals and events have been found to be an important motivation for travel, and are a significant component in a destination offering. All religious festivals, irrespective of religion and tradition, aim to develop spirituality. Experience is the core of festivals and events, and the experience is multifaceted. This research aims to analyse the impact of various experience dimensions of religious festivals on participants’ overall festival experience and behavioural intention at a biennial festival called ‘Paryaya’ held at Udupi, India, using the concept of the experience economy. The researchers have adopted a quantitative research approach for the study. The result obtained …

A New Look At The Arba’Een Mega-Event From The Perspective Of Iraqis As The Host Community, Ali Asghar Shalbafian, Neda Zarandian

International Journal of Religious Tourism and Pilgrimage

The present study explores the impacts of the Arba’een event from the perspective of the inhabitants in the host community, Iraq, as the key stakeholders. Arba’een procession is one of the forms of pilgrimage that has expanded significantly in recent years and has a special place among Muslims. Due to the huge number of pilgrims, this phenomenon can be considered as a mega-event with different effects. One of the best judges of these effects is the host community. To evaluate the judgements, semi-structured interviews were conducted with 22 Iraqis selected via convenience snowball sampling. The data collected from the interview …

Exploring The Motivations Of Millennials Opting For Temple Stays In India, Aruditya Jasrotia, Pooja Choudhary, Parvinder Kour, Vibha Yadav

International Journal of Religious Tourism and Pilgrimage

Millennials are the most promising consumer segment of the tourism industry and the fast pace of development and emergence of newer trends has led to a drastic change in consumer behaviour. Temple Stays are emerging as a significant source of tourism for sites that are transforming traditional religious practices into a complete hybrid of leisure and recreation. Considering this, the current research is framed to analyse the factors that motivate Millennials to undertake spiritual tourism activities, with special focus on Temple Stay programs at various Buddhist sites / monasteries in India and the revisit intentions of Millennials. The research is …

Can Spiritual Tourism In India Be Marketed Properly? Learnings From An Analysis Of Twitter, Veerasamy Senthil, Susobhan Goswami

International Journal of Religious Tourism and Pilgrimage

The tourism sector is an economic powerhouse for any country and tourism growth improves the quality of people’s lives by providing employment of diverse kinds. Electronic word of mouth (e-WOM) has emerged to become a highly influential strategy of modern marketing and a significant medium as harnessed by travel marketers. Sentiments are a representation of human emotions and present a wide spectrum of varying intensity. The objectives of this research paper are to examine what propels a spiritual traveller towards Indian sites of interest, to appreciate the function of beliefs and where does it yield fruits? It also analyses the …

The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr

International Journal of Religious Tourism and Pilgrimage

Pilgrimage has evolved alongside the evolution of communication technology. Emergent communication technology is changing how people present themselves and tell others about their experiences, including within the context of pilgrimages. Building upon this recognition, this paper examines how evolving communication technologies have changed pilgrimage using Victor Turner’s concepts of rite of passage and communitas. This conceptual paper recognises that technologies, such as the internet, mobile phones and social media, all influence the three stages of the pilgrimage ritual process: separation, liminality, and reintegration. This paper provides a conceptual clarification of the differences between how the medieval and the 21st Century …