Business Commons^™

Location, Location… Mailing Location? The Impact Of Address As A Signal, Clark D. Johnson, Brittney C. Bauer, Katie Kelting, Nicolas Jankuhn, Woojong Sim

School of Business: Faculty Publications and Other Works

Recently, service providers have begun offering an innovative option for consumers seeking to rent an address. While the traditional option was for a post office box (e.g., PO Box 203, Chicago, IL 60654), the new option features a real street address with a unique suite number (e.g., 301 West Grand Avenue, Suite 203, Chicago, IL 60654). Service providers claim that addresses affect consumer perceptions of credibility and professionalism; however, these arguments have never been substantiated. Therefore, this research aims to examine the relationship between addresses and consumer evaluations of small businesses. Across a series of five experiments, we find evidence …

Does Body Positivity Yield Positive Attitudes? The Effects Of Female Empowerment In Advertisements On Consumer Perceptions, Allyssa Compton

Undergraduate Theses and Capstone Projects

This thesis examines the relationship between female-empowering advertisements and consumer attitudes and perceptions of brands. Currently, there has been consumer resistance against ads that lack diverse size ranges. To show social responsibility, many companies are switching to more authentic and realistic advertisements, featuring a diverse range of models who are not digitally enhanced. The goal of this study was to determine if such practices will increase positive attitudes associated with the brand and its products.

To achieve the goal of my study, I researched and reviewed past studies analyzing the relationship between women’s portrayal in advertisements and consumer reactions to …

Statistical Analysis Of 2017-18 Premier League Match Statistics Using A Regression Analysis In R, Bergen Campbell

Undergraduate Theses and Capstone Projects

This thesis analyzes the correlation between a team’s statistics and the success of their performances, and develops a predictive model that can be used to forecast final season results for that team. Data from the 2017-2018 Premier League season is to be gathered and broken down within R to highlight what factors and variables are largely contributing to the success or downfall of a team. A multiple linear regression model and stepwise selection process is then used to include any factors that are significant in predicting in match results.

The predictions about the 17-18 season results based on the model …

Arbor Day Foundation Consulting Proposal, Katelyn Bonham, Grace Novak, Kayla Brumley, Amanda Purintun, Lauren Niesen, Sarah Rakes

Honors Program: Senior Projects (Public)

Over the course of one semester, our group has worked with the Arbor Day Foundation as part of the University of Nebraska-Lincoln College of Business Honors Academy. The Arbor Day Foundation is a local nonprofit conservation organization with a focus on trees. As consultants for the Arbor Day Foundation, our team discussed and observed the current needs of the company. We then developed creative solutions to address these needs, concentrating on Arbor Day’s Tree City USA program. Our solutions can be described utilizing the acronym “S.A.P.” which stands for “Segmentation”, “Awareness”, and “Portal”. These three recommendations build on each other …

An Experiential-Learning Approach For Delivering An Accounting Analytics Capstone Course, Poh Sun Seow, Gary Pan, Clarence Goh

Research Collection School Of Accountancy

The accounting profession is rapidly evolving due to technological innovations. There have been calls for universities to ensure that their programs equip accounting students with the relevant technology skills that will prepare them for the workplace of the future. This article introduces an accounting analytics capstone course that was delivered in an experiential-learning approach. Through the student consultancy project in the capstone course, students learn how to solve complex business problems with guidance from the faculty and industry project sponsor mentors, from problem definition to final client presentation. This close collaboration between faculty and project sponsors facilitates the exchange of …

Academic Leadership Qualities Towards Innovation Endeavours In An Organisation: A Comparative Study Of Malaysia And Singapore Perceptions, Cheng Sim Quah, Sandra Phek Lin Sim, Wee Liang Tan

Research Collection Lee Kong Chian School Of Business

This study employed mixed methods to explore the comparison between Malaysia and Singapore in terms of the contribution of leadership qualities and impacts towards innovation endeavours. Besides that, it also examined the significant relationship between leadership qualities and innovation endeavours in both countries. Findings revealed that operational focus and quality measurement qualities make the strongest unique contribution to explaining the variance, emphasising the importance of innovation. Findings also showed that innovation endeavours have promising impacts on Malaysia and Singapore university students towards enhancing, inspiring and motivating their learning, besides providing them a sense of self-improvement, self-motivation, self-satisfaction, self-efficiency and a …

Internal Capital Markets And Return Predictability In Complex Ownership Firms, Angelica Gonzalez, Sergei Sarkissian, Jun Tu, Ran Zhang

Research Collection Lee Kong Chian School Of Business

Using global cross-ownership data, we find return predictability for four possible cases in ownership-linked firms (OLFs): subsidiary−parent, parent−subsidiary, subsidiary−subsidiary, and parent−parent. A long/short portfolio strategy sorted by the lagged monthly returns of OLFs yields the monthly Fama-French six-factor alpha of 79−113 bps. These results, which are observed only after the establishment of ownership links, are not subsumed by industry or cross-country momentums or by alternative inter-firm relations, including customer−supplier links, strategic alliances, common boards, and shared analyst coverage. The OLF return predictability is best explained by active internal capital markets—a mechanism unique to firms with a complex ownership network.

Inspire But Don't Interfere: Managerial Influence As A Double-Edged Sword For Innovation, Fabiola Gerpott, Ronald Bledow, Jana Kuehnel

Research Collection Lee Kong Chian School Of Business

Managers play a pivotal role in the innovation process; yet, the mechanisms through which managers enhance or undermine innovation are not well understood. Drawing upon self-concordance theory, we argue that managers can augment employees' self-concordance—defined as the congruence of goals and actions with inner values and preferences—through transformational behavior and thereby contribute to innovation. However, transformational behavior is closely coupled to another form of influence, namely, process management, the attempt to directly manage innovation-related activities. This form of managerial influence reduces employees' self-concordance and thereby undermines innovation. We test our conceptual model in a sample of 188 innovation projects using …

Good Deeds Done In Silence: Stakeholder Management And Quiet Giving By Chinese Firms, Heli Wang, Ming Jia, Zhe Zhang

Research Collection Lee Kong Chian School Of Business

We propose a new mechanism explaining why companies may remain silent about their positive corporate behaviors, such as socially responsible activities. We examine such strategic silence in the context of corporate philanthropy. Building on and extending the literature on legitimacy and stakeholder management, we argue that when a firm mistreats primary stakeholders, it is more likely to keep quiet about its philanthropic acts to avoid backlash from stakeholders. We also propose that long-term orientation among stakeholders mitigates the positive relationship between mistreating primary stakeholders and quiet giving, which allows stakeholders to appreciate the long-term value of corporate philanthropy. Data from …

Digital Marketing And The Culture Industry: The Ethics Of Big Data, Jonathan Michael Bowman

Graduate Theses and Dissertations

Instead of the steady march of the one percent growth in ecommerce as compared to total retail revenues in the last decade (to comprise about nine percent of the industry at the close of 2019), we have witnessed leaps now to over twenty percent in just the last year. Scott Galloway marks the pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint …

Still Dreaming Of You: Selena's Discourse With And Continuing Impact On American Musical Culture, Hannah Lastra

Graduate Theses and Dissertations

Selena Quintanilla Perez continues to circulate in popular culture, including MAC cosmetic lines, a Netflix series, and podcasts. As a result, her cultural influence continues to be passed on and shared with future generations. This thesis focuses on three aspects of Selena and Selena y Los Dinos: Selena’s music, Selena’s performance aesthetic, and Selena’s fandom today. Chapter 1 focuses on Selena y Los Dinos’ American musical influences, particularly studying the songs “Enamorada de ti,” “Missing my Baby,” and “Fotos y Recuerdos” and the presence of American genres of new jack swing, R&B, and rock within them. Chapter 2 focuses on …

Effect Of Augmented Reality On Consumer Behavior In E-Commerce, Chibuke Uzoechina, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

AR technology has been referred to as the future of e-commerce. In this paper, we propose to investigate the effect of AR on consumer behavior in e-commerce. Based on the theory of telepresence, we generated a set of hypotheses on their relationships. An experimental study is proposed to test the hypotheses. Our findings will be of interest to e-commerce companies that are looking at incorporating AR into their e-commerce platforms.

Sustainable Pathways For Successful Small Businesses In Chelsea, Massachusetts, Fabián Torres-Ardila, Lorna Rivera, Carolina Rojas-Pion, Daniela Bravo, Henry Chavez

Gastón Institute Publications

This report focuses on the critical role that small business owners and entrepreneurs play in the socioeconomic development of a predominantly Latino community like Chelsea, Massachusetts.

This report compiles the key findings and recommendations that resulted from conducting a qualitative study with small business owners and other individuals who play important roles in advocating for and supporting this community. Assuming an asset-based approach rather than a deficit-based one (Green & Haines, 2011), our study focuses on the skills and knowledge of small business owners and identifies a myriad of possibilities for City administrators to build upon existing practices and behaviors …

A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

The main focus of this study is to examines what factors influence the tendency towards the Mukbang, and to understand the effectiveness of Mukbang. The specific purpose of this research is to examines how do the motivation of watching Mukbang affect the gratification obtained after watching Mukbang and what is the impact of the Mukbang on the utilitarian/ hedonic shopping values among Mukbang users and how do the perceived utilitarian and hedonic shopping values influence the user’s purchase intention. To find motivations of watching Mukbang, interview was performed. Five factors were developed from a interview of the responses to the …

The Frontier Of The Labor Movement: Latinas And The Longest Strike In Twentieth-Century Las Vegas, Maribel Estrada Calderón

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the mid-twentieth century, the American labor movement began to decline. Across the U.S., Union memberships and the rate of work stoppages decreased. In the hospitality-industry-driven city of Las Vegas, Nevada, however, the Culinary Workers Union Local 226 more than doubled its membership. In 1989, the Elardi family purchased the Frontier Hotel and Casino and began to eliminate workers’ benefits. Led by the Culinary Union, workers went on strike on September 21, 1991, beginning one of the longest strikes in twentieth-century Las Vegas. Latina workers played critical roles in organizing and maintaining this successful, six-year-long battle against the Elardis. Positioning …

Quality Of Academic Improvement In Indonesia : A Bibliometric Analysis (2015-2020), Merlin Apriliyanti

Library Philosophy and Practice (e-journal)

This research collects and processes related journals with the title of improving academic quality by using publish or perish and vosviewer as a medium of analysis. By using these 2 applications, the author can analyze and conclude the data obtained. The method used in this research is the bibliometric technique, which analyzes the data using keywords as the start of the search and then concludes it into an output that can be used to determine the journal related to the title. The results of this discussion are, during 2015 to 2020 there were many countries, types of scientific works, and …

Immersive Systems And User Engagement Through Neurois Lens, Ali Balapour

Graduate Theses and Dissertations

Immersive systems (e.g., Virtual Reality) are at the forefront of the next generation of innovative technologies. Recent technological advancements have made them viable for businesses and individuals to adopt. For example, some realtors now offer virtual house tours in the absence of walk-ins. The concept of “immersion” is at the heart of these technologies. However, despite the fact that this concept has been studied for almost three decades, our understanding remains weak and inconsistent. Specifically, there remains a lack of consensus on what it is, its antecedents, and how it should be measured.

This dissertation includes two essays. In Essay …

The Role Of The Top Management Team In Orchestrating Big Data Analytics For Competitive Advantage, Sujatha Rayburn

Theses and Dissertations

In today's big data era, the recognition of big data analytics (BDA) as a competitive differentiator is making companies invest heavily in its potential. However, for most companies, this requires a significant transformation that needs to be led from the top. Thus, the top management team's (TMT) managerial resources will be key to how BDA resources and existing BDA ordinary capabilities are further orchestrated as dynamic capabilities. This study grounded in the Upper Echelons theory, the Dynamic Managerial Capabilities (DMC), and Resource Orchestration frameworks sought to understand the impact of the managerial resources of cognition, human and social capital on …

Design Thinking As A Means Of Citizen Science For Social Innovation, Hoe Chin Goi, Wee Liang Tan

Research Collection Lee Kong Chian School Of Business

Members of the public or community can play a significant role in the development of social innovations. When a social innovation is developed involving a scientific approach and the community, there is the confluence of two fields-citizen science and social innovation. Social innovations can be developed through the employment of design-thinking. In this paper, we advocate design thinking as an approach to marry the two fields for a desired outcome of improved community life in ageing housing estates in Tokyo. The two fields, citizen science and social innovation, are described in brief before the design thinking method is introduced and …

Reconnecting And Reengaging In 2021: Building Strong Nonprofit Teams For The Future, The Nonprofit Institute At The University Of San Diego

Nonprofit Sector Issues and Trends

Prepared on behalf of The Nonprofit Institute by Nonprofit Leadership and Management graduate students.

Nonprofit organizations often operate within a good deal of uncertainty, even in good times. During a crisis, organizations may need to quickly implement changes. Nonprofit employers have had to retract, restore, and in some cases, reinvent their human capital management systems and processes to align with the new normal. This document, created by University of San Diego students studying LEAD 505: Developing Human Capital, offers some basic considerations and strategies for nonprofit organizations related to managing their workforce in times of crisis.

Applied Microeconomics And Business Intelligence In The Digital Age, Thomas J. Weinandy

Dissertations

The Digital Age is defined by advances in big data, low-cost computing, and modern analytical methods. In three chapters, I apply microeconomic thought to the influence these digital technologies have on business and consumer decision-making.

Chapter One considers how Transportation Network Companies (TNCs) like Uber and Lyft impact the relationship between the quantity of car service trips and fuel prices. I find that a single day 1% increase in fuel prices is associated with a 0.367 to 0.486% decrease in the number of TNC trips and a 0.033 to 0.088% increase in the number of taxi trips, even though the …

Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks

Graduate Theses and Dissertations

The Cooperative Extension System (CES) has had a long-standing problem with the retention of its county Extension agents (CEAs), who are in charge of running various programs in over 3,000 counties within the United States. When a CEA leaves a county, voluntarily or involuntarily, the community members are left without that leader, and their needs go unmet, which was proposed to increase voluntary turnover among CEAs even further. Arkansas CES has had its problems with turnover, and studying this issue through the lens of Job Embeddedness Theory was identified as a gap in the literature.

Job Embeddedness Theory is a …

Values And Success In Collegiate Athletics, Nathan Shelby Hutchens

Graduate Theses and Dissertations

The rapid commercialization of intercollegiate sports has changed the landscape of the hiring decisions and methodologies within university-associated athletic departments – especially within the Division I Football Bowl Subdivision (DI-FBS) (Wong, 2017). Most notably and recently, the strategies used to hire athletic directors (ADs) have underwent considerable revision – yet successful hires are far from a sure thing. Many strategies include allusions to leadership style, yet leadership styles are as numerous as there are researchers who study them – and are rarely implemented holistically, thus making their assessment and associated outcomes tenuous at best (Peachey et al., 2015). Hambrick and …

Three Essays On The Performance Evaluation Of Actively Managed Investment Funds, Qing Yan

Graduate Theses and Dissertations

This dissertation investigates the performance of hedge funds and actively managed U.S. equity mutual funds.

The first chapter examines the relation between hedge funds and the low beta anomaly. Different conditions in the mutual fund and hedge fund industries should lead to different approaches with respect to the low beta anomaly. I find that, unlike most mutual funds, the average hedge fund tends to benefit considerably from the anomaly. About 2.3% per year of apparent alpha for the average hedge fund can be attributed to the low beta anomaly rather than manager skill. Low skill managers are the most reliant …

Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White

Graduate Theses and Dissertations

Negative body image among women has become an extremely relevant topic in the last decade. The “ideal” female body image and what a person should look like according to marketing and advertising has become a highly controversial issue. This project seeks to show how the fashion industry has, over centuries, shaped how people think they need to look and in today’s time and show how it has been a root cause of issues like body image complexes leading to negative self-perception, eating disorders, mental illnesses like anxiety, depression and addiction, and even suicide. Over the last three to four decades, …

Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm

Graduate Theses and Dissertations

Weaknesses in the grades and standards system in low-income countries across Sub-Saharan Africa undermine the transparency of agricultural markets. In the Democratic Republic of the Congo (DRC), Ghana and Mozambique rice is predominately sold in open bags and if rice price does not reflect its quality, then inefficiencies may lead to consumer welfare losses. Importantly, it is possible that impoverished communities are priced out of the market due to inflated and inefficient prices. The objective of this study is to examine determinates of rice price by estimating the impact of selected rice quality attributes on rice prices in DRC, Ghana …

Barriers To Succession Planning: A Case Study Of Atlanta Nonprofit Organizations, Adonnis J. Jules

Electronic Theses and Dissertations

Succession planning is not a common practice among nonprofit organizations, despite support for its effectiveness in supporting leadership development and providing organizational stability during a planned or unplanned transition. Nonprofits have acknowledged that their leadership ranks are thin, and a leadership transition tends to bring challenges to the organizations when vacancies need to be filled. Barriers exist that prevent nonprofits from engaging in succession planning, but little research has examined the nature of these barriers. This study focused on nonprofit organizations across four different industry sectors to determine the extent of their succession planning efforts and the barriers that exist …

Analyzing Purchase Behavior For Domestic And Imported Dry Wines In The U.S. Market Using Panel Data, Nadica Koskarovska

Graduate Theses and Dissertations

The objective of this study is to explore wine purchase behavior in the United States market, including different off-premise channels using AC Nielsen panel data and wine prices and rankings from the Wine Enthusiast database of wine reviews. The purpose of this thesis is to identify factors that impact customer loyalty to retail wine brands. In so doing my goal is to provide information that can be used to improve marketing efforts of small wineries that are seeking to grow into mainstream retail formats. The results suggest that efforts to build brand equity will be more successful if the brand …

Hand Sanitizers Use During Covid-19 Pandemic: Knowledge, Preference, And Adherence Of A Sample Of The Lebanese Population., May Saab, Souraya Domiati

BAU Journal - Health and Wellbeing

Purpose: Preventive measure has been a gold stone in reducing the spread of Coronavirus disease of 2019. These measures include quarantine, social distancing, face mask use, and most importantly hand hygiene. Consequently, alcohol-based hand sanitizers have been used abundantly. The current study aimed to assess the knowledge, preference, and practice toward hand sanitizers of the Lebanese community, during the pandemic period.

Method: A cross-sectional questionnaire-based study was carried out from mid of May to mid of June 2020. Adult Lebanese residents from the 5 main Lebanese districts were invited to participate in the study. The questionnaire included demographic data, 5 …

Exploring Customer Relationship Management In Two Private Hospitals In Kuwait, Yassmin Diab

BAU Journal - Health and Wellbeing

The private hospital industry in Kuwait is an important contributor in the economy of the country. There has been a major increase in the number of private hospitals and clinics in the past four years, and more hospitals are launching new services in the private healthcare sector. In order to succeed in this sector, it is important for an organization to focus on Customer Relationship Management (CRM) for thriving in the competitive market. A customer relationship management strategy is believed to give a competitive edge to hospitals, as customers nowadays make their decisions based on the type and strength of …