To Share Or Not To Share? Branded Content Sharing In Twitter, Adriana M. Boveda-Lambie, Tracy Tuten, Victor Perotti

Atlantic Marketing Journal

Marketers have long recognized the power of word-of-mouth communication to influence consumer brand perceptions. Social media channels such as Facebook and Twitter make possible an efficient spread of communication to potentially large audiences with the added value of the credibility afforded to earned media. Consequently, marketers seek to encourage social media users to share brand-related messages. But how? To answer this question, we must first understand the decision to share or not to share in a social media context. This paper reports on an investigation as to the source and content of a brand’s tweets as antecedents of an individual’s …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

2021-October-01-Etsu Names New Cmco, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (October 1, 2021) Jessica Vodden has been named Chief Marketing and Communications Officer for East Tennessee State University. Vodden comes to ETSU with more than a decade of experience in higher education marketing and public relations.

“Jessica brings an impressive record in creating and leading successful strategic integrative marking initiatives in higher education and other settings,” said ETSU President Brian Noland. “She will be instrumental in helping to promote the ETSU story and lifting our brand to new audiences across the region and beyond.”

Vodden is a graduate of Marshall University in Huntington, West Virginia. She received …

2021-October-01-Mtsu's Waldecker And Clark To Perform At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 1, 2021) – The East Tennessee State University Department of Music will present a guest artist recital featuring Dr. Todd Waldecker, clarinet, and Dr. Adam Clark, piano, on Thursday, Oct. 14, at 7:30 p.m. in the Powell Recital Hall of the Martin Center for the Arts.

An evening of clarinet and piano

“We are excited to welcome Dr. Waldecker and Dr. Clark, …

Are Participants Good Evaluators?, Jeffrey A. Smith, Alexander Whalley, Nathaniel T. Wilcox

Upjohn Press

Managers of workforce training programs are often unable to afford costly, full-fledged experimental or nonexperimental evaluations to determine their programs’ impacts. Therefore, many rely on the survey responses of program participants to gauge program impacts.

Smith, Whalley, and Wilcox present the first attempt to assess such measures despite their already widespread use in program evaluations. They develop a multidisciplinary framework for addressing the issue and apply it to three case studies: the National Job Training Partnership Act Study, the U.S. National Supported Work Demonstration, and the Connecticut Jobs First Program.

Each of these studies were subjected to experimental evaluations that …

Investment Patterns In Mountain West States, Counties, And Nevada Cities 2005-2019, Peter Grema, Zachary Walusek, Katie M. Gilbertson, William E. Brown Jr.

Economic Development & Workforce

The purpose of this fact sheet is to summarize findings on capital flows across Mountain West states and counties, and within Nevada cities. The “Gauging Investment Patterns across the US” report by the Urban Institute present findings of overall volume of capital deployed, racial equity of investments, and income equity for each respective geographic area. The full report further breaks down these three main categories into 18 other metrics.

Board Game Night, Idea Center, Illinois Wesleyan University

IDEA Center Events

"Remember how much fun you had with family game night? Come recreate the wholesome fun at the IDEA Center w2ith your 'new' squad."

Sponsored by DTE

Retro Video Game Night, Idea Center, Illinois Wesleyan University

IDEA Center Events

"Come play with friends, faculty or anyone else who's [sic] name starts with a "F" and learn what fun you can have at the IDEA Center!"

Sponsored by DTE

Makerspace Workshops, Idea Center, Illinois Wesleyan University

IDEA Center Events

"3-D printers, Sewing Machines, Laser Cutters, Embroidery Equipment, Vinyl Printing and so much more... Come check us out and let's create something!"

Sponsored by DTE

Movie Night Double Feature!, Idea Center, Illinois Wesleyan University

IDEA Center Events

Free candy & popcorn! Weekly Giveaways!

Sponsored by DTE

Lunch & Learn, Idea Center, Illinois Wesleyan University

IDEA Center Events

"Presented: Via Zoom | Recordings available: IWU IDEA Center YouTube Page

"This event is for students, faculty and staff alike to come learn from the local 'pros!"

Sponsored by DTE

An Empirical Modeling Of Transformation Process Through Trip Experiences, Asli D.A. Tasci, Maksim Godovykh

Faculty Scholarship and Creative Works

Transformative experience has been the buzzword in recent years. Tourism and hospitality experiences in natural, historical, cultural, and authentic spaces are some of them. However, to this date, specific dimensions of transformation or its process have not been empirically identified. This study reviewed the literature on transformation, used open-ended questions to collect free-elicited responses on the meanings of transformation, collected expert opinion, and developed a 101-item scale reflecting different dimensions and the steps of the transformation process. The scale was validated with a sequential scale validation procedure; Principal Component Analysis (PCA) and Partial Least Squares-Structural Equation Modeling (PLS-SEM) were used …

Tracking The Evolution Of Stare Decisis, Sam C. Ehrlich, Ryan M. Rodenberg

Management Faculty Publications and Presentations

At the United States Supreme Court, what is old is new again. In a series of recent opinions,1 the justices have repeatedly offered differing views on how stare decisis should be positioned when tasked with justifying or rejecting existing precedent. Indeed, in three recent Supreme Court decisions the justices have wrestled with the effect of stare decisis on future decisions. Reversing a decision, according to Justice Kagan, “demand[s] a ‘special justification.’” In contrast, Justice Thomas posited that “[w]hen faced with demonstrably erroneous precedent, my rule is simple: We should not follow it.” Chief Justice Roberts, in explaining his switch in …

Pandemic Plan Revision Capstone Project, Sharon L. Haylett

IPS/BAS 495 Undergraduate Capstone Projects

A Continuity of Operations Plan (COOP) for a company “. . . ensures that primary mission essential functions continue to be performed during a wide range of emergencies . . .” (U.S. Department of Homeland Security, n.d.). The COOP includes information for reacting to natural disasters, terrorist attacks, pandemics, etc. As my capstone project, the pandemic section has been updated using an integrative process to include new information and lessons learned from the current pandemic. The revised pandemic section will provide examples of protocols designed to keep employees and the public safe and healthy.

Cartelligent Sales Training Program, Hilary T. Brophy

IPS/BAS 495 Undergraduate Capstone Projects

My Capstone project is based on creating an entirely new sales training program at the company I work for, using collaborative and innovative approaches, and for the first time in my company's twenty-two year history, including stakeholders that range from the Executive Team to the newest members of the sales team.

Low Textbook Cost Syllabus For Mgt 9600 (Strategy And Competitive Advantage), Helaine J. Korn

Open Educational Resources

This course examines how to gain advantage against competitors in the complex and dynamic global marketplace. Core business strategy themes include how to analyze the business environment, assess resources and capabilities, and choose competitive strategies. The course also considers how to create corporate value through configuring and coordinating multibusiness activities. Core corporate strategy themes include how to analyze scale and scope, evaluate corporate competencies, manage the multibusiness corporation, assess global strategies, and choose corporate strategies.

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …

Driving Marketing Efficiency In The Age Of Big Data: Analysis Of Subprime Automotive Borrowers, Edwin Baidoo, Ryan Matthews, Frances Ann Stott, F. Stuart Wells

Atlantic Marketing Journal

Big Data methodologies are applied to understand subprime borrowers in the U.S. automobile space. The focus on the automobile market is essential as this subsegment is responsible for directly and indirectly employing over one million people and creating payrolls in excess of $100 billion annually in the U.S. It is found in this article that if a subprime borrower is a homeowner, the probability of repaying their auto loan increases by almost 4%. However, if the borrower is renting, the likelihood of repaying their auto loan increases by nearly 1.4%. Applying Big Data in making subprime auto loans can add …

The Customer Value Model And Mobile Banking: Evaluation Of Technology-Based Self Service (Tbss) Gaps, Justin A. Moist, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

Mobile banking has become a prevalent part of everyday banking, and almost all banks have adopted its use. This form of self-service has seen wide adoption because of its ease of use, performance, reliability, and enjoyment of use. These attributes of technology-based self-service options help both customers and businesses determine the value of the service. The proposed customer value model aims to conceptually represent how companies and customers perceive the value of a product or service and pinpoint gaps between these values. This paper presents the customer value model in the context of mobile banking. This new context is part …

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …

Confirmation Bias Susceptibility: Social Domains, Metacognitive Self, And Gender, Emily N. Roush

Student Publications

Confirmation bias is a daily and commonly under-recognized cognitive bias, one in which requires more research. More specifically, confirmation bias is when individuals seek out information to confirm beliefs and reject opposing views. This phenomenon is readily studied in economics and psychology to name a few. However, confirmation bias is often neglected in an empirical setting. Thus, with a gap in the literature, this study tested the susceptibility of confirmation bias in college students, and utilized social domains, Metacognitive Self Score (MCS), and gender to predict the level of confirmation bias. Using a between-subjects design, participants were randomly assigned to …

Gender Differences In Self-Attribution And Overconfidence In Financial Decisions, Aine M. Ford

Student Publications

Behavioral finance and the study into biases is a rapidly increasing area of interest for finance professionals and academics alike. Understanding the sources of overconfidence and the self-attribution bias from a gendered framework can provide insight for managers and industry leaders to insulate their firms from underperformance losses due to these biases. Education and relevant financial experience are key controllable variables that impact overconfidence and self- attribution. Using a survey sent to around 130 students and finance professionals, gender, education, and relevant experience were tested against overconfidence and self-attributional scores to determine if there were any meaningful relationships. The results …

Under What Conditions Do Individuals Report Discrimination In The Workforce?, Vanessa L. Salinas

Student Publications

This study consists of evaluating the report of discrimination in the workplace regarding gender, race, and sexual orientation. It also explores the perceived discrimination and believed discrimination against African Americans regarding race and gender because they can influence or provide more information for the reports of discrimination in the workforce. Additionally, it evaluates if it is better for a man to work and a woman to stay home to see what groups are most and least likely to have these perceptions. The purpose is to investigate all of these regression equations and consider intersectionality. Intersectionality is one of the main …

Roles Of Acquirer Financial Advisors In M&A Deal Completion, Scarlett Pho

Senior Theses

The central theme that this thesis addresses is the role of valuation by investment banks who act as financial advisors to M&A buyers by answering two questions relating to the process. The first question is if buyers should hire investment banks for a higher chance of success of deals. For the second question, I will examine buyers who hire investment banks for some certain characteristics of deals. This study focuses on M&A deals that happened between 2012 and 2015, especially between advisor and nonadvisor, successful and failed deals. The conclusion presented in this thesis will be contributable to the understanding …

Supporting Renewable Energy Market Growth Through The Circular Integration Of End-Of-Use And End-Of-Life Photovoltaics, Erika Marsillac

Information Technology & Decision Sciences Faculty Publications

Energy demand continues to grow with the world’s burgeoning population. Meeting energy needs through renewable sources allows for market growth with limited environmental impact, but sourcing constraints can limit production, creating industrial and environmental problems. The exploitation of end-of-use and end-of-life photovoltaic (PV) options that are traditionally treated as waste offers a valuable opportunity to support renewable energy market growth with fewer sourcing constraints and minimal environmental impacts, but this circular investment has not yet been broadly implemented, nor is broad guidance widely available to aid its implementation. From a business perspective, this paper discusses the technical issues, assesses the …

Digital Only Banks The Changing Face Of Global Banking: Challenges, Opportunities And Aml/Cft Implications For Nigeria, David N. Odu

Bullion

The drastic digitization brought about by evolution of technology in the world has changed almost every sphere of human life with the most recent effect being moved to cashless economy, while the role of digitization in the banking sector is altering customer demand and preferences, banks are becoming digitally oriented to meet the forces of demand and supply. This has led to the birth of digital-only also called challenger bankers or branches banks as they operate without a physical location, only have a location for admin purposes or hosting their servers. This growing wave of consumer oriented banking institutions focuses …

Institutional Investors And Bank Governance: An International Analysis Of Bank Earnings Management, Steve M. Miller, Rabih Moussawi, Bin Wang, Tina Yang

Finance Faculty Research and Publications

Despite the growing importance of institutional investors in global capital markets and the link between bank earnings management and financial crash risk, little is known about the role of institutional investors in mitigating bank earnings management. We conduct the first international analysis of this issue using a broad sample of banks and institutional investors. We find a negative relation between institutional ownership and bank earnings management, after controlling for the stringency of a country's bank regulations and other relevant bank and country characteristics. Additionally, institutional ownership is more negatively related to earnings management in countries with more-stringent bank disclosure requirements …

Executive Dismissal Or Retention? A Study Of Performance, Power, And Survival For College Basketball Coaches, David B. Wangrow, Evan Schwartz, Margaret Hughes-Morgan

Management Faculty Research and Publications

This study applies upper echelons theory associated with executive dismissal and power to examine the relationships of performance and four types of executive power—structural, prestige, expert, and governance concentration—with dismissal. Using the context of National Collegiate Athletic Association college basketball, in which coaches are completely responsible for strategies and human capital acquisition and retention, a curvilinear relationship between performance and dismissal is found. Significant relationships for prestige and expert power with dismissal are also found, but the “honeymoon period” is longer than prior studies of executive and coach dismissal have shown. Surprisingly, concentrated governance is found to …

J Mich Dent Assoc October 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story, “Welcoming Colleagues from Different Practice Models”.
• A feature article from the Journal’s DEI series, “Diversity, Equity, and Inclusion: Perspectives from an LGBTQ Dentist”.
• A feature article, “Congratulations, 2021 MDA Life Members!”.
• News you need, Editorial and regular department articles on MDA Foundation activities, Dentistry and the Law, Staff Matters, and component news. …

The Meaning Of Leadership For Leaders Of Private Universities In Indonesia, Immanuel Yosua, Juliana Murniati, Hana Panggabean

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Leading a university is generally more complex than a business organization, as the situation requires the presence of a leader who not only meets the criteria but is also willing to lead, a very rarely found combination in universities. Interestingly, although it is not easy to find academics with such qualities, these people still exist because they see the importance of leading for the survival of the organization. Therefore, it becomes interesting to understand how they ascribe meaning to their leadership amid the difficulties they must deal with. This study was conducted using in-depth interviews with 13 academic leaders to …