Business Commons^™

Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian

Doctoral Dissertations

Public Service Advertising is an essential field of study because of its ability to impact and shape public behavior and community changes. Historically, the advertising industry has come together during the times of world war to form an association, the Ad Council, to help create awareness to the public. Over the past 75 years, the Ad Council has contributed to the various causes by communicating and advertising to encourage better habits and behavior. The Ad Council has collaborated with CDC and COVID Collaborative to communicate the right messages about coronavirus response and COVID-19 vaccine during this pandemic. The purpose of …

Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen

Journal of Applied Sport Management

The goal of this special issue is to inspire scholarship and spark conversation about NIL through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.

Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew

Journal of Applied Sport Management

On July 1^st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …

A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd

Journal of Applied Sport Management

Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …

Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel

Journal of Applied Sport Management

Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.

College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg

Journal of Applied Sport Management

The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.

Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge

Journal of Applied Sport Management

Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …

Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon

Journal of Applied Sport Management

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett

Journal of Applied Sport Management

Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)

Win-At-All-Costs? Exploring Bottom-Line Mentality As A Buffer Between Athletic Director Servant Leadership And Coach Commitment, Matt Robinson, Jun Woo Kim, Marshall Magnusen, Mitchell Neubert

Journal of Applied Sport Management

Servant leadership (SL), characterized by enduring qualities of genuine caring, humility, and empathy, has been positively associated with numerous leader effectiveness outcomes (e.g., employee satisfaction) across sport and non-sport settings. This study addresses the need to more thoroughly investigate follower characteristics that may allow servant leadership to be more (or less) effective in a sport context. Drawing from leader-member exchange theory, this study predicted head coach bottom-line mentality (i.e. 1-dimensional, win-at-all-costs attitude) would negatively impact the relationship between athletic director SL and head coach commitment. Surveying a sample of 810 interscholastic HCs across the USA, Structural Equation Modeling revealed SL’s …

Effect Of Environmental Csr Initiatives On Potential Stakeholders’ Perception Of Non-Environmentally Friendly Sporting Events, Yong-Chae Rhee, Yukyoum Kim

Journal of Applied Sport Management

The protection of the natural environment is increasingly being perceived as a pillar of CSR. Although most professional sport organizations in the United States participate in some form of philanthropic activity, little research has examined how non-environmentally friendly sport organizations can effectively communicate their environmental initiatives. Two different CSR approaches (Environmental and Nationalistic) by NASCAR were exposed to potential stakeholders to examine the changes in the perception (Attitude, Reputation, Identification, and Perceived CSR) of the organization. We analyzed the MIMIC model to compare the means on the latent constructs. Environmental approach showed positive changes in potential stakeholders’ perception toward NASCAR. …

Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision, Alicia Romano, Jamie Riggs, Alan Morse, Yoon Tae Sung

Journal of Applied Sport Management

Intercollegiate athletic market-generating revenue (MGR) is of interest to administrators for increasing institution revenue. The driving factors of MGR (i.e., conference, facilities, and finances) need to be understood to allow target level planning for increasing MGR. Multiple linear regression was used to assess MGR on a sample of U.S. autonomy Football Bowl Subdivision institutions. Per capita attendance by designated marketing area, capacity, and contributions were shown to have a strong, quantifiable influence on MGR. By setting the levels of the facility and financial determinant variables, and adjusting for conference, the MGR may be predicted or targeted for institution revenue goals.

Who Are Our Fans: An Application Of Principal Component-Cluster Technique Analysis To Market Segmentation Of College Football Fans, Daniel A. Rascher, Kenneth Cortsen, Mark S. Nagel, Tiffany Richardson

Journal of Applied Sport Management

A 66-question online marketing survey of 2,800 football fans who had purchased tickets to a Division I, Power 5 (P5) university football game was conducted in order to understand the fan base and provide better services and targeted marketing. Principal Component Analysis was employed to combine responses from multiple questions about purchase behavior, on-site satisfaction, demographics, and other criteria. Subsequent market segmentation via cluster analysis indicated that 95% of the survey respondents could be categorized into one of five clusters. The identified fan perceptions and evaluations resulted in the P5 athletic department taking specific actions to improve targeted marketing activities …

Major League Baseball’S Biggest Failure – The Competitive Balance Tax, Michaela T. Faunce

Haslam Scholars Projects

This paper seeks to discover if there exists a relationship between spending and a team making the playoffs in Major League Baseball in order to determine the strength of the Competitive Balance Tax as a deterrent. This research was done using historical data about opening day payrolls, win percentages, and playoff results from the years 2018-1988. For a better comparison, each year’s spending was adjusted to 2018 dollars using the years consumer price index. By using these time periods, time periods including a competitive balance tax and not including a competitive balance tax are included. The results indicate that there …

313. Socially Responsible Investing: Green For The Planet And Your Wallet, Gabriela Pinzaru

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

This study analyzed whether or not investment in socially responsible companies generated abnormal returns in comparison to the S&P 500. An Environmental, Social, and Governance Index consisting of 33 companies was created based on four different ESG rating agencies. In order to perform a meaningful comparison between said ESG Index and the S&P benchmark, the researcher used Eventus software to conduct an event study. Eventus analyzed stock price data of ESG and S&P companies at a specific point in time over a period of five years. It was determined that the ESG companies performed significantly stronger in comparison to the …

Robotics In Last Mile Delivery, Virginia L. Thomassy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Drones, bots, and autonomous vehicles, oh my! The innovation hype surrounding these autonomous delivery devices has the logistics industry striving to implement automated last mile delivery strategies. While there are few instances of drones making door step deliveries today, the possibility of such deliveries becoming a common occurrence is certainly on the horizon. With no concrete published data proving that drone doorstep delivery is better than the usual truck and delivery man, the question to be answered is it worth the resources to implement robotics in the last mile delivery? The purpose of this research study is to explore …

Education's Role In Socially Sustainable Sourcing Methods, Emily Toye

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

From blood diamonds sparking a war in West Africa to Foxconn building a suicide net, any inhumane act in a supply chain poses a risk to companies, despite how upstream the scandal occurs. Consumers are becoming increasingly aware of the supply chains of the companies from which they purchase, as information is becoming more and more accessible. While companies may claim to be not responsible for the actions of their suppliers, consumers associate the company with the scandal regardless. This study explores how companies are ensuring their upstream supply chains are socially responsible. This paper studies the incentives and approaches …

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

In the 1990’s the World Wide Web was created, drastically changing the way we do business, communicate, and live our lives. Ten years later in the early 2000’s the dot com boom happened, and several years later, new technology giants emerged—like Amazon, Google, and Facebook. From this, we now face “big data” that promises to solve world problems, but has the potential to create turmoil and malfeasance. My research examines the impact of the General Data Protection Regulation (GDPR) enacted in the EU in 2016 on firm value using Tobin’s Q and CARs. Using regression analyses, I observe that Tobin’s …

Essays On Size Asymmetry In Supply Chain Disruptions, Yu Chu

Doctoral Dissertations

While size asymmetry (e.g., large buyer and small supplier) has been discussed in a no-disruption operation context (Lee & Johnson, 2012), little is known whether, how and why a large buyer reacts differently when different-sized suppliers cause different types of disruptions. Extant research suggests in a supplier-induced disruption supplier’s recovery actions yield various effects in a dependence-unbalancing setting, indicating a need for a deeper understanding of what buyers prefer in order to resolve disruptions caused by facing different sized suppliers and the rationales behind the decisions. Accordingly, this dissertation examines whether and how the supplier size and supplier-induced disruption type …

The Auditor’S Application Of Professional Judgment: Evidence From M&A-Related Critical Audit Matters, Xi Ai

Doctoral Dissertations

In this study, I examine the extent to which auditor attributes affect the auditor’s decision to communicate a Critical Audit Matter (CAM) in the expanded auditor’s report. I expect the CAM communication decision to be adversely affected by threats to independence and by auditor overconfidence. I focus on a sample of companies that completed material mergers and acquisitions because these are likely to be considered as potential CAMs by meeting the minimal requirements of a CAM (i.e., material accounts or disclosures that involve especially challenging, subjective, or complex auditor judgment). Contrary to expectations, I find that the auditor’s CAM communication …

Culture And Enforcement Effects On Insider Trading, Market Reactions, And Firm Value: Evidence From The Market Abuse Regulation, Amanda M. Olsen

Doctoral Dissertations

This dissertation examines the changes to the European Union (EU) law on market abuse, market manipulation, and insider trading regulation made when the Market Abuse Regulation (MAR) was enacted. I detail the changes in comparison to the previous legislation under the Market Abuse Directive (MAD) and changes several Member States made to their domestic legislation to achieve compliance with MAR. I highlight the sanctions imposed in several Member States to argue the severity of punishment under MAR. This analysis provides evidence that MAR brought about a plausibly exogenous shock to the cost of insider trading. Next, I examine the effects …

Financial Feasibility And Factors That Lead To Profitability For Small-Scale Farmers In Rwanda., Saheed Adeniyi Orimadegun

Masters Theses

This study will analyze small-scale poultry farming in the Musanze district of Rwanda. Poultry farming offers a source of protein and economic subsistence for households in this region but studies suggest that the smallholder farmers need training for effective production of broiler for these purposes. To this end, a project - Feed the Future Tworore Inkoko, Twunguke (TI) - funded by the United States Agency for International Development (USAID) and the African Sustainable Agriculture Project (ASAP) Foundation, and led by the University of Tennessee Institute of Agriculture (UTIA) and Zamura Feeds Ltd., was initiated to help the smallholder broiler farmers …

The Impact Of Ceo Compensation Incentives On Financial Reporting Choices: Evidence From Potential Ghost Revenues Created In Mergers And Acquisitions, Jason A. Ashby

Doctoral Dissertations

When an acquirer purchases a target and assumes the target’s deferred revenue liability, accounting standards codification 805 requires that the acquirer recognize the target’s deferred revenue at its estimated fair value as of the acquisition date. If the target’s deferred revenue book value exceeds its fair value, the portion of deferred revenue written down will never be recognized as revenue for the acquirer under generally accepted accounting principles (GAAP). In this study, I investigate the impact of chief executive officers’ (CEOs’) compensation incentives on the fair value measurement of deferred revenue liabilities in acquisitions. If a larger proportion of CEO …

Slow Tourism: A Means-End Approach To The Motivations Of Slow Travelers, Eunkyeong Jung

Doctoral Dissertations

The primary objective of this dissertation was to examine the phenomenon of slow tourism by exploring tourists’ motivations and end-state values of slow tourism. Two research questions were developed: What are the important attributes, consequences/ benefits, and end-state values of slow tourism that travelers perceive? What are the structural relationships among attributes, consequences, and values of slow tourism? To address the questions, this dissertation applied a mixed method design by which both qualitative and quantitative investigations were performed.

First, building upon means-end chain theory (Reynolds & Gutman, 1988), in-depth interviews with slow travelers were conducted and were analyzed by laddering …

The Effects Of Pandemics On Supply Chains, Faith O. Barre

Chancellor’s Honors Program Projects

No abstract provided.

The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey

Chancellor’s Honors Program Projects

No abstract provided.

Immigrant Entrepreneurship And Job Creation In The United States: A Historical Analysis And Future Projection Model, Joelle M. Jarjoura

Chancellor’s Honors Program Projects

No abstract provided.

The Duality Of Fashion: How Industry Norms Impact Market Returns In The Fashion Industry, Zoe Carter

Chancellor’s Honors Program Projects

No abstract provided.

Artists On The Rise: An Exploration Of The Role That Brand Collaboration Prestige Plays In The Development Of Identification And Artist Attractiveness, Isabel Soldner

Chancellor’s Honors Program Projects

No abstract provided.

The Role Of Athletic Trainers In The Mental Health Care Of Student-Athletes, Dominic J. Palumbo

Masters Theses

The purpose of this study was to examine the role of athletic trainers (ATs) in the mental health care of NCAA Division I student-athletes. Previous research has explored the current experiences of both student-athletes and ATs, along with the current models of care that are prevalent in Division I athletic training rooms. Research described the student-athlete population as unique. According to Beauchemin (2014) the life of a student-athlete “presents challenges and stressors related to athletic status that can lead to a compromised well-being.” This compromised well-being could potentially lead to mental health diagnoses among the student-athlete population. Along with student-athletes, …