The Proof Is In The Power: Social Community Integration In Electronic Health Records For Elevated Patient Empowerment, Amanda Ledet

AMTP Proceedings 2020

With national health expenditures currently comprising nearly one fifth of the U.S. economy, recent regulations aimed at lowering costs attempt to incentivize physicians to help promote patient empowerment by encouraging increased engagement in their Certified Electronic Health Record Technology (CEHRT) platform (i.e. online health portal). Patient portals are an area of emerging technology in which the need to improve value to the patient is present. The Centers for Medicare and Medicaid Services recently discussed their intentions to improve the patient experience and, therefore, help patients feel more empowered. It is assumed that those who are empowered are associated with cost-effective …

Empirical Study: Use Of Online Or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching For First Post-Graduation Careers, Linda Mullen Phd, Randy S. Stuart, Michael L. Thomas

AMTP Proceedings 2020

No abstract provided.

Preparing Performance Reports For Upper Management: A Skills Building Project For Sales Management Students, Joseph D. Chapman, Russell G. Wahlers

AMTP Proceedings 2020

This paper presents an in-depth assignment used in sales management courses to help students develop the skills needed to prepare a formal performance report for upper management. Students are divided into district management teams and are required to prepare a company performance report for four years of their company’s performance. The author provides the detailed guidelines which are given to the students to aid them in the development of the performance report. Example tables for the report, the grading process, and other information for the project are also included.

The Future Of Electronics Consumption And The Role Of The Sustainable Consumer, Jennifer D. Henderson

AMTP Proceedings 2020

The Future of Electronics Consumption and the Role of the Sustainable Consumer

Jennifer D. Henderson

University of South Alabama

ABSTRACT

A recent area of ethical, environmental, and social responsibility concern is in regard to smartphones and related electronic devices. Specifically, these products have been linked to generating large quantities of electronic waste (e-waste) and are increasingly produced under questionable working conditions. These social and environmental impacts can potentially be mitigated through the adoption of sustainably produced devices. However, although we are years into the modern sustainability movement, there still exists an attitude-behaviors gap where many consumers report that they are …

Yours, Mine, Or Ours? Exploring The Role Of Cultural Values In Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao

AMTP Proceedings 2020

The sharing economy offers consumers an alternative to ownership by exchanging value through technology-based services. As the growth of sharing economy practices continue to emerge, business scholars have only recently begun to study how cultural differences impact the sharing economy. Specifically, few studies have examined individual cultural values. Therefore, this study explores whether differences in cultural values, using Hofstede’s cultural dimensions, account for consumers’ attitudes and participation in sharing economy services (SES). Two studies employing a mix-method approach will be conducted to gain a thorough understanding of the sharing economy from both the consumers’ and the peer providers’ perspective. This …

Up Rooting: Sports Marketing Analytics And Attendance In Major League Baseball, Adam Merkle, Catherine Hessick, Britton Leggett, Kenneth O'Connor, Larry Goehrig

AMTP Proceedings 2020

Spurred by a continuous decline in Major League Baseball (MLB) ticket sales and attendance, this study examines external and internal factors affecting team financial performance. Using only secondary data, constructs for external factors (i.e. population, facility age, etc.), team offensive performance (i.e. at-bats, home runs, etc.), attendance, and revenue-based financial metrics were analyzed with PLS-SEM. The findings reveal external factors positively affect both attendance and team financials, but the relationship between a team’s offensive performance and team financials is fully mediated by attendance. The findings imply future sales growth may need to come from marketing strategies and promotional efforts beyond …

Is There A Roi For Being Ethical? The Impact Of Consumer Perceived Ethicality On Brand Equity, Arwen L. Matos-Wood

AMTP Proceedings 2020

Companies are increasingly focused on their environment and their impact on various stakeholders due to competitive and societal pressures. As their responsibilities expand, there is a risk to their reputation as well as their long term growth and profitability. As these pressures to be good stewards increase, companies are looking to better understand the impact on key metrics and key stakeholders. The purpose of this proposal is to study the effect of consumer perceived ethicality of a brand on brand equity at a corporate brand level.

The Impact Of Culture On Multinational Business Expansion: A Case Study Evaluating Merchandising In Asian 7-Eleven Franchises, Matthew H. Yang, Gallayanee Yaoyungyong

AMTP Proceedings 2020

While advances in technology (e.g., smart devices, mobile apps) and the growth of digital media (e.g., social media) have created new opportunities and enabled many businesses to successfully invest and expand globally, multinational corporations can still fail to thrive in another country due to misunderstanding local cultures, values, and expectations. To explore this issue, this case study investigates the impact culture has on a multinational corporation and investigates how the product lines change based on the location of the business. This case study focuses on 7-Eleven due to the vigorous growth of the company in Asia- China, Hong Kong, Japan, …

A Preliminary Examination Of Sponsorship Motivations And Leveraging In Motor Sports, Carol L. Bruneau

AMTP Proceedings 2020

Sports sponsorships have become an increasingly large investment for many organizations. IEG (2018) has forecast that in 2018, total global sponsorship spending would be approximately $65.8 billion, with US sponsors contributing $24.28 billion. Close to 70%, or almost $46 billion, of total sponsorship spending will be directed towards the sponsoring of sports events, leagues, teams and individual sports personalities. This paper is a exploratory examination of sponsorships in INDYCAR racing based on participant observation over nine years of viewing INDYCAR races live and on television. Four specific sponsorship examples will be discussed to highlight sponsors’ motivations for sponsorship and how …

Blockchain And The Transformation Of Branding, Sunil Erevelles, Brian Whelan, Padma Bulusu

AMTP Proceedings 2020

Blockchain and the Transformation of Branding

Sunil Erevelles

University of North Carolina at Charlotte

Brian Whelan

University of North Carolina at Charlotte

Padma Bulusu

University of North Carolina at Charlotte

ABSTRACT

Consumer trust in brands has reached critically low levels. While Big Data has allowed marketers to gain a rich and precise understanding of their consumers (Erevelles, Fukawa and Swayne 2016), the careless and sometimes improper use of Big Data in behavioral futures markets has resulted in a decline of trust in brands of organizations that have violated consumer trust. Driven by a trust crisis in consumer relationships with institutions …

Consumer Data Privacy In Marketing Research: A Study Of Value-Based And Cognate-Based Approaches, Selcuk Ertekin

AMTP Proceedings 2020

In this paper, we used Smith et al. (2011)’s classification of privacy definitions based on cognate-based and value-based approaches and reviewed the marketing literature for the past five years on consumer information privacy. We added an extra dimension to this classification by looking at whether the research has a regulatory emphasis or not. Our results indicate that there are plenty of research articles on cognate-based and non-regulatory underscoring research as well as value-based and regulatory emphasis articles. There is exigent need for more research on cognate-based, regulation focused and value-based, non-regulation focused accentuation.

Entrepreneurship In Rural Areas Of Khorezm Region And The Role Of Entrepreneurship In Villages, T.B. Umidjanovich

Central Asian Problems of Modern Science and Education

This research paper discusses the specific characters of developing small business and entrepreneurship in rural regions and the role of farming, agriculture and agricultural organizations in producing agricultural product.

Issues Of Improving The Financial Stability Of Communications Enterprises, K.M. Ismailov

Central Asian Problems of Modern Science and Education

The complicated financial system, the acceleration of globalization, the expansion of new financial products and services raise issues that are difficult for people to deal with, and the fact that they are not always ready to deal with these issues has led to financial stability in enterprises. is the main criterion for riding. This article covers issues related to financial sustainability of communications enterprises, analyzes annual reports of “Uzbektelecom” JSC and summarizes its conclusions.

Demographic Position Of The Republic Of Karakalpakstan, N.R. Rakhmonov, Sh.K. Djumabaeva

Central Asian Problems of Modern Science and Education

Changes in demographic dynamics in the Republic of Karakalpakstan, age and gender composition of the population, population distribution by region, birth, death, divorce and annulment of marriage have been scientifically studied over the period of independence.

Methods For Evaluating The Competitiveness Of Tourist Destinations, D.Y. Bekjanov

Central Asian Problems of Modern Science and Education

This article describes the development of tourism in our country and methods for assessing the competitiveness of national tourist destinations. The influence of tourists on tourist demand in the Republic of Uzbekistan is also calculated by calculating the index of selectivity of tourists, and the author gives scientific advice on improving the competitiveness of tourist destinations.

Regional Features Of Investment Policy Of Uzbekistan, Z.Q. Jumaeva

Central Asian Problems of Modern Science and Education

The article considers the regional features of the investment policy of Uzbekistan. Based on the analysis, the priority areas for the formation of the investment environment are identified, proposals for the development of investment programs for the development of the regions of the Bukhara region are developed.

Features Of The Use Of Paid Medical Services Among Various Income Groups, S.M. Rakhimova

Central Asian Problems of Modern Science and Education

This article describes the theoretical foundations of the private clinics that provide health care services, describing the characteristics of their services and the differences in their use among different levels of income.

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
• Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
• Wysong, Morgan. Décor Dupes
• Crawford, Ashlyn. House Hunting on the Hill
• Harper, Beckah. DIY Natural Cleaners
• Harper, Beckah. Becoming a Plant Parent
• Hughes, Gabe. What’s In Your Fridge?
• Brandt, Jess. What to Look for In a Lease
• Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower

2020-February-25-Goitse Come Here, University Marketing And Communication, East Tennessee State University

ETSU News

Irish quintet Goitse to perform at ETSU

Band brings 'unique blend of Irish music' to the stage

JOHNSON CITY (Feb. 25, 2020) – Friends often stay in touch after college, while others travel disparate paths that do not intersect again. The award-winning quintet Goitse was forged in the creative crucible of the University of Limerick’s Irish World Academy of Music and Dance, and since their academy days, has continued collaborating musically, becoming what Roots Magazine calls “a powerful force” in Irish music worldwide.

“One day in our first year, Áine McGeeney was asked by a member of faculty to put …

2020-February-25-Students To Host Carnival For A Cause To Benefit Crumley House, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 25, 2020) – Four student organizations at East Tennessee State University are collaborating to host “Carnival for a Cause” to benefit Crumley House, a local nonprofit brain injury rehabilitation center. This event kicks off Brain Injury Awareness Month.

The ETSU Honors College Student Council (HCSC), Allied Health Student Association (AHSA), Physical Therapy Club (PT Club) and American Medical Student Association (AMSA) collaborated on the fundraiser, which will be held Saturday, March 7, from 1-4 p.m. at the field adjacent to ETSU’s Wayne G. Basler Center for Physical Activity (CPA). In the case of inclement weather, the carnival …

2020-February-25-Something To Smile About, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 25, 2020) – What began as a regional continuing education (CE) event at East Tennessee State University to help dental professionals deliver better care to children who have sensory processing disorders is now reaching a national audience.

This month, which is National Children’s Dental Health Month, a self-study CE course co-written by ETSU professors Dr. Dobbie Dotson and Dr. Michelle Johnson, and Milligan College professor Dr. Christy Isbell, was published in two national peer-reviewed continuing education journals.

The course, which appeared in Dimensions of Dental Hygiene and Decisions in Dentistry, is titled “Caring for children with sensory …

The Relationship Between Privacy Notice Formats And Consumer Disclosure Decisions: A Quantitative Study, Alexys Mercedes Carlton, David Cross

Publications

In the Data Era, the future success of many businesses will heavily depend on the business’ ability to collect and process consumer personal information. Business leaders must understand and implement practices that increase consumer trust to influence their willingness to disclose their information. The problem addressed by this study is many consumers do not trust online service providers with their personal information, and as a result, have refrained from engaging in online activities. The purpose of this quantitative correlational study was to understand how consumers use privacy notices when deciding to share their personal information with online businesses. A sample …

Management Of Pilgrimages In Lithuania: Resources, Stakeholders And Projects, Darius Liutikas

International Journal of Religious Tourism and Pilgrimage

The paper deals with the analysis of the pilgrimage management structure in Lithuania. The author presents the possible intervention framework of the pilgrimage’s management. The network of sacred places in Lithuania is the main resource of the religious tourism and pilgrimage. Analysis includes historic background, and contemporary novelties of the network of pilgrim sites. Travellers and stakeholders become more and more important in the management system. Various NGOs, as the Community of Lithuanian Pilgrims, play an important role in promoting pilgrim sites and pilgrimage. However, the main strategies and projects of the pilgrimage development in Lithuania are related to …

Anglican Experiences Of Mary: An English Perspective, Ruth Dowson (Rev.)

International Journal of Religious Tourism and Pilgrimage

This paper will explore the different traditions within the Church of England and their relationship with and attitudes towards the Blessed Virgin Mary. An autoethnographic element will narrate the author’s personal journey from charismatic evangelical sceptic, through ordination formation at an Anglo-Catholic monastery in West Yorkshire, to recent lived experiences at a small Italian village church festival.

The range of influences that shape the Church of England’s different traditions are perhaps unique compared to other denominations across the wider Christian faith, as the Anglican Church provides a home where happy-clappy, arm-waving charismatics and conservative bible-carrying evangelicals live alongside incense-brandishing Anglo-Catholics …

Eventization Of Religious Heritage: Case Studies And Practical Considerations, Ruth Dowson (Rev.)

International Journal of Religious Tourism and Pilgrimage

This paper examines the role that events can play in promoting religious tourism to a specific destination, in this case, Malta. It introduces practical examples that present creative ideas and demonstrate good practice that can be adopted and adapted for future planning in this context.

The dramatic growth of events in our way of life, evidenced by their expansion as part of popular culture, in Europe as elsewhere, is mirrored by an increase in events across many different aspects of life. However, it should be remembered that events emerged from seasonal, life cycle, and celebratory religious origins. Throughout human history, …

Encoding And Interpreting Neolithic Sites: World Heritage Temples In Malta, Marie Avellino-Stewart, Dane Munro

International Journal of Religious Tourism and Pilgrimage

Understanding and interpreting landscapes entails the encoding of symbols and deciphering of codes left on the palimpsest. Interpreting the Neolithic and more significantly Neolithic temple sites, is challenging and rife with contested meanings. The overall landscape is used by adherents of the New Religious Movements, on faith-based visits, and as an extension, spiritual fulfilment is sought in the Neolithic temples of Malta. The same landscape is then part of both the inner and outer pilgrimage in the context of not only the modern designer religions, but also of the established religions. This paper presents a case study of the Neolithic …

How Religious Tourism And Pilgrimages Can Be Beneficial To Communities, Julian C. Zarb

International Journal of Religious Tourism and Pilgrimage

This paper highlights the distinction between tourism as a socio-economic industry and tourism as a socio-cultural activity. The defining feature of sustainable , culturally supportive and beneficial tourism is community engagement. This paper proposes that the traditional aspects of hospitality, service and experience can be fully manifest if there is an engagement with local communities, which is thus manifest in immersion by the visitor in the activities around which events are based. This can only occur when development adopts a Community Based Tourism model. If locations such as Malta wish to develop religious tourism to the benefit of all, this …

Local Faith-Based Tourism And Volunteers Within Related Entities: A Maltese Perspective, Oliver Cassar

International Journal of Religious Tourism and Pilgrimage

In 2017 a research study was carried out by the Cultural Commission of the Pinto Philharmonic Society (Soċjetà Filarmonika Pinto Banda San Sebastjan) of Qormi, Malta. This study aimed to evaluate the perceptions of volunteers that are active in different non-governmental organizations within different Christian parishes around Malta and Gozo. Within the research confraternities in diffe rent parish, local band clubs and chivalric orders had been identified as particular entities having good potential to enhance the niche market formation for faith-based tourism. Although volunteers recognise the positive inputs from tourism, the research also discusses local traditions. Further discussed is the …

Editorial: Conference Proceedings, Niche Market Formation For Faith-Based Tourism, Dane Munro

International Journal of Religious Tourism and Pilgrimage

No abstract provided.

Volume 8(Ii) Table Of Contents, Dane Munro, Kevin A. Griffin, Razaq Raj, Carlos Fernandes

International Journal of Religious Tourism and Pilgrimage

No abstract provided.