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Articles 3271 - 3300 of 6455
Full-Text Articles in Business
Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako
Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako
Electronic Theses and Dissertations
Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order to: identify instances in their ads that employ metaphorical language and imagery; investigate how those metaphors function rhetorically; …
Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison
Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison
Electronic Theses and Dissertations
Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …
Corporate Governance And Short Sales, Andres Bello
Corporate Governance And Short Sales, Andres Bello
Theses and Dissertations
Chapter one in this study examines the relation among short sales activity and the CEO dismissals, its disclosure, and replacement choice. The study includes several monthly and annualized short sales metrics: short interest ratio, SIR, measured as the shares held short as of settlement date divided by outstanding shares and short cover ratio, SE, measured as the monthly shares held short as of settlement date divided by the volume traded as well as regression modeled abnormal activity from 1992 to 2018. The results suggest informed trading in the pre-announcement period, revealing SIR and abnormal short interest ratio metrics significantly increase …
Proposed Revised Interpretation: Records Requests, May 1, 2020, Comments Are Requested By September 30, 2020; Exposure Draft (American Institute Of Certified Public Accountants), 2020, May 1, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee
Proposed Revised Interpretation: Records Requests, May 1, 2020, Comments Are Requested By September 30, 2020; Exposure Draft (American Institute Of Certified Public Accountants), 2020, May 1, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee
Exposure Drafts, Comment Letters, and Statements of Position
No abstract provided.
Golf Director Competencies, Human Resource Management Practices And Customer Retention Within The Malaysian Golf Clubs, Partanian Samira
Golf Director Competencies, Human Resource Management Practices And Customer Retention Within The Malaysian Golf Clubs, Partanian Samira
Student Works (2020-2029)
Golf is a popular sport worldwide. Many studies have described management competencies in several sport contexts and have revealed that human resource is the most common denominator for successful sports club practice. However, little work has been done to identify and explain contemporary Human Resource Management (HRM) practices of staff, including directors of golf clubs related to member retention. The purpose of this study was to examine the current level and the participants' quality perceptions in the relationship among competencies of directors, HRM practices of staff, and member retention within the Malaysian Golf Clubs to advance the causal relationships among …
Motivational Factors And Job Performance Of Banking Industry Employees In Klang Valley, Zaini Muhammad Ariff
Motivational Factors And Job Performance Of Banking Industry Employees In Klang Valley, Zaini Muhammad Ariff
Student Works (2020-2029)
Employees’ job performance has been found decreasing and variation changes from time to time. The main objective of this research is to study the relationship between the working conditions, employees’ satisfaction, salaries and benefits, and achievement/recognition towards the job performance of banking industry employees in Klang Valley. In this research study, a total of two hundred (200) bank employees who work in bank around Klang Valley has been selected as respondents. Descriptive analysis (frequency, mean, and standard deviation) and inferential analysis (Pearson correlation coefficient) were used. Pearson correlation analysis’s result shows a significant relationship between the independent variables (working conditions, …
Essays On Corporate Social Responsibility And Strategic Leadership, Li Tong
Essays On Corporate Social Responsibility And Strategic Leadership, Li Tong
Dissertations and Theses Collection (Open Access)
This dissertation two issues related to business ethics: how corporate social responsibility (CSR) affects the value creation in an acquisition and how corporate decoupling behaviors are driven by the CEO narcissism, consisting of two essays. The first essay examines how target corporate social responsibility affects the economic gains for acquirers, as reflected in market reaction to acquisition announcement, from two distinct perspectives: stakeholder preservation versus stakeholder appropriation. The stakeholder preservation perspective suggests that positive market reaction to an acquisition stems from potential new value creation by honoring implicit contracts and maintaining good relationships with target stakeholders. By contrast, the stakeholder …
Three Essays On Financial Economics, Jiangyuan Li
Three Essays On Financial Economics, Jiangyuan Li
Dissertations and Theses Collection (Open Access)
Disagreement measures are known to predict cross-sectional stock returns but fail to predict market returns. This paper proposes a partial least squares disagreement index by aggregating information across individual disagreement measures and shows that this index significantly predicts market returns both in- and out-ofsample. Consistent with the theory in Atmaz and Basak (2018), the disagreement index asymmetrically predicts market returns with greater power in high sentiment periods, is positively associated with investor expectations of market returns, predicts market returns through a cash flow channel, and can explain the positive volume-volatility relationship.
Essays On Agricultural Commodity Processing, Bin Li
Essays On Agricultural Commodity Processing, Bin Li
Dissertations and Theses Collection (Open Access)
This dissertation investigates two important issues in agricultural commodity processing: (i) biomass commercialization; that is, converting organic waste into a saleable product, from economic and environmental perspectives, and (ii) optimal procurement portfolio design using multiple suppliers and spot market, and the impact of by-product introduction on this optimal portfolio.
The first chapter examines the economic implications of biomass commercialization from the perspective of an agri-processor that uses a commodity input to produce both a commodity output and biomass. We characterize the value of biomass commercialization and perform sensitivity analysis to investigate how spot price uncertainty (input and output spot price …
Firm Characteristics, Capabilities And Productivities: A Study Of Malaysian Food Manufacturing Sector, Tien Hong Lim
Firm Characteristics, Capabilities And Productivities: A Study Of Malaysian Food Manufacturing Sector, Tien Hong Lim
Student Works (2020-2029)
This research establishes and examines a set of firm productivity measures for the Malaysian food manufacturing industry. The research further examines the differences in productivity based on the firm’s characteristics and consequently examines the empirical relationship between firm capabilities namely marketing, ICT, R&D and human capital on labour productivity. The research uses cross sectional data comprising 1020 firms. Various methods were used in the research. Non-parametric analysis was undertaken to compare the productivity levels across firm characteristics while in examining the impact of capabilities on labour productivity the research uses quantile regression analysis. The finding shows that productivity differs based …
Digitalisation Of Smes In Singapore: An Institute Of Higher Learning-Enterprise Partnership Model, Benjamin Huan Zhou Lee, Gary Pan
Digitalisation Of Smes In Singapore: An Institute Of Higher Learning-Enterprise Partnership Model, Benjamin Huan Zhou Lee, Gary Pan
Research Collection School Of Accountancy
An SME had commissioned a team of five accounting students to develop a forecasting model using analytics. The student team was from the Accounting Analytics Capstone (SMU-X) course offered by the School of Accountancy, Singapore Management University (SMU), in January 2018. For this project, the student-consultants applied their knowledge of accounting data and analytics, combining it with a multidisciplinary approach to solve real-world complex financial analytical problems that have real-time consequences.
Fintech Regulations In The United States Compared To Regulations In Europe And Asia, Victoria Williams
Fintech Regulations In The United States Compared To Regulations In Europe And Asia, Victoria Williams
Honors College Theses
Fintech, or financial technology, is an up and coming industry and yet at the same time has been around since the 1950s. In Europe and Asia, there has been a lot of innovation, and lawmakers have been forced to keep up with regulating the rapidly growing industry. However, the United States has not risen to the occasion of properly regulating this industry and can learn from countries in Europe and Asia on how to effectively regulate fintech. This essay explains generally what fintech is, why it must be properly regulated, how countries in Europe and Asia regulate it, and how …
Sloth Speed: Finance Classes Slow To Incorporate Important Research, Ellis Pristash
Sloth Speed: Finance Classes Slow To Incorporate Important Research, Ellis Pristash
Honors College Theses
Traditional finance contains many models which misrepresent human behavior. In order to mathematicise the field and make it more like hard sciences, economics in the 20th century presupposed that people act “rationally.” In economics, rationality means adherence to the neoclassical model, which presents persons as utility maximizers. This presupposition was useful for certain applications but dominated the academic landscape. Later, the Chicago School of Economics built on the rationality premise, advocating less regulation in favor of the free market. The Efficient Markets Hypothesis was built on these same ideas and argued that markets have a wisdom that individuals do not. …
The Lack Of Asian American Representation In American Pop Music, Victoria Noriega
The Lack Of Asian American Representation In American Pop Music, Victoria Noriega
Honors College Theses
The purpose of this study is to analyze why there are fewer East and Southeast Asian Americans in the American pop music industry compared to other ethnicities and to see what factors influence these statistics. The data analyzed consisted of five interviews, all of whom were involved in the music industry as either musicians or managers. Data from the most recently signed artists to the top three major music companies, Warner Music Group, Sony Music Entertainment, and Universal Music Group, was also analyzed to see the most popular genre signed and most frequent ethnicity signed. From the data gathered from …
The Equifax Hack Revisited And Repurposed, Hal Berghel
The Equifax Hack Revisited And Repurposed, Hal Berghel
Civil and Environmental Engineering and Construction Faculty Research
Reports on the recent indictments against Chinese hackers regarding Equifax.
Cases Concerning The Accounting Profession, Samuel Crews
Cases Concerning The Accounting Profession, Samuel Crews
Honors Theses
These case studies were conducted to investigate different matters in the accounting profession. They range from topics on comparisons of cities to the impact of political decisions on the economy to an investigation of a company's financial statements.
Understanding Other Transactions, A Dod Contractor's Perspective, Justin Parker
Understanding Other Transactions, A Dod Contractor's Perspective, Justin Parker
Doctoral Dissertations and Projects
After losing financial leverage over the private industry due to self-investment in Research and Development (R&D), the Department of Defense (DoD) sought out new ways to acquire critical technology from the private industry. To address the problem of many companies no longer needing to work with the administratively burdensome and regulatory heavy FAR-based supply chain, the DoD adopted NASA’s Other Transactions (OTs) through congressional action in 1989. Unlike FAR-based contracts, OTs are not subject to many of the laws and regulations that caused the private industry to become disengaged from working with the DoD. As Congress continues to expand the …
Healthcare Facilities Management Leadership Style Compared To Traditional Healthcare Business And Clinical Leaders, Joshua Paul Ashlock
Healthcare Facilities Management Leadership Style Compared To Traditional Healthcare Business And Clinical Leaders, Joshua Paul Ashlock
Doctoral Dissertations and Projects
The healthcare environment presents constant challenges related to the provision of safe and quality care to patients. Interactions between traditional business and clinical healthcare leaders and healthcare facilities management leaders are increasing to meet the environment of care needs for healthcare organizations. This study examined the leadership style differences between two healthcare leadership groups, represented by the American College of Healthcare Executive members as well as members of the American Society of Healthcare Engineers and provides insight into the leadership trait differences between these groups. Transformational leadership traits and self-perception of outcomes for leadership showed higher within the ACHE group, …
The Negative Impact Of Ambulatory Acquisitions On The Cost Of Business Health Insurance, Elizabeth Thomas Koss
The Negative Impact Of Ambulatory Acquisitions On The Cost Of Business Health Insurance, Elizabeth Thomas Koss
Doctoral Dissertations and Projects
This dissertation research study was designed to contribute to the growing body of academic knowledge regarding the increase in acquisition activity (Capps, Dranove, & Ody, 2018) and the annual increase in the cost of health insurance premiums for small to middle size businesses (Camilleri, 2018; Cowley, 2004; D’Arrigo, 2019; Guo & Tao, 2015). This research specifically addressed the HCPCS billing rates of procedures before and after acquisition. Further, it examined the annual increase in percentage of ambulatory physicians compared to the increase percentage in health insurance premiums. Finally, the increase in health insurance premiums was evaluated based on age, type …
From The Battlefield To The Civilian Labor Force: What Are The Obstacles Facing Military Veterans In Successful Reintegration To The Civilian Workforce?, Frank Hernandez Jr
From The Battlefield To The Civilian Labor Force: What Are The Obstacles Facing Military Veterans In Successful Reintegration To The Civilian Workforce?, Frank Hernandez Jr
Doctoral Dissertations and Projects
The purpose of this qualitative phenomenological research study was to explore and understand the difficulties and challenges that thousands of combat veterans have encountered in their reintegration into society and the civilian workforce. The research study was guided by the four research questions: What were the lived experiences of combat veterans as they transitioned from military service to civilian employment? What were the challenges and difficulties that combat veterans experienced when seeking civilian employment? What are the successes that combat veterans have experienced in transitioning to the civilian workforce? What perceptions do human resource managers have about combat veterans and …
Thematic Atmospherics Within Small Coffee Shops: A Study, Brittany Dobill
Thematic Atmospherics Within Small Coffee Shops: A Study, Brittany Dobill
Doctoral Dissertations and Projects
Coffee shops represent a popular form of business in today’s economy. Atmospherics represent a tool used within all types of businesses including coffee shops. Customer loyalty represents a key goal in marketing and business. Within this study, the researcher combined the topics of coffee shops, atmospherics, and customer loyalty. This study consisted of a qualitative case study exploring the impact of atmospherics within coffee shops and customer loyalty. The researcher conducted several interviews and observations during the field study. The main themes that emerged from the field study are comfortable, unique not a franchise, and reoccurring customers. Within this writing, …
The Study Of The Impact Of Cultural Intelligence (Cq) Training On Cq Measures Of Expatriate Employees In International Business, Mykka C. Fisher
The Study Of The Impact Of Cultural Intelligence (Cq) Training On Cq Measures Of Expatriate Employees In International Business, Mykka C. Fisher
Doctoral Dissertations and Projects
The loss associated with failed expatriate assignments remains significant for international businesses. Leadership within global organizations that can manage cost and improve the chances for success offers an advantage to the firm. Individuals who demonstrate high measures of the four aspects of cultural intelligence (CQ) increase their ability to adapt to new cultural situations and adjust successfully within the new cultural environment. Training regarding culture proves effective for increased cultural awareness and cultural assimilation. This quantitative experimental study was conducted to determine if specialized training related to an individual’s personal cultural intelligence could significantly affect the four aspects of CQ. …
Maximizing Returns For Investors Using Modern Portfolio Theory And The Efficient Frontier, Charity Smith Parkinson
Maximizing Returns For Investors Using Modern Portfolio Theory And The Efficient Frontier, Charity Smith Parkinson
Undergraduate Honors Capstone Projects
There exists an efficient frontier upon which there is an optimal point of allocation of an investor’s assets among different types of investment vehicles. Identifying this point and allocating a portfolio accordingly allow an investor to capture the highest market return with the least amount of risk. This research study offers a model which can be used to find this optimal investment allocation and discusses the challenges and assumptions associated with using it. Using techniques discussed in Markowitz (1952), we obtain the optimal allocation of wealth for two portfolios of 13 and 12 assets, respectively. Such a model is not …
Stock Option Pay Versus Restricted Stock: A Comparative Analysis Of Their Impact On Managerial Risk-Taking And Performance Extremeness, Wanrong Hou, Steve Lovett, Abdul Rasheed
Stock Option Pay Versus Restricted Stock: A Comparative Analysis Of Their Impact On Managerial Risk-Taking And Performance Extremeness, Wanrong Hou, Steve Lovett, Abdul Rasheed
Management Faculty Publications
This study investigates how two stock-based incentives affect the risk-taking behavior of CEOs. We compare stock options and restricted stock in terms of their impact on the magnitude of investments and performance extremeness. We test our hypotheses using data for 23 years starting from 1993 for a large sample of S&P 1500 firms. Our results indicate that both stock option and restricted stock pay increase the magnitude of investments undertaken by CEOs, but that stock options have a much stronger effect. Also, stock option pay increases the likelihood of both big gains and big losses, but restricted stock reduces the …
A Dynamic Account Of Self-Efficacy In Entrepreneurship, Michael M. Gielnik, Ronald Bledow, Miriam S. Stark
A Dynamic Account Of Self-Efficacy In Entrepreneurship, Michael M. Gielnik, Ronald Bledow, Miriam S. Stark
Research Collection Lee Kong Chian School Of Business
We present a dynamic account of self-efficacy in entrepreneurship that integrates social–cognitive and control theory. According to our dynamic account, variability in self-efficacy energizes action because it involves self-motivation and discrepancy perception as competing motivational processes. We argue that variability and the average level in self-efficacy nascent entrepreneurs display over time support the enactment of entrepreneurial intentions and predict business ownership. The proposed positive effect of variability further implies an inverted u-shaped relationship between self-efficacy at a single point in time and business ownership. To test these hypotheses, we repeatedly assessed entrepreneurial self-efficacy of nascent African entrepreneurs during a 12-week …
Satisfaction Of High-Level Athlete Management In Universities In Sichuan Province, China, Yudong Tang
Satisfaction Of High-Level Athlete Management In Universities In Sichuan Province, China, Yudong Tang
Student Works (2020-2029)
With ongoing development in the construction of high-level sports teams in Chinese universities, the Chinese Ministry of Education is paying more and more attention to the running quality of high-level sports teams in universities. Evaluation of the construction quality of high-level sports teams in universities has received extensive attention from universities and society. However, for various reasons, the main body of high-level sports team evaluation comprises government agencies and universities, and, there is a lack of research on management systems of high-level athletes from the perspective of high-level athletes themselves. Therefore, it is of great theoretical and practical significance to …
Prospects Of Incubation In Supporting Agrobased Industry: Evidence From Malaysian Agricultural Research And Development Institute, Subramaniam Sarpaneswaran
Prospects Of Incubation In Supporting Agrobased Industry: Evidence From Malaysian Agricultural Research And Development Institute, Subramaniam Sarpaneswaran
Student Works (2020-2029)
Agricultural incubation system plays an essential role in fostering the national agriculture systems. This study is mainly based on a single public agricultural research institution in Malaysia, which is, Malaysian Agricultural Research and Development Institution (MARDI). The main objective of this study is to examine the relevance of incubator support system in fostering capabilities development of incubatees. In this regards, the selected four MARDI’s agro-based incubatees have been studied qualitatively via indepth interviews. The emphasis is on assessing the different supports system at different incubation stages since there is lacking comprehensive studies on monitoring the agrobased incubatee business performance during …
The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah
The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah
Student Works (2020-2029)
This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between …
Financial Accounting Case Studies, Paul Andress
Financial Accounting Case Studies, Paul Andress
Honors Theses
This thesis is a combination of twelve different accounting case studies. These cases represent a culmination of two semesters’ worth of research on various topics that will help my career as an accountant. The cases range from company case studies to in-class activities including an excel certification course. The cases caused me to think critically about topics that affect the accounting profession which are not typically covered in my accounting course work. For example, the cases investigated Brexit, the financial crisis of 2008, and universal basic income. Also, the cases provided me with advice through interviews with experienced people in …
How Does The Buffett Indicator Work In China?, Ruixue Gao
How Does The Buffett Indicator Work In China?, Ruixue Gao
Undergraduate Honors Theses
This study investigates whether the Buffett indicator can be used to make investment decisions in China. The investigation has two approaches. First, this study determines the scaling relationship between the Buffett Indicator and the GDP in China. Previous research and findings in this research regarding the scaling relationship can help international investors when comparing China with a different country as potential investment opportunities. Second, this study also examines whether the Buffett Indicator, the P/E ratio and composite models including the Buffett Indicator can be used as tools for international investors in predicting the Shanghai Index and making investment decisions for …