Business Commons^™

It's About Our Values: How Founder's Stories Influence Brand Authenticity, Anne Hamby, David Brinberg, Kim Daniloski

Marketing Faculty Publications and Presentations

Companies increasingly share the stories behind their brand’s founding to engage consumers. The current studies explore how the motives that underlie business formation in founder’s stories influence consumer brand perceptions. Specifically, stories that highlight self-transcendence (versus self-enhancement) founder values enhance the perceived authenticity of the focal brand. We examine narrative fidelity (Fisher, 1984) as a mechanism of narrative persuasion through which the audience judges whether the motives underlying character actions represent “good reasons” for action. Across three studies, we show that the values underlying a founder’s motivation to start a business influence the perceived authenticity of the associated brand, and …

An Experimental Test Of Green Management Information System Effects On Carrier Selection: Weigh Station And Tollbooth Bypass Technology Adoption, Rodney W. Thomas, Jessica L. Robinson, Jessica L. Darby, Scott Cox, Donnie F. Williams Jr

Journal of Transportation Management

In a highly competitive price-driven industry, carriers are continuously searching for opportunities to differentiate their offerings, minimize operational costs, and appeal to shippers. At the same time, environmental sustainability has evolved from being trendy jargon into a requirement for competitive supply chain management. It is at the intersection of these two modern topics that the current study identifies a new carrier selection attribute based on a specialized type of green management information system. We apply social exchange theory to hypothesize carrier price and green technology adoption effects on shipper purchase intent. The hypothesized direct and interaction effects are tested by …

Social Media And Supply Chain Risk Management: Improving Risk Detection And Supply Chain Resilience, Scott R. Cox, J Kirk Atkinson

Journal of Transportation Management

The introduction of social media has changed the methods by which many individuals, communities, and organizations communicate and interact. The increasing popularity of social media within a business context has forced executives to rethink how they operate their businesses. Chae (2015) observed that the field of supply chain management (SCM) has been lagging in identifying the potential role and use of social media in both research and practice. Recently, greater attention is being given to social media and its potential uses within the supply chain. This paper investigates the potential use for social media as a technology to help with …

The Tumultuous World Of Global Maritime Transportation: A Cautionary Tale For Supply Chain Managers, Kent N. Gourdin

Journal of Transportation Management

The past five years have seen unprecedented changes transform the way goods are moved around the world. The expanded Panama Canal now permits larger vessels as well as simultaneous transits in each direction. Coincidently, steamship lines began purchasing a new generation of bigger ships, forcing ports in the United States to make very large investments in new infrastructure. When examined within the context of other environmental events impacting global trade, the total effect has been to put the maritime industry into a state of flux. This paper will examine these and other important issues before offering conclusions intended to help …

Full Issue (29.2, Winter 2019), Journal Of Transportation Management Editors

Journal of Transportation Management

No abstract provided.

Key Facts About East Texas’ Uninsured Population - November 2019, Manuel Reyes-Loya, Marilyn Young, Ayush Kumar

Hibbs Newsletter

In this issue of the Hibbs Newsletter, we discuss the health insurance coverage in the U.S. with a focus on East Texas.

Marijuana Legalization: Beyond Yes Or No., Keith Humphreys

Center for Policy Research

This paper will first go over some basic terms and concepts, then discuss what’s going on in the world around cannabis with a focus on the United States. I will then offer some policy options to consider if New York chooses to legalize recreational cannabis.

Education Policies And The Effect On The Skilled Trades Work Force, Aaron K. Nadrowski

Career & Technical Education Theses

The United Stated of America has pushed for all to gain a higher level of education. For many years schools steered underperforming students into vocational studies. This placed a stigma on those who learn or perform vocational careers to be less than those whom have completed a college degree. Now (2019) America is facing a shortage of skilled trades persons. Those who entered a vocation soon learn that many of the skilled trades are demanding positions which require not only skill, but knowledge and dedication to learn. With the growth of technology, many of the trades require higher levels of …

B-Line Sustainable Urban Delivery: Can Last-Mile Bicycle Delivery Survive The E-Commerce Minefield?, Madeleine Pullman, Jacen Greene, Wanying Shi, Stephan Kaplan

Business Faculty Publications and Presentations

As the population of cities in the western United States continues to boom, the demand for retail and wholesale food has followed suit. To deal with the accompanying increase in traffic and congestion from population and business growth, the city of Portland planned to increase bikeways and reduce the use of single-occupant vehicles to less than 30% of total commuters by 2026. Despite efforts to decrease dependence on vehicles, traffic congestion in Portland
continued to increase, and traditional vehicle delivery in the urban area became less and less efficient. As ride-sharing services and online retailers increased their presence in the …

Building A 21st Century Multi-User Commercial Spaceport: Development And Application Of The Spaceport Readiness Level Scale, Ryan Babb

Doctoral Dissertations and Master's Theses

Commercial spaceports have arisen over the last decade and a half to support a growing commercial space marketplace. The introduction of expected suborbital launch capabilities for tourism and for orbital launch operations at an increased cadence has demonstrated a need for more capability at the spaceport level to support airport-like operational fluidity. Despite these advancements, a measure has yet to be developed to demonstrate a spaceport’s support capabilities in a straightforward and rapid manner.

Based on this need, the Technology Reading Level scale, utilized in many industries as a means for procurement and technological development measurement, has been used as …

Ndikimi I Arsimit Në Konkurrueshmerinë Ekonomike-Rasti I Kosovës, Allmedina Hoxha

Theses and Dissertations

Ekziston një debat i gjerë në mesin e studiuesve të ekonomisë mbi faktorët qe stimulojnë konkurrueshmërinë. Ekonomistët janë të ndarë në pikëpamje kryesisht që favorizojnë rolin e resurseve natyrore , rolin e kapitalit njerëzor, investimeve, gjeografisë apo edhe institucioneve. Qëllimi i këtij punimi është që të tentojmë të shpjegojmë rolin e kapitalit dhe shkollimit në konkurrueshmëri ekonomike. Punimi mbështetet në metoda cilësore dhe sasiore dhe adopton qasjen e Forumit Ekonomik Botëror mbi Indeksin e Konkurrueshmërisë Globale. Punimi demonstron një ndërlidhje të fortë ndërmjet indeksit të konkurrueshmërisë dhe standardit të jetesës. Arsimi është parakusht themelor për rritje ekonomike dhe përmirësim të …

Dental Practice Success Special Issue: Compliance (November 2019), American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.

Taking Flight – November 2019, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight -- Meghan Campbell Murray
• Former CEO of LexisNexis Presents Parker Talks
• Parker Business Scholar Looks to Give Back to Those with Disabilities
• Winning Team of GS-IANA Logistics Applied Research Challenge Announced
• Parker Business Scholars Get Inside Look at The Parker Companies
• Students Compete at The Collegiate World Cup of Sales in Orlando
• Beta Alpha Psi Award
• Finance and Economics Student Orgs Team Up to Host Merrill Lynch
• Finance Association Welcomes Wells Fargo to Campus

Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal

Asian Management Insights

Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.

Corporate Innovation: Digitising Innovation Management, Suraya Sulaiman, Azim Pawanchik

Asian Management Insights

Digitisation of innovation management allows organisations to spend less time managing innovation and more time on things that really matter.

Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein

Asian Management Insights

Rethink brand building through the concept of platform brands. Their key tenets—participation, personalisation and shared purpose—lay the foundation for transforming a brand.

Inclusive Hiring: How To Recognise Talent, Chandrasekhar Sripada

Asian Management Insights

Organisations must learn to detect, discern and develop untapped talent through inclusive hiring practices.

Building Customer-Centric Brands In Asia: How To Compete Globally, Martin Roll

Asian Management Insights

One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.

Irrational Exuberance: Panic Rooms And Flutters In Financial Markets, Vijay Fafat

Asian Management Insights

As the memory of the 2008 financial crash fades, there are cautionary thoughts on why we tend to overshoot in our optimism, and why even genius comes to grief in the face of capricious, mercurial capital markets.

Market Risk And Market-Implied Inflation Expectations, Lucjan T. Orlowski, Carolyne Cebrian Soper

WCBT Faculty Publications

We examine interactions between market risk and market-implied inflation expectations. We argue that these interactions are asymmetric and varied in time. Specifically, market risk becomes elevated by expectations of either very low or high expected inflation. Market risk does not react to expectations of moderate, stable inflation. In our analysis, market risk is proxied by VIX and market-implied inflation expectations are reflected by five- and ten-year breakeven inflation. We use daily data for 5 and 10 year breakeven inflation and VIX for the sample period January 3, 2003 – January 24, 2019 for empirical testing. We employ asymptotic VAR, multiple …

Perceived Fit Between Green Is And Green Scm: Does It Matter?, Zhaojun Yang, Jun Sun, Yali Zhang, Yin Wang

Information Systems Faculty Publications

From a task-technology fit perspective, green SCM and green IS are likely to have synergistic effects on corporate sustainability. Yet, the exact mechanisms through which their perceived alignment by employees may exert influences on organizational performances are unclear. This study captures potential enablement and coverage routes at different development stages of sustainability with fit-as-mediation and fit-as-moderation, respectively. The results based on the observations collected from more than 400 organizations in the USA and China suggest that the perceived fit gradually shifts from a moderator role to a mediator role as the two green endeavors integrate with each other.

2019-November-01-Cardiopulmonary Student Saves Choking Customer, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Value Perspective: The Case Of Warren Buffet And His Investment Behavior Towards Apple, Walmart And Amazon, Shanhong Wu, Kermit Kuehn, Jing Jiang

WCBT Faculty Publications

In this paper, we use metrics of Ben Graham’s value investing principle to examine the actions taken by Warren Buffet toward three prominent stocks: Amazon, Apple and Walmart. We find that decisions of investment/dis-investment and not-investment by Buffet toward the stocks are largely in line with Graham’s view on value investing. This paper provides in-depth analysis of value for three stocks and relates to research on the book-to-market anomaly in the finance literature.

Organizational Determinants Of Political Involvement In Trade And Professional Membership Associations, Marina Saitgalina, Lisa A. Dicke, Patricia Birungi

School of Public Service Faculty Publications

Trade and business associations and professional membership societies like many other political interest groups in the United States advocate and lobby their interests in the policy arena. Yet, we lack the understanding of how organizational capabilities shape different forms of political engagement in trade and professional associations. Research on the political involvement of tax-exempt organizations has been focused on charitable nonprofits. Studying the elements that underlie political action strategies and tactics of trade and professional associations would expand our understanding of political engagement in the nonprofit sector. In our sample of occupational mutual benefit associations, both resource dependence and institutional …

Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Voice-controlled artificial intelligence (AI) assistants, such as Amazon’s Alexa or Google’s Assistant, serve as the gateway to the Internet of Things and connected home, executing the commands of its users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek. It also raises questions about data collection, usage, and privacy. Brands need to understand how and why audiences engage with AI assistants, as well as the risks with these …

The Impact Of The Content Of Online Customer Reviews On Customer Satisfaction: Evidence From Yelp Reviews, Langtao Chen

Business and Information Technology Faculty Research & Creative Works

As customers are increasingly participating in online product and service reviews, companies can leverage the content of those consumer reviews to improve or retain customer satisfaction. By using a panel data set collected from Yelp, this study empirically tests the effects of voting and sentiment of customer reviews on future customer satisfaction. The results show that cool votes on customer reviews have a positive impact on customer satisfaction in the next month. While average positive sentiment score has a positive effect on customer satisfaction of a restaurant, average negative score has a negative influence. In addition, the diversity of the …

A Demand And Supply Game Exploring Global Supply Chains, Bei Hong

Research Collection School Of Economics

In this article, the author describes a classroom experiment in which participants make decisions to achieve the lowest-cost production. Student volunteers acting as smartphone companies are provided with confidential information representing their own cost of production and are asked to make trade decisions to form a supply chain at the lowest possible cost. This interactive classroom experiment facilitates an understanding and appreciation of the basic demand and supply model. Students also explore the motivations, facilitators, and impediments of global supply chains. Suggestions are made to expand the game by incorporating more sophisticated models of the global supply chain, and also …

Leadership Capabilities: Transforming Your Organisation For The Digital Age, Katharina Lange, Flocy Joseph, Markus Bjorn Karner

Asian Management Insights

Leaders of large organisations need to strike a balance between speed and thoroughness, centralisation and decentralisation, and technology and the human touch.

Education And Innovation: An Interview With Charles Chen Yidan, Charles Yidan Chen

Asian Management Insights

Education and innovation are not only the engines of economic growth in an increasingly knowledge-based global economy, but they also lead us to the solutions of the crises we face today.