Business Commons^™

Ua19/16/1/5 Hilltopper Golf 2018-19 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2018-19 men's golf team season.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2019 memoranda issued by the WKU Provost to faculty & staff via email.

• Center for Innovative Teaching & Learning
• Comprehensive Academic Program Evaluation Committee Membership
• Updates from the Provost
• Academic Affairs Personnel Update
• College of Health & Human Services Dean Search Update
• Potter College Leadership Update
• Provost Council
• Office of the Provost Personnel Updates
• Welcome Back!
• August 29th Class Schedules & Football Game Parking
• CAPE & Curriculum Review
• SIF Commitments
• WKU Undergraduate Curriculum Expedited Review Workflow
• WKU Undergraduate Curriculum Full Review Workflow
• Diversity, Equity & Inclusion Plan
• Gray Associates
• Fifth Week Check-in
• Strategic Enrollment Planning Committees
• Updates from the Provost …

Climbing The Down Escalator: When Customer-To-Customer Interaction May Not Be Helping Service Firms, Devon Johnson, Yam Limbu, C Jayachandran, P. Raghunadha Reddy

Department of Marketing Faculty Scholarship and Creative Works

Purpose: This paper aims to examine the effect of customer-to-customer (C2C) interaction while using a service on the willingness of consumers to engage in altruistic customer participation (CP) or co-production efforts aimed at helping other customers. It further examines the role of consumer skepticism toward the service category in moderating the effects of C2C interaction on altruistic CP and customer satisfaction. Design/methodology/approach: A survey methodology was used to collect data from 374 consumers of health-care services in India. The data collection involved interviews of patients visiting diabetes clinics and focused primarily on the interaction between customers and their willingness to …

Invisible Or Clichéd: How Are Women Represented In Business Cases?, Colleen M. Sharen, Rosemary A. Mcgowan

Brescia School of Leadership & Social Change Publications

Women represent just less than 50% of undergraduate business graduates and 36% of MBA graduates. Despite their strong presence in management education programs, women are noticeably absent from business case studies—a key pedagogical tool for instruction within management education programs worldwide. While case studies inform students about business processes, decision making, strategy, and leadership and management challenges, they also promote unintentional learning about gender. We argue that case studies contain a “hidden curriculum” that presents and reinforces implicit assumptions and stereotypes about women’s fitness to lead. Using NVivo 11 software to analyze the content of written cases, we examine the …

Toward An Understanding Of How Post-Deployment User-Developer Interactions Influence System Utilization, Colleen Carraher Wolverton Phd

Department of Management

Although initial adoption of an information system has been shown to influence system success, further value can be obtained when end-users move beyond adoption, utilizing more features of the system and integrating it into their work routines. Organizations can increase the post-deployment utilization of their systems by emphasizing continued interaction between developers and end-users. In this study, we develop a research model investigating the influence of shared understanding, faithfulness of appropriation, and consensus on spirit on post-deployment system utilization. Using a sample from a healthcare organization, we show that increased end-user post-deployment interaction with developers supports a shared understanding between …

How Does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles Of Destination Preference And Relationship Quality, Lujun Su, Yinghua Huang

Faculty Publications

This study applied the relationship quality theory to examine how destination social responsibility (DSR) impacts revisit intentions through the mediation of destination preference and relationship quality (i.e., tourist satisfaction and identification). An integrated model was proposed and tested by using survey data from an urban tourism attraction in China. The findings indicate that DSR positively impacts destination preference and tourist satisfaction, but it does not have a significant influence on tourist-destination identification. Destination preference directly affects tourist satisfaction and tourist-destination identification, which in turn positively influences revisit intentions. This study offered theoretical and practical contributions to the research of destination …

Ua19/16/1/1 100 Seasons Of History, 2019 Wku Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2019 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Hilltopper Basketball 2019-20, Wku Athletic Media Relations

WKU Administration Documents

2019-20 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Automated Trading Systems Statistical And Machine Learning Methods And Hardware Implementation: A Survey, Boming Huang, Yuziang Huan, Li Da Xu, Lirong Zheng, Zhuo Zou

Information Technology & Decision Sciences Faculty Publications

Automated trading, which is also known as algorithmic trading, is a method of using a predesigned computer program to submit a large number of trading orders to an exchange. It is substantially a real-time decision-making system which is under the scope of Enterprise Information System (EIS). With the rapid development of telecommunication and computer technology, the mechanisms underlying automated trading systems have become increasingly diversified. Considerable effort has been exerted by both academia and trading firms towards mining potential factors that may generate significantly higher profits. In this paper, we review studies on trading systems built using various methods and …

Experimental Investigation On The Effects Of Website Aesthetics On User Performance In Different Virtual Tasks, Meinald T. Thielsch, Russell Haines, Leonie Flacke

Information Technology & Decision Sciences Faculty Publications

In Human-Computer Interaction research, the positive effect of aesthetics on users' subjective impressions and reactions is well-accepted. However, results regarding the influence of interface aesthetics on a user's individual performance as an objective outcome are very mixed, yet of urgent interest due to the proceeding of digitalization. In this web-based experiment (N = 331), the effect of interface aesthetics on individual performance considering three different types of tasks (search, creative, and transfer tasks) is investigated. The tasks were presented on an either aesthetic or unaesthetic website, which differed significantly in subjective aesthetics. Goal orientation (learning versus performance goals) was included …

Yeats’S Legacy And Literary Tourism: A Study Of The Yeats Winter School In Sligo, Mary Mcguckin

Irish Business Journal

Literary tourism is of increasing importance within the field of cultural and heritage tourism yet remains under-represented in academic literature. Smith, et al. (2010, p. 108) define it as a “tourism activity motivated by interest in an author, a literary creation or setting, or the literary heritage of a destination”. The typical profile of a literary tourist is that of a well- educated holidaymaker who is seeking an authentic experience, may have heard about the place’s linkage with a writer but may not have high levels of knowledge about the actual work of the writer. The socio-economic characteristics of literary …

The Influence Of Employer Branding In Talent Management In The Hotel Industry, Donagh Davern, Leo Jago, Margaret Deery

Irish Business Journal

This paper aims to explore the influence of employer branding in attracting and retaining talented employees, with a particular focus on millennial staff. The paper reviews literature in the area of talent management, employer branding and the millennial generation in the hotel industry and draws on the results of interviews with hotel General Managers. At a time when there is a shortage of talent to fill available positions in the hotel industry, this paper seeks to give hoteliers an improved understanding of the concepts of talent management and employer branding and their usage in the attraction and retention of staff, …

The Yin And Yang Of Business Strategy, Edward Dennehy

Irish Business Journal

The purpose of this paper is to provide a ‘grounded’ approach to business strategy formulation on the basis that the generic strategy approach lacks contextual sensitivity. Today’s strategists need to constantly assess the degree to which their businesses are achieving both market effectiveness and organisational efficiency. Drawing on primary and secondary research the paper examines business strategy formulation as a balancing act between achieving organisational effectiveness and efficiency and provides a matrix that can help identify where a business lies in this process.

The Economic Value Of A Place-Based Resource For Regional Development, Aisling Conwaylenihan, Helen Mcguirk

Irish Business Journal

Regional economic development has long been acknowledged as an important objective of government policy. Natural resources are also recognised as drivers of economic development. However, the importance of place-based resources such as peripheral coastlines and Harbour areas are less understood. This research provides insights into an industry based on its region’s natural resource and the value it generates for sustainable economic development. Using the world’s second largest natural Harbour region, the current research measures the economic activities associated with the Marine Leisure Industry in Cork Harbour, and estimates the economic impact on the local economy. The research establishes a multiplier …

A Strategic Approach To Amplifying An Experiential Event Using Social Currency To Reach A Mass Audience, Holly Barry, Rose Leahy, Pio Fenton

Dept. of Marketing & International Business Conference Material

Given the rise in popularity in the use of experiential marketing (Moderne Communications, 2014), it is timely to establish from the marketing practitioners’ perspective, the strategic approach necessary to amplify experiential events using social currency to reach a mass audience in the FMCG sector. By introducing the FMCG marketer’s perspective into the discussion on experiential event marketing, this research offers an insight into how brands are activating this marketing activity. Based on the analysis of interviews profiling fifty brands in the FMCG sector, preliminary findings suggest that the success of an amplification strategy for an experiential event in FMCG markets, …

Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises, Nicholas Mathew

ETD Archive

Prior research has shown that a firm’s intangible resources are an important source of sustainable competitive advantage. This dissertation focuses on the intangible resources of Professional Service Firms that are Small and Medium-sized Enterprises (PSF SMEs) from an emerging market (namely India). PSF SMEs from emerging markets (such as India) are expanding globally and are attempting to compete with developed country market firms. This research study examines the factors that allow these PSF SMEs to compete successfully in the global marketplace. Examining these factors will enable developed country market firms as well as other emerging market firms to better understand …

Strategic Alliances Between Banks And Fintechs For Digital Innovation: Motives To Collaborate And Types Of Interaction, Milan Frederik Klus, Todor Stefan Lohwasser, Friedrich Holotiuk, Jürgen Moormann

The Journal of Entrepreneurial Finance

In times of digitalization, established firms operating in the financial services sector increasingly form alliances with start-up companies to satisfy the customers´ demand for rapid innovation and cope with the growing dynamics of markets. Technology-enabled innovation challenges traditional business models of incumbent institutions (e.g., banks) and requires them to adapt swiftly to the needs of the digital age. However, young firms providing technological solutions for the financial services industry (fintechs) also face difficulties, such as meeting regulatory requirements and winning the trust of potential customers. To compensate for these shortcomings and to exploit synergies, banks and fintechs are increasingly pooling …

The Survival Of The German Fintech Market: An Accounting-Based Valuation, Leonard Stuckenborg, Jens Leker

The Journal of Entrepreneurial Finance

The purpose of this paper is to examine the essential characteristics of the financial statements of FinTech start-ups and to investigate which figures of balance sheets are suitable indicators of failure for this still rising group of start-ups. We conduct a quantitative analysis of 595 annual reports of FinTech start-ups issued between 2007 and 2016. Our study reveals that the balance sheets have a high share of current assets and often show losses not covered by equity. Based on the financial variables, the period of three to five years after foundation could be identified as critical phase for the future …

Start-Up Financing In The Digital Age – A Systematic Review And Comparison Of New Forms Of Financing, Maximilian Klein, Florian Neitzert, Thomas Hartmann-Wendels, Sascha Kraus

The Journal of Entrepreneurial Finance

Start-ups are seen as the leading force in dynamically growing economies. Limited financing opportunities often prevent entrepreneurs from realizing their innovative business ideas or taking growth opportunities. However, in the context of the technological revolution, a fundamental change in the entrepreneurial finance landscape is observed. Innovative, digital financial instruments such as Business Angel Networks, Crowdfunding, or Initial Coin Offerings provide young companies with attractive financing opportunities. Although a large number of studies focus on start-up financing in the digital age, the literature is still fragmented. By providing a systemic literature review of 85 high-quality peer-reviewed journal articles published between 1990 …

Nutech Ventures Annual Report 2018-2019

NUtech Ventures: Publications

NUTech Ventures annual report 2018-2019.

Information Security Climate And The Assessment Of Information Security Risk Among Healthcare Employees, Stacey Kessler, Shani Pindek, Gary Kleinman, Stephanie A. Andel, Paul E. Spector

Department of Management Faculty Scholarship and Creative Works

Since 2009, over 176 million patients in the United States have been adversely impacted by data breaches affecting Health Insurance Portability and Accountability Act–covered institutions. While the popular press often attributes data breaches to external hackers, most breaches are the result of employee carelessness and/or failure to comply with information security policies and procedures. To change employee behavior, we borrow from the organizational climate literature and introduce the Information Security Climate Index, developed and validated using two pilot samples. In this study, four categories of healthcare professionals (certified nursing assistants, dentists, pharmacists, and physician assistants) were surveyed. Likert-type items were …

Turning Passion Into Profit: When Leisure Becomes Work In Modern Roller Derby, Amanda Nicole Draft

Wayne State University Dissertations

Modern roller derby operates as a “by the skater, for the skater” business model, where participants are not paid but must devote a certain amount of time, effort, and money to sustaining their sport and respective organizations. At the same time, while derby is grounded in anti-corporate values, a growing industry has sprouted to support the sport, the larger share of which consists of small business retailers selling gear, apparel, and other accessories. I use the context of modern roller derby to examine the changing natures of work and leisure, specifically how they operate as greedy institutions and emphasizing the …

Corruption And Doing Business In Emerging Markets, Nicholas A. Lash, Bala Batavia

School of Business: Faculty Publications and Other Works

Corruption is a serious international problem with many damaging effects particularly in emerging market countries. We investigated to what degree overregulation and inadequate legal institutions contributed to corruption of small and medium-sized enterprises (SME) in emerging markets. Unlike other studies, we used data from the World Bank?s Doing Business annual series which provides indicators of the regulatory and legal environments facing SME. We had three major research questions. (1) Which government obstacles to conducting business in the form of overregulation and inadequate legal institutions contribute most to corruption? (2) Which are more closely linked to corruption, excessive regulations or weak …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Making Herstory: Cherokee Women's Stickball, Natalie M. Welch, Jessica Siegele, Zachary T. Smith, Robin Hardin

Faculty Publications

Cherokee stickball amongst the Eastern Band of Cherokee Indians is a sporting tradition that precedes written records. Historical and academic texts have focused on men’s participation in the sport. However, Cherokee women participated in their own stickball games as recent as a decade ago, and stories exist of women playing stickball in the late nineteenth century. Many in the community believe stickball should not be played by women and doubt evidence of women playing historically. Researchers sought to understand the intersectionality of gender and ethnic identity for female stickball players who took the field to play stickball at the turn …

Lubin Business Review 2019

Lubin Business Review

No abstract provided.

Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies, Nikita A. Subba

Merge

This research study is a detailed content analysis focused on finding a relationship between product placements found in Hollywood and Bollywood movies that share similar plotlines with one another from the year 2006 to 2015. The researcher examined twenty movies, ten movies from each movie industry. It was found that both Hollywood and Bollywood movies use a lot of brand integration as well as long durations of brand exposure. However, the detailed log produced through the coding sheet indicated that between the years of 2006 to 2015, Bollywood used a slightly higher number and duration of product placement than the …

An Eeg Study On Emotional Intelligence And Advertising Message Effectiveness, Joseph Ciorciari, Jeffrey Pfeifer, John Gountas

Business Papers and Journal Articles

Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain responses associated with a range of advertisements. A group of 45 participants (23females, 22males) had their EEG recorded while watching a series of advertisements selected from various marketing categories such as community interests, celebrities, food/drink, and social issues. Participants were also categorized as high or low in emotional intelligence (n = 34). The EEG data analysis was centered on rating decision-making …

Managing Diverse Talent: Best Practices In Sourcing, Attracting, And Retaining Diverse Employees, Joseph Mastrocola

Publications & Research

This paper explores the importance of diversity in the workplace and how to create a more diverse workforce. It explores the competitive advantages associated with employing diverse talent and how that can translate to greater profits. It also looks at best practices in recruiting diverse employees, specifically where to find diverse talent and how to attract it. It also focuses on what efforts should be made to ensure the retention of diverse talent and how to foster an organizational culture that supports diversity and inclusion.