Business Commons^™

Marketing & Business Strategy: A Relationship Opportunity In Curricula, Jon M. Martin

AMTP Proceedings 2017

Business schools and administration curriculum delivery often fail to recognize and leverage the relationship between Marketing Strategy and overall Business Strategy courses regarding course overlap/merger, course scheduling, and/or instruction. Since it is becoming increasingly difficult to find and realize curriculum improvements that well engage students in the wake of scheduling conflicts and enrollment/matriculation challenges, Pfeiffer MHA is, and urges other academic programs to consider as well, embracing the standardization required to leverage these two course subjects in order to realize the academic synergy between them for our students.

The Mars Sales Management Simulation: 10+ Years Later, Joseph Chapman, Russ Wahlers

AMTP Proceedings 2017

The authors discuss the MARS Sales Management Simulation (MARS) based on over 10 years of experience using the simulation in a sales management course. Over the years, the authors have tried a variety of ways of incorporating the MARS game into the sales management course and have written this paper to share their insights. This paper presents an overview of the MARS Sales Management Simulation, how to incorporate MARS into a sales management course, additional sales management assignments that relate to information from the MARS Simulation, advantages of using the simulation, disadvantages of using the simulation, some possible guidelines for …

Small Business Issue: “How Do We Avoid The Speed Trap And Not Get Hit By The Speeders?”, Dave Mcmahon, Stephen M. Rapier, Michael Mccall

AMTP Proceedings 2017

The authors examine the use of online panels, the assumptions that are being made, and the dangers of those assumptions for small business. Specifically, the authors investigate the existence and possible effects of speeders. They conclude with a discussion of the implications and how to avoid falling into the traps that this problem may create.

Assessment Of Oral Presentations In An Undergraduate Accounting Program: An Application Of Videotapes, Role Plays And Student Involvement, Leslie B. Fletcher, Linda G. Mullen, Gloria J. Stuart

AMTP Proceedings 2017

The subject School of Accountancy assesses oral presentations at the undergraduate (Bachelor of Business Administration in Accounting) level to accomplish program improvement and accreditation maintenance. Historically, accounting students were assessed on their oral presentation skills by giving a 3-4 minute presentation of a completed research paper and used presentation software. Accounting faculty members assessed the presentation using a six-factor four-level rubric.

This work was motivated by feedback received from the School’s Accounting Advisory Board; the members were dissatisfied with new accounting staff hires’ inability to communicate with their clients face-to-face. While they appreciated the favorable results achieved in the oral …

Consuming Digital Technologies And Enacting Identities: Mothers In Mundane Daily Life, Meera Venkatraman

AMTP Proceedings 2017

This manuscript examines mothers’ consumption of digital technologies to enact their individual, relational, and familial identities. Using phemenological interviews it finds mothers purposefully consume digital technologies to negotiate, construct, and enact identities. Specifically, mothers use a repertoire of four appropriation strategies: mastering, partnering, domesticating, and avoiding. Mastery is a multi-year project in which mothers enroll in digital educational programs, qualify, and create new professional identities. In domestication, mothers assert themselves on technology managing their inclusion/exclusion in the time and spaces of family life, thereby enacting parental identities. In contrast, partnering is collaborative; mothers consume those functionalities of technologies that help …

Segmentation Of The Aruban Tourism Market: Classification Of Visitors’ On-Island Activities, Deborah J.C. Brosdahl, Roasalind C. Paige

AMTP Proceedings 2017

Travel and tourism offices in destinations throughout the world are keenly aware of the importance of attracting visitors to their locale. This is especially true in places where tourism is an important component of the local economy. Nowhere is tourism more important than for the island nations of the Caribbean, an area that has been called one of the most tourism dependent regions in the world. With approximately 1.22 million people visiting each year, the Caribbean island of Aruba “The World Tourism Council (WTTC) reports Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to …

When Price Precision Pays In Negotiations, Michael Schaerer

Research Collection Lee Kong Chian School Of Business

When negotiating, is an offer of 99.95 euros better than 100 euros? Our recent study shows that there is no universally true answer to the question of price precision and that the right strategy depends on with whom you are negotiating.

Innovation Among Different Classes Of Software Development Organizations, James Gaskin, Nicholas Berente, Kalle Lyytinen, Gregory Rose

Faculty Publications

Software development organizations (SDOs) innovate in diverse ways. In this paper, based on an extensive review of innovation typologies, we develop a theory‐driven typology of SDO innovator classes. We theorize about the driving forces behind these classes, with specific attention given to knowledge‐based dispositions that relate to the SDO's knowledge‐based competencies in technology appropriation, technology generation, and network intensity within ecological niches. Through a survey of 136 SDOs, which adopted Internet technologies during 1995‐2006, we empirically verify that these classes also determine different ways that SDOs innovate around software services they provide to their clients. Our findings suggest that the …

Betting On The Big: State-Brokered Land Transfers, Large-Scale Agricultural Producers, And Rural Policy Implementation, Weigang Gong, Qian Forrest Zhang

Research Collection School of Social Sciences

As rural governments have become hollowed out and detached from rural society, can they still effectively implement policies that lack popular support? This article examines a county in Hunan Province, where local governments had strong incentives to implement a national policy of increasing double cropping in rice farming. Small farmers rejected double cropping as unprofitable. Local governments’ limited capacity prevented them from either reshaping small farmers’ economic calculus or coercing compliance. They strategically selected a policy tool acceptable to most small farmers (paid land transfers) and gave new private large-scale producers incentives to double crop by providing subsidies and access …

Practical Intelligence, Emotional Intelligence, And Social Intelligence, Filip Lievens, David Chan

Research Collection School of Social Sciences

Over the years, practical intelligence, social intelligence, and especially emotional intelligence have received substantial attention in both the academic and practitioner literatures. However, at the same time, these individual dierence “constructs” have also fueled controversies and criticisms, including their applications to employee selection. It is without doubt that their definition, dimensionality, and operationalization (measurement) have been much more questioned as compared to the more traditional or established constructs (i.e., cognitive ability, personality) in this section of the Handbook.

Technology And Data As Lawyers’ Allies: From Data To Insights, Zi Qian Chang, Edmund Koh, Jerrold Soh, Bu Fan

Research Collection Yong Pung How School Of Law

A lawyer’s tools of the trade were his law books. In those days, a firm’s library was very manageable. There were few commentaries and the text of the law – cases and legislation – were self-contained. Local case law that was reported took up only a volume each year in the Malayan Law Journal. Older firms may have had the early Kyshe’s law reports. Statutes were contained in four volumes – DK Walters, who had written the definitive commentary on Municipal Ordinances, was published in one volume. Roland Braddell’s ‘The Law of the Straits Settlements’ was another volume. For a …

Corporate Social Responsibility Performance And Outsourcing: The Case Of The Bangladesh Tragedy, Daniel Gyung Paik, Brandon B. Lee, Kip R. Krumwiede

Accounting Faculty Publications

Multinational firms frequently outsource the manufacturing of their products to factories in less- developed countries to take advantage of much lower labor costs. A tragic disaster occurred in Bangladesh in April 2013 when a clothing factory building collapsed, killing more than a thousand workers. Subsequently, textile companies in the U.S. and in Europe who outsource their manufacturing in Bangladesh had to decide whether to commit to better working conditions by signing one of two worker safety agreements (WSAs) born in the after-math of the tragedy. Although many firms signed one of these agreements, many more did not. This study explores …

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Short And Long Run Uncertainty, Jose Maria Barrero, Nicholas Bloom, Ian Wright

Faculty Publications

Uncertainty appears to have both a short-run and a long-run component, which we measure using firm and macro implied volatility data from options of 30 days to 10 years duration. We ask what may be driving uncertainty over these different time horizons, finding that oil price volatility is particularly important for short-run uncertainty, policy uncertainty is particularly important for long-run uncertainty, while currency volatility and CEO turnover appear to equally impact shortand long-run uncertainty. Examining a panel of over 4,000 firms from 1996 to 2013 we find that R&D is relatively more sensitive to long-run uncertainty than investment, and in …

Pricing Kernel Monotonicity And Conditional Information, Matthew Linn, Sophie Shive, Tyler Shumway

Faculty Publications

A large literature finds evidence that pricing kernels nonparametrically estimated from option prices and historical returns are not monotonically decreasing in market index returns. We argue that existing estimation methods are inconsistent and propose a new nonparametric estimator of the pricing kernel that reflects the information available to investors who set asset prices. In simulations, the estimator outperforms existing techniques. Our empirical estimates using S&P 500 index option data from 1996 to 2014 and FTSE 100 index option data from 2002 to 2014 suggest that the "pricing kernel puzzle'' is due to flaws in existing estimators rather than a behavioral …

Psychological Resilience Can Help Combat The Effect Of Stress On Problematic Social Networking Site Usage, Xiang-Ling Hou, Hai-Zhen Wang, Cheng Guo, James Gaskin, Detlef H. Rost, Jin-Liang Wang

Faculty Publications

This study was aimed to test the association between perceived stress and problematic social networking site (SNS) usage, and to figure outwhether psychological resiliencemoderated this relationship. The Perceived Stress Scale, Connor-Davidson Resilience Scale, and Facebook Intrusion Questionnaire were administered to 499 Chinese college students. The results showed that (1) perceived stress was positively associated with problematic SNS usage; (2) psychological resiliencewas negatively relatedwith problematic SNS usage; and (3) psychological resilience moderated the relationship between perceived stress and problematic SNS usage. Specifically, the relationship between perceived stress and problematic SNS usage was statistically significant for students with a lower level of …

The Association Between Family Leisure And Family Quality Of Life: A Meta-Analysis Of Data From Parents And Adolescents, Camilla Hodge, Mat D. Duerden, Eric K. Layland, Andrew Lacanienta, Michael C. Goates, Xiaoyue Maggie Niu

Faculty Publications

The body of family leisure research has grown over the past 25 years; however, efforts to quantitatively synthesize that body of literature have not been made. Therefore, we conducted a meta-analysis of published and unpublished literature reporting on parent and adolescent child data regarding shared leisure experiences and family quality-of-life indicators across k=23 articles identified from a broad, systematic search of literature. Using random effects, we measured the associations of (a) family leisure participation with family quality of life and (b) family leisure satisfaction with family quality of life. Results indicated significant associations of small to moderate effect sizes in …

Response Pattern Analysis: Assuring Data Integrity In Extreme Research Settings, Lisa Jones Christensen, Enno Siemsen, Oana Branzei, Madhu Viswanathan

Faculty Publications

Research summary: Strategy scholars increasingly conduct research in nontraditional contexts. Such efforts often require the assistance of third-party intermediaries who understand local culture, norms, and language. This reliance on intermediation in primary or secondary data collection can elicit agency breakdowns that call into question the reliability, analyzability, and interpretability of responses. Herein, we investigate the causes and consequences of intermediary bias in the form of faked data and we offer Response Pattern Analysis as a statistical solution for identifying and removing such problematic data. By explicating the effect, illustrating how we detected it, and performing a controlled field experiment in …

The Role Of Context In It Assimilation: A Multi-Method Study Of A Saas Platform In The Us Nonprofit Sector, Ryan T. Wright, Nicholas Roberts, David W. Wilson

Faculty Publications

Nonprofit organizations (NPOs) operate in environments characterized by growing competition for resources and greater stakeholder demands for accountability, which makes deploying and maintaining information systems a struggle. In this competitive, resource-constrained environment, enterprise Software-as-a-Service (SaaS) platforms offer NPOs a cost-effective way access reliable, low-maintenance information technology services. Thus, the extent to which NPOs assimilate SaaS is an important area of inquiry. Yet despite the wealth of research on organizational IT assimilation, we know little regarding whether, when, and how NPOs assimilate IT innovations. We further our understanding of NPO assimilation of SaaS by conducting a context-based study. To do so, …

Bankruptcy Spillovers, Shai Bernstein, Emanuele Colonnelli, Xavier Giroud, Benjamin Iverson

Faculty Publications

How do different bankruptcy approaches affect the local economy? Using U.S. Census microdata at the establishment level, we explore the spillover effects of reorganization and liquidation on geographically proximate firms. We exploit the random assignment of bankruptcy judges as a source of exogenous variation in the probability of liquidation. We find that within a five-year period, employment declines substantially in the immediate neighborhood of the liquidated establishments, relative to reorganized establishments. Most of the decline is due to lower growth of existing establishments and, to a lesser extent, reduced entry into the area. The spillover effects are highly localized and …

Behaviorally Informed Policies For Household Financial Decisionmaking, Brigitte C. Madrian, Hal E. Hershfield, Abigail B. Sussman, Saurabh Bhargava, Jeremy Burke, Scott A. Huettel, Julian Jamison, Eric J. Johnson, John G. Lynch, Stephan Meier, Scott Rick, Suzanne B. Shu

Faculty Publications

Low incomes, limited financial literacy, fraud, and deception are just a few of the many intractable economic and social factors that contribute to the financial difficulties that households face today. Addressing these issues directly is difficult and costly. But poor financial outcomes also result from systematic psychological tendencies, including imperfect optimization, biased judgments and preferences, and susceptibility to influence by the actions and opinions of others. Some of these psychological tendencies and the problems they cause may be countered by policies and interventions that are both low cost and scalable. We detail the ways that these behavioral factors contribute to …

Equity Issuance Of Health Care Firms After The 2007 Market Crash And The 2010 Affordable Ca1·E Act, James C. Brau, J. Troy Carpenter

Faculty Publications

We provide an empirical analysis of 195 initial public offerings (IPOs) and 547 seasoned equity offerings (SEOs) of health care firms that issued between 2008 and October 2016. This period represents eight years after the US financial crisis of late 2007 and also includes all equity issuances since the passage of the Affordable Care Act of late 2010. We compare and contrast our results with those of Brau and Holloway (2009) who study health care equity issuances from 1970-2008. We find that global health care issues in both the IPO and SEO markets are significantly over-represented in both the post-crash …

Final Demand For Structured Finance Securities, Craig B. Merrill, Taylor Nadauld, Philip E. Strahan

Faculty Publications

Structured finance boomed during the run-up to the 2008 financial crisis. Highly rated, structured securities offered higher yield than other similarly rated bonds because of their concentration of systematic risk, but regulatory capital requirements did not account for this risk. As a result, regulated entities facing capital constraints had an incentive to invest in them. We show that life insurance companies exposed to unrealized losses from low interest rates in the early 2000s increased their holdings of highly rated securitized assets, consistent with regulatory arbitrage distorting the demand to hold these assets.

The Mediating Roles Of Upward Social Comparison And Self-Esteem And The Moderating Role Of Social Comparison Orientation In The Association Between Social Networking Site Usage And Subjective Well-Being, Jin-Liang Wang, Hai-Zhen Wang, James Gaskin, Skyler Hawk

Faculty Publications

The increased pervasiveness of social media use has raised questions about potential effects on users’ subjective well-being, with studies reaching contrasting conclusions. To reconcile these discrepancies and shed new light on this phenomenon, the current study examined: (1) whether upward social comparison and self-esteem mediate the association between social networking site (SNS) usage and users’ subjective well-being, and (2) whether the association between SNS usage and upward social comparison is moderated by users’ social comparison orientation. Data from 696 participants were collected. Structural equation modeling revealed that upward social comparison and self-esteem mediated the relationship between SNS usage and users’ …

Conceptual Modeling In Accelerating Information Ingest Into Family Tree, David W. Embley, Stephen W. Liddle, Tanner S. Eastmond, Deryle W. Lonsdale, Joseph P. Price, Scott N. Woodfield

Faculty Publications

Family Tree is a wiki-like shared repository of interconnected family genealogies. Because information ingested into the tree requires human authorization as verified in source documents, ingest is tedious and time-consuming. To significantly increase ingest efficiency while maintaining human oversight, we propose a pipeline of tools and techniques to transform source document genealogical assertions into verified information in the Family Tree data repository. The automation pipeline transforms pages of printed, scanned and OCRed family history books into a GEDCOM X conceptualization that can be ingested into Family Tree. All steps of the pipeline are fundamentally grounded in ontological conceptualizations. We report …

Internet-Based Behavior Of It Professionals: Implications For Online Ergonomic Education To Prevent Work-Related Musculoskeletal Disorders, Priyadarshini Pattath

Theses and Dissertations

INTERNET-BASED BEHAVIOR OF IT PROFESSIONALS: IMPLICATIONS FOR ONLINE ERGONOMIC EDUCATION TO PREVENT WORK-RELATED MUSCULOSKELETAL DISORDERS

By Priyadarshini Pattath, Ph.D. A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy at Virginia Commonwealth University Virginia Commonwealth University, 2017 Director: Dr. Robin Hurst, Assistant Professor of Adult Learning, Teaching and Learning,

School of Education

The purpose of this study was to explore the preferences of medium of ergonomic education and views about self-directed online training modules to prevent musculoskeletal disorders in computer professionals and understand their perspectives and experiences about online health information seeking using a …

Technology Mergers And Acquisitions In The Presence Of An Installed Base: A Strategic Analysis, Qiu-Hong Wang, Kai-Lung Hui

Research Collection School Of Computing and Information Systems

We study the strategic benefits of M&A when competing IT vendors sell different generations of the same product with different quality. We assume the new product arrives unexpectedly when an installed base of old product exists. We show that the combination of consumers' purchase history and heterogeneity leads to new demand complexity that gives rise to innovative product strategies. We find that shelving the old product is an important motivation for M&A. The acquirer may exercise static or intertemporal price discrimination depending on whether it can exercise upgrade pricing. M&A may speed up or slow down new product consumption, and …

Social Sustainability: The Role Of Ecotourism In Regenerating Cultural And Environmental Histories In Rio De Janeiro, Nia Mcallister

Pomona Senior Theses

Ecotourism is a rapidly growing global export industry that aims to uphold the ethics of responsible tourism by engaging with local communities and encouraging environmentally conscious travel. With existing critiques of the greenwashing of ecotourism and the tendency for tourism agencies to exploit host communities, I advocate for participatory community-based models of ecotourism. This thesis explores both the material and conceptual benefits of community-based ecotourism through the critical examination of community-based ecotourism projects in Rio de Janeiro Brazil. Focusing on the implementation of ecotourism in of some of Rio de Janeiro’s peripheral communities, areas that are impacted by social and …

From Yosemite To A Global Market: How Patagonia, Inc. Has Created An Environmentally Sustainable And Socially Equitable Model Of Supply-Chain Management, Mary-Clare Bosco

Pomona Senior Theses

There is an urgent pressure of the time (2016) to re-evaluate our patterns of consumption to adapt to changing climates and reduce waste and pollution. Because an immediate restructuring of global production strategies is not likely any time soon, industrial innovators are finding new ways of redesigning supply-chain management in efforts to move towards environmentally sustainable business in which all manufacturing practices are transparent. Patagonia, Inc. is a testament to the often-debated question of economic value in green business practices, and this thesis acts as an outline as to how they arrived at such an impressive presence in the business …

Eco-Label Certification: A Case Study Of The Campeche Shrimp Fishery, Mexico, Antonio Di Cintio, Luis Bourillón Moreno

Gulf and Caribbean Research

The Marine Stewardship Council (MSC) eco—label certifies that seafood comes from a sustainable source. The use of this eco—label lags behind in the developing world, where ecosystem approaches to fishery management have not yet been widely implemented. However, the Food and Agriculture Organization under its REBYC—II LAC project is addressing ecosystem concerns within the shrimp trawl fisheries of a number of developing countries in Latin America and the Caribbean by helping them to improve management of the negative ecosystem impacts by modifying their gear to reduce by—catch and habitat damage. This study investigates how the potential improvements identified by the …