Business Commons^™

A Taste Of Tuscany, Brigid M. Greaney, Taylor N. Palma, Jacqueline C. Herrick

Senior Honors Projects, 2010-2019

The purpose of this Honor’s Paper is to demonstrate the comprehensive scholastic work and practical experience that we—Taylor Palma, Jackie Herrick, and Brigid Greaney—have completed in the Hart School of Hospitality, Sport & Recreation Management at James Madison University. In this paper we will discuss our Themed Event project, A Taste of Tuscany, with its rationale rooted in Italian food and wine culture. Authenticity and faithfulness to the Italian ways were of chief importance throughout the planning and execution of our project. In outlining the details of our event, we have included the logistics, from menus to floor diagrams, …

Using Sport As A Global Change Agent: The United Nations Model Of Sport For Development, Meghan Burke

Senior Honors Projects, 2010-2019

Since 2001, the United Nations (UN) has used sport as a development tool through the United Nations Office on Sport for Development and Peace (UNOSDP). This paper examines the issues in the Sport for Development and Peace (SDP) movement that warranted the UN’s involvement and looks at how and why the UN uses sport. It will also offer recommendations on how it can continue to do so in a more sustainable way. Academics have struggled to find a way to measure the success of the SDP movement and the only evidence that exists that shows that sport is creating long-term …

Potable To Poisonous: An Analysis Of The Flint, Michigan Water Crisis, Christina M. Reilly

Senior Honors Projects, 2010-2019

Flint, Michigan, switched its drinking water source from Lake Huron to the Flint River in April 2014 to cut costs after a projected deficit. When an accumulation of lead and bacteria contamination was discovered over a year after the switch, Michigan was declared to be in a Federal State of Emergency. This case study investigates the events and actions leading to both the water contamination and public exposure of the crisis, as well as explores how the constituents responded and continue to be impacted by the events.

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-2019

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …

Factors That Influence Sporting Equipment Purchases, Anthony G. Lee

Sport Management Undergraduate

No abstract provided.

Nebraska Business And Consumer Confidence Indexes: May 5, 2017, Eric Thompson

Leading Economic Indicator Reports

Consumer confidence improved in Nebraska during April 2017 while business confidence remained very strong. The Consumer Confidence Index – Nebraska (CCI-N) rose to 102.5 during April, 2.0 points higher than in March. The index value, which is above the neutral value of 100, indicates that consumer confidence was strong in Nebraska. The outlook of Nebraska businesses is even stronger. The Business Confidence Index – Nebraska (BCI-N) rose to 109.1 in April, well above the neutral value. The business confidence index rose by 0.9% from March. Business confidence has been very strong in Nebraska during the first four months of 2017. …

Non-Statistical Factors Present In Successful Nba Rookies, Colin R. Salisbury

Sport Management Undergraduate

Becoming a successful NBA rookie is a desire of many. Athletes want to be them and coaches and GM’s want to know how to predict them. What non-statistical factors are present in successful NBA rookies? This research used secondary data to show non-statistical factors that were present in successful rookies and what kind of similarities they had. They included, conference, institution, coaching, and draft position, etc... It is important to know what a successful rookie is and if there is a correlation between draft position and rookie success. The point of this research is to show the journeys that the …

Congratulations 2017 Graduates!, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Graduate Commencement and Hooding Ceremony

12:30 pm Candidates assemble, Nelson Field House

1:00 pm Processional from Field House to Spectrum

1:30 pm Ceremony begins, Dee Glen Smith Spectrum

Usu Announces $50 Million Gift, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

LOGAN, UTAH, May 6, 2017 -- Utah State University announced today a major expansion of its highly selective Huntsman Scholar Program and the launch of the Center for Growth and Opportunity thanks to a joint $50 million gift to the Jon M. Huntsman School of Business from the Huntsman Foundation and the Charles Koch Foundation.

Notice Of Accreditation Evaluation At Lindenwood University, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Design, Financial Trends And On-Field Success, Daniel T. Baylard

Sport Management Undergraduate

Since college athletic departments are considered non-profit organizations and it’s expected they spend revenue in support of their overall mission which can be considered as achieving on-field success. Previous literature has uncovered multiple relationships between expenditures and revenue in comparison to on-field success. The common theory is that athletic programs must increase spending to increase wins, and increase wins to increase revenue. The purpose of our research is to explore financial trends within the rank based competition structure of NCAA Division I college football’s top 25 football teams in the 2012-2015 seasons. We will also acknowledge the effects of the …

A Competitive Edge? The Impact Of State Income Taxes On The Acquisition Of Free Agents By Major League Baseball Franchises, Bradley Hajdin

Senior Theses

In this paper, I will attempt to assess the impact of state income tax rates on the acquisition of free agent talent by Major League Baseball franchises. In order to do so, I have conducted regression analyses using four different dependent variables to measure the quality of free agent talent acquired. I hypothesized that the dependent variable, quality of free agent talent acquired, will have a negative relationship with the independent variable, state income tax rates. Therefore, teams residing in states with lower marginal tax rates should be able to acquire more quality free agent talent.

The Asia Culture Shock Experience, Judith Lin

Senior Theses

While students go abroad to learn about new cultures and advance their language skills, there is typically an initial culture shock when entering these unfamiliar environments. It is important to understand the causes and effects of culture shock, in particular experiences in Asia, a region whose culture is significantly different from the individualist cultures in the United States and Europe. While being exposed to new cultures is increasingly important for our interdependent world, it becomes more important to observe reactions to that exposure and understand how those reactions form or how to handle them. In particular, students who study abroad …

Launching A Startup: Beacon's Road To Becoming A Lean Nonprofit, Samantha Kear, Jessica Thiergartner

Senior Theses

One would think that having a great product or service and a few compelling advertisements would be enough for an entrepreneur to successfully launch a company. However, this assumption no longer holds true in today’s competitive marketplace. In fact, the vast majority of startups fail. Research suggests that this failure is often derived from the rigidity that comes with the traditional startup model. To avoid this fate, startups have the option to adopt a different startup model—the recently developed lean startup method.

This thesis will follow the startup “Beacon”—a disaster relief application that seeks to efficiently distribute relief resources to …

Comparing Two Organizational Structures In Professional Ultimate, Jack Dowling

Senior Theses

Leaders of business organizations have always strived to find the most efficient method of organizing and conducting their business. New strategies are constantly being developed and adapted to new situations. The business of Sport is no different. Over the past century, the sport industry in America has experienced an explosive level of growth, with the largest major sport leagues (NFL, MLB, NBA, NHL) earning multibillion dollar revenues in recent years.[1-4] In addition to these “Big Four,” there are numerous minor-league and semi-professional sport leagues. Each of these leagues must operate in a way to consider geographic, economic, and other important …

The Impact Of Coffee Production On The Economy Of Colombia, Luke Alexander Ferguson

Senior Theses

This senior thesis seeks to determine the impact that the level of coffee production in Colombia has on economic wellbeing in the country. As a proxy for economic wellbeing in different arenas, I look at the income, health, and education variables of GDP, infant mortality rate, and secondary education enrollment. I use a Two-Stage Least Squares regression model to estimate this impact, with lagged international coffee prices and the occurrence of the fungal plant disease coffee leaf rust as instruments to account for endogeneity. The data which I use in this project include country-level indicators from the World Bank and …

2017-May-05-Elevating Mathematics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Social Media Use At Work, Kriti Chauhan

Information Systems & Operations Management Dissertations - Archive

Social media use permeates everyday life, including work lives of employees. Banning social media use at work may is not entirely possible, therefore it is pertinent to question whether all social media use is detrimental for employees and their employing organization. Social media research to date has found conflicting results. This research provides unique insight into within-person social media use and its outcomes, and opens an avenue for investigating social media using a new technology-independent measure. The study is anchored in the concepts of role theory from social psychology. The theory of role accumulation suggests that social media can be …

2017-May-05-Alumni Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Navigating Culture, Politics, And Economics In A Global World, Haley Garcia

Senior Theses

This rise of international business has paved the way for the creation of the Multinational corporation (MNC). While MNCs must be primarily concerned with day to day operations and transactions across borders, there are many factors to consider in addition to business. Each MNC must decide how to navigate the global marketplace, finding a niche within cultural, political, and economic realities that change depending on the market being entered. By considering and understanding these factors, MNCs will be able to successfully enter and compete in global markets integrating the economies of the world into one.

The Implementation Of Financial Literacy Education In Public High School Classrooms, Shelby Olsen

Senior Theses

Due to the changing financial marketplace and the increased burden of financial decisions upon consumers there is a need for increased financial literacy among consumers. This thesis discusses and assesses promoting financial literacy within public high school classrooms to help provide students with the financial knowledge to confidently make informed financial decisions during their transition towards independence and into their adult lives. A strong financial literacy initiative within public high schools will help close the financial literacy gap created by little to no concrete financial education or parental background knowledge. This thesis will compile readily available curriculums and materials on …

Hindrances To South America's Emergence As A Key Player In International Business, Sloan Coolbroth

Senior Theses

South America, a region full of economic competitive advantages, intellectual capital, and a rapidly consolidating population, has experienced a sluggish emergence into international business affairs. Hindered by a myriad of historically pervasive and newly emerging issues, the South American region has been unable to effectively capitalize on its assets and has subsequently witnessed an economic stagnation. Including, but not limited to, political, economic, socioeconomic, and societal disruptions, both a macro and micro analytical approach is used to better understand the regional issues facing South America as a whole as well as those faced by individual countries. This thesis explores five …

International Business Guide To Peru, Mark Kingsmore

Senior Theses

Every study abroad adventure is unique, exciting, and scary in its own way. When I chose to study abroad in Peru, I was selecting a university that had a brand new partnership with USC and no older students to give me advice. I embraced the opportunity to be a trailblazer to a new school instead of walking a path that had been walked hundreds of times before, but I still felt nervous at times that I didn’t have the same information as my peers going to universities with more established partnerships. As a junior at the International Business student meet …

Developing A Sustainable Nonprofit: The Case Of Syndio Health Foundation, Alexis Krcelic

Senior Theses

The intention of this senior thesis is to research what constitutes a sustainable nonprofit that cannot only be sustained for the short term but also for the long term. The purpose is to create Syndio Health Foundation as a successful and impactful nonprofit and all necessary structures to ensure the continuation of the organization for the foreseeable future. It is also to research and test out the model of the foundation for stability.

Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut

Markets, Globalization & Development Review

As Dholakia and Atik (2016) emphasize in the opening article of MGDR, we can “live with” labels such as advanced and emerging, rich, mid-income and poor, ancient and modern (and postmodern), Third World and First World. In addition to these labels, this review brings out labels and dualities such as able and disabled, reasonable and unreasonable. Introducing disability studies to the marketing field, this review analyzes Jenny Slater’s book which helps us gain a critical perspective on disability research.

Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009), Ian Reyes

Markets, Globalization & Development Review

No abstract provided.

Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson

Markets, Globalization & Development Review

No abstract provided.

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …

Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani

Markets, Globalization & Development Review

The best way to reduce poverty is to focus on raising the productive capacity – not the consumption capacity – of the poor. This implies poverty reduction efforts must focus on two dimensions: raising income of the poor, and providing the poor access to basic public services (such as public health, education, sanitation, infrastructure and security). First, the best way to raise income is to create employment opportunities for the poor. The private sector is clearly the best engine for job creation; the government can play a useful facilitating role. Second, governments are responsible for, and should be held accountable …

The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli

Markets, Globalization & Development Review

In continuation of our previous work, “The Impact of Ethical Concerns on Fashion Consumerism: A Review,” we present here empirically based reports to support our argument that ethical concerns in the fashion industry affect consumer behavior. In line with Paper I, the initial paper of this series, we address the concept of ethical marketing, with a focus on the two dimensions of sustainable environmental practices and societally appropriate messaging. The linkages of ethical concerns in fashion with corporate image and financial performance are explored, using a set of 15 real-life cases and anecdotes. We identify challenges in this area, offer …