Business Commons^™

2017-05-11 Audit Committee Meeting Minutes, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

2017-05-11 General Education Review Task Force Executive Summary, Morehead State University. General Education Review Task Force.

Faculty Senate Records

Executive summary report provided by the General Education Review Task Force on May 11, 2017.

Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz

Student Research Symposium

The phrase “fast fashion” refers to getting clothes at extremely low costs to keep up with the newest fashion trends. When we purchase items, we don’t put much thought into where our clothing goes after we “get rid” of them. The saying “Out of sight, out of mind” is apparent when it comes down to consumers and letting go of old clothes. Our only concern as consumers is the next big thing. The fashion industry has drastically changed over the past two decades and trends play a huge role in this push for mass production. We as a society are …

Big Data Analytics For A Sustained Competitive Advantage, Nayem Rahman

Student Research Symposium

Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of big data analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, big data analytics capability has implications for three key resources such as big data technology, big data technical skills, and data scientist skills. In this presentation we provide an overview of big data analytics in terms of resource-based view of the firm. Based on resource-based theory, we …

Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter

Student Research Symposium

This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …

A Comparison Of Brick-And-Mortar And Online Last Mile Delivery Networks, Dennis Corvi

Honors Program Theses and Projects

Driven by the rapid growth of e-commerce, last mile delivery has become an increasingly necessary strategy for retailers to stay competitive. The locations of distribution centers and the capacity of vehicles have profound effects on transportation costs. Demand for same-day delivery services is expected to increase in popularity as new technologies, such as drones and automated transportation, evolve and become cheaper to develop. Organizations that design their logistic network efficiently hold the largest competitive advantage. Amazon is currently an industry leader in shipping and delivery logistics by utilizing its online ordering process. Brick-and-mortar stores such as Walmart and Best Buy …

Practical Supply Chain Management Knowledge From Industry-Academia Dialogue, Michael Haughton

Business Faculty Publications

Value co-creation, which can be defined as a joint initiative by two or more supply chain members to create value that cannot be created by the sole effort of one member, is a cornerstone concept in Supply Chain Management (SCM). To provide needed clarity about the concept, the invitation-only summit "World Class Supply Chain 2017: Value Co-creation", was convened on May 10th, 2017 in Milton, Ontario. The summit brought together accomplished executives, scholars, and students in the SCM field to engage in dialogue directed at uncovering actionable insights about three crucial issues:

1. The business benefits of value co-creation
2. The …

Website Taps Into Patzius’ Expertise On Law Enforcement Issues, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Combating Workplace Violence: An Evidence Based Initiative, Diana L. Giordano

Evidence-Based Practice Project Reports

Patient/visitor violence against healthcare (HC) employees is a type of workplace violence (WPV) and considered a dangerous hazard within HC occupations (Bureau of Labor Statistics, 2015). Lack of recognition of the true incidence and underreporting of WPV may contribute to a false sense of security within a HC facility (HCF). Therefore, fully addressing the problem may be met with administrative resistance, resulting in poor employee perceptions of support and commitment for a zero-violence environment. A retrospective analysis was conducted on the HCF’s online incident reports, security request calls, and data from a previously deployed WPV employee survey. The emergency department …

2017-May-10-Melton Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Operational Challenges In Servicizing The Transportation Industry, Kelly Cavanagh

Senior Theses

As a result of declining consumer spending, more companies have been “servicizing” their business models, moving away from the typical product-centric model and offering their goods as services. This trend has been especially popular in the transportation industry, with cars and scooters now being rented by the minute, with no transfer of ownership. Apps like Uber and Lyft have disrupted the taxi service industry, effectively side-stepping expensive regulations due to their “car-sharing” business model. While this money-saving distinction has led to their success, it can also lead to their downfall, as they face many legal battles specific to ride-sharing services. …

Pilot Source Study 2015: A Comparison Of Performance At Part 121 Regional Airlines Between Pilots Hired Before The U.S. Congress Passed Public Law 111-216 And Pilots Hired After The Law’S Effective Date, Maryjo O. Smith, Guy M. Smith, Elizabeth Bjerke, Cody Christensen, Thomas Q. Carney, Paul A. Craig, Mary Niemczyk

Journal of Aviation Technology and Engineering

This article is the third in a series of reports called Pilot Source Study 2015. In 2010, when the U.S. Congress considered dramatic changes to airline pilot qualifications, researchers from the ‘‘Pilot Source Study 2010’’ sampled pilots from six regional airlines to investigate how pilots’ backgrounds affected their performance in airline training. In 2012, when the FAA proposed rulemaking to implement Public Law 111-216, the ‘‘Pilot Source Study 2012’’ researchers repeated the study with a new sample of pilots from seven different regional airlines. Data from these two studies were combined into a Pre-Law dataset. On August 1, 2013, the …

Ed Morris Receives 2017 Acbsp Teaching Excellence Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Blockchain Technology: Digitizing The Global Financial System, John Frechette

Honors Program Theses and Projects

Recent technological innovations have sparked massive restructurings across the entire global economy. Despite the changes that have already taken place, an underutilized and emerging technology, known as “blockchain,” has the potential to disrupt every segment of the financial services sector. Using information and data accessed through the Bridgewater State library database, analyst reports, news articles, and the Bloomberg Terminal, this paper details the intricacies of blockchain technology, determines its potential effect on the global financial system, and reflects on its initial implementation with the creation of Bitcoin currency. While Bitcoin, a new cryptocurrency first invented in 2008, drew attention to …

Women Expatriates: Where Are They?, Clara Goncalves

Honors Program Theses and Projects

This paper will dive into research by those in the field of women studies and international business to analyze the reasons behind the lack of expatriate women through examination of (1) the current status of women in business in the U.S. compared to the Middle East, (2) importance of being an expat to the professional future of women, (3) stereotypes surrounding women as managers (4) why companies are not sending women on international assignments, and (5) how the political status of the U.S. today could affect women in international business. Globalization has created a competitive market where the need for …

Obarski Order On Defendant Elizabeth Elting's Motion To Dismiss For Lack Of Personal Jurisdiction, Melvin K. Westmoreland

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

In-State Tuition For All Macc Students From 16 Western States, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Some students who are beginning the MAcc program in the Fall 2017 semester or later may have the benefit of paying in-state tuition to obtain their MAcc degree due to the programʼs recent designation as a Western Regional Graduate Program (WRGP) by the Western Interstate Commission for Higher Education (WICHE). Because of this prestigious designation, students who select the Personal Financial Planning (PFP) specialization in the MAcc program and who have residency in any of the 16 states in the WICHE region will pay in-state tuition through the duration of the program.

Irish Local And Artisan Foods: Multiples Make Space!, Michelle Dunne, Angela Wright

Dept. of Organisation & Professional Development Publications

Consumers are now bombarded with marketing messages in relation to food choice and consumption, but modern day consumers are very concerned with the food chain and have become discerning about their food choices.

This research examines “Local and Artisan” food choices and finds that consumers in general would like to have easy access to such products. While traditionally found at farmers’ markets, now everyday access is sought through Supermarkets. The researchers were fortunate in having access to a large supermarket rewards programme database where 14,646 supermarket shoppers responded. The study finds that Local and Artisan food products are desired by …

Patrick Walker Honored By Student Government As Professor Of The Year, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2017-May-08-All Aboard!, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

New Graduate Student Research Center To Be Based In School Of Education, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Preparing For The Merit-Based Incentive Payment Structure: A Value-Based Business Plan, Ali R. Saheb

Doctoral Projects

The notion of delivering value-based care while maintaining corporate vitality in health care is a multifaceted process. Shaping a business model to reflect this process requires the alignment of quality implications, reimbursement initiatives, a framework that takes into account stipulations on reimbursement for different types of clinicians, and an understanding and preparedness for emerging guidelines and nationally recognized structures for quality indicators. When organizations recognize the need for change, but are not yet prepared to implement it, a comprehensive business plan can help the organization visualize a path to success. In this project, the foundation of requirements for a value-based …

A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi

The Qualitative Report

In this study, the researchers focus on the leadership styles of two of the game of Cricket’s most charismatic leaders of the twenty-first century – Steve Waugh of Australia and Sourav Ganguly of India in a bid to relate their styles with classic leadership theories. Both Waugh and Ganguly have been arguably recognized as the most successful cricket captains of their respective countries and have earned accolades from cricket pundits as brilliant leaders of men. In this study, a content analysis of the articles about these two legendary captains published in the highly-acclaimed Wisden almanac, electronic media such as Sportstar, …

More Than 1,300 Graduate During New-Look Ceremonies, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-07-Andrew Doran, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin

Senior Honors Projects, 2010-2019

This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards. We extend findings from the Quesenberry et al. (2012) study by investigating IMC touchpoint data within award-winning Effie campaigns from 2011-2016. Data was collected from the Effie database and then analyzed to explore how touchpoints have evolved. Results indicate that there are several new categories of touchpoints used in recent campaigns. We refer to these categories as Emerging Touchpoint Categories as a comparison against Quesenberry et al.’s category findings, hereafter referred …

Zeppy Low Calorie Alcoholic Beverages Business Plan, Allison Zeppuhar

Senior Honors Projects, 2010-2019

The documentation of a college-level student starting her first company in the alcoholic beverage industry. Allison Zeppuhar created a low calorie alcoholic beverage brand called Zeppy during her junior and senior year of college at James Madison University. This documentation includes an executive summary, a reflection of her findings, her timeline, an entity-relationship diagram, To Be Manufacturing and Customer Order process maps, and a progress journal.

The Expanded Auditor's Report: A Case Study From The United Kingdom, Maria Jones

Senior Honors Projects, 2010-2019

This paper examines whether or not the Public Company Accounting Oversight Board should adopt new standards similar to those recently adopted in the United Kingdom by performing a qualitative analysis of the information provided in the expanded auditor’s reports of four major UK grocery store chains both prior to and after the adoption of the new standard. In my analysis I find that the external auditor is frequently reporting on key audit matters and risks that are already being reported by management, and therefore already known to investors, suggesting little to no added value in the expanded auditor’s report.