Business Commons^™

#Tourism: The Influence Of Social Media On Visitor Experiences In Churchill, Manitoba, Katherine Ann Fowler

TTRA Canada 2016 Conference

No abstract provided.

Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby

Doctoral Dissertations

Promoting local culture and heritage, natural resources, farm-to-table opportunities, and outdoor recreation, more visitors are now travelling to rural communities for these experiences.

The goal for rural areas interested in tourism is to create viable and sustainable tourism through destination-marketing strategies. These strategies require extensive research, appropriate planning, and allocated funding, often managed by a Destination Marketing Organization (DMO). With the creation of the Tennessee Rural Development Task Force, Tennessee’s strategy is to increase economic growth in rural communities.

While there is a need for the DMO to form an alliance with industry stakeholders, lack of incentives and strained relationships …

The Problems Of Deficient Data When Planning For Religious Tourism: An Irish Case Study, Vreny Enongene, Kevin Griffin

Conference papers

This study stresses the importance of the availability of data and relevant statistics in the advancement of tourism knowledge and the enhancement of visitor experiences (pre-and post-experiences) for those particularly interested in visiting sacred sites, as well as its study. With sacred sites in the Island of Ireland as sites under study. The dearth in data and relevant statistics on religious tourism sites and their facilities, visitor numbers and their activities, management issues, and visitor experiences, at sacred sites in the Ireland of Ireland, although widely acclaimed as a country of saints and scholars, prompted the present investigation.

In arriving …

The Construction Of Touristic Modernity In Xizhou, Katherine E. Benton

Student Publications

Tim Oakes’ (1998) concept of touristic modernity accurately describes how the Chinese national discourse surrounding tourism, as both a tool for economic growth and nation-building, has shaped what the local reality has become for many towns and villages in the peripheral regions of China, especially those with large populations of ethnic minorities. Specifically in the Dali Bai Autonomous Region, foreign tourism followed by nostalgia-fueled domestic tourism has transformed Dali into a commercialized tourist destination, which has begun to spill out to other towns around the lake such as Xizhou. Touristic modernity is not, however, a singular homogenous force that culturally …

International Collaboration In Destination Marketing: A Case Study Of The Vanilla Islands, Émilie Bourdages, Marc-Antoine Vachon

TTRA Canada 2016 Conference

No abstract provided.

The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel

TTRA Canada 2016 Conference

Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.

The Tourism Experience Offered By Religious Theme Parks: Taman Tamadun Islam (Tti) In Malaysia, Gaëlle M. Moal - Ulvoas

International Journal of Religious Tourism and Pilgrimage

Theme parks are major drivers of tourism development and experience is a central concept in tourism research. This study investigates the experience potential associated with religious theme parks which offer a combination of religious and secular activities. The experiences of visitors to Taman Tamadun Islam (TTI), a Muslim theme park based in Malaysia, are identified through the analysis of visitors’ feedback on Tripadvisor.

The Changing Face Of A Religious City: Tourism And The Perceptional Modernisation Of A Host Community, Yasin Bilim, Ozgur Ozer

International Journal of Religious Tourism and Pilgrimage

Tourism and its impacts on cultural or religious assets can be contentious issues for some communities, for other communities, however, tourism has been an important part of revenue production. Balancing the outcomes of tourism development is not an easy task particularly for religious sites. Some religious sites have recently become aware of tourism’s positive gains - not so long ago, many religous beliefs did not permit the use of religious values for commercial benefits. In particular, muslims do not allow the selling of religious assets as a form of commercial production. But ‘globalization’ and economic reasons have lead to the …

Spatio-Temporal Data In Tourism Research, Dmitry Shkolnik

TTRA Canada 2016 Conference

The work presented here highlights the efforts at Destination Canada to use user-generated online content to learn about tourist movement patterns, activity, and relationships among groups of connected destinations. Using a massive open-data source of photographic metadata from the Flickr photograph sharing platform, we extract time-stamps and geographic coordinates from photo metadata to analyze activity and movement patterns of international visitors to Canada.

This analysis allows us to protect privacy while identifying rich and interesting patterns of tourist activity at both national and urban scales. The data further allows us to generate constructed tourist itineraries using extracted spatio-temporal data for …

Storytelling In Destination Brand Communication: A Qualitative Analysis, Mehmet C. Yavuz, Muzaffer Sumbul, Nuket E. Ergec, Cetin I. Derdiyok

Journal of Global Business Insights

Stories help consumers to make sense of the product and/or services in marketing and branding. Especially in tourism, storytelling is an effective channel for destination brand communication. Stories are powerful because they turn myths into tangible consumer experience creators; they provide insights and encourage learning. Tourists have always needed myths-stories with attractive plots and characters to make sense of the tourism destination. So it’s important to have portfolio of attractive, positive stories and effective storytelling channels in destination brand communication for any destination brand. In this paper, certain stories derived from a formerly conducted research about a city destination were …

Marketing Strategies For Boutique Hotels: The Case Of Istanbul, Füsun I. Dincer, Mithat Z. Dincer, Zehra B. Avunduk

Journal of Global Business Insights

With the advent of the internet, the rapid development of highly sophisticated information and communication technology (ICT) has had a paramount impact on both consumers and tourism enterprises in the 21^stcentury. The fiercely competitive environment of the global tourism market has inevitably encouraged hotel operators to invest more in the latest information technologies (ITs), to give prospective tourists access to lodging information, vacation experiences, and comments about the destinations shared on Social Media (SM) or websites. As a result, hotels, and particularly Boutique Hotel (BH) operators need to closely follow rising tourism trends and harness the newest communication …

Public Perceptions Of The Favelas In Rio De Janeiro: A Post World Cup 2014 And Pre 2016 Olympics Assessment, Claudia G. Green Phd, Adnan Dhiyan

Wilson Center for Social Entrepreneurship

This research assesses public perception of the favelas of Rio de Janeiro following the awarding of the bids for both the 2014 World Cup and 2016 Olympics. In preparation of these mega sports events, Rio has been challenged to improve infrastructure, build Olympic venues and reduce crime in the favelas. The purpose of the research is to collect data on the perceptions of potential visitors to Brazil, specifically, Rio de Janeiro to determine if the preparation for and hosting of the mega sports events is changing the image of the favelas.

The Challenges To Social Entrepreneurship In Brazilian Art/Handicraft Organizations: Today And In The Future, Claudia Green Phd, Adnan Dhiyan

Wilson Center for Social Entrepreneurship

This is a case study of O Sol, a Brazilian art/handicraft social entrepreneurship cooperative that began over 50 years ago. O Sol produces authentic art/handcraft that is sold to tourists in Rio de Janeiro. The organization promotes human development and authentic Brazilian culture through the production and selling of art/handicrafts. However, today it is at risk economically, socially and culturally. To examine this case, students learn about social entrepreneurship, creating shared value and creating social value in tourism organizations as they examine the challenges of the globalization of authentic art tourism.

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

WCBT Faculty Publications

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.

Monitoring The Tourism Impact Of A Cultural And Religious Event: A Case Study In Northern Portugal, Carlos Fernandes, Carla Melo, Marta Cardoso

International Journal of Religious Tourism and Pilgrimage

The Pilgrimage of Our Lady of the Agony (Romaria de Nossa Senhora d ́Agonia), in the north of Portugal, draws hundreds of thousands of visitors. Fernandes and Sampaio (2014) suggest that through the years, this event has served to connect residents and visitors alike with the heritage of the region in which the Pilgrimage has become what is arguably one of the biggest regional icons. However, no field research has ever taken place to confirm these claims.

In 2014, a pilot study was carried out using a questionnaire as a basis to evaluate the impact of this event in various …

Public Perceptions Of The Favelas Of Rio De Janeiro, Claudia G. Green Phd, Adnan Dhiyan Mba

TTRA Canada 2016 Conference

No abstract provided.

Impacts Of Ecotourism In Costa Rica: A Sustainable Alternative To Conventional Tourism, Kimberly A. Kleszczynski

Pell Scholars and Senior Theses

This ethnographic project examines the economic and social influences of tourism, specifically ecotourism, on the local communities of Costa Rica. The proposed research seeks to investigate the effects of ecotourism on the environment and quality of life for residents in Costa Rica while demonstrating the importance of sustainable development in relation to the ecotourism sector. The primary purpose of this research is to view the impact of ecotourism on Costa Rican society, with a particular focus on culture, economics, the environment, and specifically from the perspectives of local Costa Rican residents. Ultimately this paper will define what ecotourism is and …

A Conceptual Framework To Explain The Impact Of Visitors’ Previous Experiences On Customer Satisfaction, Suleyman N. Oz, Ali Ihtiyar, Fauziah S. Ahmad, Faizan Ali

Journal of Global Business Insights

The article presents a comprehensive and conceptual framework on key factors of intercultural interaction influencing customer satisfaction, which is one of the most important indicators of tourism industry in Malaysia. The theory-based path model of constructs and their possible interrelationships will be proposed such that the future analysis would be based on structural equation modeling approach or related statistical methods. In other words, this study anticipates to propose an applicable technique to empirically examine the inter relationships of intercultural communication competence, interaction comfort, inter-role congruence, perceived cultural distance, previous experience and satisfaction. It is basically a literature reviews on the …

Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy

Conference papers

The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …

Inhibitors To Host Community Participation In Sustainable Tourism Development In Developing Countries, Akhmad Saufi, Danny O'Brien, Hugh Wilkins

Danny O'Brien

The involvement of host communities (or destination residents), particularly in developing countries, is critical to the success of tourism development and to the creation of a “Just Destination”. This paper investigates host community perceptions about obstacles to their participation in tourism development in Lombok, Indonesia, providing new insights into institutional influences on tourism opportunities and issues. Purposive and snowball sampling techniques targeted separate groups of destination residents who live in a developed tourism destination, a less developed tourism destination, a remote rural village far away from tourism destinations, as well as a group of university students. Data were collected through …

Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera

Center for Business Research and Development

The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.

Business Climate For Resorts In Otter Tail County, Kelly Asche, Ryan Pesch, Daniel Erkkila, Nicholas Leonard

Center for Small Towns

In the late 1800’s and early 1900’s, resorts started popping up among Otter Tail County’s wooded hills and 1,048 crystal clear lakes. Those early resorts are responsible for much of the County’s early infrastructure and economic development. Today, tourism and hospitality remain Otter Tail County’s second largest industry. However, resorts are disappearing. Since 1985, over 50% of Otter Tail County’s resorts have closed. Given the cultural and economic significance of resorts in Otter Tail County, it is important to better understand the implications of their decline. The Center for Small Towns worked with the University of MN Extension and Otter …

Uncertainty, Crowding Aversion And Tourism Aversion In Tourism Destinations, Simone Marsiglio

Faculty of Business - Papers (Archive)

The author analyses the implications of crowding aversion and tourism aversion for the economic performance of tourism destinations in the case of uncertain tourist inflows. He analytically characterizes all possible scenarios, showing how different preferences of tourists (towards crowding) and residents (towards tourism) interact and affect the economic outcome. The paper shows that when tourists are crowding-averse (crowding lovers), uncertainty leads to deterioration (improvement) of economic performance, while it does not affect performance at all when tourists are crowding-indifferent. However, assessing how this will be reflected in welfare changes is more complex, since it depends also on the degree of …

Desire For Experiential Travel, Avoidance Of Rituality And Social Esteem: An Empirical Study Of Consumer Response To Tourism Innovation, Winnie Wing Yin Chan, Chester K.M. To, Alice Wai Ching Chu

Faculty of Design & Environment (THEi)

This study investigates tourist consumption responses toward tourism innovation. To measure tourist responses, this study posits three key consumption drivers, namely social esteem, desire for experiential travel, and avoidance against rituality of tourism settings (a subscale of need for uniqueness) and models consumers’ affective response within the context of tourism innovation. It involves 295 respondents in an empirical survey. The findings affirm the three drivers toward tourist consumption behavior. Avoidance of rituality reflects tourist preference toward tourism product and service innovation. Desire for experiential travel and the pursuit of social esteem signify tourism management and marketing innovation. Social esteem, need …

Community-Based Tourism: An Exploratory Study Of Barbados, Bertram O'Brian Jones

Walden Dissertations and Doctoral Studies

Tourism, Barbados's primary industry, declined substantially from the outset of the 2008 global recession, triggering an economic slump in the local economy. The purpose of this exploratory study was to explore the views of 20 Barbadian tourism executives regarding the ability of community-based tourism (CBT) to resuscitate Barbados's tourism industry. The participants included 10 from the government and 10 from the business sector; all possessed knowledge of CBT and worked with tourism for at least 10 years. Arnstein's ladder of citizen participation constituted the conceptual framework of this study. Participants were recruited by snowball and purposive sampling. Data were collected …

A Study Of Large Hotel Occupancy Rates On The Island Of St. Lucia., Sean J. Matthew

Walden Dissertations and Doctoral Studies

Over the past several years, some hotels in St. Lucia, Caribbean have experienced declining occupancy rates and revenues. The failure of general managers of large hotels on the island to increase and sustain occupancy levels may threaten the economic stability of the island. The purpose of this multiple case study was to explore strategies that general managers from 3 large hotels on the island in St. Lucia have used to increase and sustain occupancy levels in their hotels. The general managers selected for each case had over 15 years of experience in managing large hotels in St. Lucia. The conceptual …

Human Capital Development Strategies For The Tourism, Hospitality, And Leisure Industry, Abimbola Peter Alamu

Walden Dissertations and Doctoral Studies

A shortage of skilled labor could cost the tourism, hospitality, and leisure industry (THL) a loss of $610 billion and 14 million jobs by 2024. The literature contains the contributions of specialist THL institutions but not that of the industry leaders to ameliorating this human capital (HC) challenge. The purpose of this multicase study was to explore the HC productivity strategies used by THL business leaders in Nigeria that improved employee productivity despite the lack of specialist THL institutions. The human capital theory (HCT) was the conceptual framework of the study. Coding of data derived from semistructured interviews with 3 …