Business Commons^™

Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby

Doctoral Dissertations

Promoting local culture and heritage, natural resources, farm-to-table opportunities, and outdoor recreation, more visitors are now travelling to rural communities for these experiences.

The goal for rural areas interested in tourism is to create viable and sustainable tourism through destination-marketing strategies. These strategies require extensive research, appropriate planning, and allocated funding, often managed by a Destination Marketing Organization (DMO). With the creation of the Tennessee Rural Development Task Force, Tennessee’s strategy is to increase economic growth in rural communities.

While there is a need for the DMO to form an alliance with industry stakeholders, lack of incentives and strained relationships …

A Study Of Large Hotel Occupancy Rates On The Island Of St. Lucia., Sean J. Matthew

Walden Dissertations and Doctoral Studies

Over the past several years, some hotels in St. Lucia, Caribbean have experienced declining occupancy rates and revenues. The failure of general managers of large hotels on the island to increase and sustain occupancy levels may threaten the economic stability of the island. The purpose of this multiple case study was to explore strategies that general managers from 3 large hotels on the island in St. Lucia have used to increase and sustain occupancy levels in their hotels. The general managers selected for each case had over 15 years of experience in managing large hotels in St. Lucia. The conceptual …

Human Capital Development Strategies For The Tourism, Hospitality, And Leisure Industry, Abimbola Peter Alamu

Walden Dissertations and Doctoral Studies

A shortage of skilled labor could cost the tourism, hospitality, and leisure industry (THL) a loss of $610 billion and 14 million jobs by 2024. The literature contains the contributions of specialist THL institutions but not that of the industry leaders to ameliorating this human capital (HC) challenge. The purpose of this multicase study was to explore the HC productivity strategies used by THL business leaders in Nigeria that improved employee productivity despite the lack of specialist THL institutions. The human capital theory (HCT) was the conceptual framework of the study. Coding of data derived from semistructured interviews with 3 …

Community-Based Tourism: An Exploratory Study Of Barbados, Bertram O'Brian Jones

Walden Dissertations and Doctoral Studies

Tourism, Barbados's primary industry, declined substantially from the outset of the 2008 global recession, triggering an economic slump in the local economy. The purpose of this exploratory study was to explore the views of 20 Barbadian tourism executives regarding the ability of community-based tourism (CBT) to resuscitate Barbados's tourism industry. The participants included 10 from the government and 10 from the business sector; all possessed knowledge of CBT and worked with tourism for at least 10 years. Arnstein's ladder of citizen participation constituted the conceptual framework of this study. Participants were recruited by snowball and purposive sampling. Data were collected …