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Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby
Social Exchange Between Destination Marketing Organizations And Stakeholders In Tennessee’S Rural Counties, Angela Gray Sebby
Doctoral Dissertations
Promoting local culture and heritage, natural resources, farm-to-table opportunities, and outdoor recreation, more visitors are now travelling to rural communities for these experiences.
The goal for rural areas interested in tourism is to create viable and sustainable tourism through destination-marketing strategies. These strategies require extensive research, appropriate planning, and allocated funding, often managed by a Destination Marketing Organization (DMO). With the creation of the Tennessee Rural Development Task Force, Tennessee’s strategy is to increase economic growth in rural communities.
While there is a need for the DMO to form an alliance with industry stakeholders, lack of incentives and strained relationships …