Business Commons^™

2013-December-18-Holiday Closing, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly

Atlantic Marketing Journal

This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.

Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis

Atlantic Marketing Journal

Millennials can be characterized by a preference for classroom discussion rather than lecture, working in small collaborative groups, and a desire for structure and steady feedback. This paper describes an undergraduate course, Visual Methods for Exploring Consumer Behavior, where students examine topics in consumer behavior by constructing photographic essays and films as primary research vehicles. We discuss how the course is operationalized, how to encourage and support students in their endeavors, and how to avoid some of the pitfalls we have encountered.

A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley

Atlantic Marketing Journal

The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …

Engaging Students Through A Virtual Live Case, John M. Zych

Atlantic Marketing Journal

Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …

The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson

Atlantic Marketing Journal

Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.

Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …

Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass

Atlantic Marketing Journal

Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …

Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham

Atlantic Marketing Journal

This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …

Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba

Atlantic Marketing Journal

This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom

Atlantic Marketing Journal

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Introduction To The Special Issue, Deborah Lester, Tyra M. Burton

Atlantic Marketing Journal

Introduction to the Special Issue, Innovative Teaching.

2013-December-16-Itode Fubara, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-16-Meredith Hardy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Catching Companies Who Refuse To Go Green Red-Handed, Wylee Mcgreevy

Honors Theses

Recycling, planting trees, and bringing your own bags to the grocery store are some of the activities people regularly think about when it comes to sustainability. In the grand scheme of life, how much difference can one person make? What if there were stricter standards for corporations which accounted for their emission of pollutants? Environmental Accounting is a branch of accounting that is progressively gaining popularity and has the potential to redefine the standards of sustainability for companies. With integration of past proposals for a carbon tax and a cap and trade system, a new proposal could be formed that …

Management Fee Provisions And Performance In The U.S. Mutual Fund Industry, Brett Anthony Averso

Honors Scholar Theses

This paper examines the extent to which generous portfolio management compensation is commensurate to long-term mutual fund performance, over the course of five to ten years. If the relationship between the compensation provision and historical performance exists, the maximum percent management fees as disclosed on the fund prospectuses could be employed as a covariance factor for a model of portfolio pricing. The results indicate that there is relationship between portfolio net assets and this compensation provision. The results do not support the hypothesis that a relationship exists between the size of the maximum percent management fee and long term fund …

Fighting In Hockey -- Player Perceptions, Jordan Doroshenko

Sport Management Undergraduate

There is a certain amount of physicality involved in all levels of hockey. The aggressive styles of play and attitudes have evolved into one of the most violent team sports. Fighting has been utilized as a marketing tool to increase viewership of hockey. The fights have increased in recent years, and there are many perceptions that portray its significance within the sport. The media markets physical aspects of the game, which reaches players of all ages and influences them to follow suit. Social media websites, television shows, sport analysts, and movies have been created solely focusing on big hits, fights, …

The Sentencing Structure Of White-Collar Crime, Catherine Reeves

Mahurin Honors College Capstone Experience/Thesis Projects

Corporate fraud is an all-too-common element in our society today. Unfortunately, many of those convicted of fraud end up with a seemingly light jail sentence. A possible explanation for this is that the judges could have many subconscious reasons to give lighter sentences in these cases than they do with other more violent cases. Since there are no strict guidelines for the sentencing of these “white-collar criminals,” the judge’s personal views can play a significant role. Many of the laws and guidelines for determining the sentence in fraud cases have stemmed from the corporate scandals of the early 2000’s, but …

Financial Literacy In Retirement Planning, Jennifer Potts

Mahurin Honors College Capstone Experience/Thesis Projects

Studying finance, I have been exposed to the retirement plan options and how they work in most of my classes. But when I would talk to my family and friends about what I was learning, I quickly discovered that many people simply had no interest or understanding about the subject. I believe everyone needs to have a basic understanding of where income will come from once they retire. This realization pushed me to study the level of financial literacy about retirement and plan options of adults in the working world and determine how I could bring information about this topic …

How Creative Professional Service Firms Internationalize: A Business Model Portfolio Approach, Deirdre Mcquillan, Pamela Sharkey Scott, Vincent Mangematin

Conference Papers

Traditional theory of firm internationalization assumes all firms are homogeneous in their approach to managing uncertainties and implementing business strategies when internationalizing. A business model portfolio approach articulates a more complex process and suggests that firms adopt a portfolio of business models to balance uncertainties. Combining these two perspectives, this multiple case study research design explores how creative professional service firms (creative PSFs) internationalize. Creative PSFs such as architects are embedded in their local cultures, operating at the intersection of business and art. Our study reveals the complexities of creative PSF internationalization, showing that in contrast to existing explanations, multiple …

Drawing Lessons From The U.K. Constitutional Reform Act Of 2005, Terence J. Lau

Management and Marketing Faculty Publications

In this City Square dialogue, Professor Judith Maute provided the initial spark in her important 2007 article on reforms to judicial selection in the United Kingdom.[1] In her article, Professor Maute outlined the breathtaking and daring changes implemented in the U.K. that upended centuries of tradition to modernize and strengthen public confidence in the judiciary. Most significant among these changes were the creation of a Supreme Court and dramatically moving the process of becoming a judge away from a secretive appointment to a professional Judicial Appointments Commission.[2] The reforms eschew direct affirmative action, but place an explicit value on diversity …

Analysis Of The Industrial Skill Set; Lewis County Case Study, Jonathan Shane Wallingford

Morehead State Theses and Dissertations

A Thesis Presented to the Faculty of the College of Science and Technology Morehead State University in Partial Fulfillment of the requirements for the Degree Master of Science by Jonathan Shane Wallingford on December 13, 2013.

Export Controls: A Contemporary History, Bert Chapman

Libraries Faculty and Staff Presentations

Provides highlights of my recently published book Export Controls: A Contemporary History. Describes the roles played by multiple U.S. Government agencies and congressional oversight committees in this policymaking arena including the Commerce, Defense, State, and Treasury Departments. It also reviews the roles played by international government organizations such as the Missile Technology Control Regime, export oriented businesses, and research intensive universities.

Huntsman Professor's Research Sparks Discussions About "Organizational Virtue", Usu Jon M. Huntsman School Of Business, Steve Eaton

Jon M. Huntsman School of Business News Collection

A presidential candidate in the last election cycle took flack when he said: “Corporations are people, my friend.” And yet, a Huntsman professor is arguing that corporations can, in fact, behave just like people and his research is generating discussion in the academic management community.

Usu "Sales Jedi" Enter State-Wide Competition And Leave With Top Prizes, Usu Jon M. Huntsman School Of Business, Steve Eaton

Jon M. Huntsman School of Business News Collection

When the Utah State University students walked into the room for the competition, the judges had no idea they were dealing with Aggie "Sales Jedi."

2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Escaping Entity-Centrism In Financial Services Regulation, Anita Krug

All Faculty Scholarship

In the ongoing discussions about financial services regulation, one critically important topic has not been recognized, let alone addressed. That topic is what this Article calls the “entity-centrism” of financial services regulation. Laws and rules are entity-centric when they assume that a financial services firm is a stand-alone entity, operating separately from and independently of any other entity. They are entitycentric, therefore, when the specific requirements and obligations they comprise are addressed only to an abstract and solitary “firm,” with little or no contemplation of affiliates, parent companies, subsidiaries, or multi-entity enterprises. Regulatory entity-centrism is not an isolated phenomenon, as …

Sport-Type Differences In Drinking Behaviors And Motives Among St. John Fisher College Student Athletes, Carly Szydlowski

Sport Management Undergraduate

In lieu of an abstract, here is the paper's first paragraph: It is known that alcohol abuse among college students has been, and remains, a very prevalent issue in our society today; however, some may not know the extent to which student athletes consume alcohol. Green, Uryasz, Petr and Bray (2008) conducted a study for the National Collegiate Athletic Association (NCAA) in 2001 and found that approximately 80% of collegiate student athletes consumed alcohol on an annual basis, and that number has only risen. Not only are a large percentage of student athletes consuming alcohol, they are doing so much …

Head Coaching Gender Equality At The Division Iii Level, James Troutman

Sport Management Undergraduate

Throughout history gender discrimination has created barriers that have prevented women from achieving their desired career goals no matter what the work setting is. One way that steps were made towards the elimination of gender discrimination was the enactment of Title IX in 1972. Pervious research has examined barriers that women head coaches coaching men’s teams have had to overcome in order to acquire their position. The coaches who were used in that research either coached NCAA Division I men’s teams or all three divisions combined. The barriers these women experienced were both externally and internally barriers. The external barriers …

The Level Of Comfort Coaches Have For Dealing With Children With Behavioral Disabilities, Rebecca Campbell

Sport Management Undergraduate

Studies have shown that children with behavioral disorders should be included in sports. This research looks at the comfort level coaches have with the idea of having children with behavioral disorders on their team. The research goes further into this question by looking at training as a possible option to increase the level of comfort. The study looks into the survey that was conducted and goes into further explanation as to how this affects youth sports. The discussion of the findings shows who is most affected by this research and what else can be examined.