Business Commons^™

Human Capital Effect On Second Generation Immigrant Entrepreneurs, Ali Mazahaem Flores

HIM 1990-2015

Interest in entrepreneurship has increased in the past few years as more schools are beginning to incorporate subject and degrees specializing in the area as well as individuals mobilizing into an entrepreneurial lifestyle due to the lack of opportunities in the standard workplace environment. Historically, immigrants have made up a large majority of entrepreneurs and it has been their primary way of upward mobility in society. The boom in high tech start-ups and other small businesses in the last decade have primarily been driven by children of immigrants. As a result of these recent trends this study analyses the foreign …

College Students' Attitudes Towards Green Hotel Practices, Elvis Perez

HIM 1990-2015

This research was conducted to discover college students' attitude towards green hotel practices and will be helpful to the hospitality industry to help focus their marketing efforts Based on the survey correlations between variables it appears that the people who use green practices at home are more aware of green practices when staying at a hotels. Implementing green practices into hotels will help the environment and also create a positive brand image and loyalty from guests. The movement of "Green" benefits everyone: the employer, the employees, and the guests.

Adaptive Selling: A New Direction For The Pharmaceutical Industry, Kristin M. Chmelicek

Honors Theses

The pharmaceutical industry is moving towards more adaptive selling methods for their sales people. This means that the scripted sales pitch must be adjusted for the personality of the customer. Doctors were interviewed to understand their opinions of the sales people that come into their offices. Through the case studies, it was found that the doctors liked the adaptive selling methods with the combination of relational and scripted aspects for the sales presentation. Doctors found that the most successful sales calls were those that were a good combination of relational aspects as well as the education that is within the …

Perceptions Of Bp: Successes Of Post 2010 Oil Spill Recover Effort, Jordan R. Mathews

Honors Theses

This purpose of this project was to determine peoples’ opinions of BP’s post 2010 oil spill recovery effort. The researcher examined 65 faculty at the University of Southern Mississippi in order to determine their beliefs, attitudes, and intentions concerning different elements of the BP oil spill recovery effort. The researcher found that there is an overall negative opinion concerning the economic, ecological, and overall recovery effort aspects of the spill. This research suggests that BP still has some work to do in order to restore the gulf coast like they promised.

Facebook As A Job Screening Tool: Are Sales Employers Discriminating Against Job Applicants Based On Their Facebook Profiles?, Jocelyn M. Lockhart

Honors Theses

Social media networking sites are an exceptionally popular resource of self-expression in modern society. They allow friends, families and lovers across the globe to connect and stay in touch with one another. It has become increasingly common for hiring employers to utilize these sites as job-screening platforms. This research will explore how sales employers specifically examine job candidates’ Facebook profiles. Furthermore it will examine whether or not they are discriminating against these applicants based on their Facebook content.

Gaap And Ifrs Convergence: The Effect On Lease Accounting, Ellen E. Bailey

Honors Theses

The research performed in this study has two main objectives. The first objective relates to lease accounting and the way accounting for leases differs between Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS). The second objective relates to how companies will be affected by the convergence of GAAP and IFRS.

As Seen In Vogue: An Analytical Observation Of Nudity In French And American Vogue, Elizabeth A. Kiehn

Honors Theses

For centuries, Europe has been the leader in fashion production and innovation. At the heart of this continent lies the fashion capital of the world—France. French designers have always been on the cutting edge of fashion. Setting trends, shocking consumers, and enticing the world have been normal everyday activities for them as if it is in their blood. French culture is much more daring and open about sexuality in comparison to American culture, however, American designers and retailers are still heavily influenced by French fashion designs. This begs the question then: Are French fashion magazines equally influential on American fashion …

Building Political Risk Management Skills In The Middle East, Tim J. Rogmans

All Works

No abstract provided.

Off-Price Vs. Department Store Retailing, Denise Aghion

Renée Crown University Honors Thesis Projects - All

There are multiple forms of retailing in the United States – two of the most common forms are department store retailing and off-price retailing. Both types of retailers are looking to create profits by negotiating costs with vendors to create suitable gross margins; however, they go about doing so in very different ways. Because I have interned at both types of corporations, my Capstone is to identify which, if either model, is more sustainable in today’s conditions.

Department store retailing is the most well-known form of retailing, and is currently the largest sector of retailing in the United States. They …

A Changing Dynamic: The Business-To-Individual Relationship, Robert Bloomberg

Renée Crown University Honors Thesis Projects - All

As the Digital Revolution sweeps the world over, modern marketing strategies have had to adapt and change. Power has shifted from brands into the hands of consumers. This paper explores how this relationship is changing, and offers a glimpse of how this new relationship manifests itself in two forms of digital marketing strategy: the digitization of the in-store experience and the gamification of the modern day loyalty program. These strategies are intended to enhance the consumer experience and ensure that any interaction they have with the brand is a fulfilling one. This paper also discusses how digital technology has broken …

Gender, Politics, And The Media: An Analysis Of Media Coverage During The 2008 Democratic Presidential Nomination, Janelle Bridson

Renée Crown University Honors Thesis Projects - All

This thesis examines media coverage of female politicians. Through conducting background research, a personal interview with a nationally acclaimed political strategist, and a content analysis of 640 online articles published by The New York Times, the thesis presents a thorough review of media coverage. Results revealed that the media did not provide a consistent standard of coverage between Hillary Clinton and Barack Obama during the 2008 Democratic Presidential Nomination. The New York Times depicted Obama in a more favorable light than Hillary Clinton. Additionally, Clinton was significantly more likely to be described in terms of her family life, physical appearance …

Clearview Church: An Online Brand Management Model For Nonprofits, Lindsey Nicole Colegrove

Renée Crown University Honors Thesis Projects - All

This project aims to provide specific recommendations to ClearView Church, and by extension nonprofits in similar situations, on how to strengthen their online presence. The recommendations are formed through in depth research into ClearView’s resources, goals and requirements as well as calling upon my expertise and experience in the technical and communications sides of the nonprofit field.

Through multiple interviews with church staff and members, I determined an overarching goal of sharing the warm, welcoming personality of the church with young families in the surrounding community. However, this goal was not guiding their online outreach efforts and therefore needed to …

Barlee: Business Plan For An Urban Beer Garden, Marcella M. Lahara

Renée Crown University Honors Thesis Projects - All

The development of a business plan is a requirement of all graduating seniors enrolled in the Hospitality Management program. The concepts and development of the businesses are extremely varied. In the particular case of BarLee, an urban beer garden, the idea came from a variety of sources.

BarLee’s layout and format adheres to that outlined by the Small Business Association. The guideline for business development is a standard followed by all small business entrepreneurs. The style of the writing is in the form of a pitch to an investor. The investor may be a bank, in the form of small …

The Significance Of Color In Food Marketing, Faith Elizabeth Zaki

Renée Crown University Honors Thesis Projects - All

The effect of color on the perception and expectation of flavor and taste was researched. Psychological and scientific studies were used to demonstrate the benefits of using the right colors in advertising and marketing. Color, in these studies, was proven to affect consumers’ behavior when purchasing food. Color is interpreted by different genders, races, and ages were also studied. Color is a significant marketing tool that can help attract the right target markets. Also, examples of how color has help and hindered marketing campaigns in the past were examined.

Baseball And Thoughts On Pay Dispersion In Teams, Kevin F. Hallock

Economics Faculty Publications

The author really likes thinking about compensation, and he really likes thinking about baseball. He loves it when he can watch baseball and think about compensation. Some baseball teams pay relatively evenly across the team and others have wide dispersion (some players are paid at the league minimum and others are earning "superstar" rewards). There is research on whether teams with one of those strategies is relatively better off (in terms of, say, wins or profits) than the other, even after controlling for total payroll, players' quality and the like. A great virtue of studying baseball -- and perhaps one …

Movement Marketing Of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt

Honors Theses

The title of my thesis is called Movement Marketing for Nonprofit Organizations: Creating Consumer Advocates. The purpose of the study was to determine how nonprofit organizations use marketing to further their cause. The study involved interviewing employees of nonprofit organizations using a standard questionnaire to gather information about how the organization utilizes marketing internally and externally. After analyzing the information gathered from the personal interviews, several techniques were used by all of the organizations. The organizations use movement marketing by first starting to spread the passion for their cause within the organization through employees, volunteers, and board members. These advocates …

U.S. Gaap Versus Ifrs: Reconciling Revenue Recognition Principles In The Software Industry, Jason T. Babington

Honors Theses

In the world of financial accounting, a demand for universal standards exists. The two primary standard setting boards, The Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB), have made some strides in developing universal standards, but they still are not fully reconciled in the area of software revenue recognition. The main reason the two standards are not reconciled in the area of software revenue recognition is that a difference exists in the critical event between the standards. The critical event refers to the exact time a company recognizes revenue on its books. The purpose of the …

2013-May-America's Best Award - 2013, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ski Joring Races: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Whitefish Ski Joring Races with an understanding of their attendees and the total money spent in the area by those surveyed (Kalispell or Whitefish). The population of interest was participants and attendees of the 2013 Montana Ski Joring Races. Surveys were completed on-site.

From Craft To Industry: The Boat Builders Of Holland, Geoffrey D. Reynolds

Faculty Publications

The article From Craft to Industry: The Boat Builders of Holland is an article concerning the history of ship and boat building in the Holland, Michigan area from 1836-2013.

Social Entrepreneurship: The Ideal Business For Humanity And The Economy, Maya D. Horgan

Pomona Senior Theses

This essay argues that social entrepreneurship is the most efficient means to generate lasting social change and permanently reduce poverty. Using the support of scholarly research, interviews with experts in the field, and my own qualitative observations, I conclude that traditional aid models that are economically dependent on outside funding, as well as those that simply provide monetary and product contributions in order to sustain the poor or marginalized communities they serve are inherently structured in a way that prevents them from resolving social ills. Despite the influx of aid organizations over past decades, chronic poverty and other serious social …

Authentic, Transformational Leadership: A Phenomenological Study Of The Experiences Of Black/White Biracial Leaders, Carmen R. Zafft

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

This phenomenological study described the racial identity and leadership experiences of eight community, education, and business Black/White biracial leaders. Four central themes emerged relating to the participants’ racial identity choices: (a) family discourse, (b) social networks, (c) appearance, and (d) identity work. Three central themes emerged relating to the participants’ leadership experiences: (a) cultural agility: “Blessed to be flexible”, (b) perceived representation: “I look like them”, and (c) transformational leadership: “I lead so others can grow.” Because the participants were conscious of their identity development experience, all demonstrated a strong sense of self which influenced how they experienced leadership. As …

Workplace Health Promotion Programs: An Assessment Of Factors Influencing Participation, Tomeka Lashell Harbin

Dissertations

Increasing health care costs are indicators of a major threat to short and long term viability of American businesses. As leaders in American businesses and industries face rising health insurance and medical care costs, interest in disease prevention and health promotion increases. Decreasing health care costs coupled with a greater public interest for addressing health issues has led to the workplace health promotion movement. This study utilized quantitative research methods to examine employee perceptions of workplace health promotion in the Mississippi Delta, a rural area identified as one of the three unhealthiest places to live in the United States.

Electronic …

Land Management, U.S. Bureau Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides a historical overview and current assessment of the role played by the Interior Department's Bureau of Land Management in its ownership of federal lands in western states and its efforts to balance economic development of natural resources and conservation of these resources on these lands.

Energy, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides information about the U.S. Department of Energy (DOE) and its predecessor agencies and how DOE influences federal energy policy and scientific research in the western U.S.

Defense, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides an overview of U.S. Department of Defense activities in the western U.S. including the military's increasing emphasis on Asia-Pacific strategic trends and developments.

Aridity, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides an overview of how aridity in the American West has influenced that region's economic, environmental, and political development and U.S. Government policies in this region.

Agriculture, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides a succinct organizational history of the U.S. Department of Agriculture (USDA) and its impact on the American West.

Subsidies, Agricultural, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides historical and contemporary information on U.S. Government agricultural subsidies and how they affect agricultural policy in the Western U.S.

Leadership Expectations-Personal Experience As A Target Intern, Amber Shaffer

Undergraduate Honors Capstone Projects

The past seventeen years of my short life have been defined by school calendars, academic standards, and test scores. Although stressful at times, my formal education has directed my personal development and fashioned my character. On May 4th, 2013, the doors are closing on my lecture education. On May 18th I will begin a career that I am confident will continue where my university left off.