Business Commons^™

Informative Advertising And The Global Csr Initiatives, Shawn Pope

Academic Conference on Good Business

Both academics and the general public suspect a relationship between advertising and corporate social responsibility (CSR). The quantitative research thus far addresses only whether advertising precedes CSR practices, on the basis that advertisers use CSR as yet another tool for building the corporate brand. Findings have been inconclusive. This paper, rather, builds the “informative advertising” hypothesis, the idea advertising follows CSR practices, as firms attempt to publicize their good deeds. The global CSR initiatives are the case for analysis, namely the Global Compact, Global Reporting Initiative, and Carbon Disclosure Project. Results from this paper fail to support the informative advertising …

Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul

American Association for the Advancement of Science Pacific Conference

1. CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
2. CM is how companies promote their socially responsible acts.
3. IF CM's objectives are good, does it mean Gen Y-ers view it positively?

The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Abstract:

In recent years, couponing has emerged as a pop-culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. However, many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category. The dataset is comprised of household level grocery store transactions complied by dunnhumby for 2,500 households over a period of two years. An ordinary least squares regression technique is employed to analyze the dollar …

07. Marketing, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.