Business Commons^™

Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul

American Association for the Advancement of Science Pacific Conference

1. CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
2. CM is how companies promote their socially responsible acts.
3. IF CM's objectives are good, does it mean Gen Y-ers view it positively?