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Full-Text Articles in Business

Price And Demand: What Do 3pl Customers Really Want?, Tim Coltman Nov 2011

Price And Demand: What Do 3pl Customers Really Want?, Tim Coltman

Dr Byron W. Keating

Successful companies understand what their customers want and are able to reverse engineer their supply chains to meet this demand in ways that make business sense. Less successful companies often find it hard to obtain a good understanding of what their customer’s value, and spend considerable time hustling to do things that are not fully appreciated by their customers. The lessons here are quite straightforward; rewards accrue to those organizations that are “best” able to match “appropriate” supply chain activities to the latent needs of their customers.


What Drives The Choice Of A Third Party Logistics Provider?, Edward Anderson, Tim Coltman, Timothy Devinney, Byron Keating Nov 2011

What Drives The Choice Of A Third Party Logistics Provider?, Edward Anderson, Tim Coltman, Timothy Devinney, Byron Keating

Dr Byron W. Keating

It is generally believed that companies choose supply chain partners on the basis of their distinctive value propositions – a fact one would also expect holds true when companies choose a logistics service provider. However, faced with the complexities of varied customer demands, it can be difficult for logistics service companies to obtain an effective understanding of how customers differentially value the service components they offer. In this paper, we address this by identifying the factors that are important in a customer’s choice of a logistics service provider. Using stated choice methods we explore the relative importance of seven service …


Designing Is Service Strategy: An Information Acceleration Approach, Pierre J. Richard, Tim Coltman, Byron Keating Nov 2011

Designing Is Service Strategy: An Information Acceleration Approach, Pierre J. Richard, Tim Coltman, Byron Keating

Dr Byron W. Keating

Information technology-based innovation involves considerable risk requiring foresight; yet our understanding of the way in which managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies discrete choice analysis to support improved empirical explanation of how and why decisions are made in information systems. A new experimental method based on information acceleration is also applied to improve prediction of future IS service strategies. Both explanation and prediction are important to IS research and these two behaviourally sound methods complement each other. Specifically, the combination of …


Designing 3pl Services: Valuable Insights From Customers, Eddie Anderson, Tim Coltman, Timothy Devinney, John Gattorna, Byron Keating Nov 2011

Designing 3pl Services: Valuable Insights From Customers, Eddie Anderson, Tim Coltman, Timothy Devinney, John Gattorna, Byron Keating

Dr Byron W. Keating

As markets become more global and competition continues to intensify, firms are beginning to realize that competition is not exclusively a firm versus firm domain but a “supply chain against supply chain” phenomenon. For the providers of supply chain services the implications of even a modest increase in strategic importance implies greater complexity, as their operations are now more important to a thickening web of stakeholders that are more discerning and market literate. In this study we seek to open the black box of customer demand by identifying those factors that contribute most to the selection of a supply chain …


Unpacking The Erp Investment Decision: An Empirical Assessment Of The Benefits And Risks, Byron Keating, Tim Coltman, Katina Michael, Valerie Baker Nov 2011

Unpacking The Erp Investment Decision: An Empirical Assessment Of The Benefits And Risks, Byron Keating, Tim Coltman, Katina Michael, Valerie Baker

Dr Byron W. Keating

Most leading organizations, in all sectors of industry, commerce and government are dependent upon ERP for their organizational survival. Yet despite the importance of the decision to adopt ERP and its impact on the entire firm’s performance the IT literature has been in the large part silent on the nature of the ERP investment decision. This study is the first of its kind to determine the preference structure of senior managers around the organizational benefits and risks of adopting ERP. We present the results which provide interesting insights into how managers’ perceive the benefit and risk factors salient to the …


What Drives The Choice Of A Third-Part Logistics Provider?, Edward J. Andersson, Tim R. Coltman, Timothy M. Devinney, Byron Keating Mar 2011

What Drives The Choice Of A Third-Part Logistics Provider?, Edward J. Andersson, Tim R. Coltman, Timothy M. Devinney, Byron Keating

Dr Byron W. Keating

It is generally believed that companies choose supply chain partners on the basis of their distinctive value propositions — a fact one would also expect holds true when companies choose a logistics service provider. However, faced with the complexities of varied customer demands, it can be difficult for logistics service companies to obtain an effective understanding of how customers differentially value the service components they offer. In this paper, we address this issue by identifying the factors that are important in a customer’s choice of a logistics service provider. Using stated choice methods we explore the relative importance of seven …


Best–Worst Scaling Approach To Predict Customer Choice For 3pl, Tim R. Coltman, Timothy M. Devinney, Byron W. Keating Dec 2010

Best–Worst Scaling Approach To Predict Customer Choice For 3pl, Tim R. Coltman, Timothy M. Devinney, Byron W. Keating

Dr Byron W. Keating

This study describes a simple, theoretically based methodology to analyze the nature of customer demand for third-party logistics provider service components. The method overcomes limitations in prior studies and enables us to examine the relative importance of product and service attributes as they pertain to the choice of third-party logistics providers. Two distinct types of customers populate our data: those professing operational attributes and those seeking relational attributes. The theoretical and practical implications are that improved supply chain models can be developed when separate demand structures are taken into account.