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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

2011

Selected Works

Dr Byron W. Keating

Third party logistics; customer service; supplier selection

Articles 1 - 2 of 2

Full-Text Articles in Business

Price And Demand: What Do 3pl Customers Really Want?, Tim Coltman Nov 2011

Price And Demand: What Do 3pl Customers Really Want?, Tim Coltman

Dr Byron W. Keating

Successful companies understand what their customers want and are able to reverse engineer their supply chains to meet this demand in ways that make business sense. Less successful companies often find it hard to obtain a good understanding of what their customer’s value, and spend considerable time hustling to do things that are not fully appreciated by their customers. The lessons here are quite straightforward; rewards accrue to those organizations that are “best” able to match “appropriate” supply chain activities to the latent needs of their customers.


Designing 3pl Services: Valuable Insights From Customers, Eddie Anderson, Tim Coltman, Timothy Devinney, John Gattorna, Byron Keating Nov 2011

Designing 3pl Services: Valuable Insights From Customers, Eddie Anderson, Tim Coltman, Timothy Devinney, John Gattorna, Byron Keating

Dr Byron W. Keating

As markets become more global and competition continues to intensify, firms are beginning to realize that competition is not exclusively a firm versus firm domain but a “supply chain against supply chain” phenomenon. For the providers of supply chain services the implications of even a modest increase in strategic importance implies greater complexity, as their operations are now more important to a thickening web of stakeholders that are more discerning and market literate. In this study we seek to open the black box of customer demand by identifying those factors that contribute most to the selection of a supply chain …