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Articles 271 - 300 of 2193
Full-Text Articles in Business
Perceptions Of Selected Athletic Directors In The Dallas/Fort Worth Metroplex Region Regarding Factors And Issues Of Ethics In Interscholastic Athletics, Rodney W. Bussey
Perceptions Of Selected Athletic Directors In The Dallas/Fort Worth Metroplex Region Regarding Factors And Issues Of Ethics In Interscholastic Athletics, Rodney W. Bussey
Faculty Works
Interscholastic athletic directors have a tremendous responsibility in guiding athletic programs in today’s ever-changing society. Their decisions on the numerous issues confronting them reflect what they perceive as ethical (Conn & Gerdes, 1998). The purpose of the study was to investigate the perceptions of selected athletic directors in the Dallas/Fort Worth Metroplex regarding the issues and factors related to the ethical conduct of personnel involved in the directing of interscholastic athletic programs. To accomplish this, the researcher collected qualitative data from eight athletic directors in the Dallas/Fort Worth Metroplex who are responsible for at least three interscholastic athletic programs that …
Beware Of Radical Change: China’S Agrarian Revolution, John A. Donaldson, Forrest Q. Zhang
Beware Of Radical Change: China’S Agrarian Revolution, John A. Donaldson, Forrest Q. Zhang
Research Collection School of Social Sciences
No abstract provided.
Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava
Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava
Research Collection Lee Kong Chian School Of Business
Stock prices are based in large part on corporate financial statements, augmented by analysis by stock analysts. The ultimate goal of any marketing expenditure should be to increase the value of the firm, but the road from marketing expenditure to stock price is usually circuitous. This is because marketing’s path to financial impact is through revenues, and the road to revenues runs through the customer.
The Evolution Of Individual Needs On Job Satisfaction Of The Fist Year Soldier., Lee Beng Khuan
The Evolution Of Individual Needs On Job Satisfaction Of The Fist Year Soldier., Lee Beng Khuan
Student Works (2010-2019)
The Malaysian Army needs to have a balance and credible force to protect the country sovereignty from external threat and to protect its country natural resources and interest from others intervention. The Army through its modernization program purchased the hardware, conducting training and exercises internally or externally, the human resource played a crucial part. The disciplinary cases committed by the soldiers are on the rise such cases are absentees, criminal cases, loan defaulter etc and all those problems has caused time wastage and the resources that been used to train the soldier had stretched its capabilities and economy of effort. …
Pakistan's Trade Liberalisation Experience And The Way Forward, Ishrat Husain Dr.
Pakistan's Trade Liberalisation Experience And The Way Forward, Ishrat Husain Dr.
Faculty Research - Newspaper and Magazine Articles
The article reviews Pakistan's economic growth and trade liberalisation reforms over the preceding decade, noting reduced tariffs, eliminated quantitative restrictions and improved export performance. It draws five lessons from Pakistan's reform experience, including the importance of political stability, effective communication, inter-agency coordination, adaptable policy objectives, and institution building at provincial and local levels. The author also discusses prospects for greater regional trade integration with India and South Asia.
Summer Sessions Breakdown Of Course Dates And Time, Paul Savory
Summer Sessions Breakdown Of Course Dates And Time, Paul Savory
Department of Industrial and Management Systems Engineering: Faculty Publications
This report highlights an exhaustive analysis of the hundreds of Summer Session courses to develop an understanding of when they occur during the day and during which of the four academic terms. The analysis shows that the most popular time for scheduling courses is between 9:30 am and noon for each of the four summer session terms. Given the limited number of general purpose classrooms on campus, accommodating faculty preference for rooms, buildings, and computer equipment is sometimes not possible during the most in demand course times. The results also showcase the potential for having summer courses four-day per week …
Dividing Up Intelligence Education, Robert Clark, Ph.D
Dividing Up Intelligence Education, Robert Clark, Ph.D
Journal of Strategic Security
At this year's annual conference of the International Association for Intelligence Education (IAFIE) in Monterey, CA, the keynote speaker posed the question, "How much do you need intelligence education outside the beltway?" Which led to a second question discussed during the conference: "What should such education look like?" In short, what should we be teaching in universities? What should we leave to the intelligence community as training? And what could be done in either or both settings? The first question of any educational effort is:What are we preparing students for?
2008 November, Office Of Communications & Marketing, Morehead State University.
2008 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2008.
Strategic Security As A New Academic Discipline, Sheldon Greaves, Ph.D
Strategic Security As A New Academic Discipline, Sheldon Greaves, Ph.D
Journal of Strategic Security
The creation of Henley-Putnam University was an effort to create an academic institution for the purpose of offering degree programs in intelligence management, counterterrorism, and personal protection; subjects that arguably did not exist as academic disciplines when the school was conceived. The experience of two of the co-founders of the school, Nirmalya Bhowmick and Dr. Michael Corcoran, indicated that the training of officers tasked with vital security and intelligence work was carried out by partnering young officers with a training officer to help the new officer learn on the job. The effectiveness of this training depended to a great extent …
Proposing Additional Questions To Understand A Destination’S Image And Its Relationship With A Business Travelers’ Socio-Economic And Demographic Profile: Specifically, The Case Of Las Vegas, Yohan Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended …
The Ceo's Marketing Manifesto, Nirmalya Kumar
The Ceo's Marketing Manifesto, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
CEOs are frustrated by marketing's inability to deliver results. Has the profession lost its relevance? It is argued that, while the function of marketing has lost ground, the importance of marketing as a mind-set geared toward customer focus has gained momentum. Here we challenge marketers to change their role from tactical implementers of traditional marketing functions - the tactical 4 P's - to orchestrating organization-wide, transformational initiatives aimed at profitably delivering value to customers.
Market Segmentation, Liquidity Spillover, And Closed-End Country Fund Discounts, Sai Pang (Justin) Chan, Ravi Jain, Yihong Xia
Market Segmentation, Liquidity Spillover, And Closed-End Country Fund Discounts, Sai Pang (Justin) Chan, Ravi Jain, Yihong Xia
Research Collection Lee Kong Chian School Of Business
In a segmented international capital market, the illiquidity of a country fund in the market in which its shares are traded affects only the share price of the fund (S), while the illiquidity of its underlying assets in the market in which these are traded affects only the fund net asset value (NAV). In an integrated market, illiquidity in one market can easily spill over to another and affect both the fund share price and its underlying asset value. It follows that the closed-end country fund premium, P[reverse not equivalent]ln(S)-ln(NAV), is negatively (positively) affected by the fund (underlying asset) illiquidity …
Customer Integration: A Key To An Implementation Perspective Of Service Provision, Sabine Moeller
Customer Integration: A Key To An Implementation Perspective Of Service Provision, Sabine Moeller
Research Collection Lee Kong Chian School Of Business
A paradigm shift in marketing seems to be underway. Inspired by Vargo and Lusch's (2004a) proposal of service dominant logic, customer integration is proposed as a key component of marketing. Three stages of service provision are identified: facilities, transformation. and usage. The stages differ in terms of resource origin (company or customer), autonomy of decision-making (integrative or autonomous), and value (potential value, value-in-transformation. and value-in-use). These perspectives, which are synthesized in the study framework, shed light on the process of service provision and direct or indirect knowledge application (Vargo and Lusch 2004a). The author aims to show that in the …
Configuring Expert Knowledge: The Consultant As Sector Specialist, Robin Fincham, Timothy Adrian Robert Clark, Karen Handley, Andrew Sturdy
Configuring Expert Knowledge: The Consultant As Sector Specialist, Robin Fincham, Timothy Adrian Robert Clark, Karen Handley, Andrew Sturdy
Research Collection Lee Kong Chian School Of Business
This study defines an aspect of consultant knowledge that provides credibility without claiming unrealistic status for a field like consulting. Our focus is the "sector knowledge" that consultants accumulate which derives from repeated assignments in the industrial sector in which the client organization resides. This has been under-researched partly because of an emphasis oil knowledge as technique and method. But knowledge configured around the sector enables consultants to play the role of the outside expert and draw oil a language and experiences held in common with the client. The paper explores the role of consultants as sector intermediaries through a …
Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve
Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve
Research Collection Lee Kong Chian School Of Business
We study how innovators can optimally design licensing contracts when there is incomplete information on the licensee's valuation of the innovation, and limited control over the licensee's development efforts. A licensing contract typically contains an up-front payment, milestone payments at successful completion of a project phase, and royalties on sales. We use principal-agent models to formulate the licensor's contracting problem, and we find that under adverse selection, the optimal contract structure changes with the licensee's valuation of the innovation. As the licensee's valuation increases, the licensor's optimal level of involvement in the development-directly or through royalties-should decrease. Only a risk-averse …
Market Liquidity Provision For On-Demand Computing, Zhiling Guo
Market Liquidity Provision For On-Demand Computing, Zhiling Guo
Research Collection School Of Computing and Information Systems
This paper focuses on a market intermediary’s role of liquidity provision to support on-demand computing in a dynamic market trading environment. We outline a framework in which a number of distributed agents sell and buy assets based on their changing utilities over time and a service provider acts as a market maker performing market intervention. We present benchmark models based on socially optimal liquidity provision and a brokerage framework. We then examine the benefits and the dealer’s incentives to provide market liquidity.
2008-11-01 Pg61 Revision, Morehead State University. Faculty Senate.
2008-11-01 Pg61 Revision, Morehead State University. Faculty Senate.
Faculty Senate Records
PG61 revision submitted to the Faculty Senate on November 1, 2008.
World Series Recap, Richard C. Crepeau
World Series Recap, Richard C. Crepeau
On Sport and Society
Now that the rain that lasted for forty hours and forty minutes has ended, a World Series winner has been determined, and Commissioner Selig has disembarked from his Ark, I want to say a few things about the series itself, as well as take a look at some of the “solutions” to the problems raised by the circumstances of Game Five.
Lig손해보험의 새로운 기업브랜드 전략을 통한 기업이미지 재정립, Kwang Ho Ahn, Chang Jo Yoo, Dong Hoon Kim
Lig손해보험의 새로운 기업브랜드 전략을 통한 기업이미지 재정립, Kwang Ho Ahn, Chang Jo Yoo, Dong Hoon Kim
Asia Marketing Journal
After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as ``a partner for sharing precious moments of life``, intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand`s value to be delivered to the customers. Third, …
과학적 마케팅 의사결정을 위한 전문화된 고객지향 정보창출, Young Won Ha, Ju Young Kim, Jin Gyo Kim
과학적 마케팅 의사결정을 위한 전문화된 고객지향 정보창출, Young Won Ha, Ju Young Kim, Jin Gyo Kim
Asia Marketing Journal
This paper presents a case study on competitive strategies of TNS Korea, the leading marketing research company in Korea. The case study shows that core competences of TNS Korea are its scientific expertise and customer-oriented consulting service and that these two core competences are sustained and further improved by implementing comprehensive human resource development strategies. The successful competitive strategies of TNS Korea provide significant managerial implications to firms in marketing research and other industries.
2008 Scholars And Artists Bibliography, Rajshehkar G. Javalgi Dr., Michael Schwartz Library, Cleveland State University, Friends Of The Michael Schwartz Library
2008 Scholars And Artists Bibliography, Rajshehkar G. Javalgi Dr., Michael Schwartz Library, Cleveland State University, Friends Of The Michael Schwartz Library
Scholars and Artists Bibliographies
This bibliography was created for the annual Friends of the Michael Schwartz Library Scholars and Artists Reception, recognizing scholarly and creative achievements of Cleveland State University faculty, staff and emeriti. Dr. Rajshekhar Javalgi was the guest speaker.
삼성석유화학의 토털 마케팅을 통한 고객 가치 창출, You Jae Yi, Sun A La, Ki Wan Park, Lee
삼성석유화학의 토털 마케팅을 통한 고객 가치 창출, You Jae Yi, Sun A La, Ki Wan Park, Lee
Asia Marketing Journal
The objective of the present case study is to analyze how effectively Samsung Petrochemical, which is a representative business-to-business corporation, has created customer value through total marketing strategy. Many business-to-business companies often underestimate or even denigrate the roles played by marketing within organizations and consider marketing investments as costs. However, the current case illustrates that total marketing strategy including brand marketing and others can be effectively employed to maximize customer value even in business-to-business sectors. The case summarizes that total marketing strategy of Samsung Petrochemical is comprised of two primary pillars: brand marketing and the SPC model as an implementation …
사회공헌활동을 통한 삼성테스코의 지속가능경영, Young Chan Kim, Kwang Ho Ahn, Young Kyun Lim
사회공헌활동을 통한 삼성테스코의 지속가능경영, Young Chan Kim, Kwang Ho Ahn, Young Kyun Lim
Asia Marketing Journal
Samsung Tesco is a representative company that is successfully enforcing ``sustainable management`` through creative, systematic corporate responsibility (CR). The concentration on CR is because of the fact that the modern society expects companies to do a role as a social citizen. For this reason, Samsung Tesco emphasizes that the cost of carrying on CR is an important factor in business which leads to a positive cycle in business, and accordingly is rather an investment than a cost. The reason why Samsung Tesco proclaimed its resolution to make best efforts on CR is because Samsung Tesco thinks CR is a necessary …
자아이미지 일치성과 대안 매력도가 몰입 및 점포충성도에 미치는 영향, Han Na Kim
자아이미지 일치성과 대안 매력도가 몰입 및 점포충성도에 미치는 영향, Han Na Kim
Asia Marketing Journal
The purpose of this study was to identify the effects of self-image congruity and alternative attractiveness on commitment and store loyalty when customers purchase clothes in a department store. A survey was conducted for this study and 530 answer sheets were analyzed using structural equation modeling. The results are as follows: First, self-image congruity has a significant positive effect on affective commitment and continuance commitment. Second, alternative attractiveness has no significant effect on affective and continuance commitment. Third, both affective commitment and continuance commitment have a significant effect on behavior intentions such as repurchase intention, word-of-mouth, and willing to pay …
도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구, Chang Jo Yoo, Tae Gyu Hwang, Sang Hyun Lee
도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구, Chang Jo Yoo, Tae Gyu Hwang, Sang Hyun Lee
Asia Marketing Journal
The purpose of this study is to investigate the antecedents of city brand personality and those effects on city brand personality and attitude toward city. This study attempts to confirm dimensions of city characteristics and city brand personality, and analyze the structural relationships among the city characteristics, city brand personality and attitude toward city. The result showed that various characteristics of city (culture and historic characteristics, life stability, facility convenience, economic factors, the image of city appearance, nature friendly characteristics) influence city brand personalities. In addition, city brand personalities (vivid personality and stable personality) are positively related to attitude toward …
2008-October-30-Etsu Hosts Inaugural Sap Advisory Group Meeting, University Marketing And Communications, East Tennessee State University
2008-October-30-Etsu Hosts Inaugural Sap Advisory Group Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2008-October-30-Southern Appalachian International Film Festival, University Marketing And Communications, East Tennessee State University
2008-October-30-Southern Appalachian International Film Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Factors Influencing Purchase Preferences Of Store Brands: Examples From Hypermarkets In Malaysia, Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir
Factors Influencing Purchase Preferences Of Store Brands: Examples From Hypermarkets In Malaysia, Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir
The South East Asian Journal of Management
This study is to investigate factors that describe consumers' perceptions towards store brands, and important factors that influence consumers towards purchasing store brands. The factor, such as, price, product quality, product risk, familiarity, involvement, intrinsic and extrinsic cues, and familiarity are used to gauge the purchase preferences. The study is carried out in Klang Valley involving two most popular hypermarkets in Malaysia that are Tesco and Giant. Out of 444 consumers that were intercepted and asked to participate only 300 accepted to participate and completed the questionnaire, resulting to 68% response rate. Results of the study indicate that factors such …
Perceived Boundarylessness In Relation To Success Factors: A Descriptive Study Of Nine Bangalore Organizations In The It Sector, Mary Mathew, Randhir Reghunath Pushpa
Perceived Boundarylessness In Relation To Success Factors: A Descriptive Study Of Nine Bangalore Organizations In The It Sector, Mary Mathew, Randhir Reghunath Pushpa
The South East Asian Journal of Management
The importance of organization boundaries and their nature of permeability is of special concern in a globalized world. The role of systems theorists and that of boudary management intervention theorists show the need to study the people sub system more. Managerial perceptions are critical in this context. Sensing and perceiving boundarylessness will lead to a better consciousness of boundary management. This paper describes the way nine HR managers perceive their boundaries in the IT sector of Bangalore. The managers are asked about various types of boundaries namely, vertical, horizontal, external, geographic, and psychological boundaries. The boundaries are also understood in …